Latest news with #RaceWeekend
Campaign ME
2 days ago
- Automotive
- Campaign ME
Luxury Media Group wins media sales rights at Yas Marina for 2025 race weekend
The Luxury Media Group has secured exclusive partnership and media sales rights from Yas Asset Management for the highly anticipated Yas Marina Race Weekend 2025. This partnership aims to mark a significant milestone in the company's commitment to delivering unparalleled and innovative high-impact media solutions and experiences to brands. The Luxury Media Group will collaborate with Publsh Media Group with whom it has previously worked with for PR and sales. 'Key strategic partnerships like this allows us to continue enhancing Yas Island's visibility as a world-class destination for unparalleled entertainment and leisure – bringing unique and immersive experiences to our patrons,' said Jassim Albastaki, General Manager of Yas Asset Management. 'We're proud that year one of the partnership between Yas Asset Management and The Luxury Media Group's was a great success. We're constantly striving to ensure innovation and service excellence is at the forefront of our business operations,' Albastaki added. Reflecting on the partnership from the previous year, Joonas Ruolahti, Founder and CEO of The Luxury Media Group said: ''Last year, we successfully commercialised Yas Marina for the first time during Race Weekend, opening the venue to brand partnerships.' 'We secured high-profile brands including Mastercard, Beyond Properties, and McLaren, among others. The partnership with Yas Marina was executed seamlessly and proved to be a tremendous success.' 'This year's event is set to surpass all expectations, delivering an even larger, more dynamic, and immersive experience across every aspect,' Ruolahti added. Yas Marina becomes the ultimate place to be off-track during Race Weekend, drawing ultra-high-networth individuals (UHNWIs), industry leaders, celebrities, and international media. This year's event is set to be the most spectacular and largest yet, offering incredible brand exposure through elite networking, as well as exclusive entertainment. The weekend offers maximum visibility among influential decision-makers and affluent audiences. For brands seeking to engage with high-value customers, business leaders, and global trendsetters, this event provides an unrivaled platform for strategic positioning and premium sponsorship opportunities.
Web Release
2 days ago
- Business
- Web Release
The Luxury Media Group secures exclusive partnership rights at Yas Marina during Race Weekend 2025
The Luxury Media Group has secured exclusive partnership and media sales rights from Yas Asset Management for the highly anticipated Yas Marina Race Weekend during the Formula 1® Etihad Airways Abu Dhabi Grand Prix 2025 between 4 to 7 December. This partnership marks a significant milestone in the company's commitment to delivering unparalleled and innovative high-impact media solutions and experiences to brands. The Luxury Media Group will collaborate with Publsh Media Group with whom it haspreviously worked for PR and sales. Yas Marina becomes the ultimate place to be off-track during Race Weekend, drawing ultra-high-net- worth individuals (UHNWIs),industry leaders, celebrities, and international media. This year's event is set to be the most spectacular and largest yet, offering incredible brand exposure through elite networking, as well as exclusive entertainment. The weekend offers maximum visibility among influential decision-makers and affluent audiences. For brands seeking to engage with high-value customers, business leaders, and global trendsetters, this event provides an unrivaled platform for strategic positioning and premium sponsorship opportunities. Renowned artists – including Metallica, Post Malone, and Katy Perry – will perform at Etihad Park's After-Race Concerts. Joonas Ruolahti, Founder and CEO of The Luxury Media Group, commented, 'Last year, we successfully commercialised YasMarina for the first time during Race Weekend, opening the venue to brand partnerships. We secured high-profile brands including Mastercard, Beyond Properties, and McLaren, among others. The partnership with Yas Marina was executed seamlessly and proved to be a tremendous success. This year's event is set to surpass all expectations, delivering an even larger, more dynamic, and immersive experience across every aspect.' Jassim Albastaki, General Manager of Yas Asset Management, highlighted the significance of this partnership and the upcoming event, saying: 'We're proud that year one of the partnership between Yas Asset Management and The Luxury Media Group's was a great success. We're constantly striving to ensure innovation and service excellence is at the forefront of our business operations. Key strategic partnerships like this allows us to continue enhancing Yas Island's visibility as a world-class destination for unparalleled entertainment and leisure – bringing unique and immersive experiences to our patrons.'
