Latest news with #Skechers'
Fashion Network
a day ago
- Business
- Fashion Network
Skechers names Kartik Aaryan as India brand ambassador
Skechers has announced the appointment of Bollywood actor Kartik Aaryan as its new brand ambassador for India. In his new role, Aaryan will front the brand's latest campaign for 'Skechers Hands Free Slip-ins,' a footwear line designed for hands-free wear. 'Kartik Aaryan embodies the spirit of Skechers- bold, versatile, stylish and innovative,' said Skechers South Asia Pvt Ltd's chief executive officer Rahul Vira in a press release. 'As a prominent contemporary youth icon, his broad appeal and dynamic persona will help keep Skechers in the mind of consumers shopping for our in-demand lifestyle and athletic footwear across India.' The announcement marks Skechers' continued focus on youth-centric positioning and innovation-led marketing in India. The brand said the partnership aims to strengthen its connection with younger consumers seeking comfort-driven lifestyle and performance footwear. 'What truly impressed me is their relentless focus on innovation, especially the Slip-ins technology, which redefines convenience without compromising on design," said Aaryan. "I'm always on the move, so I love that I can just slip in and go.' The Skechers Hands Free Slip-ins collection features the brand's patented Heel Pillow technology and is available at select retail outlets and online. Aaryan joins a growing Skechers India roster, including Ananya Panday and athletes from cricket, football, basketball, and pickleball.
Tom's Guide
a day ago
- Tom's Guide
I'm ditching my New Balance shoes for these Skechers on my 3 mile runs — here's why
I've relied on New Balance Fresh Foam running shoes for years. I think they offer great arch support and are super comfortable to wear, and in my opinion are some of the best running shoes. But I didn't know that I was missing a whole other level of comfort until I tested the Skechers Max Cushioning Elite 2.0. They are so comfortable to wear even just for walking around, but when I took them on a run for the first time I set a new PR for my 3-mile run. I have been relying on the Skechers Max Cushioning Elite 2.0 sneakers for runs for over a month and they have incredible bounce to help me move faster with fewer aches and pains. So yes, the change in shoes has made me a little faster but the comfort and support from them alone makes it worth the change. The midsole of the shoe is made from memory foam and a PU (polyurethane) foam which, when put together, creates a bouncy and springy walk. The Skechers Air-Cooled Goga Mat technology also provides further cushioning for high intensity exercise. The sole has a two-inch lift and I could really feel the effect of this from the shock absorption the shoe offers. My poor knees bear the brunt of the effects of my running, and in the weeks I have used these sneakers I haven't had any aches or pains. I have also noticed the elevation from the sole means I am leaning forward ever so slightly, so the shoes will automatically propel you forward with every step you take. These shoes are totally breathable and kept my feet far cooler than my usual New Balances. And while the mesh upper of the shoe makes for a cool running experience, it's not so great for running in the rain. Get instant access to breaking news, the hottest reviews, great deals and helpful tips. Skechers are of course known for their breathability, but I didn't quite understand the hype until trying these out. While the Goga Mat technology works to cushion the show, it also has a cooling effect. This is also in the Skechers' Go Run Elevate 2.0 sneakers and makes them extremely comfortable to wear for long periods. We have awarded the Skechers Go Run Elevate 2.0 a coveted 4-stars. They are a great option for new runners as the elevated sole makes them bouncy, and they are lightweight to make every step easy. Most Skechers shoes come with a wide fit option, but I would say the Max Cushioning Elite 2.0 run wide anyway. While I have narrow feet, there was more than enough room in the regular fit version of these sneakers. That meant there was plenty of room in the toe box and no squished toes in sight, This is an issue I find with a lot of sneakers I wear, where the toe box tapers to almost a point. While the Skechers still have a flattering shape, they are not constrictive. I have very arched feet from years of ballet training, so when I don't have enough support from my shoes I really feel it. And as a chronic Doc Martens wearer, I know the impact of an uncomfortable shoe. By having extra support in the arch area of my foot, my runs have become more comfortable, but that's not the best part. Usually a little while after a run, my arches can become slightly sore without the right support, and this is something I was experiencing with my previous running shoes. Since switching to Skechers I haven't had any aches. I will definitely be sticking with Skechers for my short runs from now on. For longer runs I would still go down the route of a sturdier shoe like the Asics Novablast 5, but for short training runs where you need to prioritize comfort? I can't recommend these Skechers enough.
