Latest news with #SOUEAST
Gulf Today
2 hours ago
- Automotive
- Gulf Today
SOUEAST S06 DM – The Hybrid SUV that's built to impress
SOUEAST has officially arrived in the UAE under the exclusive partnership of Elite Group Holding, a homegrown conglomerate known for its innovation across Automotive, E-commerce, Investments, and Real Estate & Contracting. With this bold entry, SOUEAST UAE brings a fresh proposition to the market: "Ease Your Life" — and the S06 DM plug-in hybrid SUV is a standout representation of that promise. Performance & Technology The S06 DM delivers an exhilarating 355 horsepower and 530 Nm of torque, offering a level of performance that easily competes with more established premium brands. Under the hood, its advanced PHEV powertrain blends high output with fuel efficiency, giving drivers the flexibility of electric power with the reassurance of petrol backup. This hybrid configuration delivers an extraordinary combined range of over 800 km, making it a solid choice for both city commutes and long-haul drives. Smart Features for Modern Lifestyles Inside the S06 DM, technology takes the spotlight, seamlessly integrated into a cabin that features a multilingual voice control system (available in five languages), customisable ambient lighting, and smart, user-friendly tech designed to enhance every journey. With features like 50W wireless fast charging and a premium Sony 8-speaker sound system, the in-car experience is immersive, intuitive, and designed for modern lifestyles. Peace of Mind Comes Standard Only available through Elite Group Holding, the S06 DM is backed by a 10-year / 1 million KM warranty, one of the most competitive in the industry. Buyers also enjoy 5 years of roadside assistance, a 3-year service contract, and complimentary services like insurance, registration, and window tinting (terms and conditions apply), all designed to make ownership as effortless as possible. A Design for the Future With over 20 years of global experience, SOUEAST has made a name for itself by crafting vehicles tailored for urban lifestyles. The S06 DM carries this DNA forward with sleek lines, futuristic detailing, and a spacious, versatile interior. It's a hybrid that doesn't compromise on looks, comfort, or performance. Final Word The SOUEAST S06 DM isn't just a new face in the UAE market—it's a statement. With advanced tech, standout design, and unmatched warranty benefits, it redefines what UAE drivers can expect from a premium hybrid SUV. For more information, visit the brand's showroom on Sheikh Zayed Road and experience the next generation of driving, where ease meets innovation.
Business Upturn
a day ago
- Automotive
- Business Upturn
New Subsidiary in Mexico: SOUEAST Debuts S06 i-DM, S07, S09, Pushes Advanced New Energy Tech
By GlobeNewswire Published on June 22, 2025, 09:11 IST MEXICO CITY, June 22, 2025 (GLOBE NEWSWIRE) — On June 18, 2025, at the grand brand and products launch ceremony in Centro Citibanamex, Mexico, SOUEAST announced its entry to Mexican market and unveiled three new models, attracting wide attention, signaling a significant breakthrough in SOUEAST's Latin American expansion. SOUEAST, true to the 'EASE YOUR LIFE' philosophy, is dedicated to urban mobility with stylish, comfort, and warm-tech at its core. SOUEAST offers a diverse range of models — including SUVs and sedans — specifically designed for urban youth. (Image 1: SOUEAST Brand Launch in Mexico) Three Prominent Models Debut: Meeting Diverse Mobility NeedsAt this launch ceremony, SOUEAST introduced three urban-focused models with both fuel and hybrid power types as follows: The S06 i-DM, an urban stylish C-class hybrid SUV, focuses on sporty aesthetics and high efficiency. With its hybrid capabilities and outstanding range, its head-turning contemporary