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Business Standard
12 hours ago
- Business
- Business Standard
SBI Life crowdsources future-facing AI solutions from India's Next-Gen Talent pool at the 2025 Hack-AI-Thon finale
PRNewswire Mumbai (Maharashtra) [India], June 20: SBI Life Insurance, one of India's most trusted private life insurers, marked the finale of its national innovation initiative -- Hack-AI-Thon2025 -- a strategic platform to crowdsource artificial intelligence-driven solutions to real-business challenges faced by the insurance sector. The event culminated weeks of dynamic ideation and collaboration, with 16+ top teams (50+ participants) presenting AI-led innovations, focused on enhancing customer experience, operational efficiency, and digital service delivery. * The initiative underscored SBI Life's focus on innovation, young talent, and building future-ready insurance solutions The event was designed to tap into next-gen talent, foster a culture of co-creation, and accelerate digital transformation. The participants, including developers and AI enthusiasts, represented top institutes across Chennai, Bangalore, Hyderabad, Indore, Bhopal, and Delhi to compete on challenges ranging from predictive analytics and process automation to fraud detection and customer engagement. After rigorous jury round and evaluation, theInnovation Brigade team comprising of Ms. Asha Vidyadharan & Mr. Rameez Khan from Bhopal emerged as the winner of Hack-AI-Thon 2025, impressing the panel with their innovative solution at the Hack-AI-Thon 2025 Grand Finale. Similarly, Black Bird from Indore was chosen the 1st runner-up and from Trichy as well as Semantics from Pune were announced the 2ndrunners-up. Each of the winning solutions stood out for their innovative thinking, technical viability, and potential to address real-world challenges in the life insurance sector. Speaking on the grand finale of SBI Life's Hack-AI-Thon 2025, Mr. Ravindra Sharma, Chief of Brand, Corporate Communication and CSR, SBI Life Insurance, said, "The Hack-AI-Thon was conceptualised to engage the next generation of problem solvers in shaping the future of insurance. It is encouraging to see how young minds approach complex industry challenges with such clarity and purpose. At SBI Life, we believe that innovation must serve a meaningful purpose, and this initiative reflects our ongoing commitment to fostering technology-led thinking that is human-centric and impactful." He further added, "We have always believed that the true role of insurance goes beyond financial protection--it is about enabling individuals to move forward with confidence, to dream, to build, and to live fully. Hack-AI-Thon is an extension of this belief, as it invites young minds to co-create solutions that make protection more accessible, intuitive, and aligned with people's evolving needs and life goals. It is this blend of innovation and intent that we believe will help shape a more inclusive and empowering future not only for the insurance sector but the nation as a whole." After winning the Hack-AI-Thon 2025, the Innovation Brigade team said, "Participating in SBI Life's Hack-AI-Thon 2025 was a truly enriching experience, with outstanding coordination and expert mentorship at every step. Despite the tough pan-India competition, we are proud to share that we emerged as winners of the event." The Grand Finale jury comprised seasoned experts from technology & insurance, who evaluated teams on innovation, feasibility, scalability, and impact. Select ideas from the Hack-AI-Thon will be explored further for piloting or integration within the company's digital roadmap. With this initiative, SBI Life Insurance reinforces its commitment to fostering a culture of innovation, collaboration, and customer-first thinking through digital transformation. About SBI Life Insurance SBI Life Insurance ('SBI Life' / 'The Company'), one of the most trusted life insurance companies in India, was incorporated in October 2000 and is registered with the Insurance Regulatory and Development Authority of India (IRDAI) in March 2001. Serving millions of families across India, SBI Life's diverse range of products caters to individuals as well as group customers through Protection, Pension, Savings and Health solutions. Driven by a 'Customer-First' approach, SBI Life places great emphasis on maintaining world class operating efficiency and providing a hassle-free claim settlement experience to its customers by following high ethical standards of service. Additionally, SBI Life is committed to enhance digital experiences for its customers, distributors and employees alike. SBI Life strives to make insurance accessible to all, with its extensive presence across the country through its 1,110 offices, 26,355 employees, a large and productive network of about 240,304 