Latest news with #Shopware
Cision Canada
5 days ago
- Business
- Cision Canada
Shopware presents new product innovations: Agentic Commerce and B2B solutions for complex business models
SCHÖPPINGEN, Germany, June 17, 2025 /CNW/ -- Today, Shopware introduced Agentic Commerce and new AI-driven solutions shaping the future of e-commerce, placing a stronger focus on AI while furthering their expansion into B2B. The keynote emphasized why—when faced with challenges and uncertainties—merchants require a reliable technology partner to meet the demands of today and plan for tomorrow. Shopware AI Sebastian Hamann, Co CEO, introduced Shopware AI based on human shopping behavior: "On the one hand, there are rational purchasing decisions, based on need and fact-based analysis. On the other, emotional decisions, driven by feelings, impulses, and subconscious factors. The future of digital commerce begins where AI meets real merchant needs." Shopware AI combines both, encompassing all AI-powered features, from image and text editing to tools that enhance the shopping experience and the new chat-based Copilot. This assistant supports merchants managing routine tasks, ultimately saving time for customer service or strategic work. The AI-powered Image Editor, a new function, allows merchants to easily place products into scenes with realistic shadows and reflections, resulting in high-quality campaign images which are automatically uploaded into the Shopware Media Manager and ready to be utilized. Agentic Commerce Agentic Commerce enables intelligent agents to handle decisions, shortening the sales cycle from quote to purchase. Shopware AI aims to increase revenue, lower integration costs, create differentiated shopping experiences, and drive monetization. The launch of the Copilot is the first step, with further features like AI Agents to follow soon. Shopware also announced the "Agentic Commerce Alliance," bringing together AI-first companies to establish common standards and share practical AI patterns. Some well-known partners are already on board. B2B Components Over 60% of Shopware's merchants operate in B2B or hybrid models- including companies like Toyota and Ritter Sport. "Complex Commerce is becoming reality—and Shopware powers it," Hamann said. New 'B2B Components' support growth at every stage, including: Organization Units: Define parameters like shipping addresses or payment methods to reduce manual errors. Advanced Product Catalogs: Create custom product catalogs for faster quote processes. The Community Hub The open-source model remains a strategic advantage which is why Shopware introduced the Community Hub to strengthen collaboration: Knowledge sharing: Gamified content helps users learn faster. Collaboration: Developer productivity has tripled. Networking: Connects members across all levels.
Yahoo
6 days ago
- Business
- Yahoo
Shopware presents new product innovations: Agentic Commerce and B2B solutions for complex business models
SCHÖPPINGEN, Germany, June 17, 2025 /CNW/ -- Today, Shopware introduced Agentic Commerce and new AI-driven solutions shaping the future of e-commerce, placing a stronger focus on AI while furthering their expansion into B2B. The keynote emphasized why—when faced with challenges and uncertainties—merchants require a reliable technology partner to meet the demands of today and plan for tomorrow. Shopware AISebastian Hamann, Co CEO, introduced Shopware AI based on human shopping behavior: "On the one hand, there are rational purchasing decisions, based on need and fact-based analysis. On the other, emotional decisions, driven by feelings, impulses, and subconscious factors. The future of digital commerce begins where AI meets real merchant needs." Shopware AI combines both, encompassing all AI-powered features, from image and text editing to tools that enhance the shopping experience and the new chat-based Copilot. This assistant supports merchants managing routine tasks, ultimately saving time for customer service or strategic work. The AI-powered Image Editor, a new function, allows merchants to easily place products into scenes with realistic shadows and reflections, resulting in high-quality campaign images which are automatically uploaded into the Shopware Media Manager and ready to be utilized. Agentic CommerceAgentic Commerce enables intelligent agents to handle decisions, shortening the sales cycle from quote to purchase. Shopware AI aims to increase revenue, lower integration costs, create differentiated shopping experiences, and drive monetization. The launch of the Copilot is the first step, with further features like AI Agents to follow soon. Shopware also announced the "Agentic Commerce Alliance," bringing together AI-first companies to establish common standards and share practical AI patterns. Some well-known partners are already on board. B2B Components Over 60% of Shopware's merchants operate in B2B or hybrid models- including companies like Toyota and Ritter Sport. "Complex Commerce is becoming reality—and Shopware powers it," Hamann said. New 'B2B Components' support growth at every stage, including: Organization Units: Define parameters like shipping addresses or payment methods to reduce manual errors. Advanced Product Catalogs: Create custom product catalogs for faster quote processes. The Community HubThe open-source model remains a strategic advantage which is why Shopware introduced the Community Hub to strengthen collaboration: Knowledge sharing: Gamified content helps users learn faster. Collaboration: Developer productivity has tripled. Networking: Connects members across all levels. Further information, featured updates, and the keynote can be found on the Special Event page. View original content to download multimedia: SOURCE Shopware U.S. View original content to download multimedia: Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Forbes
6 days ago
- Business
- Forbes
How Online Brands In Regulated Industries Are Building A New Playbook