design houses advanced hybrid technology, delivering an impressive 114 km pure electric range and a combined range of over 1,000 km when fully fueled, fully meeting the diverse needs of young people for daily commuting and urban traffic congestion in Mexico. It enhances the driving experience with intelligent features including L2 autonomous driving capabilities and comprehensive smart safety systems. (Image 2: SOUEAST S06 i-DM) The S07, an urban intelligent C-class SUV, skillfully combines practicality and style for urban trendy and fun-loving youth. Beyond its stylish design and comfortable interior, it delivers intelligent features including dual 12.3-inch screens, 6-way adjustable driver seat with memory, remote start and full ADAS, offering luxury-grade connectivity and safety. The S09, a flagship smart premium D-class SUV, redefines spacious luxury with its commanding 4,858*1,925*1,780mm dimensions and 2,850mm wheelbase. Its 7-seat version catering specifically to multi-passenger needs. Powered by a robust 2.0T engine, it caters to urban users with its aesthetic design, intelligent driving, and luxurious features, embodying the brand's high standards. (Image 3: SOUEAST S07 and S09) Each model in the lineup embodies SOUEAST's 'STYLISH-COMFORT-WARM TECH' product DNA, seamlessly integrating innovative technology and exceptional quality, to meet diverse urban mobility needs with EASE. Promoting Comprehensive Localized Operations Regarding the long-term development plan for the Mexican market, SOUEAST adheres to the concept of 'In Mexico, For Mexico' and promotes a comprehensive localized business strategy. In terms of network construction, the company plans to establish 40 showrooms by the end of 2025 and expand to 50 in 2026 in Mexico, building a convenient and efficient service network through a standardized service system. On the after-sales front, preparations are underway for a regional spare parts center for Latin America. This facility will ensure 100% parts availability and enable 24-hour delivery, ensuring rapid response to customer service needs. Meanwhile, the company actively promotes the establishment of the Central and South American Research Institute. Centered on localized product development, the institute aims to introduce models that are better aligned with the preferences and needs of Mexico customers. Driving a New Journey in Latin America: Leading the Future of Green Mobility The Mexican subsidiary showcase SOUEAST's firm commitment to the Latin American market, bringing advanced new energy vehicle(NEV) technologies to Mexico. By offering smart, eco-friendly, and diverse mobility solutions for urban youth, SOUEAST is accelerating Mexico's green transition while expanding its global footprint, with plans to introduce more NEV models and reinforce its role in sustainable development worldwide. Since initiating its globalization strategy in 2024, SOUEAST has made continuous strides across key international markets. Following its global debut in Uzbekistan and rapid entry into multiple markets across the Middle East, the successful launch in Mexico marks another milestone in its growing global presence. To date, SOUEAST has entered more than 30 countries and regions, with over 144 sales and service outlets. Looking ahead, the brand aims to expand into more than 80 markets and establish over 2,000 outlets within five years—bringing the EASE Urban Lifestyle to users worldwide. Photos accompanying this announcement are available at: Disclaimer: The above press release comes to you under an arrangement with GlobeNewswire. Business Upturn takes no editorial responsibility for the same. Ahmedabad Plane Crash GlobeNewswire provides press release distribution services globally, with substantial operations in North America and Europe.
