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Sennheiser Generates €492.3 Million In Sales In 2024
Sennheiser Generates €492.3 Million In Sales In 2024

Channel Post MEA

time13 hours ago

  • Business
  • Channel Post MEA

Sennheiser Generates €492.3 Million In Sales In 2024

The Sennheiser Group, the family-owned company behind renowned audio technology, reported sales of EUR 492.3 million in fiscal year 2024. Despite volatile market conditions, the company was able to consolidate its position in the professional audio market and drive forward key future projects with innovative solutions and strategic investments. Earnings before interest and taxes (EBIT) amounted to €35.8 million. '2024 was a challenging year for us, as it was for many companies in our industry,' explains Co-CEO Andreas Sennheiser. The company recorded a slight decline in sales across all regions, totaling 6.6 percent compared to the previous year. 'But especially in a dynamic environment, it is crucial to remain a reliable partner.' Co-CEO Daniel Sennheiser adds: 'That's exactly what sets us apart: with reliable audio solutions, intuitive innovations, and a stable supply chain, we enable our customers to focus on what matters most.' The development of the individual sales markets varied greatly in the past year: The EMEA region was once again the strongest market in terms of sales, generating total sales of €232.1 million – a slight decline of 3.5 percent compared to the previous year. The domestic market in Germany, on the other hand, saw a slight growth of 3.5 percent. The AMERICAS region recorded a decline of 16.1 percent to EUR 150.5 million. Political and economic uncertainties in the US and a subdued consumer climate had a particularly negative impact on demand here. By contrast, the APAC region performed well: growth of 2.3 percent to EUR 109.7 million – driven by a strong market in China and new sales channels in India – enabled a stable result to be achieved. 'Our global presence really pays off in turbulent times,' explains Daniel Sennheiser. 'It allows us to respond to market developments in a differentiated manner and address them in a targeted way, for example with investments and partnerships tailored to local needs. With our regional teams, we remain close to our customers at all times and can offer them the right solutions.' In 2024, the Sennheiser Group invested a total of 48.9 million euros – around 10 percent of total sales – in research and development and in the expansion of sustainable business processes. An additional 3.1 million euros was invested in digital transformation: new backend systems and an expanded cloud architecture form the basis for the implementation of digital business models. Sennheiser invested a further 13.7 million euros in its own production sites in Germany and Romania, 12.2 million euros of which went to the plant in Wedemark near Hanover. In the Business Communication segment, the portfolio was also expanded with the new TeamConnect Collaboration Bars, which were developed specifically for hybrid meeting and learning environments. The Neumann brand enjoyed strong success in the professional recording applications segment. New product developments and the integration of advanced technologies from Merging Technologies, a leading Swiss provider of high-resolution digital audio recording systems and a pioneer in audio-over-IP, which was acquired in 2022, contributed significantly to this success. Sennheiser has also further strengthened its market presence in the mobility sector. More than 70,000 audio systems are now installed in vehicles from Cupra, smart, and Morgan Motors. A particular milestone was the launch of a smart model featuring Sennheiser technology for the Chinese market in the third quarter of 2024. In addition, the licensing business generated additional revenue. This area is set to be expanded further in the future, particularly through the immersive audio brand AMBEO. AMBEO technology is used in all business areas—on stage, in meeting rooms, in studios, and in vehicles—and will continue to open up new potential in the licensing business in the future. 80 years of Sennheiser – looking to the future In 2025, the independent family-owned company Sennheiser celebrates 80 years of pioneering audio technology and passionate engineering. Since the founding of the 'Laboratorium Wennebostel' by Dr. Ing. Fritz Sennheiser in June 1945 in Wedemark near Hanover, Sennheiser has developed into one of the world's leading providers of audio technology. 'We live and breathe audio in everything we do,' says Daniel Sennheiser. 'Our passion is to create unique sound experiences: real, unadulterated sound that you not only hear, but also feel.' Dr. Andreas Sennheiser adds: 'When we look back on our history today, it's not just about the number of years – it's about what we have learned from the past to build the future of the audio world.'

