Latest news with #R.Lux
Fashion United
2 days ago
- Business
- Fashion United
With a new ad business, has Farfetch found its feet under Coupang?
Farfetch was once the undisputed pioneer of luxury fashion online, a platform that married technological innovation with an insider's grasp of fashion's nuanced codes. But following its high-profile acquisition by South Korea's Coupang at the end of 2023, the company has entered a new chapter, one marked less by editorial curation and more by commercial optimisation. The recent relaunch of its in-house advertising division as Farfetch Advertising reflects this pivot. According to WWD, the move aims to boost reach and returns for both global powerhouses like Versace and regional names looking to scale. Yet in doing so, Farfetch edges closer to a transactional model that risks blurring its once-distinctive identity. That said, under Coupang's stewardship, Farfetch has found new footing. Revenues hit 1.7 billion dollars in 2024 and losses narrowed significantly, with the company even turning a profit in Q4, no small achievement in today's tightening digital retail landscape. Coupang has brought operational discipline and a growth plan that includes expanding into high-potential markets like South Korea via its app. Still, as Farfetch shifts from cultural curator to commerce engine, the challenge lies in balancing scale with soul. Visibility may now be stronger, but luxury's long-term value lies in its ability to inspire, not just convert.
Fashion United
10-06-2025
- Business
- Fashion United
Farfetch teams up with Coupang's R.Lux to increase reach in South Korea
Farfetch has unveiled a new partnership with an app also owned by the luxury e-tailer's parent company Coupang. Through the collaboration, Farfetch intends to deepen its reach within South Korea's luxury market and allow its own partners to gain 'immediate access to millions of already-engaged customers'. described as Coupang's luxury vertical service, will now offer a selection of luxury products and categories, spanning womenswear, menswear, shoes, bags, watches and fine jewellery. Brands will range from established names, like Dolce&Gabbana, to emerging designers. Farfetch said that through the partnership, it will leverage the local operational network of and as a result provide free shipping and faster delivery to South Korean customers. In a release, Stephen Eggleston, chief commercial officer at Farfetch, said: 'We are thrilled to offer our partners – both brands and boutiques – a tremendous opportunity. This unique gateway will significantly expand their access to the high-spending South Korean luxury market. Together, we will continue to offer the widest selection of products, including unique items customers can't find anywhere else.' Following its acquisition of the British e-commerce site in early 2024, Coupang said Farfetch would take a backseat while it pursued a larger market share of its home country South Korea and Taiwan. In the meantime, Farfetch has enacted a renewed focus on its core marketplace business, which has seen the shuttering of its Platform Solutions service and the bankruptcy of its Italian subsidiary, New Guards Group.
Fashion Network
09-06-2025
- Business
- Fashion Network
Coupang takes Farfetch to S. Korea in link-up with its R.Lux unit
Farfetch will leverage local experience in a partnership that means millions of already engaged customers will gain immediate access to the global luxury e-tailer's extensive selection. At launch, an extensive selection of categories will be available, including womenswear, menswear, shoes, bags, watches and fine jewellery, from the world's top brands such as Dolce & Gabbana, Missoni and Ferragamo, as well as emerging designers. Users can tap the Fashion tab in the app with products ordered being delivered within four to seven days. Delivery is free and shoppers signed up to Coupang's WOW rewards programme will get exclusive benefits such as free returns. Also important is that handles the tricky issues such as direct purchases of luxury goods requiring customers to report and pay tariffs and VAT. It means the price quoted includes all taxes and refunds reflect the full price too. Farfetch said that this integration 'empowers' its partners, 'the world's top brands and boutiques, to tap deeper into the South Korean luxury market, a significant and promising market consistently ranked among the top 10 globally. Stephen Eggleston, Chief Commercial Officer at Farfetch, added: 'We are thrilled to offer our partners – both brands and boutiques – a tremendous opportunity. This unique gateway will significantly expand their access to the high-spending South Korean luxury market. Together, we will continue to offer the widest selection of products, including unique items customers can't find anywhere else.' And an spokesperson said the Farfetch deal allows it to offer a massively expanded choice to customers while the company is planning to further expand selections across various categories in the future.
Fashion Network
09-06-2025
- Business
- Fashion Network
Coupang takes Farfetch to S. Korea in link-up with its R.Lux unit
Farfetch will leverage local experience in a partnership that means millions of already engaged customers will gain immediate access to the global luxury e-tailer's extensive selection. At launch, an extensive selection of categories will be available, including womenswear, menswear, shoes, bags, watches and fine jewellery, from the world's top brands such as Dolce & Gabbana, Missoni and Ferragamo, as well as emerging designers. Users can tap the Fashion tab in the app with products ordered being delivered within four to seven days. Delivery is free and shoppers signed up to Coupang's WOW rewards programme will get exclusive benefits such as free returns. Also important is that handles the tricky issues such as direct purchases of luxury goods requiring customers to report and pay tariffs and VAT. It means the price quoted includes all taxes and refunds reflect the full price too. Farfetch said that this integration 'empowers' its partners, 'the world's top brands and boutiques, to tap deeper into the South Korean luxury market, a significant and promising market consistently ranked among the top 10 globally. Stephen Eggleston, Chief Commercial Officer at Farfetch, added: 'We are thrilled to offer our partners – both brands and boutiques – a tremendous opportunity. This unique gateway will significantly expand their access to the high-spending South Korean luxury market. Together, we will continue to offer the widest selection of products, including unique items customers can't find anywhere else.' And an spokesperson said the Farfetch deal allows it to offer a massively expanded choice to customers while the company is planning to further expand selections across various categories in the future.
Korea Herald
07-02-2025
- Business
- Korea Herald
R.Lux names Kim Go-eun as first brand ambassador
the luxury beauty service under e-commerce giant Coupang, has named actress Kim Go-eun as its first brand ambassador, the company announced Friday, expanding its presence in the high-end beauty market. The newly launched campaign, 'New Rule. New Luxury,' highlights the brand's core identity -- which it describes as fast, curated and anywhere -- underscoring its commitment to speed, exclusivity, and accessibility in luxury beauty shopping. 'Kim Go-eun's elegance and global recognition make her the perfect ambassador for a company official said. 'Her refined yet modern image aligns seamlessly with our brand's identity, and we are confident that this collaboration will elevate our presence in the luxury beauty market.' Kim, internationally recognized for her roles in "Little Women" and "Guardian: The Great and Lonely God," recently won best actress at the Blue Dragon Film Awards and the Baeksang Arts Awards. Her partnership with is expected to further solidify the brand's position in the luxury beauty industry, the company said. The 'New Rule. New Luxury' campaign features a series of videos and visuals showcasing the shopping experience. Launched Friday, the campaign is being promoted through major outdoor billboards across Seoul, including Gangnam and Myeong-dong. The campaign's omnibus-style commercial offers a visually compelling take on unique approach to luxury beauty shopping. The brand name itself -- -- a portmanteau of 'Rocket' from Coupang's Rocket Delivery service and 'Luxury,' reflects its ability to provide authentic luxury beauty products through a carefully curated selection with fast delivery options, catering to modern consumers who seek convenience without compromising exclusivity. has expanded its digital presence with the release of its Android app, now available on Google Play. Previously accessible only on iOS, the app's expansion is part of efforts to enhance accessibility and reach a broader audience. 'We will continue to take an innovative approach to luxury beauty retail, offering premium brand partnerships and high-quality content through our dedicated platform,' a company official added.