agents, 60 corporate agents and 13 bancassurance partners with more than 41,000 partner branches, 141 brokers and other insurance marketing firms. In addition to doing what's right for the customers, the company is also committed to provide a healthy and flexible work environment for its employees to excel personally and professionally. SBI Life strongly encourages a culture of giving back to the society and has made substantial contributions in the areas of child education, healthcare, disaster relief and environmental upgrade. In 2024-25, the Company touched over 50,000 direct beneficiaries through various CSR interventions. Listed on the Bombay Stock Exchange ('BSE') and the National Stock Exchange ('NSE'), the company has an authorized capital of Rs. 20.0 billion and a paid-up capital of Rs. 10.0 billion. The AuM is Rs.4,480.4 billion. For more information, please visit our website, and connect with us on Facebook, Twitter, YouTube, Instagram, and LinkedIn. (Numbers & data mentioned above are for the year ended March 31, 2025)
The Wire
13 hours ago
- Business
- The Wire
SBI Life crowdsources future-facing AI solutions from India's Next-Gen Talent pool at the 2025 Hack-AI-Thon finale
The initiative underscored SBI Life's focus on innovation, young talent, and building future-ready insurance solutions MUMBAI, India, June 20, 2025 /PRNewswire/ -- SBI Life Insurance, one of India's most trusted private life insurers, marked the finale of its national innovation initiative — Hack-AI-Thon2025 — a strategic platform to crowdsource artificial intelligence-driven solutions to real-business challenges faced by the insurance sector. The event culminated weeks of dynamic ideation and collaboration, with 16 top teams (50 participants) presenting AI-led innovations, focused on enhancing customer experience, operational efficiency, and digital service delivery. The event was designed to tap into next-gen talent, foster a culture of co-creation, and accelerate digital transformation. The participants, including developers and AI enthusiasts, represented top institutes across Chennai, Bangalore, Hyderabad, Indore, Bhopal, and Delhi to compete on challenges ranging from predictive analytics and process automation to fraud detection and customer engagement. After rigorous jury round and evaluation, theInnovation Brigade team comprising of Ms. Asha Vidyadharan & Mr. Rameez Khan from Bhopal emerged as the winner of Hack-AI-Thon 2025, impressing the panel with their innovative solution at the Hack-AI-Thon 2025 Grand Finale. Similarly, Black Bird from Indore was chosen the 1st runner-up and from Trichy as well as Semantics from Pune were announced the 2ndrunners-up. Each of the winning solutions stood out for their innovative thinking, technical viability, and potential to address real-world challenges in the life insurance sector. Speaking on the grand finale of SBI Life's Hack-AI-Thon 2025, Mr. Ravindra Sharma, Chief of Brand, Corporate Communication and CSR, SBI Life Insurance, said, "The Hack-AI-Thon was conceptualised to engage the next generation of problem solvers in shaping the future of insurance. It is encouraging to see how young minds approach complex industry challenges with such clarity and purpose. At SBI Life, we believe that innovation must serve a meaningful purpose, and this initiative reflects our ongoing commitment to fostering technology-led thinking that is human-centric and impactful." He further added, "We have always believed that the true role of insurance goes beyond financial protection—it is about enabling individuals to move forward with confidence, to dream, to build, and to live fully. Hack-AI-Thon is an extension of this belief, as it invites young minds to co-create solutions that make protection more accessible, intuitive, and aligned with people's evolving needs and life goals. It is this blend of innovation and intent that we believe will help shape a more inclusive and empowering future not only for the insurance sector but the nation as a whole." After winning the Hack-AI-Thon 2025, the Innovation Brigade team said, "Participating in SBI Life's Hack-AI-Thon 2025 was a truly enriching experience, with outstanding coordination and expert mentorship at every step. Despite the tough pan-India competition, we are proud to share that we emerged as winners of the event." The Grand Finale jury comprised seasoned experts from technology & insurance, who evaluated teams on innovation, feasibility, scalability, and impact. Select ideas from the Hack-AI-Thon will be explored further for piloting or integration within the company's digital roadmap. With this initiative, SBI Life Insurance reinforces its commitment to fostering a culture of innovation, collaboration, and customer-first thinking through digital transformation. About SBI Life Insurance SBI Life Insurance ('SBI Life' / 