Yahoo
a day ago
- Automotive
- Yahoo
New Subsidiary in Mexico: SOUEAST Debuts S06 i-DM, S07, S09, Pushes Advanced New Energy Tech
MEXICO CITY, June 22, 2025 (GLOBE NEWSWIRE) -- On June 18, 2025, at the grand brand and products launch ceremony in Centro Citibanamex, Mexico, SOUEAST announced its entry to Mexican market and unveiled three new models, attracting wide attention, signaling a significant breakthrough in SOUEAST's Latin American expansion. SOUEAST, true to the "EASE YOUR LIFE" philosophy, is dedicated to urban mobility with stylish, comfort, and warm-tech at its core. SOUEAST offers a diverse range of models — including SUVs and sedans — specifically designed for urban youth.(Image 1: SOUEAST Brand Launch in Mexico) Three Prominent Models Debut: Meeting Diverse Mobility NeedsAt this launch ceremony, SOUEAST introduced three urban-focused models with both fuel and hybrid power types as follows: The S06 i-DM, an urban stylish C-class hybrid SUV, focuses on sporty aesthetics and high efficiency. With its hybrid capabilities and outstanding range, its head-turning contemporary design houses advanced hybrid technology, delivering an impressive 114 km pure electric range and a combined range of over 1,000 km when fully fueled, fully meeting the diverse needs of young people for daily commuting and urban traffic congestion in Mexico. It enhances the driving experience with intelligent features including L2 autonomous driving capabilities and comprehensive smart safety systems.(Image 2: SOUEAST S06 i-DM) The S07, an urban intelligent C-class SUV, skillfully combines practicality and style for urban trendy and fun-loving youth. Beyond its stylish design and comfortable interior, it delivers intelligent features including dual 12.3-inch screens, 6-way adjustable driver seat with memory, remote start and full ADAS, offering luxury-grade connectivity and safety. The S09, a flagship smart premium D-class SUV, redefines spacious luxury with its commanding 4,858*1,925*1,780mm dimensions and 2,850mm wheelbase. Its 7-seat version catering specifically to multi-passenger needs. Powered by a robust 2.0T engine, it caters to urban users with its aesthetic design, intelligent driving, and luxurious features, embodying the brand's high standards.(Image 3: SOUEAST S07 and S09) Each model in the lineup embodies SOUEAST's "STYLISH-COMFORT-WARM TECH" product DNA, seamlessly integrating innovative technology and exceptional quality, to meet diverse urban mobility needs with EASE. Promoting Comprehensive Localized OperationsRegarding the long-term development plan for the Mexican market, SOUEAST adheres to the concept of "In Mexico, For Mexico" and promotes a comprehensive localized business strategy. In terms of network construction, the company plans to establish 40 showrooms by the end of 2025 and expand to 50 in 2026 in Mexico, building a convenient and efficient service network through a standardized service system. On the after-sales front, preparations are underway for a regional spare parts center for Latin America. This facility will ensure 100% parts availability and enable 24-hour delivery, ensuring rapid response to customer service needs. Meanwhile, the company actively promotes the establishment of the Central and South American Research Institute. Centered on localized product development, the institute aims to introduce models that are better aligned with the preferences and needs of Mexico customers. Driving a New Journey in Latin America: Leading the Future of Green MobilityThe Mexican subsidiary showcase SOUEAST's firm commitment to the Latin American market, bringing advanced new energy vehicle(NEV) technologies to Mexico. By offering smart, eco-friendly, and diverse mobility solutions for urban youth, SOUEAST is accelerating Mexico's green transition while expanding its global footprint, with plans to introduce more NEV models and reinforce its role in sustainable development worldwide. Since initiating its globalization strategy in 2024, SOUEAST has made continuous strides across key international markets. Following its global debut in Uzbekistan and rapid entry into multiple markets across the Middle East, the successful launch in Mexico marks another milestone in its growing global presence. To date, SOUEAST has entered more than 30 countries and regions, with over 144 sales and service outlets. Looking ahead, the brand aims to expand into more than 80 markets and establish over 2,000 outlets within five years—bringing the EASE Urban Lifestyle to users worldwide. Photos accompanying this announcement are available at: CONTACT: Contact Person: Frida Fu Email: in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
