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Time of India
6 days ago
- Business
- Time of India
Route Mobile, Sinch say TRAI's spam regulations to eradicate rogue actors, won't impact CPaaS biz
NEW DELHI: Global cloud communication solution providers Route Mobile and Sinch said the Indian telecom regulator's crackdown on unsolicited commercial communications (UCC) is likely to help the industry eradicate unregistered telemarketers (UTMs) and improve mobile user experience. The companies' top executives said the Telecom Regulatory Authority of India 's ( TRAI ) regulations are unlikely to impact the business of verified and registered communications platform-as-a-service (CPaaS) providers. The spam communications menace stems from a fragmented and vulnerable value chain, comprising the sale of unconsented data or leads, poorly governed agent networks, and a lack of visibility at the aggregator or enterprise levels, as per industry executives. 'Registered and reputed CPaaS providers will see an opportunity in the recent enforcement by the regulator and telcos. As such, enforcement is expected to weed out rogue telemarketers who were using various tactics, such as discounts, to win business,' Tushar Agnihotri , executive vice president of India & APAC, Route Mobile, told ETTelecom . Agnihotri added that enterprises will award deals to CPaaS vendors that can ensure a high message delivery rate within regulatory guardrails while also ensuring the customer and end-user's safety. The Mumbai-headquartered vendor, publicly listed in India, has business with all domestic telecom carriers and global operators. 'TRAI's regulatory crackdown is not a threat—it's an opportunity,' Nitin Singhal, managing director, Sinch India, told ETTelecom . 'The increased scrutiny and compliance requirements do raise the operational bar for CPaaS vendors. But it helps separate responsible, enterprise-grade platforms like Sinch from bad actors, who have long exploited regulatory gaps for spamming and fraud.' TRAI's actions will make digital communications safer, consent-driven, and transparent, Singhal said, adding that the CPaaS industry would not be negatively impacted. 'In the short term, the CPaaS industry may face increased scrutiny and operational friction. Message delays, increased rejections, and tighter audits can challenge traditional scale-first players. But in the long run, this is a reset the industry needs,' Apurv Agarwal, co-founder and CEO of telecalling outsourcing firm SquadStack , told ETTelecom . 'CPaaS providers that cannot offer accountability, or rely on gray channels, will struggle,' he added. TRAI regulations on spamLately, the sector watchdog has intensified its efforts to tackle the menace of spam mobile phone calls and SMS, or spam communications. It has further tightened the leash on telecom operators by mandating the use of specific technologies such as artificial intelligence (AI) and machine learning (ML), introduced stricter reporting norms, and increased penalties for breach of rules. The Department of Telecommunications (DoT) has also mandated the use of '140' numbering series for all promotional messages, and the '1600' numbering series for service and transactional phone calls, enabling consumers to identify the nature of the call and make informed decisions. In February, TRAI amended the Telecom Commercial Communications Customer Preference Regulations (TCCCPR), 2018, which has provisions for allowing a customer to complain about spam or UCC within seven days of receiving spam as compared to the earlier three-day time limit. The time limit for taking action by the access providers against the UCC from unregistered senders has been reduced from 30 days to five days. In June 2023, TRAI directed all service providers to develop and deploy the digital consent acquisition (DCA) mechanism to create a unified platform to process and register customers' consent digitally across all service providers and principal entities. Union Minister of State for Communications said in Lok Sabha in March that as a result of telcos' actions, there has been a significant reduction in the complaints against UTMs from 1.89 lakh in August 2024 to just 1.34 lakh in January 2025. More than 1150 Number of entities/individuals have been blacklisted & more than 18.8 lakh telecom resources have been disconnected, the minister had said. Spam on telco, OTT networks Telcos, however, have opined that TRAI's regulations put more onus on them while sidelining the over-the-top (OTT) communication service platforms, such as WhatsApp and Telegram, which also have seen a spurt in spam communications. 'The frequency of unsolicited calls and messages is much greater on TSP networks than on OTT services. The latter provides more options to control spam,' Mahesh Uppal, director of telecom consultancy firm ComFirst (India), told ETTelecom earlier. Uppal argued that telcos also have less incentive to block spammers since the latter generate revenues. 'OTT services do not directly affect the number of unsolicited calls and SMSs on TSP networks. Therefore, treating TSP and OTT as peers while addressing unsolicited calling makes little sense,' he said Route Mobile's Agnihotri said that spam and scam communications are growing on OTT communication platforms. 'While Telcos and TRAI have made solid progress at the network level, OTT platforms are outside the scope of telecom regulations, and that's where the vulnerabilities persist,' he added. Sinch India's Singhal, in turn, said that unregistered telemarketers or grey-route actors are escaping compliance enforcement and connecting to telco networks, causing a spurt in spam communications. 'TMs need to bring due diligence on aggregators that connect through their network. Telcos too need to invest more in real-time AI/ML-powered analytics at the operator and platform levels to flag suspicious message patterns, URLs, or keywords before they reach the end-user,' he added.
