Latest news with #Share'AlA'sha
Broadcast Pro
5 days ago
- Entertainment
- Broadcast Pro
MBC Group shines at 2025 Al Dana Drama Awards with hit Saudi series
'Share' Al A'sha' and 'Yawmiyat Rajol Anis' emerge as standout winners at the Bahraini awards ceremony. MBC Group celebrated a major victory at the 2025 Al Dana Drama Awards as two of its standout Saudi productions — Share' Al A'sha (Al Asha Street) and Yawmiyat Rajol Anis (Diaries of a Bachelor) — received top accolades during this year's ceremony. Both series aired on MBC TV channels and streamed on Shahid during Ramadan, earning widespread praise from audiences and critics alike. Share' Al A'sha, produced by MBC Studios and written by Saudi novelist Badrya AlBeshr, was awarded Best Social Series for its narrative and cultural resonance. Set in Riyadh during the 1970s and 1980s, the show delves into the social life of a vibrant neighbourhood, capturing the spirit and struggles of a bygone era. The series further triumphed with the Audience Choice award for Best Series. Lead actor Khaled Saqer was named Best Actor for his powerful performance as Abu Ibrahim, while Lama Abdulwahab received the Audience Choice award for Best Actress for her portrayal of the character Aziza. Elham Ali, another central figure in Share' Al A'sha, secured the Best Actress award, while Abdulrahman Nafea won Audience Choice for Best Actor, marking a proud moment for MBC TALENT alumni. The strong ensemble cast and dedicated creative team were widely recognised as central to the show's success. Meanwhile, Yawmiyat Rajol Anis, another MBC Studios production, was crowned Best Comedy Series. Starring Ibrahim Al-Hajjaj, the show explores the humorous inner conflict of a man torn between the ease of bachelorhood and the challenges of married life. Supported by a dynamic cast including Ida AlKusay, Faisal Al-Dokhi, and others, the series struck a chord with audiences across the region. The awards were presented as part of the 17th Gulf Radio and Television Festival, held in Bahrain under the auspices of the Ministry of Information in collaboration with the Gulf Radio and Television Organisation (GRTO). The Al Dana Drama Awards annually celebrate excellence in Arabic television and drama, honouring the creative talents who shape the region's entertainment landscape.
Broadcast Pro
30-04-2025
- Entertainment
- Broadcast Pro
Ramadan 2025 sees record-breaking viewership across MENA, APAC and Africa
More than half of Ramadan viewership in the APAC and MENA regions now takes place online. Ramadan 2025 has emerged as a defining moment in the global media calendar, with record-breaking content consumption across traditional television and digital platforms. According to a comprehensive report by the Media Rating Company (MRC), 13.3m unduplicated TV viewers tuned in during the holy month, averaging 9.1m viewers daily. Viewers spent an average of four hours and 35 minutes watching TV each day, generating a record-breaking 72.7bn target rating points (TRPs). The evolving media habits of audiences across MENA, APAC and Africa reveal a strong shift toward digital content, with streaming platforms now accounting for 44% of total viewing—while satellite TV maintains a slight edge at 56%. This change marks a significant rise in digital engagement, with younger viewers in particular gravitating toward late-night streaming, especially on platforms like YouTube and TikTok. Three out of five viewers watched TV for more than 15 days during Ramadan, a consistent trend across the past three years. High viewership spanned all nationality groups, underlining the centrality of in-home entertainment during the holy month. Dramas and entertainment shows dominated screens, with MBC's Yawmyyyat Rajol Anis leading the series category with an 8.93% rating, followed by Jak Al Elm and Share' Al A'sha. In the entertainment genre, Ramez Elon Masr topped the charts with a 5.43% rating, alongside other popular programmes like Hekayat Wa'd and Seen. Saudi networks SBC and others also gained traction with local favourites including Ifttarona Ghayr and Nakhwah. A total of 201 series were released during Ramadan across the five main Arab regions. Egypt led with 42 series, followed by the Gulf with 60, the Maghreb with 52, the Levant with 26 and Iraq with 19. Genres that resonated most included faith-based programming, cooking shows and comedy, while short-form content thrived particularly in APAC and Africa, blending tradition with modern storytelling techniques. Digital platforms played a major role in brand discovery and audience engagement. Over 50% of Ramadan viewership in MENA and APAC occurred online, and 28% of MENA audiences engaged with brands through social media. Influencer-driven campaigns on TikTok and Instagram Live flourished, especially in North African and sub-Saharan markets. Advertising spend during Ramadan also surged, with regional media investment expected to hit $1.1bn. Influencer marketing alone accounted for up to 40% of brand budgets. However, 71% of consumers expressed concerns over ad saturation, indicating a rising sense of content fatigue during the season. As Ramadan continues to evolve into a powerful cultural and commercial moment, the need for platform-specific content and authentic storytelling is more pressing than ever. The success of Ramadan 2025 underscores the opportunity—and responsibility—for broadcasters, advertisers and content creators to strike a thoughtful balance between faith, tradition, and innovation.
