6 days ago
Millennium Hotels expands M Social Brand in Manhattan
Global hospitality group Millennium Hotels and Resorts is expanding the M Social brand's footprint within Manhattan's Financial District with the rebranding of a Millennium hotel in downtown New York.
The property will be rebranded into an M Social property, with a launch targeted for mid-2025.
This move follows the opening of M Social Hotel New York Times Square.
Millennium Hotels and Resorts interim chief operating officer and chief commercial officer Saurabh Prakash said: "The introduction of M Social Hotel New York Downtown solidifies our commitment to strategic growth in key global markets.
'New York City embodies innovation and vibrancy, making it a perfect match for our brand ethos, and we are proud to deliver an exceptional hospitality experience here."
The rebranded M Social hotel will feature 569 renovated rooms, encompassing 98 suites.
Besides contemporary accommodations, hotel guests will enjoy a revamped lobby and environmentally friendly features such as smart thermostats and Apotheke bath products.
The rooms will offer workspaces catering to business travellers and views of downtown Manhattan, as well as 3,550ft² of flexible event space, comprising six meeting rooms suitable for up to 160 attendees.
The launch of the signature Beast & Butterflies restaurant is anticipated for late 2025.
M Social Hotel New York Downtown managing director Alex Spektor said: "We're incredibly excited to introduce M Social Hotel New York Downtown to the Financial District. Our property not only meets the evolving demands of business guests but also serves as an ideal gateway to the city's diverse cultural scene.
'We look forward to welcoming guests to experience our unique blend of sophistication, comfort, and connectivity."
Millennium Hotels and Resorts operates more than 145 properties worldwide, with a presence in key cities such as New York, Los Angeles, London, and Singapore, featuring brands such as The Biltmore and Grand Millennium.
Millennium Hotels and Resorts America operations, asset management and development senior vice president Shah Adil said: "M Social Hotel New York Downtown represents the future of urban hospitality—dynamic, connected, and culturally attuned.
'We have created a space that resonates deeply with travellers who seek authentic and engaging experiences in one of the world's most exciting cities."
In December 2023, Millennium Hotels and Resorts introduced the Millennium's Green Path Brand Playbook, a sustainability initiative aligning with the objectives of COP28.
"Millennium Hotels expands M Social Brand in Manhattan" was originally created and published by Hotel Management Network, a GlobalData owned brand.
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