Latest news with #R.LUX
Fibre2Fashion
11-06-2025
- Business
- Fibre2Fashion
UK's Farfetch launches luxury offering on Coupang's R.LUX platform
FARFETCH, the leading global marketplace for luxury, announced the launch of its extensive selection of luxury on the app, Coupang's luxury vertical service in South Korea. Brand and boutique partners will gain immediate access to millions of already-engaged customers. This integration empowers Farfetch partners, the world's top brands and boutiques, to tap deeper into the South Korean luxury market, a significant and promising market consistently ranked among the top 10 globally. Stephen Eggleston, Chief Commercial Officer at FARFETCH , stated: 'We are thrilled to offer our partners – both brands and boutiques – a tremendous opportunity. This unique gateway will significantly expand their access to the high-spending South Korean luxury market. Together, we will continue to offer the widest selection of products, including unique items customers can't find anywhere else.' Farfetch has launched on Coupang's app, expanding its reach in South Korea's top 10 global luxury market. The move gives partner brands and boutiques immediate access to millions of local consumers. Categories include womenswear, menswear, shoes, bags, watches, and fine jewellery from global labels like Dolce&Gabbana and Ferragamo, plus emerging designers. At launch, an extensive selection of categories will be available, including womenswear, menswear, shoes, bags and watches and fine jewellery, from the world's top brands such as DOLCE&GABBANA and FERRAGAMO and also emergent designers, offering endless expressions of style to millions of new customers. A representative of MISSONI, the Italian luxury fashion house, said: 'We are excited about the continued evolution of our partnership with FARFETCH, and this is another step forward. We view this latest development as an incredible opportunity to make our products immediately available to millions of avid and already engaged customers.' FARFETCH will leverage the robust local operational network to deliver a 'wow experience' to customers, including free shipping and a faster delivery service. Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged. Fibre2Fashion News Desk (RM)
Korea Herald
22-04-2025
- Business
- Korea Herald
Coupang adds Kiehl's to R.LUX lineup, expands premium beauty offering
South Korean e-commerce giant Coupang announced Tuesday that it has begun offering products from global cosmetics brand Kiehl's through its premium beauty product delivery platform. Founded in New York 170 years ago, Kiehl's is a globally recognized premium beauty brand owned by French beauty giant L'Oreal. It is best known for its moisturizing products, such as lip balms and facial creams. To celebrate the launch, is running a promotional event for Kiehl's products through Sunday. The promotion features a wide range of the brand's flagship items, spanning skincare, moisturizing products and fragrances, Coupang said. Customers can also receive daily care kits that include sample-sized facial creams and sunblock as giveaways. All Kiehl's products offered through are available via Coupang's signature Rocket Delivery service, which ensures next-day delivery in major cities across Korea. 'We are continuing to expand the range of brands available on said a Coupang official. 'Through partnerships with various global brands, we aim to offer a high-quality beauty selection for our customers on this platform.'
Korea Herald
07-02-2025
- Business
- Korea Herald
R.Lux names Kim Go-eun as first brand ambassador
the luxury beauty service under e-commerce giant Coupang, has named actress Kim Go-eun as its first brand ambassador, the company announced Friday, expanding its presence in the high-end beauty market. The newly launched campaign, 'New Rule. New Luxury,' highlights the brand's core identity -- which it describes as fast, curated and anywhere -- underscoring its commitment to speed, exclusivity, and accessibility in luxury beauty shopping. 'Kim Go-eun's elegance and global recognition make her the perfect ambassador for a company official said. 'Her refined yet modern image aligns seamlessly with our brand's identity, and we are confident that this collaboration will elevate our presence in the luxury beauty market.' Kim, internationally recognized for her roles in "Little Women" and "Guardian: The Great and Lonely God," recently won best actress at the Blue Dragon Film Awards and the Baeksang Arts Awards. Her partnership with is expected to further solidify the brand's position in the luxury beauty industry, the company said. The 'New Rule. New Luxury' campaign features a series of videos and visuals showcasing the shopping experience. Launched Friday, the campaign is being promoted through major outdoor billboards across Seoul, including Gangnam and Myeong-dong. The campaign's omnibus-style commercial offers a visually compelling take on unique approach to luxury beauty shopping. The brand name itself -- -- a portmanteau of 'Rocket' from Coupang's Rocket Delivery service and 'Luxury,' reflects its ability to provide authentic luxury beauty products through a carefully curated selection with fast delivery options, catering to modern consumers who seek convenience without compromising exclusivity. has expanded its digital presence with the release of its Android app, now available on Google Play. Previously accessible only on iOS, the app's expansion is part of efforts to enhance accessibility and reach a broader audience. 'We will continue to take an innovative approach to luxury beauty retail, offering premium brand partnerships and high-quality content through our dedicated platform,' a company official added.
