Latest news with #SmartDeliveryBoxes
Mid East Info
18 hours ago
- Business
- Mid East Info
talabat partners with Flyby to introduce smart delivery boxes in Dubai - Middle East Business News and Information
Dubai, UAE – 20 June 2025 – talabat, the leading on-demand delivery platform in the MENA region, has partnered with AdTech company Flyby, to introduce Smart Delivery Boxes across its delivery fleet in Dubai. These digitally enhanced boxes turn delivery bikes into mobile, data-driven advertising platforms, offering brands a powerful and measurable way to reach consumers across the UAE. The Smart Delivery Boxes feature digital LED screens that display geo-targeted ads, turning everyday delivery routes into mobile, real-time advertising opportunities. This innovative solution creates a new channel for brand storytelling aligning with talabat's commitment to sustainable, tech-driven operations. 'We're always looking for meaningful ways to enrich talabat's ecosystem — for riders, partners, and the communities we serve,' said Pedram Assadi, COO at talabat. 'Our partnership with Flyby enables scalable, hyperlocal campaigns that integrate seamlessly into everyday life, delivering brand moments where they matter most.' Cheyenne Kamran, CEO of Flyby, added: 'By turning last-mile logistics into intelligent, connected media, we're enabling delivery platforms like talabat to unlock more value from their fleet and rethink what urban engagement can look like.' The Smart Delivery Boxes offer direct benefits to talabat's partners by making hyperlocal marketing more accessible and impactful. Key Features of the boxes include: Mobile Digital Billboards : LED screens display targeted ads in high-traffic areas across Dubai. : LED screens display targeted ads in high-traffic areas across Dubai. Real-Time Performance : Advertisers gain access to live dashboards with impression counts and campaign analytics. : Advertisers gain access to live dashboards with impression counts and campaign analytics. Geo-Fencing Technology : Ads can be precisely targeted to specific neighborhoods or times, ensuring relevance and reach. : Ads can be precisely targeted to specific neighborhoods or times, ensuring relevance and reach. Sustainable Storytelling: Smart Delivery Boxes only display ads while in motion, reducing energy waste and maximizing relevance. The boxes are also cloud-connected via 4G and 5G, enabling seamless remote updates and eliminating the need for printed materials. This partnership highlights talabat as a tech-first platform, where innovation serves customers, partners, and the wider community. About talabat: talabat is the leading on-demand delivery platform in the Middle East and North Africa (MENA) region, offering customers a convenient and personalized way to order food, groceries, and other convenience products from a wide selection of restaurants and retailers. Founded in Kuwait in 2004, talabat has expanded its operations to the United Arab Emirates, Oman, Qatar, Bahrain, Jordan, Iraq, and Egypt, serving over six and a half million active customers as of December 2024. talabat is headquartered in Dubai, the United Arab Emirates and in December 2024, successfully completed its initial public offering on the Dubai Financial Market (DFM). As a subsidiary of Delivery Hero SE, talabat leverages global expertise to strengthen its market position and drive innovation in the on-demand delivery sector, focusing on expanding its product offerings and increasing market penetration across its operating regions. With a robust network of over thousands of partners and riders, talabat continues to solidify its leadership in the MENA region's on-demand delivery market, connecting customers, partners, and riders through its advanced technology platform. About Flyby: Flyby is an AdTech company transforming last-mile delivery into a dynamic advertising channel. Its Smart Delivery Boxes combine digital moving OOH advertising with real-time telematics and AI-powered rider safety monitoring. Headquartered in Dubai with an R&D centre in Munich and operations across the UAE and Germany, Flyby is driving innovation in mobility, advertising, and road safety.