Zawya
2 days ago
- Business
- Zawya
The Luxury Media Group secures exclusive partnership rights at Yas Marina during Race Weekend 2025
Abu Dhabi: The Luxury Media Group has secured exclusive partnership and media sales rights from Yas Asset Management for the highly anticipated Yas Marina Race Weekend during the Formula 1® Etihad Airways Abu Dhabi Grand Prix 2025 between 4 to 7 December. This partnership marks a significant milestone in the company's commitment to delivering unparalleled and innovative high-impact media solutions and experiences to brands. The Luxury Media Group will collaborate with Publsh Media Group with whom it haspreviously worked for PR and sales. Yas Marina becomes the ultimate place to be off-track during Race Weekend, drawing ultra-high-net- worth individuals (UHNWIs),industry leaders, celebrities, and international media. This year's event is set to be the most spectacular and largest yet, offering incredible brand exposure through elite networking, as well as exclusive entertainment. The weekend offers maximum visibility among influential decision-makers and affluent audiences. For brands seeking to engage with high-value customers, business leaders, and global trendsetters, this event provides an unrivaled platform for strategic positioning and premium sponsorship opportunities. Renowned artists – including Metallica, Post Malone, and Katy Perry – will perform at Etihad Park's After-Race Concerts. Joonas Ruolahti, Founder and CEO of The Luxury Media Group, commented, 'Last year, we successfully commercialised YasMarina for the first time during Race Weekend, opening the venue to brand partnerships. We secured high-profile brands including Mastercard, Beyond Properties, and McLaren, among others. The partnership with Yas Marina was executed seamlessly and proved to be a tremendous success. This year's event is set to surpass all expectations, delivering an even larger, more dynamic, and immersive experience across every aspect.' Jassim Albastaki, General Manager of Yas Asset Management, highlighted the significance of this partnership and the upcoming event, saying: 'We're proud that year one of the partnership between Yas Asset Management and The Luxury Media Group's was a great success. We're constantly striving to ensure innovation and service excellence is at the forefront of our business operations. Key strategic partnerships like this allows us to continue enhancing Yas Island's visibility as a world-class destination for unparalleled entertainment and leisure - bringing unique and immersive experiences to our patrons.' -Ends- About The Luxury Media Group At The Luxury Media Group, we create brand experiences that feel new, next, and never-before-seen. Driven by creativity and powered by innovation, we connect the world's most iconic brands with their audience in ways that inspire, disrupt, and leave a lasting impression. The outdoor advertising companies our portfolio operate in exclusive Luxury Hotel, Retail, Race Event locations. The teamhas over 30 years extensive international background in sales, marketing, real estate development and commercial development. Its mission is to provide exceptional value to our advertisers and partners. joonas@ About Yas Marina Dock. Dine. Discover. Awarded the prestigious 5 Gold Anchor Platinum accreditation from The Yacht Harbour Association, Yas Marina is now formally one of the most remarkable and environmentally friendly marinas in the world. Situated on Yas Island, the 227 wet-berth Blue Flag marina comprises an additional 93 dry-berths, with exceptional facilities (includingan on-site ADNOC petrol station), amenities and customer service for its members and visitors alike. Yas Marina's on-the-water offering is complimented with 11 world-class licensed restaurants, bars and lounges catering to all taste buds and budgets. Each outlet along the waterside promenade boasts iconic views of the W Abu Dhabi – Yas Island Hotel and Yas Marina Circuit – home to the annual Formula 1 Etihad Airways Abu Dhabi Grand Prix. As the sun sets, the family-friendly destination transforms into a buzzing scene of nightlife and entertainment. The beloved lifestyle and leisure hub is also home to premier fitness facilities (including four flood-lit Padel courts, a gym and fitness centre); a physiotherapy clinic; water sports and activities including the Yas Marina Sailing and Rowing Centre, charter boat services, wake surfing and tour operators; a musical water fountain and residential and commercial real estate services. Yas Marina is operated by Yas Asset Management, a subsidiary of the Miral Group. For more information visit: Instagram: @yasmarinaabudhabi Facebook: @YasMarinaAbuDhabi For media enquiries: yam@
Yahoo
6 days ago
- Automotive
- Yahoo
Kyle Larson Says Mexico Trip a Wake-Up Call as NASCAR Forces Drivers Out of Comfort Zone
