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Cipla's new film reinforces its commitment to reach every patient
Cipla's new film reinforces its commitment to reach every patient

Time of India

time26-05-2025

  • Health
  • Time of India

Cipla's new film reinforces its commitment to reach every patient

HighlightsCipla has launched the second film of its national brand campaign, '1935 Se Desh Ki Sehat Ke Saath,' which commemorates nine decades of promoting access to life-saving treatments and healthcare equity. The latest film, inspired by a real-life incident during devastating landslides in northern India, showcases Cipla's commitment to delivering essential healthcare despite challenging conditions. Filmmaker Shoojit Sircar and Dentsu Creative India collaborated with Cipla to create a narrative that emphasizes the importance of accessible healthcare and the resilience of the human spirit. Cipla has unveiled the second film under its national brand campaign , '1935 Se Desh Ki Sehat Ke Saath,' celebrating nine decades of championing access to life-saving treatments and healthcare equity for all. While the first film paid tribute to the healthcare community and Cipla's enduring role in empowering them, the latest chapter builds on this legacy by bringing to life the company's deep rooted commitment to enabling access across the country. This film's narrative is inspired by a real-life story that unfolded during a natural disaster, capturing Cipla's unwavering resolve to put patients first, no matter the challenge. At the heart of the film lies a moving incident that occurred during a time of devastating landslides in a remote northern region of India. Amid harsh conditions and shattered connectivity, Cipla's team braved the odds to swiftly deliver life-saving treatments to those in urgent need. Through this story, the film echoes a powerful message, 'When the mission is the nation, no terrain is too tough.' To bring this second chapter to life, Cipla collaborated with filmmaker Shoojit Sircar and Dentsu Creative India . Achin Gupta, global chief operating officer, Cipla, said, 'It pays tribute to 90 years of people-first healthcare and reaffirms our ongoing commitment to improving lives through science, empathy, and communication.' Shoojit Sircar, director, said, 'We wanted to show a real moment where care transcends the challenges of a crisis. Stories like these inspire us and highlight the importance of accessible healthcare. At the heart of our storytelling were the human spirit and Cipla's purpose.' Watch the videos here:

Rajkummar Rao joins filmmaker Soojit Sircar in a two-hero comedy film: Report
Rajkummar Rao joins filmmaker Soojit Sircar in a two-hero comedy film: Report

India Today

time22-05-2025

  • Entertainment
  • India Today

Rajkummar Rao joins filmmaker Soojit Sircar in a two-hero comedy film: Report

Filmmaker Shoojit Sircar is ready to try something new with a comedy film featuring two heroes. Rajkummar Rao has been finalised to play one of the main roles in this yet-to-be-titled satirical to a report in Pinkvilla, the actor and director have been in discussions for a while. 'Rajkummar Rao and Shoojit Sircar have been jamming about a probable collaboration for a while now, and the energies have finally aligned on this yet untitled satirical comedy. Rajkummar has given a go ahead to the script, with the intent of starting the shoot towards the end of 2025,' the source revealed to the entertainment Rao on board, the hunt is now on for the second lead. Sircar is reportedly looking for a credible actor with strong comic sensibilities to complement Rao's performance. 'The brief is simple – a credible actor, with some comic timing. Shoojit also wants to work with secure people, who don't interfere much in the process of filmmaking. Two-hero films are tricky, and it's crucial to work with right energies. Shoojit has found Raj, who aligns with his sensibilities and the hunt for parallel lead is underway," the source added. The production team is expected to finalise the filming schedule once the second actor is Rajkummar Rao has a packed slate. He is currently gearing up for the release of 'Bhool Chuk Maaf', produced by Dinesh Vijan, and is simultaneously working on two of his own productions slated for direct release on Netflix. Additionally, 'Mr and Mrs Mahi', co-starring Janhvi Kapoor, is set to hit theatres on May Watch

Rajkummar Rao To Star In Shoojit Sircar's Two-Hero Comedy? Details Inside
Rajkummar Rao To Star In Shoojit Sircar's Two-Hero Comedy? Details Inside

NDTV

time22-05-2025

  • Entertainment
  • NDTV

Rajkummar Rao To Star In Shoojit Sircar's Two-Hero Comedy? Details Inside

New Delhi: Seems like Shoojit Sircar, who is credited with films like Piku, October, Sardar Udham, and Vicky Donor, is gearing up for a satirical comedy with Rajkummar Rao. Shoojit Sircar's last directorial was I Want To Talk with Abhishek Bachchan in the lead. The film did not garner big numbers at the box office, however, Abhishek's performance and the poignant storyline were much appreciated. Pinkvilla has now exclusively learnt that Shoojit Sircar has locked the script for his next project which will be a two-hero comedy with Rajkummar Rao in the lead. The shooting of the same is going to begin in the second half of 2025, and the director is currently on the lookout for a second male lead. The source told Pinkvilla, "The brief is simple - a credible actor, with some comic timing. Shoojit also wants to work with secure people, who don't interfere much in the process of filmmaking. Two-hero films are tricky, and it's crucial to work with the right energies. Shoojit has found Raj, who aligns with his sensibilities and the hunt for parallel lead is underway." The official date will be announced once the second male lead is also finalised. On the work front, Rajkummar Rao is currently gearing up for the release of Bhool Chuk Maaf where he will be seen alongside Wamiqa Gabbi. The Stree actor is also busy shooting for two projects for his home production KAMPA Films which will be OTT releases on Netflix. Rajkummar's wife, actress Patralekhaa is also a partner in this home production venture.