a day ago
- Automotive
- Yahoo
New Subsidiary in Mexico: SOUEAST Debuts S06 i-DM, S07, S09, Pushes Advanced New Energy Tech
MEXICO CITY, June 22, 2025 (GLOBE NEWSWIRE) -- On June 18, 2025, at the grand brand and products launch ceremony in Centro Citibanamex, Mexico, SOUEAST announced its entry to Mexican market and unveiled three new models, attracting wide attention, signaling a significant breakthrough in SOUEAST's Latin American expansion. SOUEAST, true to the "EASE YOUR LIFE" philosophy, is dedicated to urban mobility with stylish, comfort, and warm-tech at its core. SOUEAST offers a diverse range of models — including SUVs and sedans — specifically designed for urban youth.(Image 1: SOUEAST Brand Launch in Mexico) Three Prominent Models Debut: Meeting Diverse Mobility NeedsAt this launch ceremony, SOUEAST introduced three urban-focused models with both fuel and hybrid power types as follows: The S06 i-DM, an urban stylish C-class hybrid SUV, focuses on sporty aesthetics and high efficiency. With its hybrid capabilities and outstanding range, its head-turning contemporary design houses advanced hybrid technology, delivering an impressive 114 km pure electric range and a combined range of over 1,000 km when fully fueled, fully meeting the diverse needs of young people for daily commuting and urban traffic congestion in Mexico. It enhances the driving experience with intelligent features including L2 autonomous driving capabilities and comprehensive smart safety systems.(Image 2: SOUEAST S06 i-DM) The S07, an urban intelligent C-class SUV, skillfully combines practicality and style for urban trendy and fun-loving youth. Beyond its stylish design and comfortable interior, it delivers intelligent features including dual 12.3-inch screens, 6-way adjustable driver seat with memory, remote start and full ADAS, offering luxury-grade connectivity and safety. The S09, a flagship smart premium D-class SUV, redefines spacious luxury with its commanding 4,858*1,925*1,780mm dimensions and 2,850mm wheelbase. Its 7-seat version catering specifically to multi-passenger needs. Powered by a robust 2.0T engine, it caters to urban users with its aesthetic design, intelligent driving, and luxurious features, embodying the brand's high standards.(Image 3: SOUEAST S07 and S09) Each model in the lineup embodies SOUEAST's "STYLISH-COMFORT-WARM TECH" product DNA, seamlessly integrating innovative technology and exceptional quality, to meet diverse urban mobility needs with EASE. Promoting Comprehensive Localized OperationsRegarding the long-term development plan for the Mexican market, SOUEAST adheres to the concept of "In Mexico, For Mexico" and promotes a comprehensive localized business strategy. In terms of network construction, the company plans to establish 40 showrooms by the end of 2025 and expand to 50 in 2026 in Mexico, building a convenient and efficient service network through a standardized service system. On the after-sales front, preparations are underway for a regional spare parts center for Latin America. This facility will ensure 100% parts availability and enable 24-hour delivery, ensuring rapid response to customer service needs. Meanwhile, the company actively promotes the establishment of the Central and South American Research Institute. Centered on localized product development, the institute aims to introduce models that are better aligned with the preferences and needs of Mexico customers. Driving a New Journey in Latin America: Leading the Future of Green MobilityThe Mexican subsidiary showcase SOUEAST's firm commitment to the Latin American market, bringing advanced new energy vehicle(NEV) technologies to Mexico. By offering smart, eco-friendly, and diverse mobility solutions for urban youth, SOUEAST is accelerating Mexico's green transition while expanding its global footprint, with plans to introduce more NEV models and reinforce its role in sustainable development worldwide. Since initiating its globalization strategy in 2024, SOUEAST has made continuous strides across key international markets. Following its global debut in Uzbekistan and rapid entry into multiple markets across the Middle East, the successful launch in Mexico marks another milestone in its growing global presence. To date, SOUEAST has entered more than 30 countries and regions, with over 144 sales and service outlets. Looking ahead, the brand aims to expand into more than 80 markets and establish over 2,000 outlets within five years—bringing the EASE Urban Lifestyle to users worldwide. Photos accompanying this announcement are available at: CONTACT: Contact Person: Frida Fu Email: in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