Mint
16-06-2025
- Business
- Mint
Stocks to buy for short term: From Swiggy to Biocon— Jigar Patel of Anand Rathi suggests 3 stock picks
Stocks to buy for the short term: Frontline indices, the Sensex and the Nifty 50, ended lower last week on profit booking amid heightened tensions between Israel and Iran, persisting concerns over US tariffs and stretched valuations. The Indian stock market may remain volatile this week, tracking news flows surrounding Israel and Iran and ahead of the US Fed policy decision on June 18. On the technical front, the Nifty 50 is now below 24,750, and experts see key support for the index at 24,450. "The index ended last week with over a 1 per cent loss. Notably, the reversal occurred precisely near the 161.8 per cent Golden Ratio extension, reinforcing it as a strong resistance. A break below 24,450 could extend the fall toward 24,000," said Jigar S. Patel, Senior Manager of Equity Research at Anand Rathi Share and Stock Brokers. "Traders are advised to stay cautious, avoid aggressive longs, and use relief rallies to lighten positions unless fresh momentum emerges. 25,200–25,300 is the key resistance zone, while 24,450–24,000 is the key support," Patel said. Jigar Patel recommends buying shares of Swiggy, Biocon and Route Mobile for the next two to three weeks. Swiggy recently broke out of a falling channel and touched ₹ 376, indicating bullish momentum. Over the past five sessions, it has seen mild correction but found support at the monthly R3 Camarilla pivot. Notably, the stock had consolidated between R3 and S3 pivots from March to May, a setup that often precedes strong directional moves. This technical structure suggests potential for further upside. "Consider long positions in the ₹ 355–345 zone, targeting ₹ 390. Maintain a stop loss at ₹ 330 on a daily closing basis," said Patel. Swiggy stock technical chart Biocon recently broke out of a consolidation zone between ₹ 330–345 and is now trading well above it, signalling renewed strength. On the monthly floor pivot, an inside value relationship between May and June (R1–S1) suggests potential for an explosive move. The breakout was supported by a volume surge and a breach of the short-term falling trendline, reinforcing bullish sentiment. Additionally, RSI held steady in the 40–50 range during consolidation and now hovers around 65. "Go long in the ₹ 356–350 range, targeting ₹ 390. Maintain a stop loss at ₹ 335 on a daily closing basis," Patel said. Biocon stock technical chart Recently, Route Mobile broke out after nearly a month of consolidation, accompanied by a significant surge in volume, indicating strong accumulation. What makes this consolidation phase notable is that it occurred within the R3–S3 zone of the monthly Camarilla pivots, establishing an Inside Value relationship. This setup forms when the current month's pivots are nested within the previous month's range, often signalling a potential breakout with strong directional bias. Adding to the bullish case, the daily RSI has consistently held above the 60 level and is now positioned at 71, reflecting strengthening momentum. "We recommend a buying opportunity in the ₹ 1,090-1,060 zone, with a target price of ₹ 1,220. Maintain a stop loss at ₹ 1,000 on a daily closing basis," said Patel. Route Mobile stock technical chart Read all market-related news here Read more stories by Nishant Kumar Disclaimer: This story is for educational purposes only. The views and recommendations above are those of individual analysts or broking companies, not Mint. We advise investors to check with certified experts before making any investment decisions, as market conditions can change rapidly, and circumstances may vary.