80 years of Sennheiser: Eight decades full of emotion, innovation and passion for audio
80 years of Sennheiser: Eight decades full of emotion, innovation and passion for audio

Korea Herald

time6 days ago

  • Business
  • Korea Herald

80 years of Sennheiser: Eight decades full of emotion, innovation and passion for audio

SINGAPORE, June 18, 2025 /PRNewswire/ -- Since 1945, the name Sennheiser has stood for pioneering audio technology and passionate engineering. This year, the company is celebrating its 80th anniversary. At the same time as looking back on its history, Sennheiser reveals why this celebration is not about the number of years and more about what you learn for the future. The family-owned business is telling the stories behind its legendary products, bold decisions and the vision of building the future of audio. To mark this special anniversary, customers worldwide can also look forward to attractive anniversary offers and products. For 80 years, the independent family-owned business Sennheiser has been building the future of audio. In June 1945, Dr. Fritz Sennheiser founded the Wennebostel laboratory in Wedemark near Hanover. What started out as an idea is now one of the world's leading audio technology companies. "We live and breathe audio in everything we do. That's what defines us. We are driven by a passion for creating unique sound experiences for our customers. Genuine, pure sound that you can not only hear, but also feel. This is why we have been building the future of audio for 80 years," says Daniel Sennheiser, Co-CEO of the Sennheiser Group. "When we look back on our company history, it's less about the number of years and more about what we have learned from the past for our future," adds Dr. Andreas Sennheiser, Co-CEO of the Sennheiser Group. It's about a journey full of exciting experiences, great curiosity, courageous decisions, but also product failures and, above all, a passion for sound. "Every product, every milestone, every challenge has shown us how we can build the future of audio - with new ideas that change the audio world." Sennheiser's wireless technology is an impressive example of this. In 1957, the company together with a German broadcasting partner developed the first wireless microphone system for professional stage and TV use – it was a sensation. Since then, wireless microphones have become an integral part of radio and television – and music stars all over the world use products from the Wedemark at their concerts. In 2024, the next milestone in wireless technology is achieved: Sennheiser launches Spectera, a new bidirectional, digital, wireless broadband ecosystem. A system that once again completely redefines the world of wireless audio technology. A system that incorporates the expertise and experience of many years. A radical innovation, born of the courage to question the familiar. Then as now, one thing is the same - the system was developed together with customers. Creative dissatisfaction and room for crazy ideas Fritz Sennheiser once put it in a nutshell: Engineers need room for crazy ideas. This spirit still characterizes Sennheiser today. Because true innovation is not created in the laboratory alone - it unfolds where there is room for the unconventional: on stages and in recording studios around the world. "Through our passion and creative dissatisfaction, we have repeatedly brought groundbreaking products to the market and redefined milestones in the audio world," describes Andreas Sennheiser. As early as 1947, the Wennebostel laboratory presented its first own microphone, the DM 2. This was followed by milestones such as the MD 421 (1960), which is still used in studios around the world today, and the HD 414 (1968), the first open headphones to revolutionize the listening experience. The HD 25 (1988) became an icon for professional monitoring and in clubs, the HD 800 (2009) set new standards for audiophile sound and the HE 1 (2015) reinterpreted the legendary Orpheus, the best headphones in the world. During this time, Sennheiser becomes an internationally successful brand: Under the leadership of Prof. Dr. Jörg Sennheiser, the company opens numerous sales subsidiaries worldwide. " Our products tell stories of people from all over the world – of DJs who went on tour with the HD 25, of journalists who captured voices with the MD 421, or of music lovers who discovered new worlds of sound with the HD 800," explains Daniel Sennheiser. Sennheiser products have also been present at important historical moments and have captured words that have moved people around the world. "These stories are what bring our technology to life - because they show how sound can touch people." 80 years of experience for the future The successful products of the past are an important inspiration for the future, but also their toughest competitors. The balance between preserving legendary products and developing innovative technologies and solutions is the key to success. Because it is precisely this balance that has made Sennheiser relevant for more than 80 years. Research and development is and remains one of the most important strategic priorities of the Sennheiser Group. Every year more than 8 percent of turnover is invested in expanding the product portfolio, in new software solutions and in the intelligent combination of hardware and services. "The path to the future is never straightforward," says Daniel Sennheiser. "That's why this year we're not only celebrating our successes, but also products that didn't become milestones, that didn't make it onto the market or were simply ahead of their time. "These products were often the starting point for our boldest developments. They show that Innovation is not a destination, but a path. And on this path, each of our products contains 80 years of experience, curiosity - and the will to constantly question the status quo," continues Andreas Sennheiser. An anniversary full of stories – and full of sound You can discover these milestone products throughout this anniversary year on the Sennheiser website and social media channels. Here, Sennheiser will also be talking about its iconic products, with reports, interviews and background stories that provide behind the scenes insights into the company that has been building the world's sound for 80 years. Customers can also look forward to anniversary products and offers in the coming months. About the Sennheiser Group We live and breathe audio. We are driven by the passion to create audio solutions that make a difference. In 2025, the Sennheiser Group celebrates its 80th anniversary. Since 1945, we stand for building the future of audio and bringing remarkable sound experiences to our customers. Today, the Sennheiser Group is one of the leading manufacturers in the field of professional audio technology. With our brands Sennheiser, Neumann, AMBEO and Merging, we offer a comprehensive range of solutions that is fully tailored to the needs of our customers. As independent family-owned company Sennheiser is led in the third generation by Dr. Andreas Sennheiser and Daniel Sennheiser.

