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Saudi 100 Brands joins forces with Tranoï Showcase
Once again this season, the Saudi brands from Saudi 100 Brands are arriving in Paris. On the occasion of Men's Fashion Week, the spring/summer 2026 collections of eleven Saudi designers will be presented by Tranoï Showcase, the personalized showroom module inaugurated by Tranoï last January. The presentation will take place on the fifth floor of La Samaritaine, from June 24 to 27, accessible via registration.
Tranoï, in collaboration with the Saudi Fashion Commission, is providing the selected labels with a 480 m² space at 11 rue de la Monnaie, in the 1st arrondissement of Paris. Among the eleven brands, 1886, Awaken, Hajruss, Eleven, Mirai and RBA offer mixed and even unisex fashion.
International and local influences
1886's products are inspired by streetwear and even sportswear, as an echo of American fashion, and include a line of skiwear, a watch designed with Russian brand Raketa Watches, and both casual and chic looks.
The Awaken brand, whose slogan is "Open your eyes", offers screen-printed shirts and sweaters, ensembles of leather, tapered jeans and quilted black fabric. These garments are used by the brand to convey progressive messages, in line with its motto. Hajruss is more inclined towards a formal men's wardrobe, revisiting suits and jackets, both in terms of cut and the materials used, such as fur and wool.
Focusing on a more streetwear and contemporary style, Eleven offers hats, caps, quilted down jackets and printed t-shirts. Mirai (meaning "future" in Japanese) is inspired by Japanese fashion and blends it with the Saudi roots of its two designers. Last but not least, RBA New York (also present at Galeries Lafayette in Dubai) is largely inspired by regional fashion, with light, long pieces in crinkled cotton.
A diversified offering for women
At the same time, the Tranoï Showcase will be presenting womenswear labels Razan Alazzouni, Rebirth, Reem Alkanhal, Waad Aloqaili and Yasmina Q. Fans of embroidery can turn to Razan Alazzouni, who makes hand-embroidered dresses, skirts and tops. The brand also offers kaftans in a variety of shapes and collars, for women and children alike. The Rebirth label focuses primarily on beachwear, not swimwear but lightweight beachwear with loose threads and strips of fabric. With this offering, the brand was able to parade at the Red Sea Fashion Week (Saudi Arabia) in May 2024.
Reem Alkanhal's wardrobe is timeless, often drawing on the traditional length of regional garments. Her bold coats, pants, shorts, skirts and dresses are made from brocade or silk taffeta, cotton or polyester. For its part, Waad Aloqaili is a Saudi fashion house specializing in embroidered dresses in original, distinguished shapes, with biannual collections. The latest label to present its new collection at the Tranoï Showcase is Yasmina Q, whose modest women's wardrobe includes dresses, cardigans, pants and tops in shades of scarlet, off-white and blue.