'The Company'), one of the most trusted life insurance companies in India, was incorporated in October 2000 and is registered with the Insurance Regulatory and Development Authority of India (IRDAI) in March 2001. Serving millions of families across India, SBI Life's diverse range of products caters to individuals as well as group customers through Protection, Pension, Savings and Health solutions. Driven by a 'Customer-First' approach, SBI Life places great emphasis on maintaining world class operating efficiency and providing a hassle-free claim settlement experience to its customers by following high ethical standards of service. Additionally, SBI Life is committed to enhance digital experiences for its customers, distributors and employees alike. SBI Life strives to make insurance accessible to all, with its extensive presence across the country through its 1,110 offices, 26,355 employees, a large and productive network of about 240,304 agents, 60 corporate agents and 13 bancassurance partners with more than 41,000 partner branches, 141 brokers and other insurance marketing firms. In addition to doing what's right for the customers, the company is also committed to provide a healthy and flexible work environment for its employees to excel personally and professionally. SBI Life strongly encourages a culture of giving back to the society and has made substantial contributions in the areas of child education, healthcare, disaster relief and environmental upgrade. In 2024-25, the Company touched over 50,000 direct beneficiaries through various CSR interventions. Listed on the Bombay Stock Exchange ('BSE') and the National Stock Exchange ('NSE'), the company has an authorized capital of Rs. 20.0 billion and a paid-up capital of Rs. 10.0 billion. The AuM is Rs.4,480.4 billion. For more information, please visit our website, and connect with us on Facebook, Twitter, YouTube, Instagram, and LinkedIn. (Numbers & data mentioned above are for the year ended March 31, 2025) Photo: (Disclaimer: The above press release comes to you under an arrangement with PRNewswire and PTI takes no editorial responsibility for the same.). This is an auto-published feed from PTI with no editorial input from The Wire.
Hindustan Times
16 hours ago
- Business
- Hindustan Times
Men in ads need more nuanced portrayal
Brands riding on Father's Day celebrations last Sunday launched their print and digital campaigns to capitalize on emotions linked to the occasion to influence customers. Companies, across categories, that released special communication marking Father's Day included SBI Life, Instamart, Niva Bupa Health Insurance, Myntra, De Beers and Zomato among others. The Zomato campaign stood out for its storytelling and collaboration with other leading digital brands, said communications strategy consultant Karthik Srinivasan. While Zomato, Blinkit and District are part of the same company, other apps which collaborated on the ad included Urban Company, Uber and Spotify. Its quintessential message was that 'Appa' (dad) works harder than all these apps put together as he repairs home appliances, sings lullabies and transports his child on his two-wheeler. 'The caring father evokes the sentiment that before you used apps to do things, there was only 'Appa,' Srinivasan said. Diamond company De Beers' print ad was a hand-written note of appreciation from a GenZ daughter to her dad thanking him for starting to understand her lingo, binge-watching K-dramas with her and accepting her fashion sense. 'Not just in Father's Day campaigns, but usually brands showcase only the ideal version of men in ads. Unlike in films, there is no place for a hero or a villain in advertising,' Srinivasan said. Toxic masculinity may be on display in films like 'Kabir Singh' or 'Animal' since movies reflect at least some reality while ads are aspirational, he added. Lately though, the depiction of men in advertising and films has become a subject of great debate. Based on research by Kantar, the Advertising Standards Council of India (ASCI) Academy released a report in March titled 'Manifest: Masculinities Beyond the Mask, in collaboration with the Unstereotype Alliance and Religious Brands. 'Today, masculinity -- and the patriarchal structures that organise society -- are facing a crisis… Simultaneously, women are rising as equals and competitors,' the report said. In certain categories like e-commerce, tech, and menswear, there's a more evolved depiction of men -- softer, more caring, and less driven by ego. 