Sennheiser launches MKH 8018 stereo shotgun microphone - Middle East Business News and Information
Sennheiser launches MKH 8018 stereo shotgun microphone - Middle East Business News and Information

Mid East Info

time09-04-2025

  • Automotive
  • Mid East Info

Sennheiser launches MKH 8018 stereo shotgun microphone - Middle East Business News and Information

Climate-proof and rugged, while capturing stereo sound in all its finest detail: The MKH 8018 is a condenser microphone quite unlike the standard Dubai, April 7, 2025 – Sennheiser has launched a new, compact stereo shotgun microphone today, the MKH 8018 for broadcasting and filming applications. The high-class short gun mic completes the company's MKH 8000 range of RF condenser microphones, which excel in the field due to their climate-proof ruggedness and natural sound capture with virtually no off-axis coloration. Providing flexibility to the audio engineer, the compact and lightweight MKH 8018 features three switchable stereo modes: MS stereo, wide XY stereo and narrow XY stereo. The MS mode allows the engineer to adjust the spatial imaging steplessly on the mixing desk, while the XY modes are premixed in the MKH 8018, with settings fine-tuned in many tests. The microphone will be on display at NAB, at the Sennheiser Group's booth N1428. The MKH 8018 RF condenser microphone is a compact stereo shotgun mic with three switchable stereo modes (MS, XY-wide and XY-narrow) 'The MKH 8018 is a high-class shotgun model that rounds off our MKH portfolio at the top end,' says Kai Lange, senior product manager for the MKH series. 'It has extremely low self-noise and truly excellent sound, very clear and pure due to the mic's great off-axis rejection. Moisture resistance, minimal non-linar distortion, and a balanced audio signal at the transformerless, fully floating output are further benefits of the RF condenser technology, which Sennheiser has been perfecting for more than 60 years.' Lightweight, non-modular, and with a tailored frequency response To make the MKH 8018 as easy to handle as possible, the Sennheiser engineers have given it an aluminium housing to have less weight on a camera or boom pole. Also, the microphone is – unlike most of the other mics in the 8000 series – non-modular with a fixed XLR-5M output and integrated -10 dB pad against overdriving, filters for tailoring the frequency response, and an additional switchable -3 dB low-cut filter at 70 Hz. The MKH 8018 has been tailored to broadcasting and filming applications As the MKH 8018 has been designed for broadcasting and filming applications, the usual extremely wide frequency response of the MKH mics has been limited to 40 – 20,000 Hz. This avoids any overloading of the mixing console with unhearable distortion below 40 Hz and above 20 kHz, where ultrasonic camera lens measurement systems are active. Matrix inside The MKH 8018 impresses with its homogeneous sound image, and can output MS stereo for further processing in the studio or on a mixer, or – via an internal matrix – XY stereo in a wide or narrow mode without the need for an external