Mint
08-06-2025
- Business
- Mint
Stocks to buy for short term: From Praj Industries to Route Mobile— Jigar Patel of Anand Rathi suggests 3 stock picks
Stocks to buy for the short term: A deeper-than-expected 50 bps rate cut drove the Indian stock market benchmark Nifty 50 above the 25,000 mark on Friday, June 6. The index ended the week over a per cent higher, snapping its two-week losing run. According to Jigar S. Patel, Senior Manager of Equity Research at Anand Rathi Share and Stock Brokers, the Nifty 50 is approaching a critical resistance zone of 25,100–25,300, aligning with key Fibonacci retracement levels. Patel believes this zone may trigger profit booking and poses a risk of negative RSI divergence on the daily chart. "We remain cautious and recommend profit-booking near this zone. A decisive breakout above 25,300 could warrant a re-evaluation of our outlook," said Patel. "On the downside, 24,700 serves as immediate support, while 24,450 remains the make-or-break level for bulls. The coming week's follow-through will determine whether this bounce sustains or fizzles out," Patel said. Jigar Patel recommends buying shares of Route Mobile, Praj Industries and OFSS for the next two to three weeks. In the recent trading session, Route Mobile broke out after nearly a month of consolidation, accompanied by a significant surge in volume, indicating strong accumulation. This consolidation phase is particularly notable because it occurred within the R3–S3 zone of the monthly Camarilla pivots, establishing an inside-value relationship. This setup forms when the current month's pivots are nested within the previous month's range, often signalling a potential breakout with strong directional bias. Adding to the bullish case, the daily RSI has consistently held above the 40 level and is now positioned at 64, reflecting strengthening momentum. "We recommend a buying opportunity in the ₹ 1,000–1,030 zone, with a target price of ₹ 1,150 and a stop loss of ₹ 940 on a daily closing basis," said Patel. Route Mobile stock technical chart Praj Industries has recently completed a bullish dragon pattern, indicating the potential for a strong upward move. Complementing this setup, the monthly Camarilla pivots are displaying a higher overlapping value relationship, and price action has decisively closed above the R3 level—a clear signal of emerging bullish momentum. On the momentum front, the daily RSI has broken out after a prolonged consolidation between the 40–50 zone and now stands near 60, reinforcing the positive bias. "Initiate long positions in the ₹ 500–508 zone, with the target price of ₹ 580 and a stop loss of ₹ 465 on a daily closing basis," said Patel. Praj Industries stock technical chart OFSS has recently formed a solid base in the ₹ 8,300–8,700 range and is now trading firmly above the ₹ 8,700 mark, suggesting growing strength. What stands out technically is the presence of an inside value relationship between the monthly Camarilla R3 and S3 pivots—a structure that often precedes sharp directional moves. Adding to the bullish setup, the daily RSI has consistently held the 50 level, reflecting sustained momentum and the potential for a continued uptrend. "Enter long positions in the ₹ 8,700–8,800 zone, with the target price of ₹ 9,800 and a stop loss of ₹ 8,250 on a daily closing basis," said Patel. OFSS stock technical chart Read all market-related news here Read more stories by Nishant Kumar Disclaimer: This story is for educational purposes only. The views and recommendations above are those of individual analysts or broking companies, not Mint. We advise investors to check with certified experts before making any investment decisions, as market conditions can change rapidly, and circumstances may vary.
