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Infobip Research Reveals Surge in UK Brands' Adoption of RCS
Infobip Research Reveals Surge in UK Brands' Adoption of RCS

Business Wire

time5 days ago

  • Business
  • Business Wire

Infobip Research Reveals Surge in UK Brands' Adoption of RCS

LONDON--(BUSINESS WIRE)--Global cloud communications platform Infobip has released its latest Messaging Trends Report, which reveals that the adoption of Rich Communication Services (RCS) messaging has skyrocketed, transforming the customer experience landscape. James Stokes, Head of Enterprise, UK & Nordics at Infobip, commented: 'With RCS adoption accelerating and AI transforming customer interactions, 2025 is set to be a pivotal year for conversational messaging.' Share Infobip analysed more than 530 billion interactions on its platform between businesses and consumers in 2024 to identify the latest business messaging trends. The data suggests Apple's support for RCS, following its iOS 18 update in late 2024, contributed to a 65% increase in UK RCS traffic. UK businesses have embraced the channel for highly engaging, two-way customer interactions. Infobip's data shows that the increase in RCS usage is part of increasingly omnichannel approaches, with UK brands leveraging it alongside SMS, Voice & Video and WhatsApp for a seamless customer journey. James Stokes, Head of Enterprise, UK & Nordics at Infobip, commented: 'RCS is taking off because it works. The branded and verified experience reduces hesitation, while rich visuals capture attention and drive engagement. In A/B tests, RCS rich cards delivered up to 70% higher conversion rates than MMS. More significantly, RCS has driven conversion rates two to three times higher, and sometimes even ten times higher, than standard marketing channels.' The UK is the largest European market utilising the Infobip platform, growing by almost a third (31.7%) from 2023 to 2024. Companies in the wholesale communications services sector represent the largest segment, followed by telecoms and technology & software companies. The Messaging Trends Report has revealed that as UK brands refine their customer engagement strategies, WhatsApp has emerged as a significant channel for conversational marketing, where the channel's growth has surpassed the growth of SMS and email. Infobip recorded a 392% increase in marketing messages sent over WhatsApp in the UK, driven by new features enabling seamless purchases within a single chat. This was accompanied by a 12x increase in conversational marketing messages, with majority being over WhatsApp. The platform also saw significant growth in other chat apps like Telegram, Line, and Viber. Globally, Infobip saw a 30% increase in the number of brands orchestrating conversational marketing interactions with their customers on its platform. AI adoption has also increased, according to data from Infobip's AI Hub. AI-powered chatbots and automation are being widely adopted, particularly in finance and insurance, where security and compliance are paramount. Businesses increasingly use AI for personalized interactions, fraud prevention, and real-time customer support. James Stokes added: 'With RCS adoption accelerating and AI transforming customer interactions, 2025 is set to be a pivotal year for conversational messaging. ' For more insights, download the full report here:

Google Messages is getting major update to improve photos and videos browsing
Google Messages is getting major update to improve photos and videos browsing

Hindustan Times

time07-06-2025

  • Hindustan Times

Google Messages is getting major update to improve photos and videos browsing

Google Messages is getting a handy update to make looking through photos and videos easier. Instead of jumping back to the chat each time, you'll soon be able to swipe through media smoothly. You can swipe left or right to see newer or older files and even react with emojis or reply directly. This swipe feature works in a similar way to how it does on apps like WhatsApp, where moving through photos and videos feels quick and easy. Google hasn't rolled it out to everyone yet, but the feature has already been seen in a test version of the app. But there is more on the way. Google is also working on a new media section that shows all shared content in one place. If you're looking for an old video or photo in a long chat, you won't have to scroll endlessly. Instead, you can go to this new section from the chat details screen and find all your media listed together. This is much like what WhatsApp and Telegram already offer. These updates are part of Google's bigger plan to improve Messages. Over the past few years, it has introduced Rich Communication Services or RCS, which adds features like typing indicators and read receipts. However, even with RCS, many users still prefer other apps. That's why Google is slowly adding more tools to make Messages more useful and up to date. Features like swipe browsing and a dedicated media overview section are making the app much easier to use. While these updates may seem minor, they can significantly improve the experience for people who rely on the app daily. If you use Messages regularly to keep in touch with friends and family, these additions will help make your conversations more organised and simpler to navigate. Over time, these improvements could change how smoothly you interact with photos and videos in your chats, making the app feel more polished and user-friendly.