21-05-2025
- Automotive
- Yahoo
SOUEAST Concludes 'Lighting Up the Middle East', Reinforces Regional Commitment
RIYADH, Saudi Arabia, May 20, 2025 (GLOBE NEWSWIRE) -- SOUEAST Motor has wrapped up its over-month-long "Lighting Up the Middle East" campaign, illuminating five iconic landmarks with its vibrant brand color, Ease Orange, paying tribute to EASE lifestyle. From Qatar to the UAE, this high-impact activation promoted the brand´s philosophy: "EASE YOUR LIFE." The campaign generated widespread public attention, drawing the eyes of over 560 million viewers both online and on-site. A Regional Tour of Light and Innovation Through a grand light show, the brand philosophy was deeply embedded in the urban contexts of different countries in the form of artistic lighting, showcasing SOUEAST's understanding and resonance with the "EASE Urban Lifestyle." First Stop: Igniting Qatar On February 17, SOUEAST's light show kicked off in Qatar. As night fell, the Aspire Tower, Qatar's tallest building, was illuminated in the brand's signature "Ease Orange," resembling a beam of light piercing the night sky, and becoming the most dazzling presence in the city's nightscape.(Image 1: SOUEAST 'Lighting Up the Aspire Tower') Second Stop: Shining on the Skyline in Iraq On February 20, the "Ease Orange" glow lit up the night sky in Iraq as SOUEAST presented an immersive light show blending technology and art at the Erbil 1 Tower. The entire building became a stage for lighting, with the brand slogan and SUV lineup flashing alternately across its facade, capturing the city's attention.(Image 2: SOUEAST 'Lighting Up the Erbil 1 Tower') Third Stop: Illuminating the Pearl of the Gulf On February 24, Kuwait City was "lit up" by SOUEAST. At the Kuwait landmark, the Avenues-Kuwait, wrapped in "Ease Orange," shone like a urban pearl in the night, turning into a vibrant symbol of the city's pulse in this Gulf nation.(Image 3: SOUEAST 'Lighting Up the Avenues-Kuwait') Fourth Stop: Interweaving Light and Shadow in Saudi Arabia On March 15, SOUEAST brought "Ease Orange" to Boulevard City Times Square, a trendy landmark in Riyadh. Multiple giant digital screens scrolled through animations of the brand and models, transforming the square into a digital art space for "EASE," perfectly presenting a visual feast where technology and humanity intertwine.(Image 4: SOUEAST 'Lighting Up the Boulevard City Times Square') Fifth Stop: Dancing with the Waves in the UAE On March 20, SOUEAST's "Lighting Up the Middle East" campaign reached its final stop, as the night sky over Jumeirah Beach Residence (JBR) in Dubai grew even more radiant with the SOUEAST's light display. The brand slogan and model projections shimmered on the sea, with lights dancing alongside the waves, creating a unique urban spectacle.(Image 5: SOUEAST 'Lighting Up the Jumeirah Beach Residence') Strengthening Brand Presence The campaign offered a unique glimpse into SOUEAST´s long-term commitment to the region. It showcased a lineup of three SUVs for the market: S09, a Smart Premium D-class SUV offering fashionable aesthetics, premium interiors, and spacious comfort. S07, an Urban Intelligent C-class SUV tailored for urban trendy youth. S06, an Urban Stylish C-class SUV, with hybrid S06 DM version for efficiency and long-range driving. All models undergo rigorous high-temperature durability testing, ensuring reliable performance in the Middle East´s demanding climate.(Image6: SOUEAST SUV Lineup) Deepening Regional Roots The campaign also supports SOUEAST´s broader Middle East strategy. With the establishment of its Saudi subsidiary, the company has opened a 12,000 m² spare parts center. In addition, it plans to enter the market of Saudi Arabia, Bahrain, Oman, and Lebanon while establishing 14 new sales outlets, expanding access to products and services, and enhancing customer trust and convenience. The Journey Continues With the conclusion of the 'Lighting Up the Middle East' campaign, SOUEAST signals a new phase of engagement: one focused on long-term integration through localization, innovation, and brand affinity. Though the lights have dimmed, SOUEAST´s commitment to illuminating the region´s mobility future continues.(Image7: SOUEAST Lights Up the Middle East Night) Contact Person: Frida Fu Email: Photos accompanying this announcement are available at in to access your portfolio
