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Time of India
4 hours ago
- Business
- Time of India
Amazon's cloud services unit may retire this AI app, bring changes to…
Representative Image Amazon's cloud division may be planning to upgrade its AI app strategy for enterprise customers with a new bundled service internally known as Q Business Suite (QBS), a report claims. This service, which is described as a "unified workspace", will integrate existing Amazon tools like QuickSight, Q Business, and Q Apps in the bundle to combine business intelligence and generative AI capabilities , a report citing the company's internal documents claims. With QBS, the e-commerce major will bring together Amazon Web Services' (AWS) data visualisation software QuickSight, its primary AI chatbot service Q Business and Q Apps, which allows users to create generative AI-powered apps using natural language and company data. According to a report by Business Insider, which cited internal documents and unnamed sources to claim that Amazon has even considered phasing out the standalone Q Business chatbot once the QBS service is launched. What will these changes mean to AWS' enterprise customers Amazon is revamping its AI strategy with the upcoming launch of QBS, shifting focus from its earlier enterprise AI assistant, Q Business, which reportedly faced a rushed rollout and missed sales targets. AWS is now prioritising QBS, with "Quick" being one of the potential names under consideration, the report noted, citing sources familiar with this matter. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Forget Furosemide, Use This Household Item To Help Drain Edema Fluid WellnessGuide Learn more Undo Despite these developments, an Amazon spokesperson stated that Q Business is experiencing 'strong growth,' citing clients like Nasdaq, Smartsheet, and the NFL. The company's spokesperson said: 'If anything, we are investing even more in this area and expect to be delivering a ton of new features and capabilities over the coming year.' Amazon is reportedly designing QBS to offer a unified interface for accessing and automating tasks across business tools like Asana, Salesforce, Excel, and Outlook. The report, citing internal documents, describes QBS as enabling "agentic" workflows, where users can query data, generate reports, and perform actions like sending emails—all within one app. The platform aims to solve a common challenge: securely connecting multiple apps and automating tasks without a heavy technical setup. Amazon sees QBS as a step toward reducing manual, error-prone processes and eliminating fragmented workflows. This move marks Amazon's attempt to strengthen its position in the competitive software-as-a-service (SaaS) market, where it has historically lagged despite dominance in cloud infrastructure. QBS, overseen by AWS VP Dilip Kumar, is targeted for a July launch and may integrate with existing services like Q Business and QuickSight, the report adds. In the long term, Amazon envisions QBS to become a unified hub for all its business products, featuring shared identity, governance, and seamless integration. Amazon is also working on other AI tools, including a coding assistant codenamed "Kiro." AI Masterclass for Students. Upskill Young Ones Today!– Join Now
Business Insider
12 hours ago
- Business
- Business Insider
Amazon's cloud business is revamping its AI app strategy and even considered sunsetting the Q chatbot
Amazon 's cloud business is planning a major revamp of its AI application strategy, with a new bundled service, Business Insider has learned. Internally called Q Business Suite (QBS), the new service is described as a "unified workspace" that combines business intelligence and generative AI capabilities from existing Amazon tools such as QuickSight, Q Business, and Q Apps, according to internal documents obtained by BI. QuickSight is Amazon Web Services 's data visualization software, and Q Business is the company's flagship AI chatbot service. Q Apps lets users create generative AI-powered apps, using natural language and company data. Amazon even considered the option to "retire" the current standalone version of the Q Business chatbot once QBS launches, according to one of the documents and people familiar with the matter. These people asked not to be identified because they're not authorized to speak to the press. The launch of QBS would mark a significant shift in AWS's AI application strategy. Amazon rolled out Q Business last year as its premier AI assistant for professional users, but the product faced early challenges after a rushed debut, BI previously reported. Now, with the Q Business app falling short of internal sales targets, AWS is expected to prioritize QBS, according to the people familiar with the matter. Amazon hasn't decided on the external brand of QBS, but "Quick" is one of the names being considered, these people added. An Amazon spokesperson said the company is seeing "strong growth" for Q Business, with customers such as Nasdaq, Smartsheet, and the NFL. "If anything, we are investing even more in this area and expect to be delivering a ton of new features and capabilities over the coming year," the spokesperson said. 'Single entry point' According to the internal documents, QBS aims to provide a "single interface" for accessing data across various business applications such as Asana and Microsoft Excel. It will be capable of responding to queries and automating tasks, such as closing a Salesforce ticket or sending an Outlook email, enabling "agentic" workflows, the documents explained. One theoretical example outlined involves a business manager asking QBS for recent sales figures in a specific region. Drawing on Salesforce data, QBS can deliver insights on sales performance, top customers, and potential deals. The manager can then generate a report with this information and email it to their boss, all within the same application. Amazon sees QBS as a solution to a widespread challenge faced by business users: securely connecting various tools with existing business data and automating tasks with AI. Companies can spend months setting up even basic integrations, often relying on external technical partners to get the job done. Additionally, business users frequently waste time juggling multiple applications, manually building workflows, or copying and pasting information to complete tasks. This fragmented approach results in "duplicative work, inconsistent experiences, and errors," one of the Amazon documents noted, making it difficult for teams to standardize and streamline new processes. 'Unify all products' QBS is Amazon's latest bid to break into the business application market, often referred to as software-as-a-service. While Amazon dominates cloud infrastructure, such as storage and compute, it has long struggled to gain traction in the SaaS space. Amazon's spokesperson told BI that AWS Connect, one of its business applications targeting customer support agents, has "tens of thousands" of customers and more than 10 million contact center interactions every day. QBS isn't the only business application Amazon is working on. The company is also looking to build a new AI coding assistant, internally codenamed "Kiro," BI previously reported. QBS also comes as AI increasingly lowers the barrier to building custom software. Amazon CEO Andy Jassy wrote in a companywide email on Tuesday that the company intends to "make it much easier to build agents." AWS VP Dilip Kumar is overseeing the QBS project, the documents said. Kumar, who previously launched Amazon's Just Walk Out cashierless technology, recently combined the Q and Quicksight teams under a single organization, the people familiar said. Amazon has been targeting a July launch for QBS, but that timeline could change, these people said. Amazon plans to make QBS accessible with existing user credentials for Q Business or QuickSight, one of the documents stated. The company expects users to "appreciate the consolidated onboarding and subscription management," it explained. In the long run, Amazon wants QBS to "unify all products" under one umbrella, featuring a shared identity and governance framework, along with seamless integration across its various capabilities, according to one of the documents obtained by BI .