Crazy Deal Alert! Get Unlimited Premium Wireless from Mint Mobile and the New Samsung Galaxy S25 for $30/Month
Crazy Deal Alert! Get Unlimited Premium Wireless from Mint Mobile and the New Samsung Galaxy S25 for $30/Month

Yahoo

time05-06-2025

  • Business
  • Yahoo

Crazy Deal Alert! Get Unlimited Premium Wireless from Mint Mobile and the New Samsung Galaxy S25 for $30/Month

Mint Mobile's best phone deal ever celebrates RCS messaging, and this limited-time offer makes now the perfect time to switch BELLEVUE, Wash., June 05, 2025--(BUSINESS WIRE)--What's better than unlimited premium wireless at an unbeatable price? Getting unlimited premium wireless and a kick-a$$ phone at an unbeatable price. Mint Mobile (NASDAQ: TMUS) announced that, starting today at noon PT, new customers can get the Samsung Galaxy S25 with Galaxy AI and unlimited premium wireless on the nation's largest 5G network for $30 a month. This is Mint's best phone deal ever and is a game-changer in an industry where most phone deals require customers to sign up for service that costs two to three times as much. With this incredible deal, customers get two years of unlimited service and an amazing phone as long as they sign up by July 31! This milestone offer celebrates a major evolution in messaging for Mint customers, as Rich Communication Services (RCS) — the next-gen messaging standard — can now work for Mint customers regardless of which phone they have. That means anyone can "like" messages, send high-resolution videos and participate in group chats, regardless of which device they are using. Check out what Mint Mobile's very own Ryan Reynolds had to say about the news "When we brought this idea to our finance team, they thought we were joking," said Andrew Fried, CMO at Mint Mobile. "Unlimited data and the incredible Samsung Galaxy S25 for just $30/month seemed impossible, but here we are. And now, because of RCS, you can fully embrace those green text bubbles in the group chat. So this is the perfect time to get one of the most advanced Android devices in the market at an unbeatable price on the nation's largest 5G network." What Is RCS — and Why It Matters RCS allows all devices to experience the latest messaging capabilities irrespective of what operating system they are on. That includes: Typing indicators and read receipts High-res image and video sharing Smarter, real-time group chats End-to-end encryption (on supported platforms) For Mint Mobile users, this means no more switching apps or dealing with incompatible texting experiences — just smooth, modern messaging that works across the board. So that's it. An unbeatable deal. A better experience. And it's one more reason Mint Mobile isn't just the smarter choice — it's an obvious one. Not to mention, customers get to enjoy even more incredible benefits like free roaming in Canada, free mobile hotspot, Wi-Fi calling and so much more, making Mint the ultimate no-brainer wireless solution. Starting today, June 5 at noon PT, find more information at Limited time new customer offer. Requires port-in & upfront payment of $720 (equivalent to $30/mo.) for 24 months of service & device purchase or available device financing to qualified customers; after 24 months, plan renews at standard rate. Taxes & fees extra. Unlimited customers using >35GB may experience lower speeds when network is busy. Video @ 480p. Additional terms apply. See Galaxy AI features by Samsung are free through 2025 and require Samsung account login. *RCS is the latest in messaging. Availability of RCS varies by region and carrier. For cross-OS communication, all members must have RCS enabled. For Android, requires Google Messages. For iPhone, requires iOS 18 or later. Availability of features may vary by market and device. Encryption only available for Android to Android communications. Image quality may vary. Turn off "Send photos faster" within Google Messages Settings for higher resolution images. Read receipts and typing indicates only supported in 1:1 chats for cross-OS communication. Reactions only available for text messages; photos and videos are not supported for cross-OS communication. About T-Mobile T-Mobile US, Inc. (NASDAQ: TMUS) is America's supercharged Un-carrier, delivering an advanced 4G LTE and transformative nationwide 5G network that will offer reliable connectivity for all. T-Mobile's customers benefit from its unmatched combination of value and quality, unwavering obsession with offering them the best possible service experience and undisputable drive for disruption that creates competition and innovation in wireless and beyond. Based in Bellevue, Wash., T-Mobile provides services through its subsidiaries and operates its flagship brands, T-Mobile, Metro by T-Mobile and Mint Mobile. For more information please visit: View source version on Contacts Media ContactT-Mobile US, Inc. Media RelationsMediaRelations@ Investor Relations ContactT-Mobile US,

Crazy Deal Alert! Get Unlimited Premium Wireless from Mint Mobile and the New Samsung Galaxy S25 for $30/Month
Crazy Deal Alert! Get Unlimited Premium Wireless from Mint Mobile and the New Samsung Galaxy S25 for $30/Month

Business Wire

time05-06-2025

  • Business
  • Business Wire

Crazy Deal Alert! Get Unlimited Premium Wireless from Mint Mobile and the New Samsung Galaxy S25 for $30/Month

BELLEVUE, Wash.--(BUSINESS WIRE)--What's better than unlimited premium wireless at an unbeatable price? Getting unlimited premium wireless and a kick-a$$ phone at an unbeatable price. Mint Mobile (NASDAQ: TMUS) announced that, starting today at noon PT, new customers can get the Samsung Galaxy S25 with Galaxy AI and unlimited premium wireless on the nation's largest 5G network for $30 a month. This is Mint's best phone deal ever and is a game-changer in an industry where most phone deals require customers to sign up for service that costs two to three times as much. With this incredible deal, customers get two years of unlimited service and an amazing phone as long as they sign up by July 31! This milestone offer celebrates a major evolution in messaging for Mint customers, as Rich Communication Services (RCS) — the next-gen messaging standard — can now work for Mint customers regardless of which phone they have. That means anyone can 'like' messages, send high-resolution videos and participate in group chats, regardless of which device they are using. Check out what Mint Mobile's very own Ryan Reynolds had to say about the news 'When we brought this idea to our finance team, they thought we were joking,' said Andrew Fried, CMO at Mint Mobile. 'Unlimited data and the incredible Samsung Galaxy S25 for just $30/month seemed impossible, but here we are. And now, because of RCS, you can fully embrace those green text bubbles in the group chat. So this is the perfect time to get one of the most advanced Android devices in the market at an unbeatable price on the nation's largest 5G network.' What Is RCS — and Why It Matters RCS allows all devices to experience the latest messaging capabilities irrespective of what operating system they are on. That includes: Typing indicators and read receipts High-res image and video sharing Smarter, real-time group chats End-to-end encryption (on supported platforms) For Mint Mobile users, this means no more switching apps or dealing with incompatible texting experiences — just smooth, modern messaging that works across the board. So that's it. An unbeatable deal. A better experience. And it's one more reason Mint Mobile isn't just the smarter choice — it's an obvious one. Not to mention, customers get to enjoy even more incredible benefits like free roaming in Canada, free mobile hotspot, Wi-Fi calling and so much more, making Mint the ultimate no-brainer wireless solution. Starting today, June 5 at noon PT, find more information at Limited time new customer offer. Requires port-in & upfront payment of $720 (equivalent to $30/mo.) for 24 months of service & device purchase or available device financing to qualified customers; after 24 months, plan renews at standard rate. Taxes & fees extra. Unlimited customers using >35GB may experience lower speeds when network is busy. Video @ 480p. Additional terms apply. See Galaxy AI features by Samsung are free through 2025 and require Samsung account login. *RCS is the latest in messaging. Availability of RCS varies by region and carrier. For cross-OS communication, all members must have RCS enabled. For Android, requires Google Messages. For iPhone, requires iOS 18 or later. Availability of features may vary by market and device. Encryption only available for Android to Android communications. Image quality may vary. Turn off 'Send photos faster' within Google Messages Settings for higher resolution images. Read receipts and typing indicates only supported in 1:1 chats for cross-OS communication. Reactions only available for text messages; photos and videos are not supported for cross-OS communication. About T-Mobile T-Mobile US, Inc. (NASDAQ: TMUS) is America's supercharged Un-carrier, delivering an advanced 4G LTE and transformative nationwide 5G network that will offer reliable connectivity for all. T-Mobile's customers benefit from its unmatched combination of value and quality, unwavering obsession with offering them the best possible service experience and undisputable drive for disruption that creates competition and innovation in wireless and beyond. Based in Bellevue, Wash., T-Mobile provides services through its subsidiaries and operates its flagship brands, T-Mobile, Metro by T-Mobile and Mint Mobile. For more information please visit:

Crazy Deal Alert! Get Unlimited Premium Wireless from Mint Mobile and the New Samsung Galaxy S25 for $30/Month
Crazy Deal Alert! Get Unlimited Premium Wireless from Mint Mobile and the New Samsung Galaxy S25 for $30/Month

Yahoo

time05-06-2025

  • Business
  • Yahoo

Crazy Deal Alert! Get Unlimited Premium Wireless from Mint Mobile and the New Samsung Galaxy S25 for $30/Month

Mint Mobile's best phone deal ever celebrates RCS messaging, and this limited-time offer makes now the perfect time to switch BELLEVUE, Wash., June 05, 2025--(BUSINESS WIRE)--What's better than unlimited premium wireless at an unbeatable price? Getting unlimited premium wireless and a kick-a$$ phone at an unbeatable price. Mint Mobile (NASDAQ: TMUS) announced that, starting today at noon PT, new customers can get the Samsung Galaxy S25 with Galaxy AI and unlimited premium wireless on the nation's largest 5G network for $30 a month. This is Mint's best phone deal ever and is a game-changer in an industry where most phone deals require customers to sign up for service that costs two to three times as much. With this incredible deal, customers get two years of unlimited service and an amazing phone as long as they sign up by July 31! This milestone offer celebrates a major evolution in messaging for Mint customers, as Rich Communication Services (RCS) — the next-gen messaging standard — can now work for Mint customers regardless of which phone they have. That means anyone can "like" messages, send high-resolution videos and participate in group chats, regardless of which device they are using. Check out what Mint Mobile's very own Ryan Reynolds had to say about the news "When we brought this idea to our finance team, they thought we were joking," said Andrew Fried, CMO at Mint Mobile. "Unlimited data and the incredible Samsung Galaxy S25 for just $30/month seemed impossible, but here we are. And now, because of RCS, you can fully embrace those green text bubbles in the group chat. So this is the perfect time to get one of the most advanced Android devices in the market at an unbeatable price on the nation's largest 5G network." What Is RCS — and Why It Matters RCS allows all devices to experience the latest messaging capabilities irrespective of what operating system they are on. That includes: Typing indicators and read receipts High-res image and video sharing Smarter, real-time group chats End-to-end encryption (on supported platforms) For Mint Mobile users, this means no more switching apps or dealing with incompatible texting experiences — just smooth, modern messaging that works across the board. So that's it. An unbeatable deal. A better experience. And it's one more reason Mint Mobile isn't just the smarter choice — it's an obvious one. Not to mention, customers get to enjoy even more incredible benefits like free roaming in Canada, free mobile hotspot, Wi-Fi calling and so much more, making Mint the ultimate no-brainer wireless solution. Starting today, June 5 at noon PT, find more information at Limited time new customer offer. Requires port-in & upfront payment of $720 (equivalent to $30/mo.) for 24 months of service & device purchase or available device financing to qualified customers; after 24 months, plan renews at standard rate. Taxes & fees extra. Unlimited customers using >35GB may experience lower speeds when network is busy. Video @ 480p. Additional terms apply. See Galaxy AI features by Samsung are free through 2025 and require Samsung account login. *RCS is the latest in messaging. Availability of RCS varies by region and carrier. For cross-OS communication, all members must have RCS enabled. For Android, requires Google Messages. For iPhone, requires iOS 18 or later. Availability of features may vary by market and device. Encryption only available for Android to Android communications. Image quality may vary. Turn off "Send photos faster" within Google Messages Settings for higher resolution images. Read receipts and typing indicates only supported in 1:1 chats for cross-OS communication. Reactions only available for text messages; photos and videos are not supported for cross-OS communication. About T-Mobile T-Mobile US, Inc. (NASDAQ: TMUS) is America's supercharged Un-carrier, delivering an advanced 4G LTE and transformative nationwide 5G network that will offer reliable connectivity for all. T-Mobile's customers benefit from its unmatched combination of value and quality, unwavering obsession with offering them the best possible service experience and undisputable drive for disruption that creates competition and innovation in wireless and beyond. Based in Bellevue, Wash., T-Mobile provides services through its subsidiaries and operates its flagship brands, T-Mobile, Metro by T-Mobile and Mint Mobile. For more information please visit: View source version on Contacts Media ContactT-Mobile US, Inc. Media RelationsMediaRelations@ Investor Relations ContactT-Mobile US, Sign in to access your portfolio

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