Latest news with #RCSBusinessMessaging
Business Wire
11-06-2025
- Business
- Business Wire
Twilio and Orange to Bring Secure and Interactive RCS Messaging to Businesses in France
LONDON--(BUSINESS WIRE)--Today at Transform London, Twilio announced that it is partnering with Orange, one of the world's leading telecommunications operators, to scale the use of RCS Business Messaging across France. This partnership represents a major milestone in the evolution of mobile messaging in the country, providing French and international businesses with a rich, interactive, and secure communications experience directly in their messaging app. RCS already covers over 70% of the mobile base in France as of June 1, 2025 — representing more than 45 million smartphones — and is projected to reach 85% by the end of the year. In this context, Orange has chosen Twilio's globally recognized expertise to support the deployment of this next-generation messaging solution. Trust and transparency have become central to customer expectations. RCS fully addresses these priorities by enhancing the credibility and impact of brand communications. According to Twilio's 2025 State of Customer Engagement Report, 3 in 4 businesses plan to invest in RCS messaging this year and 81% of consumers prefer RCS over traditional SMS. 'We are delighted to work with Twilio, a global technology leader that is helping to drive the transformation of digital communications worldwide. This partnership will help to accelerate the deployment of RCS Business messaging in France. With 70% of smartphones now able to send and receive RCS messages according to our latest figures, it is set to become the new standard for mobile messaging. RCS Business Messaging offers improved security for brands, which creates a trusted relationship with customers while enhancing brand credibility. This in turn will lead to greater response rates and improved customer engagement,' said Amelia Newsom Davis, Director Payment, Messaging and Identity at Orange France. As the natural evolution of SMS, the RCS protocol is now available across both Android and iOS devices. It supports enriched exchanges and an interactive experience with features like images, carousels, actionable buttons, and detailed performance tracking. By partnering with Twilio, Orange will enable businesses in France to drive stronger customer engagement while maximizing message reach. For the remaining portion of the mobile base not yet covered by RCS, Twilio ensures seamless fallback to SMS, guaranteeing continuous service for all users. 'Customers in France expect more than just messages, they want secure, engaging interactions they can trust. RCS gives businesses a powerful way to deliver rich, branded conversations directly in the native messaging app, with verified sender identity. We share a common vision with Orange: to make communication more human, more dynamic, relevant and amazing. This partnership will enable businesses to boost engagement, efficiency, and trust, while offering a more dynamic experience that truly leaves an impression on customers. And in a landscape filled with plenty of competing digital noise, RCS represents an opportunity to stand out from the crowd,' said Tony Cheema, Vice President, EMEA, Communications at Twilio. For more information about Twilio's RCS services and how they can help your brand deliver reliable, personalized communications at scale, please visit About Twilio Today's leading companies trust Twilio's Customer Engagement Platform (CEP) to build direct, personalized relationships with their customers everywhere in the world. Twilio enables companies to use communications and data to add intelligence and security to every step of the customer journey, from sales to marketing to growth, customer service and many more engagement use cases in a flexible, programmatic way. Across 180 countries, millions of developers and hundreds of thousands of businesses use Twilio to create magical experiences for their customers. For more information about Twilio (NYSE: TWLO), visit:
Zawya
29-04-2025
- Business
- Zawya
Omdia ranks Infobip as a Leader in the CPaaS Universe report for the third time
Global communications platform Infobip has been ranked as a leader in the Omdia CPaaS Universe report 2025. Infobip has been recognized as a leader for the third time, improving its overall ranking in 2025 compared to the previous report in 2023. Infobip's robust Communication Platform-as-a-Service (CPaaS) services, RCS Business Messaging (RBM) campaigns, connection to the emerging Network API ecosystem, and innovation through AI and Gen AI are key factors highlighted in the Omdia report. The Omdia CPaaS Universe report is a comprehensive analysis of the CPaaS market, drawing on the firm's forecasting and enterprise insights survey data. The report provides a forward-looking matrix of capabilities, attributes, and features that are important within the market. Omdia recognizes Infobip as a leading CPaaS provider, delivering exceptional communication services to enterprises, developers, hyperscalers, partners, and telcos. Pamela Clark-Dickson, Principal Analyst at Omdia, said: ' Infobip provides an extensive range of communication channels and APIs. One of its key differentiators from other vendors in this Universe is that it is also at the forefront of adding emerging channels for business messaging, such as RCS Business Messaging and communications, which are crucial growth drivers for the industry and the company. Infobip enhances the developing Network API ecosystem and assists customers in achieving their business objectives through innovative AI and Gen AI features.' Silvio Kutić, CEO at Infobip, said: 'We are driving innovation within the communications platform ecosystem. With more than 9,700 connections to telco companies, our CPaaS platform is a leading option for various communication and customer engagement solutions. Omdia emphasizes our incorporation of AI and Gen AI features in the CPaaS solution, which promotes innovation, develops new use cases, and enhances existing ones. Combined, this has enabled us to strengthen our leadership position in the market this year.' See Omdia CPaaS Universe report 2025 here: About Infobip Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip's omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. It offers natively built technology with the capacity to reach over seven billion mobile devices and 'things' in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić, Roberto Kutić and Izabel Jelenić. Recent award wins include: Infobip ranked an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025) Infobip named a CPaaS Leader for the third time in the IDC MarketScape (Feb 2025) Infobip named one of the top CPaaS providers in Metrigy's CPaaS MetriRank Report (Dec 2024) Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research's RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024) Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024) Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) 2024 for the second year running (June 2024) Infobip named to Fast Company's Annual List of the World's Most Innovative Companies (March 2024) Omdia Ranks Infobip as Leader for the second year running in its CPaaS Universe Report (Nov 2023)
Business Wire
24-04-2025
- Business
- Business Wire
Omdia Ranks Infobip as a Leader in the CPaaS Universe Report for the Third Time
VODNJAN, Croatia--(BUSINESS WIRE)--Global communications platform Infobip has been ranked as a leader in the Omdia CPaaS Universe report 2025. Infobip has been recognized as a leader for the third time, improving its overall ranking in 2025 compared to the previous report in 2023. Infobip's robust Communication Platform-as-a-Service (CPaaS) services, RCS Business Messaging (RBM) campaigns, connection to the emerging Network API ecosystem, and innovation through AI and Gen AI are key factors highlighted in the Omdia report. The Omdia CPaaS Universe report is a comprehensive analysis of the CPaaS market, drawing on the firm's forecasting and enterprise insights survey data. The report provides a forward-looking matrix of capabilities, attributes, and features that are important within the market. Omdia recognizes Infobip as a leading CPaaS provider, delivering exceptional communication services to enterprises, developers, hyperscalers, partners, and telcos. Pamela Clark-Dickson, Principal Analyst at Omdia, said: ' Infobip provides an extensive range of communication channels and APIs. One of its key differentiators from other vendors in this Universe is that it is also at the forefront of adding emerging channels for business messaging, such as RCS Business Messaging and communications, which are crucial growth drivers for the industry and the company. Infobip enhances the developing Network API ecosystem and assists customers in achieving their business objectives through innovative AI and Gen AI features.' Silvio Kutić, CEO at Infobip, said: 'We are driving innovation within the communications platform ecosystem. With more than 9,700 connections to telco companies, our CPaaS platform is a leading option for various communication and customer engagement solutions. Omdia emphasizes our incorporation of AI and Gen AI features in the CPaaS solution, which promotes innovation, develops new use cases, and enhances existing ones. Combined, this has enabled us to strengthen our leadership position in the market this year.' See Omdia CPaaS Universe report 2025 here: About Infobip Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip's omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty.