Kyle Larson Says Mexico Trip a Wake-Up Call as NASCAR Forces Drivers Out of Comfort Zone originally appeared on Athlon Sports. Kyle Larson, like his fellow NASCAR Cup Series competitors, has a routine each race weekend during the season. It's repeated over and over and over. Advertisement The Hendrick Motorsports driver visited with the media on Saturday in Mexico City during a race weekend that has been dramatically different from the previous 15 in the 2025 campaign as it is the first time the Cup Series has raced outside of the US borders in a points-paying race since 1958. With such a different environment and subsequent changing of routine, a reporter asked the 2021 champ what he's enjoyed about his experience south of the border. Kyle Larson before race at Martinsville Speedway.'Mexico's been fun. It's a different feeling weekend for us here," Larson admitted. "We don't have our motor coaches and all that, so we're all kind of put up in the same place. You've got to ride shuttles together. "It's honestly really fun and enjoyable to be around your competitors and get to know each other a bit better because on a typical weekend, we just kind of lock ourselves in wherever we're at. We don't talk to anybody or anything. So it's nice that, yeah, you're almost forced to hang out with each other. It's cool. You get to know them, so I've enjoyed that.' A short time later when asked a separate question about what NASCAR might take from the experience and incorporate into future events at home, the 32-year-old unexpectedly brought up the situation again. Advertisement "I like hanging out with the other drivers, but I don't know how you ban motorhomes and force us to stay at the same hotel in places like Pocono," he laughed. "But it's fun.' Larson and the Cup drivers race Sunday at the Autodromo Hermanos Rodriguez. Coverage begins at 3 p.m. ET on Prime. Related: Kyle Larson Admits to Change in Personal Life That His Fans Won't Like This story was originally reported by Athlon Sports on Jun 15, 2025, where it first appeared.
Fox Sports
03-06-2025
- Business
- Fox Sports
ABC Supply, AJ Foyt Racing Help Raise $4.7 Million for Injured Veterans
INDYCAR Indy 500 Spotlight Fuels Support for Homes For Our Troops ABC Supply Co., Inc., has announced that $4.7 million was raised for Homes For Our Troops (HFOT) as part of a significant fundraising effort in May for National Military Appreciation Month and in conjunction with the 109th Running of the Indianapolis 500 presented by Gainbridge. ABC Supply, an HFOT Platinum Partner, matched all donations up to $1 million during May. ABC Supply has a longstanding partnership with AJ Foyt Racing, which fields two cars in the NTT INDYCAR SERIES. Several HFOT veterans took part in Race Weekend's thrilling activities at Indianapolis Motor Speedway. They received exclusive access to a garage tour of the No. 14 AJ Foyt Racing Chevrolet driven by Santino Ferrucci, walked the iconic Yard of Bricks and enjoyed a premier view of the stars-and-stripes-clad HFOT car racing to an impressive fifth-place finish by Ferrucci. The largest television audience since 2008 also watched the '500' and saw the patriotic livery on FOX. "We are beyond grateful for ABC Supply's sponsorship and support during the 2025 Indy 500," HFOT President/CEO Brig. Gen. USA (Ret) Tom Landwermeyer. "Their generous $1 million match was instrumental to raising $4.7 million during the month of May, and the patriotic livery of the No. 14 AJ Foyt Racing Chevy gave incredible visibility to our mission of Building Homes and Rebuilding Lives." ABC Supply has ardently supported HFOT since 2020 and donated the design of the INDYCAR SERIES car to generate awareness of the organization's mission of building and donating specially adapted custom homes nationwide for severely injured post-9/11 veterans, enabling them to rebuild their lives. HFOT has built over 410 specially adapted homes since its inception in 2004. 'Giving back to the community and honoring our veterans is at the heart of who we are,' said Mike Jost, president and chief operating officer at ABC Supply. 'The generosity we've seen throughout this campaign has been truly inspiring, and we are grateful to everyone who contributed to making a real difference for our veterans.' Said Ferrucci: 'It was an honor to drive the Homes For Our Troops car in the Indianapolis 500 and extremely rewarding to know that they not only met their goal but exceeded it – again. Raising over $4 million is incredible, and it will help a lot of our severely injured post-911 veterans. 'Those funds will go a very long way in building multiple houses for them, helping them financially and getting their lives back on track. At the end of the day, AJ Foyt Racing had a great Indianapolis 500, and Homes For Our Troops had an amazing one, as well.' Those who missed the donation matching window but would still like to support HFOT are encouraged to do so at recommended