Campaign ME
09-06-2025
- Business
- Campaign ME
Noon and Flyby partner to offer mobile DOOH ads on last-mile delivery fleet
E-commerce digital ecosystem noon has partnered with adtech company Flyby to introduce a new mobile digital-out-of-home (DOOH) medium in the last-mile delivery space. The collaboration brings data-driven, real-time digital advertising to noon's delivery fleet, giving advertisers new ways to reach consumers on the move. As part of the rollout, Flyby's Smart Delivery Box will be deployed across noon's fleet — including noon Minutes and noon Food delivery bikes — turning these moving assets into a data-driven advertising platform. Fouad Aoun, GM of New Ventures, noon, said, 'We're constantly seeking innovative ways to bring value to our brands and sellers. Flyby's Smart Delivery Boxes allow us to expand our media network while ensuring that our advertisers get real-time, highly targeted exposure in ways that haven't been possible before.' Noon ads, which is already active in the digital retail media space, will now expand its offering to give advertisers a new way to reach audiences in high-impact urban environments. By combining noon's deep advertiser relationships with Flyby's cutting-edge AdTech, brands now have access to: Advertising where static OOH can't reach: Mobile digital ads on noon's fleet capture urban audiences dynamically. Mobile digital ads on noon's fleet capture urban audiences dynamically. Hyper-targeted reach: Advertisers can target by location, date, and time, ensuring relevance and efficiency. Advertisers can target by location, date, and time, ensuring relevance and efficiency. Data-driven insights: Brands receive reports on exposure and impressions, Brands receive reports on exposure and impressions, Creative execution: Advertisers don't need to worry about production or execution complexities. noon and Flyby offer end-to-end creative support — from adapting assets to digital formats to deploying them on the fleet. This partnership also marks a significant step forward in out-of-home (OOH) advertising, positioning Flyby's mobile digital OOH solution as an addition to existing DOOH solutions. Unlike traditional out-of-Home media, Flyby's Smart Delivery Boxes move through high-density urban areas, delivering hyper-localised ad placements at the right time, in the right place. Cheyenne Kamran, CEO, Flyby, said, 'We designed the Smart Delivery Box to create new value in last-mile delivery. With noon, we're proving that last-mile infrastructure can set a new standard for mobility and advertising in the region.' Flyby's Smart Delivery Box has attracted growing interest across the region from aggregators and advertisers alike. Brands and media buyers looking for dynamic, data-backed audience engagement can benefit from this collaboration, which leverages noon's reach and Flyby's technology. This mutually beneficial model not only enhances the impact of noon ads' media offering but also reinforces noon's vision of digitising its fleet and unlocking new revenue streams while providing advertisers with an unmatched level of flexibility and efficiency in their campaigns.
Zawya
29-01-2025
- Business
- Zawya
Deliveroo transforms bikes into digital billboards in Abu Dhabi pilot with Flyby
Abu Dhabi, UAE - Deliveroo UAE has partnered with Flyby, a leader in digital delivery box technology, to pilot the integration of Flyby's patented 'Smart Delivery Boxes' into its delivery fleet in Abu Dhabi. This innovative collaboration transforms delivery bikes into mobile digital billboards, opening up a revolutionary new platform for out-of-home (OOH) advertising that is geo-targeted. Brands can now showcase dynamic content tailored to location, time, and audience, making this a game-changing opportunity for innovative OOH advertising that is hyper-targeted and engages audiences in various moments across the day. The Smart Delivery Boxes, equipped with GPS, built-in sensors, and 5G-enabled technology, provide advertisers with real-time data on impressions, ensuring campaign transparency and measurable results. The ads displayed on the Smart Delivery Boxes will feature still images with creative guidelines to prioritise road safety. These campaigns will change in rotation based on the pipeline of advertisers, ensuring a dynamic and diverse range of messaging. The partnership reflects Deliveroo's commitment to driving innovation across its operations while maintaining compliance with local road safety regulations approved by the Integrated Transport Centre (ITC) in Abu Dhabi. Yazan Aburaqabeh, Director of Operations at Deliveroo Middle East, said 'At Deliveroo, innovation drives everything we do. Partnering with Flyby for this pilot allows us to test this unique opportunity for brands to connect with their audiences in a targeted and impactful way. By transforming our fleet into a platform for digital advertising, we're creating a cutting-edge OOH advertising platform that diversifies opportunities for brands and redefines how they engage with audiences.' Saher Khattab, Head of Advertising at Flyby, said 'Flyby is a game-changer in advertising – transforming delivery bikes into smart digital billboards. Imagine your brand, at eye level, going where conventional billboards can't. And with Flyby's tech, clients can run hyper-targeted campaigns with geofenced zones and time of day control. Deliveroo and Flyby showcasing how AdTech innovations allow delivery platforms to make the most of their assets and create new opportunities for marketing and revenue.' This initiative not only benefits advertisers but also strengthens Deliveroo's commitment to technology-driven solutions that enhance its ecosystem for partners, riders, and customers alike. About Deliveroo Deliveroo is an award-winning delivery service founded in 2013 by William Shu and Greg Orlowski. Deliveroo works with approximately 181,000 best-loved restaurants and grocery partners, as well as around 135,000 riders to provide the best on-demand delivery experience in the world. Deliveroo is headquartered in London, with offices around the globe. Deliveroo operates across 10 markets, including Belgium, France, Hong Kong, Italy, Ireland, Qatar, Singapore, United Arab Emirates, Kuwait and the United Kingdom. About Flyby Flyby is an AdTech company combining advanced safety solutions with digital moving out-of-home (OOH) advertising. Its Smart Delivery Boxes use telematics and AI to monitor rider safety in real time while providing a dynamic platform for brand engagement. With an R&D center in Munich, headquarters in Dubai, and operations already established in Munich and Abu Dhabi, Flyby has recently been awarded approval to operate in Dubai, where a substantial number of Smart Delivery Boxes will soon be deployed. The company is committed to driving innovation, enhancing road safety, and creating impactful advertising opportunities across the region.