mixer. In XY-w, the mic emphasizes the side signal to a greater extent, thus capturing more ambience. In XY-n, the focus is more on the mid signal, giving the sound engineer more directionality. The MKH 8018 is delivered complete with an MZQ 100 microphone clip, MZW 8018 foam windshield and a threaded plastic transport tube. The MZR 8000 camera adapter (pictured below on the right) wraps around the microphone body and ensures a secure fit with other mic clips and on cameras. The MKH 8018 RF condenser stereo shotgun microphone is delivered complete with (from left to right) an MZQ 100 microphone clip, a threaded plastic transport tube, the MZW 8018 foam windshield and the MZR 8000, which wraps around the 8018 and securely adapts it to wider mic clips or camera mounts Optional accessories for the mic are the MZS 20-1 suspension/pistol grip, the MZW 60-1 basket windshield and the MZH 60-1 hairy cover for outdoor use of the MKH 8018. Typical combination of an MZS 20-1 pistol grip/suspension with basket windshield and hairy cover Technical Data Microphone type: RF condenser microphone Pick-up pattern: stereo shotgun Frequency response: 40 – 20,000 Hz Low-cut filter (switchable): -3dB at 70 Hz Attenuation (switchable): -10 dB Sensitivity: M channel: 56 mV/Pa; -25 dB ref (1V/Pa) S channel: 25 mV/Pa; -32 dB ref (1V/Pa) XY narrow: 50 mV/Pa; -26 dB ref (1V/Pa) XY wide: 32 mV/Pa; -30 dB ref (1V/Pa) Equivalent noise level: M channel: 12 dB A-weighted; 24 dB CCIR-weighted S channel: 14.5 dB A-weighted; 25 dB CCIR-weighted XY narrow: 12 dB A-weighted; 24 dB CCIR-weighted XY wide: 13 dB A-weighted; 25 dB CCIR-weighted Nominal impedance at 1 kHz: 430 ohms Mi. load impedance: 4.7 kilo-ohms Power supply: P48 phantom powering (IEC 61938) Current consumption: 2 x 3.4 mA Max. SPL: > 126 dB Connector: XLR-5M Weight: 115 g Diameter: 22 mm Length: approx. 230 mm Operating temperature: -10°C to 60°C (14°F to 140°F) Storage temperature: -20°C to 70°C (-4°F to 158°F) Relative humidity: 5 to 95%, non-condensing An expert for humid, hot, and cold environments – the MKH 8018 stereo RF condenser micophone Polar Patterns (Ends) The high-resolution images accompanying this media release and additional photos can be downloaded here . About the Sennheiser brand We live and breathe audio. We are driven by the passion to create audio solutions that make a difference. Building the future of audio and bringing remarkable sound experiences to our customers – this is what the Sennheiser brand has represented for more than 75 years. While professional audio solutions such as microphones, meeting solutions, streaming technologies and monitoring systems are part of the business of Sennheiser electronic SE & Co. KG, the business with consumer devices such as headphones, soundbars and speech-enhanced hearables is operated by Sonova Holding AG under the license of Sennheiser. Contacts: Middle East contact: Sennheiser Middle East Shraddha Mukul Mobile +971 (0) 56 226 6508 Public Relations Urvashi Kadam, urvashi@ +971503570206 Leila Olan, info@ ; +971563092428

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