E-commerce brands in regulated verticals are getting creative with how they reach customers online. Regulated verticals like firearms, alcohol, pharmaceuticals, and medical diagnostics with an e-commerce component face strict marketing limitations and complex legal frameworks. A common obstacle is that mainstream ad platforms routinely suspend these types of brand accounts. Yet despite these challenges, many of these brands aren't just surviving, but thriving. A recent report from RMW Consulting and Shopware, titled 'SpeakEasy Commerce: How to Thrive in Regulated Industries,' highlights how brands in regulated markets are crafting a new playbook for growth and maintaining control to capitalize on big business potential. The challenge is that highly regulated verticals face more complex hurdles than the average e-commerce offering. 'A product might be restricted in one zip code, but legal in another just a few blocks away,' said Eric Barone of eCheckpoint. As a result, some regulated sellers avoid social platforms entirely. Others have to build gated experiences for verified users. For example, a firearms distributor may have to verify age, restrict catalog visibility by geography, and collect FFL license credentials before a customer reaches checkout. However, many e-commerce infrastructures don't tick those boxes for these verticals, and according to the report, as a result, many of these brands live in fear of deplatforming. This leaves brands in what the report dubbed a 'vacuum,' where standard tools like paid social media ads or Shopify plug-ins are either unreliable or unavailable. There are creative workarounds, though. The SpeakEasy Commerce report highlights a CBD wellness brand that invested heavily in SEO 'in lieu of ads.' Strategies like influencer-backed educational content and gated loyalty tiers for its customers took precedence over traditional ads. As a result, web traffic grew 65% year-on-year without any media spend. 'When you can't buy ads, you double down on content and word-of-mouth,' stated the report. This highlights an alternative path for these brands: competitive moats. Some DTC categories might be trend-sensitive, for example, but regulated verticals such as CBD tend to have lower competition and less elastic demand. Today's e-commerce brands can build and market around regulation instead of fighting for a place at the traditional table. This is only now becoming increasingly digital. Successful operators in these verticals are learning to leverage inelastic demand with flexible approaches to online marketing. Composable platforms with open APIs that integrate specialized tools, geo-fenced content rules, and secure portals are helpful here. The shift is drawing the attention of both private capital and software vendors. According to the report, private equity is paying attention 'because these 'backroom' categories are increasingly seen as diamonds in the rough.' It's a way for capital to find growth without viral marketing or network effects, but rather niche expertise and adaptability. Software vendors are noticing, too. Many platforms have deprioritized high-risk merchants. But others, like Shopware, are quietly leaning in, offering options for code ownership. The platform's open-API framework gives high-risk merchants more adaptability in handling platforms with ever-changing rules and regulations. While e-commerce is often a race to scale, there are other opportunities for growth that don't require identifying trend-driven brands. And even headwinds from tight regulation may not be reason enough to avoid these verticals. Companies that know how to leverage inelastic demand with practical solutions for dealing with these regulations can create new growth opportunities outside of social media virality.
Globe and Mail
24-04-2025
- Business
- Globe and Mail
Shopware hosts 2025 North America Partner Day, focused on solving complex commerce business challenges for merchants
NEW YORK, April 24, 2025 /CNW/ -- Shopware, the leading global open-source e-commerce platform, hosts its North America Partner Day today in Chicago at the historic The Berghoff Restaurant—a nod to Shopware's German roots. The event is designed to harbor collaboration and learning for Shopware's partner community of integrated technologies and agencies.
Cision Canada
24-04-2025
- Business
- Cision Canada
Shopware hosts 2025 North America Partner Day, focused on solving complex commerce business challenges for merchants
NEW YORK, April 24, 2025 /CNW/ -- Shopware, the leading global open-source e-commerce platform, hosts its North America Partner Day today in Chicago at the historic The Berghoff Restaurant—a nod to Shopware's German roots. The event is designed to harbor collaboration and learning for Shopware's partner community of integrated technologies and agencies. The event theme of " Better Together" reflects Shopware's partner-first and developer-friendly collaborative approach to supporting the needs of merchants. The " Better Together" theme will be woven throughout the day, starting with opening remarks from Shopware CEO and Co-Founder, Sebastian Hamann, celebrating the 25th anniversary for the company and the expanded role partnerships will have in Shopware's vision for the future. Shopware's Chief Product and Technology Officer, Mark Stanley, will unveil the exciting upcoming product roadmap. Some highlights include: "Partner Day is one of the best things we do," said Jason Nyhus, President and GM, US Shopware. "Bringing together our tech and agency partners under one roof to connect, learn and showcase how our solutions are addressing the needs of merchants is special. We all get a chance to educate and inspire one another to continue to drive success. Truly, in this world, we are better together, and this event is a great showcase of that." The program content will focus on complex commerce, including presentations from partners on merchant case studies, and the release of two new research reports from The Rick Watson team. The new reports reveal compelling insights and opportunities from forgotten and underserved categories of commerce. "In the B2B landscape, it's not about being the loudest, it's about being the smartest," said Rick Watson, CEO of RMW Commerce. "These reports are about giving forgotten industries the playbook they've been missing. Partnering with Shopware has allowed us to combine sharp strategy with real-world tools for industrial, legacy sectors. We're moving past noise and focusing on actionable steps that protect and drive margin, retention, and resilience for overlooked sectors." The program will end with growth marketing strategies from Sarah Falcon, SVP of Global Marketing for B2B Ecommerce Association, followed by an after party at The Berghoff. To learn more about Shopware's partner ecosystem—or to join our partner community—visit About Shopware Shopware provides high-performance B2C and B2B ecommerce solutions—with differentiated capabilities in complex commerce business requirements and workflows—enabling global businesses to scale rapidly and efficiently. By combining the robust security of open-source technology with the agility modern businesses demand, Shopware delivers cutting-edge innovation, reliability, and unmatched adaptability. With ready-to-deploy features and a headless, API-first architecture, Shopware empowers merchants to customize and scale the solution, creating a strong customer experience anywhere in the world. Trusted by over 50,000 companies worldwide and supported by an extensive partner ecosystem, Shopware is built to adapt and evolve alongside the ever-changing market landscape. Top industry analysts, including Gartner, Forrester, and IDC, consistently recognize Shopware for delivering impactful solutions that prioritize efficiency and long-term success. Founded in 2000 by Co-CEOs Stefan and Sebastian Hamann in Germany, Shopware continues to lead the industry in ecommerce innovation and performance.