EXCLUSIVE: Rajkummar Rao teams up with Shoojit Sircar for a two-hero comedy; Hunt for co-star in progress
EXCLUSIVE: Rajkummar Rao teams up with Shoojit Sircar for a two-hero comedy; Hunt for co-star in progress

Pink Villa

time22-05-2025

  • Entertainment
  • Pink Villa

EXCLUSIVE: Rajkummar Rao teams up with Shoojit Sircar for a two-hero comedy; Hunt for co-star in progress

Over the years, Shoojit Sircar has directed films like Vicky Donor, Madras Café, Piku, October, and Sardar Udham among others. The filmmaker has created his own niche in the audiences, and has shifted from one genre to the other at regular intervals. His last directorial with Abhishek Bachchan, I Want To Talk, was a box office failure and ever since, there have been chatters in the industry on what next for Shoojit Sircar. And Pinkvilla has exclusively learnt that Shoojit Sircar has locked the script of his next and is all set to start shooting from the second half of 2025. According to sources close to the development, Shoojit Sircar's next is a two-hero comedy film, and the maker has locked Rajkummar Rao to play one of the two leads. 'Rajkummar Rao and Shoojit Sircar have been jamming about a probable collaboration for a while now, and the energies have finally aligned on this yet untitled satirical comedy. Rajkummar has given a go ahead to the script, with the intent of starting the shoot towards the end of 2025,' revealed a source close to the development. Shoojit is now looking to cast a parallel lead alongside Rajkummar Rao. 'The brief is simple – a credible actor, with some comic timing. Shoojit also wants to work with secure people, who don't interfere much in the process of filmmaking. Two-hero films are tricky, and it's crucial to work with right energies. Shoojit has found Raj, who aligns with his sensibilities and the hunt for parallel lead is underway,' the source added. The exact shoot dates will be locked once the parallel lead is locked. Meanwhile, Rajkummar Rao is presently gearing up for the release of the Dinesh Vijan produced Bhool Chuk Maaf. He is also shooting for two of his home productions, scheduled to premiere direct on Netflix. Stay tuned to Pinkvilla for more updates.

Babil Khan calls dad Irrfan Khan's film ‘Piku' a ‘masterpiece'; explains emotional impact of THIS dialogue said to Deepika Padukone
Babil Khan calls dad Irrfan Khan's film ‘Piku' a ‘masterpiece'; explains emotional impact of THIS dialogue said to Deepika Padukone

Time of India

time09-05-2025

  • Entertainment
  • Time of India

Babil Khan calls dad Irrfan Khan's film ‘Piku' a ‘masterpiece'; explains emotional impact of THIS dialogue said to Deepika Padukone

After a decade of its release, the Amitabh Bachchan , Deepika Padukone and late Irrfan Khan-starrer 'Piku' is re-releasing in cinemas. The Shoojit Sircar directorial first hit the big screen on 8 May 2015 and quickly became one of Bollywood's most loved films. A perfect mix of emotional depth, humour and simplicity, 'Piku' told the story of a daughter juggling her work life and responsibilities towards her ageing father, with a little help from a rather unexpected travel partner. As the film returns to cinemas, it brings with it a wave of nostalgia, not just for audiences but also for those who were closely connected to it. Operation Sindoor Air siren warning sounded in Chandigarh, residents advised to stay indoors J&K, Punjab, Rajasthan on high alert after Pak's failed drone attacks Conflict widens, India targets Lahore, Pindi, Karachi after foiling multiple Pakistani attacks Among them is Babli Khan , son of the late Irrfan Khan , who shared what the film means to him and how it still shapes his life. 'Piku is a masterpiece', says Babil by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like New Container Houses Vietnam (Take A Look At The Prices) Container House | Search Ads Search Now Undo Babil, who has now stepped into acting himself, opened up about how 'Piku' holds a very special place in his heart. In an interview with News18, he shared his deep emotional connection with one of the film's key dialogues, delivered by his father. 'I think Piku is a masterpiece. In the film, there's a dialogue that baba says to Deepika's character. He asks her, who're you without your roots and if you lose your roots, then who're you? As I go along with my life, that line becomes truer for me. That's why I say that Shoojit da takes me back to my roots.' From set intern to finding his own path Babil's bond with 'Piku' is more than just emotional. He was part of the film's journey right from the start, having worked as an intern. It was during this time that he also developed a close relationship with director Shoojit Sircar. Talking about this special connection, he said, 'Shoojit da is a father figure to me. He has been a very, very important part of my sanity and in a very practical way.' The 'Qala' actor described how Shoojit still visits him and gives him thoughtful life advice in his unique style. 'He comes to visit me and tells me, 'Clean your room first and then we'll talk.' So, I clean my room quickly because I really want to talk to him. After that, he tells me that since I've enough space to play football, I should start dribbling the ball.' Irrfan Khan's Son Babil Khan's Team Clarifies After Emotional Video Goes Viral

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