Fashion Network
a day ago
- Business
- Fashion Network
Skechers names Kartik Aaryan as India brand ambassador
Skechers has announced the appointment of Bollywood actor Kartik Aaryan as its new brand ambassador for India. In his new role, Aaryan will front the brand's latest campaign for 'Skechers Hands Free Slip-ins,' a footwear line designed for hands-free wear. 'Kartik Aaryan embodies the spirit of Skechers- bold, versatile, stylish and innovative,' said Skechers South Asia Pvt Ltd's chief executive officer Rahul Vira in a press release. 'As a prominent contemporary youth icon, his broad appeal and dynamic persona will help keep Skechers in the mind of consumers shopping for our in-demand lifestyle and athletic footwear across India.' The announcement marks Skechers' continued focus on youth-centric positioning and innovation-led marketing in India. The brand said the partnership aims to strengthen its connection with younger consumers seeking comfort-driven lifestyle and performance footwear. 'What truly impressed me is their relentless focus on innovation, especially the Slip-ins technology, which redefines convenience without compromising on design," said Aaryan. "I'm always on the move, so I love that I can just slip in and go.' The Skechers Hands Free Slip-ins collection features the brand's patented Heel Pillow technology and is available at select retail outlets and online. Aaryan joins a growing Skechers India roster, including Ananya Panday and athletes from cricket, football, basketball, and pickleball.
Hype Malaysia
2 days ago
- Lifestyle
- Hype Malaysia
Skechers's New AERO Collection Is Giving Speed, Style & Serious Comfort!
Lace up and go with the new Skechers AERO collection – built for speed, support, and comfort. This lightweight lineup includes three models: SKX® AERO Spark, Burst, and Tempo. Each pair features carbon-infused soles for extra push, Arch Fit® support for comfort, and Hyper Arc™ tech that moves with your stride. With soft cushioning and Goodyear® grip, these shoes are made to handle anything – from morning runs at KLCC Park to your next big race. Built with Malaysia's running culture in mind, the AERO series is made for early morning jogs around KLCC Park or chasing personal bests at city marathons. Available in two bold colourways for both men and women, these kicks deliver both function and flair. With tech that helps you go faster, longer, and further – without sacrificing comfort – the Skechers AERO line is your newest running essential. SKX® AERO Spark | RM659 The SKX® AERO Spark offers a lightweight, supportive ride powered by Skechers' HYPER BURST ICE™ midsole – a dual-density foam that delivers both responsiveness and stability. The half-length carbon-infused winglet plate embedded within the sole adds propulsion with every stride, while the HYPER ARC™ rocker system ensures smooth transitions from heel to toe. Podiatrist-certified Arch Fit ® support provides comfort with each step, and a high-rebound HYPER BURST PRO™ sock liner enhances overall cushioning. With a breathable mesh upper and machine-washable, vegan materials, the AERO Spark™ is ready to go the distance in both performance and style. SKX® AERO Burst | RM759 Engineered for long-distance comfort and endurance, the SKX® AERO Burst is the ideal footwear for high-mileage training. Featuring a breathable engineered mesh upper, it keeps runners cool and comfortable even during extended sessions. The HYPER BURST ICE™ cushioning underfoot absorbs impact while returning energy, and the half-length carbon-infused winglet plate delivers extra propulsion for a confident stride. Enhanced by Arch Fit® support and the smooth-striding HYPER ARC™ system, this shoe balances softness with structure. Finished with a durable Goodyear® Performance Outsole, the SKX® AERO Burst is built to go the extra mile. SKX® AERO Tempo | RM799 Crafted for speed and race-day performance, the SKX® AERO Tempo combines ultralight design with maximum energy return. Its mono-mesh upper creates a snug, foot-hugging fit for locked-in security, while the high-rebound HYPER BURST® cushioning provides stable softness without adding weight. A full-length internal carbon-infused winglet plate drives powerful