'However, this seems to be a re-working of the traditional gentleman role, rather than a substantial challenge to the predictable man script. Some of these narratives that, at first glance, seem progressive, may also create more pressure by asking men to live up to both the protector and the caregiver, instead of un-stereotyping masculinity,' it said. Srinivas noted that the nearly 30 Father's Day ads he saw, pitched dad as the caregiver and provider, with no new thought. Ekta Relan, chief strategy officer, Saatchi & Saatchi India, agreed that the archetypical father ads, except Zomato, were underwhelming. The ASCI Academy report focused on the 'crisis' in traditional masculinity, with men feeling increasingly alienated, insecure and confused owing to societal changes and rise in gender equality. It sought a nuanced approach to depicting men in ads given the pressures they are facing. At a webinar organised by the Market Research Society of India (MRSI) on the same theme, Ekta Relan said that the reasons for men's identity crisis are rooted in women's empowerment journey over decades. 'In redefining the role of a woman, a man's role at home, in the family and society also got redefined. And they aren't conditioned for it,' she said. One response to this identity crisis was the resurgence of the alpha male seen in films like 'Animal'. 'The other was masculinity taking pride in sharing the load,' Relan said. For decades, there was a hero who never died, a father who never changed diapers and a professional who never failed. 'But now we see a father tearing up at his daughter's graduation ceremony and a CEO posting about his anxiety on social media,' she said. When 'Animal' succeeds, it raises questions about their real identity. But Relan said the future of masculinity isn't singular. 'Variations will co-exist which is an opportunity for brands. They must choose and sharply project the core of masculinity they want to represent because a male consumer today is not choosing a product, but an identity,' she said.
Time of India
2 days ago
- Business
- Time of India
SBI Life Share Price Live Updates: SBI Life shows impressive returns over three months
19 Jun 2025 | 08:42:42 AM IST Welcome to the SBI Life Stock Liveblog, your ultimate source for real-time updates and analysis of one of the most prominent stocks in the market. Stay on top of the game with our comprehensive coverage, featuring the latest details on SBI Life stock, including: Last traded price 1797.2, Market capitalization: 180103.72, Volume: 349531, Price-to-earnings ratio 74.63, Earnings per share 24.08. Get a holistic view of SBI Life with our expert insights into both fundamental and technical indicators. Stay ahead of the curve as we bring you breaking news that can impact the stock's performance. Whether you're a seasoned investor or a curious market enthusiast, rely on us to provide you with valuable information and informed recommendations. Join us on this journey as SBI Life thrives in the ever-changing market landscape. The data points are updated as on 08:42:41 AM IST, 19 Jun 2025 Show more
Time of India
2 days ago
- Entertainment
- Time of India
SBI Life's #PapaHainNa presents a heartfelt tribute to fathers who always show up
SBI Life Insurance 's newest digital film, Papa Bhooltey Nahin , unveiled under the #PapaHainNa digital property, powerfully revels the quiet strength and emotional resilience of fathers. Launched on Father's Day, the campaign pays tribute to dads who, no matter what roles they embrace, remain steadfast to the promises they've made to their loved ones. The digital film opens by immersing us in the daily professional lives of three fathers—a hockey coach, a forest officer, and an architect—each confidently steering through their responsibilities. Whether it's guiding a player down the rink, leading an important briefing, or scrutinizing a site plan, their focused hands symbolize direction, determination, and disciplined leadership. Through a series of smooth transitions, the same hands are shown cradling a baby, playfully waving a toy wand, or meticulously building blocks at home. The contrast is subtle yet profound, revealing that those very hands which command with authority also nurture with tender love. This seamless interplay captures how fathers gracefully navigate between their professional commitments and the warmth of home, all driven by an unwavering sense of duty. Since its debut, the campaign has resonated deeply with viewers, igniting discussions across digital platforms about the understated yet enduring power of fatherhood. By rooting its storytelling in everyday moments, SBI Life prompts us to reconsider the true meaning of protection—not as a mere product, but as a quiet, heartfelt commitment lived out daily. SBI Life, through #PapaHainNa, redefines protection as more than financial security. It is a lifelong promise, born from love and responsibility, that underscores the belief that genuine protection is subtle, consistent, and intentional. By acknowledging this profound commitment, the brand inspires each of us to honor the promises we hold dear, just as a devoted father does. Brand Connect Initiative