Business Standard
08-05-2025
- Business
- Business Standard
Route Mobile rises after Q4 PAT jumps 9% YoY to Rs 26 cr
Route Mobile rallied 3.87% to Rs 997.20 after the company reported a 9.34% jump in standalone net profit to Rs 25.76 crore on a 12.41% rise in revenue from operations to Rs 208.38 crore in Q4 FY25 compared to Q4 FY24. On a consolidated basis, the companys net profit dropped 36.65% to Rs 60.28 crore on a 15.53% jump in revenue from operations to Rs 1,175 crore in Q4 FY25 over Q4 FY24. The company reported profit before exceptional items and tax of Rs 103.68 crore in Q4 FY25, compared to Rs 107.59 crore recorded in the same period a year ago. The firm reported exceptional loss items of Rs 24.73 crore during the quarter. On a full-year basis, the company's net profit declined 14.12% to Rs 333.93 crore on a 13.73% rise in revenue to Rs 4,575.62 crore in FY24 over FY23. Gautam Badalia, chief executive officer of Route Mobile, said, Im pleased to report strong revenue growth over the past year, driven by broad-based demand and continued client diversification. This resilience enables us to navigate sectoral and geographic headwinds with confidence. As we look ahead to FY26, we remain optimistic about further business expansion. He further added, While gross profit margins faced temporary pressure, our top-line performance validates the strength of our expansion strategy. We remain focused on expanding our market share and driving sustainable,g-term profitability through optimization initiatives. Meanwhile, the companys board has declared a dividend of Rs 2 per share for FY24-25. Route Mobile ("RML") is a cloud communications platform service provider, catering to enterprises, over-the-top (OTT) players, and mobile network operators (MNO). RML's portfolio comprises solutions in messaging, voice, email, SMS filtering, analytics, and monetization. RML has a diverse enterprise client base across a broad range of industries, including social media companies, banks and financial institutions, e-commerce entities, and travel aggregators. RML is headquartered in Mumbai, India, with a global presence in the Asia Pacific, the Middle East, Africa, Europe, and North America.
Economic Times
06-05-2025
- Business
- Economic Times
AI set to disrupt pricing models for business communication services
Live Events (You can now subscribe to our (You can now subscribe to our Economic Times WhatsApp channel Mumbai: Companies that provide call-centre and business messaging services are expecting a shift in the way they charge customers to a more outcome-based and bundled pricing structure from the traditional pay-per-message or pay-per-seat models, as artificial intelligence takes over voice and text conversations and reduces manpower costs, executives said.'Call centres are still charging there is a huge risk that that will be disrupted as AI reduces that cost significantly,' said Ivan Ostojic, chief business officer at London-based Infobip, which offers cloud-based communications tools for marketing, sales and support.'We expect to see a telco-type model where I have some predicted consumption per user and then I can create a bundle for you — from SaaS or AI, down to the channel. It'll be like interaction, consumption conversation. And then there'll be bundles that secure you from price hikes or drops,' he (CPaaS) companies like Infobip are now experimenting with unlocking use cases where the cost of implementation justifies the benefit incurred. Going forward, multi-channel conversations across SMS, voice, WhatsApp, RCS and in-app notifications could well be priced in bundles as AI agents automate workflows, industry executives said.'Our pricing models vary depending on several factors, including the complexity of the use case, the extent of AI integration and backend systems involved,' said Deepak Goyal, chief business officer at Tanla Platforms , a Hyderabad-based company providing tools to help businesses communicate with their AI use cases are costlier than structured, rule-based conversational offerings, customers are willing to pay a premium as value created outweighs the incremental cost, he instance, Tanla ran a campaign for a retail brand where users were prompted to upload images of broken appliances via WhatsApp in exchange for an exclusive coupon. Although multimodal AI image recognition is expensive to deploy, this campaign achieved redemption rates as high as 30 times, Goyal said.'GenAI based use cases are at an early stage of their journey and are yet to find a right pricing fit,' said Gautam Badalia, CEO of Route Mobile , another CPaaS company. 'There is a significant cost involved in GenAI interactions based on the various engines available today.'As AI agents unlock new use-uses in customer services, the pricing models will also evolve to be more outcome based, he said. 'Currently, pay-per-message is the most prominent pricing model with AI agents.'Route Mobile enabled an insurance company to use an AI agent which converses with users on WhatsApp to understand their profile and needs and suggests the most relevant policy. 'This solution is targeted to overcome any human errors in policy suggestions and avoid potential mis-selling,' Badalia said.
