Latest news with #SenthilKumarHariram
Time of India
5 days ago
- Business
- Time of India
Fire The Agency (FTA) launched with subscription-led marketing model for clients
A core team of ex-CXOs, directors, and digital specialists has come together to launch Fire The Agency ( FTA ). The agency's biggest differentiator is its 'TaaS' ( Team-as-a-Subscription ) model, where, in place of traditional retainers, clients will access custom-built digital marketing services that include SEO, content, paid media, analytics, and creative experts, all powered by AI tools and sync-first collaboration. Helmed by Senthil Kumar Hariram, FTA aims to follow a more results-driven and agile approach. 'We're not an agency. We're your marketing operating system . We are not here to replicate the past, but to build a marketing operating system that is fast, tactical and accountable. We're not here to consult - we're here to execute,' said Hariram. With years of experience in the conventional agency-based systems, FTA aims to replace inefficiencies with lean, digital marketing services directly embedded into client workflows and processes. Tasneem Calcuttawala, vice president of service and delivery, FTA, said, 'Traditional agencies slowed everything down, too many handoffs and not enough accountability. Your brand would lose momentum before you even get started. What we have built at FTA is different. We have the clarity and autonomy to move fast, solve problems, and make an impact where it counts.' Yatin Bhasin, vice president of sales and marketing, FTA, underlined, 'Anyone can shake hands and close a deal, that's easy. The real work begins after. At FTA, we don't just sell a service and walk away. We stay close, we solve problems and push for results. That's how trust is built, not with presentations, but by showing up when it matters.' Hariram has over two decades of experience in the industry and has worked with iconic brands like HDFC, TATA Communications, Titan, Apollo, and ESPN. He has also been responsible for the growth of Neil Patel Digital India. For more information, visit: Brand Connect Initiative
Business Standard
21-05-2025
- Business
- Business Standard
40+ Ex-NPDI Leaders Launch FTA Global, Unveiling Industry-First 'Team-as-a-Subscription' Model
PRNewswire Bangalore (Karnataka) [India], May 21: In a bold move set to disrupt the traditional marketing agency model, over 40 senior leaders from Neil Patel Digital India (NPDI) have joined forces to launch FTA Global -- offering Marketing Teams as a Subscription, built on three core principles: Fast, Tactical, and Accountable. No locked-in contracts. Pay only if performance improves. Positioned as an anti-agency, FTA Global is a reset button for how marketing should truly operate. The idea was sparked by NPDI's top performers - leaders who consistently delivered high-impact results but felt disappointed by an outdated industry playbook: rigid scopes, hierarchical delays, and harassment being considered as a new normal by global management. FTA introduces a first-of-its-kind 'Team-as-a-Subscription' (TaaS) model - embedded, full-stack growth pods that operate across SEO, Paid Media, Content, Creative, and Analytics. Traditionally reserved for high-budget brands, these dedicated teams are now accessible through FTA's efficient and AI-powered delivery model. By integrating directly into client workflows, enabling real-time strategy shifts, async-first execution, and outcome-driven focus, the cost savings are passed on to brands, making top-tier execution affordable. The delivery process is further powered by FTA's proprietary Quant SEO framework, which includes the AI Citation Score (AICS), a first-in-industry metric that helps brands increase visibility in AI-generated search results. "We didn't create FTA to be just another agency," said Senthil Kumar Hariram, Founder, FTA Global. "We created it to fix what's broken. Brands don't need decks and delays -- they need agile, embedded teams that deliver outcomes. FTA is our answer to that need." "With our Team-as-a-Subscription model, we're offering something radically different: agile pods, async delivery, and zero fluff. Just fast-moving, accountable execution," he added. FTA is purpose-built to solve real problems with legacy agencies such as disjointed handovers, inflexible scopes, bloated retainers, and lack of strategic agility. With its integrated dedicated team structure and AI-assisted workflows, brands can now scale growth faster, more flexibly, and without long-term contracts. In fact, brands aren't billed if results aren't delivered for the month, putting accountability at the heart of every engagement. With 40+ team members already onboard, FTA plans to grow to 100+ professionals by the end of 2025 and partner with 50+ brands by year-end. About FTA Global FTA Global is a next-generation marketing services company founded by Senthil Kumar Hariram, a veteran with 18+ years of experience who co-built NPDI from the ground up to $5M+ ARR. FTA replaces the outdated agency model with fast, embedded, and accountable growth pods, offered as a monthly subscription. These full-stack teams across SEO, Paid Media, Content, Creative, and Analytics integrate directly into brand workflows to deliver high-impact, measurable growth at speed.
Yahoo
21-05-2025
- Business
- Yahoo
40+ Ex-NPDI Leaders Launch FTA Global, Unveiling Industry-First 'Team-as-a-Subscription' Model
BANGALORE, India, May 21, 2025 /PRNewswire/ -- In a bold move set to disrupt the traditional marketing agency model, over 40 senior leaders from Neil Patel Digital India (NPDI) have joined forces to launch FTA Global — offering Marketing Teams as a Subscription, built on three core principles: Fast, Tactical, and Accountable. No locked-in contracts. Pay only if performance improves. Positioned as an anti-agency, FTA Global is a reset button for how marketing should truly operate. The idea was sparked by NPDI's top performers - leaders who consistently delivered high-impact results but felt disappointed by an outdated industry playbook: rigid scopes, hierarchical delays, and harassment being considered as a new normal by global management. FTA introduces a first-of-its-kind 'Team-as-a-Subscription' (TaaS) model - embedded, full-stack growth pods that operate across SEO, Paid Media, Content, Creative, and Analytics. Traditionally reserved for high-budget brands, these dedicated teams are now accessible through FTA's efficient and AI-powered delivery model. By integrating directly into client workflows, enabling real-time strategy shifts, async-first execution, and outcome-driven focus, the cost savings are passed on to brands, making top-tier execution affordable. The delivery process is further powered by FTA's proprietary Quant SEO framework, which includes the AI Citation Score (AICS), a first-in-industry metric that helps brands increase visibility in AI-generated search results. "We didn't create FTA to be just another agency," said Senthil Kumar Hariram, Founder, FTA Global. "We created it to fix what's broken. Brands don't need decks and delays — they need agile, embedded teams that deliver outcomes. FTA is our answer to that need." "With our Team-as-a-Subscription model, we're offering something radically different: agile pods, async delivery, and zero fluff. Just fast-moving, accountable execution," he added. FTA is purpose-built to solve real problems with legacy agencies such as disjointed handovers, inflexible scopes, bloated retainers, and lack of strategic agility. With its integrated dedicated team structure and AI-assisted workflows, brands can now scale growth faster, more flexibly, and without long-term contracts. In fact, brands aren't billed if results aren't delivered for the month, putting accountability at the heart of every engagement. With 40+ team members already onboard, FTA plans to grow to 100+ professionals by the end of 2025 and partner with 50+ brands by year-end. About FTA Global FTA Global is a next-generation marketing services company founded by Senthil Kumar Hariram, a veteran with 18+ years of experience who co-built NPDI from the ground up to $5M+ ARR. FTA replaces the outdated agency model with fast, embedded, and accountable growth pods, offered as a monthly subscription. These full-stack teams across SEO, Paid Media, Content, Creative, and Analytics integrate directly into brand workflows to deliver high-impact, measurable growth at speed. Logo: View original content to download multimedia:
