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What Went Down at the Tequila Don Julio Immersive Tasting Experience at Mercer Labs
What Went Down at the Tequila Don Julio Immersive Tasting Experience at Mercer Labs

Hypebeast

time14 hours ago

  • Entertainment
  • Hypebeast

What Went Down at the Tequila Don Julio Immersive Tasting Experience at Mercer Labs

Tequila Don Juliohosted the first-ever brand takeover atMercer Labs, bringing the house's rich history to life through art and technology. Mercer Labs has ushered in a new wave of sensory-driven experiences, and this one invited guests into the sights and sounds of Mexico, allowing them to be immersed in the legacy of the famed tequila maker. Tequila Don Julio is shaped by the warm climate, rich natural ingredients and strong spirit of Mexico. The brand actually began with Reposado, and each of its expressions — including Tequila Don Julio 70 Añejo Cristalino and Tequila Don Julio 1942 as well — are imbued with notes of oak and roasted agave, two ingredients that are expertly cultivated in the Jaliscan highlands. Through floor-to-ceiling light displays, 4D activations and even custom cocktail-creating stations, visitors were transported through the journey of the spirit. Guests who attended thePor Amor: An Immersive Tasting Experience, from June 12-15, were also guided through the founder Don Julio González's history, when he started the brand and his La Primavera-based distillery decades ago, and now it's has become an internationally-recognized staple in the luxury tequila arena. If you couldn't make it to Mercer Labs to step into the story of Tequila Don Julio, you can check out what went down above. DON JULIO Tequila. 40% Alc/Vol. Imported by Diageo Americas, New York, NY. Sip Responsibly. Don't share with anyone under 21.

The World's Best Tequila, According To America's Top Bartenders
The World's Best Tequila, According To America's Top Bartenders

Forbes

time10-06-2025

  • Entertainment
  • Forbes

The World's Best Tequila, According To America's Top Bartenders

Assorted Tequila shots with lime and salt and with orange and cinnamon. getty A Tequila and a mezcal were selected as the top spirits in their respective categories at the 2025 Bartender Spirits Awards. Below is a brief description and tasting notes for the two agave spirits. Don Nacho Tributo Reposado Tequila is crafted by the Hernandez Gutierrez family in Jalisco's Los Altos region, paying homage to the rich traditions of Jalisco's Highlands. The Tequila undergoes a traditional production process that includes slow-cooking the agave in stone ovens, roller mill extraction, and fermentation in stainless steel tanks without fibers. The spirit is then double-distilled in stainless steel pot stills and aged for 10 months in new American white oak barrels, developing a harmonious balance of agave character and oak influence. The Tequila presents a bright straw-yellow hue with golden highlights, reflecting its extended maturation in oak barrels. On the nose, it exhibits fresh and baked agave notes, while subtle hints of vanilla, maple syrup, citrus zest, and a hint of anise/licorice add complexity. On the palate, the Tequila is robust and aromatic. It reflects an agave and oak-forward profile, showcasing seasoned wood, spice notes of pepper and cinnamon, and a subtle caramel sweetness. The finish is long, slightly sweet, and smooth, with lingering notes of cooked agave, wood spices, and caramel. Don Nacho Tributo Reposado is a testament to the heritage and craftsmanship of Jalisco's Tequila producers. Its balanced profile, marked by the interplay of agave and oak, offers a refined tasting experience that appeals to both connoisseurs and beginners. Mezcal with chili pepper and slice of orange. A typical Mexican alcoholic beverage, it's made from many different types of agave. getty 400 Conejos Espadín Joven Mezcal is a widely available mezcal expression, crafted in the town of Santiago Matatlán, Oaxaca, the heart of mezcal production. The mezcal is made from 100% Espadín agave from Oaxaca, Mexico. José Cuervo owns the brand. As Mezcal has grown in popularity, its production has increasingly bifurcated between large, industrial-sized producers utilizing Espadin agave, and artisanal producers using a mix of traditional wild and domesticated agaves. The production process involves roasting the agave hearts in traditional underground pits, followed by crushing with a stone wheel 'tahona,' fermentation in wooden vats, and double distillation in copper pot stills. The result is a joven or unaged mezcal that reflects the essence of Oaxaca's mezcal terroir. The mezcal is crystal-clear with silver nuances, showcasing its unaged nature. The nose features aromas of wood smoke and light char, accompanied by subtle hints of ripe fruit and herbal/herbaceous notes. Sweet cooked agave is featured prominently on the palate along with herbaceous and fruity notes, and a persistent cold smoke. The finish is long and smooth, with a subtle yet persistent smokiness and lingering fruity and herbaceous notes. 400 Conejos Espadín Joven Mezcal offers an authentic taste of Oaxaca's mezcal heritage at a reasonable price point. Its balanced, complex flavor profile and smooth finish make it suitable for both sipping and mixing, regardless of whether you're new to mezcal or a seasoned enthusiast. The International Bartender Spirits Awards is a renowned global competition that showcases the world's best spirits. Selection is based on quality, innovation, value, and craftsmanship. Judged by an expert panel of bartenders and industry professionals, the competition is highly regarded in the spirits industry and serves as a benchmark for quality. These two spirits are both readily accessible and reasonably priced. More importantly, according to some of America's top bartenders, they are also among the world's best Tequila and Mezcal. Both are worth trying and, if you like them, adding them to your bar!

11 new spirits for the monsoon: Best tequilas, whiskeys and gins
11 new spirits for the monsoon: Best tequilas, whiskeys and gins

Hindustan Times

time07-06-2025

  • Business
  • Hindustan Times

11 new spirits for the monsoon: Best tequilas, whiskeys and gins

The rains have arrived early this year — and with them, a sharp new crop of spirits. A legendary Nepali rum has entered the Indian market, there's a pink vodka that leans into fruit and florals, and homegrown distillers continue to push boundaries with aged malts and layered gins. From limited-edition whiskies to additive-free tequilas, here are some recent launches that have caught our attention. Earlier this year, in an interview with this newspaper, Bacardi India MD Vinay Golikeri noted strong traction in the super-premium tequila segment. The Patron El Cielo — Bacardi owns Patron — sold out almost instantly, he said. A similar reception is likely for El Alto, which is set to launch later this week. Endorsed by Punjabi music star Karan Aujla, the luxury tequila is a blend of Extra Anejo, Anejo, and Reposado tequilas. El Alto, which will be priced at ₹29,500 in Mumbai, is made from 100% Blue Weber agave sourced from the Jalisco highlands and aged in a mix of American and French oak barrels. The result is a smooth, layered spirit with notes of cooked agave, vanilla, caramel, and ripe fruit — aimed squarely at the sipping tequila segment. The tequila wave is not just about global giants. It is also drawing in Indian entrepreneurs such as Delhi-based Shivankar Bahl. The hospitality entrepreneur recently launched Las Maracas, a premium tequila, in Delhi with plans to expand to Mumbai, Goa, and Haryana. Produced in Jalisco, Mexico, in small batches without additives, Las Maracas is made from 100% Blue Weber agave and pure spring water. The range includes Blanco ( ₹5,300), Reposado ( ₹6,400), aged for four months in oak barrels, and Anejo ( ₹9,500), matured for 18 months to develop notes of vanilla and oak. Revelry Distillery is a new craft-focused operation in Goa founded by beverage industry professional Vaniitha Jaiin. Its debut release, Vanaha Gin, is positioned as India's first gin to follow a five-step production process, combining copper pot distillation, vapour infusion, steeping, vacuum distillation, and post-distillation maceration. This layered approach, according to the company, allows the distillers to extract nuanced flavours from each of the 24 botanicals used, which include Deodar wood, patchouli, Assam lemon, wild berries, and cacao nibs. Vanaha is described as 'a complex gin with bright citrus top notes, warm spice mid-palate, and a slightly earthy, dry finish.' The gin is currently priced at ₹2,400 in Goa. Amara, a pink vodka from Goa-based Spaceman Spirits Lab, also follows a five-step production method that includes a ruby filtration process. The vodka is made from Bangalore blue grapes and rice from the Deccan Plateau, and includes natural flavours such as strawberries, citrus, rose petals, and cherry blossom. The premium vodka is currently distributed across India by Tilaknagar Industries, which owns a stake in Spaceman Spirits Lab, reflecting a broader trend of larger alcobev companies investing in craft startups to diversify their portfolios and appeal to younger, premium-seeking consumers. The vodka, priced between ₹2,500 and ₹4,500, is available at select premium retail stores, high-end bars, and luxury hotels across Goa, Maharashtra, and Karnataka. Piccadilly Distilleries has just released a limited edition 11-year-old single malt under its Indri label, matured in ex-Bordeaux red wine casks. Only 1,100 bottles are available globally. The whisky is bottled at 50% ABV for India and 58.5% ABV for international markets. It is described as a robust single malt with dark fruit aromas and a palate of spices, vanilla, and oak-derived sweetness. The GlenJourneys Pioneer edition, launched by actor Ajay Devgn and spirits entrepreneur Moksh Sani, is another whisky worth keeping an eye out for if you are travelling. Limited to just 600 bottles, the 21-year-old whisky is aged in American oak casks and bottled at 48% ABV. The whisky is available through select international travel retain outlets. In August, the brand also plans to introduce a Cask Series, featuring non-age-statement expressions matured in rum, bourbon, and sherry casks, priced between ₹7,500 and ₹9,000. Paul John Whisky has added two new expressions to its Select Cask range: the Port and the Madeira. Both are unpeated single malts, matured in ex-bourbon casks and finished in fortified wine casks sourced from Portugal. Each is bottled at 48% ABV. The use of fortified wine casks adds layered sweetness and complexity, and one can expect a burst of luscious flavours and aromas. These expressions are currently available in Goa ( ₹8000), Karnataka ( ₹7,700), and Maharashtra ( ₹18,000). With sales of 1 million cases for two consecutive years (2022–23 and 2023–24), Radico Khaitan's Morpheus Brandy is a bonafide best-seller. Building on this success, the company recently launched the Morpheus Super Premium Whisky, blending imported Scotch malts with Indian grain spirits, matured in bourbon barrels, and bottled at 42.8% ABV. Priced between ₹1,200 and ₹1,500, this marks Radico's entry into the premium whisky segment. If you've been to Nepal, chances are you've had some Khukri Rum. Launched in 1959 in Kathmandu by three Parsi businessmen, Khukri, named after the traditional curved dagger of the Gurkhas, is the country's most famous rum. About a month ago, Kathmandu-based MCKT Beverages introduced India to the rum, which is aged in Shorea robusta (sal wood) casks, an uncommon practice in rum production. The rum is available in Maharashtra, Uttar Pradesh, and Goa in three expressions: XXX, Spiced, and White. The Khukri Coronation, which comes in the iconic dagger-shaped bottle, is also being readied for launch. The XXX Rum is priced at ₹1,765, while the Spiced and White variants retail for ₹1,975 (Maharashtra). A Danish non-alcoholic beverage made with a blend of up to 13 organic teas, Copenhagen Sparkling Tea is now available in India through Bebida Hospitality. The drink occupies a growing niche between wine and tea, and is positioned as a complex, celebratory option for those avoiding alcohol. Three blends have been introduced in India: Lyserod, a rosé-style with hibiscus and red berries; Lysegron, with citrus and green tea notes; and Bla, which features jasmine, chamomile, and Darjeeling First Flush. The launch comes at a time when interest in low- and no-alcohol beverages is rising, particularly among younger urban consumers exploring 'sober curious' lifestyles. Priced at ₹3,500, the sparkling teas are being stocked at luxury hotels and are also available for direct purchase online.

Volcan de mi Tierra Wins Multiple Double Golds, A Testament to Craftsmanship
Volcan de mi Tierra Wins Multiple Double Golds, A Testament to Craftsmanship

Yahoo

time20-05-2025

  • Business
  • Yahoo

Volcan de mi Tierra Wins Multiple Double Golds, A Testament to Craftsmanship

Recognized at the 2025 SFWSC and Agavos Awards, Volcan Blanco and Reposado Earn Rare, Authoritative 'Double-Double-Gold' Status JALISCO, Mexico, May 20, 2025 /PRNewswire/ -- Call it "Quadruple-Double-Gold." An authoritative double-blind tasting by the world's most distinguished spirits critics has resulted in double the awards of Double Gold for Tequila's fastest-rising benchmark luxury brand. Has the golden age of Volcan de mi Tierra dawned? Volcan de mi Tierra, the family-owned luxury tequila brand founded as a joint venture between Mexico's esteemed Gallardo family and global luxury leader Moët Hennessy Louis Vuitton (LVMH), is proud to announce its recent wins of Double Gold for both its Blanco and Reposado expressions at the 2025 San Francisco World Spirits Competition (SFWSC). But the accolades and awards don't end there, as the brand took home bonafide Double Gold wins at the Agavos Awards. As the most prestigious and influential competition in the industry, the SFWSC's Double Gold designation requires a unanimous vote from all judges – and in 2025 – Volcan earned this distinction twice, from over 60 expert palates. With this achievement, Volcan is one of the only tequila brands this year to receive Double Gold for two separate expressions, once again proving that exceptional quality isn't an anomaly, it's the standard. The recent, monumental wins continue a remarkable streak for Volcan de mi Tierra: 2023: Volcan X.A. earns Double Gold and is named Best Overall Tequila at the NY Tasting Alliance Competition 2024: X.A. follows up with Double Gold at both the San Francisco and New York competitions 2025: Blanco and Reposado both receive Double Gold at SFWSC 2025: Blanco and Reposado are also awarded Double Gold at the Agavos Awards, reaffirming their quality across multiple judging panels And while the full results of this year's competition for SFWSC will be unveiled at the gala in November, Volcan Blanco has already been shortlisted for Best-in-Class, a nomination that places it among the absolute best tequilas in the world. To receive unanimous Double Golds in a single year, from different competitions and for two core expressions, speaks to a level of craftsmanship and control rarely seen in the category. It's not luck. It's not hype. It's the result of years of disciplined production, precision in every process, and a relentless commitment to believing tequila should taste like tequila. These honors are a reflection of what's been carefully built at NOM 1523, Volcan's dedicated distillery where the team maintains complete oversight from agave to bottle — without shortcuts, additives, or compromises. "Our mission from day one was to craft a tequila house that reflects the soul of Mexico: authentic, elegant, and real," said Santiago Cortina Gallardo, CEO and Co-Founder of Volcan de mi Tierra. "To earn this kind of recognition across multiple expressions, multiple years, and multiple judging panels is a powerful reminder that consistency and authenticity still matter." As the conversation in the tequila category increasingly turns to transparency, production integrity, and long-term quality, Volcan continues to lead by example with the awards, and the liquid, to prove it. And the best is yet to come. Press Contact James Masello | Overton & Associatesjames@ +1 (847) 987-3306 About Volcan de mi TierraVolcan de mi Tierra represents more than 250 years of passion and entrepreneurship, combining generations of the Gallardo family's deep roots in Mexico since 1774 with Moët Hennessy's luxury savoir-faire. Volcan de mi Tierra has its own distillery NOM 1523, located at the foot of the volcano named Tequila and houses a unique manufacturing technique to uncompromisingly craft luxury tequila. For more information, visit About Agavos AwardsThe Agavos Awards is a premier international competition dedicated exclusively to agave-based spirits, including tequila, mezcal, raicilla, bacanora, and agave-based RTDs. Founded in 2025 by the creators of Tequila Matchmaker, the awards celebrate excellence across taste, design, and innovation. All entries are purchased at retail and judged blind by seasoned agave experts to ensure fairness and transparency. Winners are recognized across multiple categories and featured on the Tequila Matchmaker platform. For more, visit About San Francisco World Spirits CompetitionThe San Francisco World Spirits Competition (SFWSC), founded in 2000, is one of the most prestigious and influential spirits competitions globally. Organized by The Tasting Alliance, SFWSC sets the industry standard for excellence, recognizing both globally renowned distilleries and emerging small-batch producers. Entries are evaluated through a rigorous blind tasting process by a panel of esteemed judges, ensuring impartiality and integrity. Medal winners gain widespread recognition and respect within the industry. For more information, visit View original content to download multimedia: SOURCE Volcan de mi Tierra

Volcan de mi Tierra Wins Multiple Double Golds, A Testament to Craftsmanship
Volcan de mi Tierra Wins Multiple Double Golds, A Testament to Craftsmanship

Yahoo

time20-05-2025

  • Business
  • Yahoo

Volcan de mi Tierra Wins Multiple Double Golds, A Testament to Craftsmanship

Recognized at the 2025 SFWSC and Agavos Awards, Volcan Blanco and Reposado Earn Rare, Authoritative 'Double-Double-Gold' Status JALISCO, Mexico, May 20, 2025 /PRNewswire/ -- Call it "Quadruple-Double-Gold." An authoritative double-blind tasting by the world's most distinguished spirits critics has resulted in double the awards of Double Gold for Tequila's fastest-rising benchmark luxury brand. Has the golden age of Volcan de mi Tierra dawned? Volcan de mi Tierra, the family-owned luxury tequila brand founded as a joint venture between Mexico's esteemed Gallardo family and global luxury leader Moët Hennessy Louis Vuitton (LVMH), is proud to announce its recent wins of Double Gold for both its Blanco and Reposado expressions at the 2025 San Francisco World Spirits Competition (SFWSC). But the accolades and awards don't end there, as the brand took home bonafide Double Gold wins at the Agavos Awards. As the most prestigious and influential competition in the industry, the SFWSC's Double Gold designation requires a unanimous vote from all judges – and in 2025 – Volcan earned this distinction twice, from over 60 expert palates. With this achievement, Volcan is one of the only tequila brands this year to receive Double Gold for two separate expressions, once again proving that exceptional quality isn't an anomaly, it's the standard. The recent, monumental wins continue a remarkable streak for Volcan de mi Tierra: 2023: Volcan X.A. earns Double Gold and is named Best Overall Tequila at the NY Tasting Alliance Competition 2024: X.A. follows up with Double Gold at both the San Francisco and New York competitions 2025: Blanco and Reposado both receive Double Gold at SFWSC 2025: Blanco and Reposado are also awarded Double Gold at the Agavos Awards, reaffirming their quality across multiple judging panels And while the full results of this year's competition for SFWSC will be unveiled at the gala in November, Volcan Blanco has already been shortlisted for Best-in-Class, a nomination that places it among the absolute best tequilas in the world. To receive unanimous Double Golds in a single year, from different competitions and for two core expressions, speaks to a level of craftsmanship and control rarely seen in the category. It's not luck. It's not hype. It's the result of years of disciplined production, precision in every process, and a relentless commitment to believing tequila should taste like tequila. These honors are a reflection of what's been carefully built at NOM 1523, Volcan's dedicated distillery where the team maintains complete oversight from agave to bottle — without shortcuts, additives, or compromises. "Our mission from day one was to craft a tequila house that reflects the soul of Mexico: authentic, elegant, and real," said Santiago Cortina Gallardo, CEO and Co-Founder of Volcan de mi Tierra. "To earn this kind of recognition across multiple expressions, multiple years, and multiple judging panels is a powerful reminder that consistency and authenticity still matter." As the conversation in the tequila category increasingly turns to transparency, production integrity, and long-term quality, Volcan continues to lead by example with the awards, and the liquid, to prove it. And the best is yet to come. Press Contact James Masello | Overton & Associatesjames@ +1 (847) 987-3306 About Volcan de mi TierraVolcan de mi Tierra represents more than 250 years of passion and entrepreneurship, combining generations of the Gallardo family's deep roots in Mexico since 1774 with Moët Hennessy's luxury savoir-faire. Volcan de mi Tierra has its own distillery NOM 1523, located at the foot of the volcano named Tequila and houses a unique manufacturing technique to uncompromisingly craft luxury tequila. For more information, visit About Agavos AwardsThe Agavos Awards is a premier international competition dedicated exclusively to agave-based spirits, including tequila, mezcal, raicilla, bacanora, and agave-based RTDs. Founded in 2025 by the creators of Tequila Matchmaker, the awards celebrate excellence across taste, design, and innovation. All entries are purchased at retail and judged blind by seasoned agave experts to ensure fairness and transparency. Winners are recognized across multiple categories and featured on the Tequila Matchmaker platform. For more, visit About San Francisco World Spirits CompetitionThe San Francisco World Spirits Competition (SFWSC), founded in 2000, is one of the most prestigious and influential spirits competitions globally. Organized by The Tasting Alliance, SFWSC sets the industry standard for excellence, recognizing both globally renowned distilleries and emerging small-batch producers. Entries are evaluated through a rigorous blind tasting process by a panel of esteemed judges, ensuring impartiality and integrity. Medal winners gain widespread recognition and respect within the industry. For more information, visit View original content to download multimedia: SOURCE Volcan de mi Tierra Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data

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