toe-offs, and the HYPER BURST PRO™ sock liner enhances responsiveness. With Hyper Arc™ support to reduce fatigue and Goodyear® rubber outsoles for reliable traction, the SKX® AERO Tempo is the go-to choice for runners chasing new personal bests. Join AERO On The Move In conjunction with the launch, Skechers is also hosting the Skechers AERO On The Move – a three-weekend experiential running series crafted for Malaysia's vibrant running community. These sessions offer a great opportunity to experience the AERO Series in action, connect with fellow runners, and see how Skechers is championing innovation and community engagement in the running space. Registration is now open via the Skechers Malaysia Running Club Facebook page, with participation costing RM10 per person, per session. The Skechers SKX® AERO Burst, Spark, and Tempo are now available at selected Skechers concept stores, including The Exchange TRX, 1 Utama Shopping Centre, Suria KLCC, Pavilion KL, Pavilion Bukit Jalil, Pavilion Damansara Heights, and Sunway Pyramid, as well as online. What's your Reaction? +1 0 +1 0 +1 0 +1 0 +1 0 +1 0
Rakyat Post
4 days ago
- Lifestyle
- Rakyat Post
Lace Up, Lift Off: New Running Shoes Land In Malaysia For Everyday Runners
Subscribe to our FREE Whether it's your morning jog around the neighbourhood, a weekend race, or just the daily habit of lacing up before dawn, finding the right running shoe can make all the difference. Shoemaker Skechers' new AERO Series might just become your new running companion. The AERO Series represents a big step forward for Skechers in the running world—this isn't just about making comfortable shoes anymore, it's about combining serious cushioning with advanced performance technology for runners who want both comfort and speed. The AERO Series isn't about breaking world records (though it won't stop you from trying)—it's about making running feel good. The California-headquartered multinational footwear and apparel company has introduced three new running shoes designed to make each step feel lighter, faster, and more enjoyable. Three Shoes, Three Different Runs First up is the AERO Spark (RM659) . Think of it as your everyday running shoe—perfect for morning jogs, regular runs, or even that quick sprint to catch the train. It features a breathable mesh upper and can be thrown in the washing machine when it gets dirty. It's also made without any animal products. For Long-Distance Adventures: AERO Burst For runners who love going long distances, there's the AERO Burst (RM759) . This one's built for those who rack up serious kilometres. The mesh upper keeps your feet cool in our hot Malaysian weather, and it's designed for reliable comfort and performance. Finally, there's the AERO Tempo (RM799) —the speed demon of the group. This ultra-light shoe is designed for speed, featuring a snug mesh upper. It's the shoe you'd wear when you're trying to beat your personal best, whether that's in a 10K race or just trying to outrun your morning routine. The Technology Behind the Performance What makes the AERO Series special is the smart technology working behind the scenes: 🏃♂️ HYPERBURST ICE™ & HYPERBURST® Technology – These dual-density foam cushioning systems provide premium responsive comfort and energy return, ideal for running styles, ensuring you can hit every mile with confidence while maintaining stability. 💨 Hyper Arc™ Technology – Adaptable to your stride for a more efficient run, this rocker system ensures smooth transitions from heel to toe while providing support to reduce fatigue, making each step feel effortless during your runs. ⚡ Carbon-Infused Winglet Plates – Embedded within the midsole, these lightweight plates add powerful propulsion and enhanced performance with every stride, contributing to the shoe's responsive feel. 🚀 New Chapter of Running Innovation – The Aero Series opens a new chapter of running innovation, delivering a high-tech blend of propulsion, support, and everyday style for serious runners who need to go further, faster. The cushioning keeps things bouncy and comfortable, while the READ MORE : READ MORE : Share your thoughts with us via TRP's . Get more stories like this to your inbox by signing up for our newsletter.
