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Arabian Business
13 hours ago
- Business
- Arabian Business
Google's AI and digital tools added $5.9bn to UAE economy in 2024
Google has revealed that its products and AI-powered tools contributed an estimated AED 21.8bn ($5.9bn) to the UAE economy in 2024, according to its newly launched Economic Impact Report, conducted by Public First. The report highlights how platforms such as Google Search, YouTube, Maps, Play and Ads are helping people, businesses, developers and content creators thrive in the UAE's fast-evolving digital economy. Anthony Nakache, Managing Director for Google in the Middle East and North Africa, said: 'We're incredibly proud to be a partner in the UAE's boundless ambitions. The report reflects our investment in accelerating the country's ambitious journey towards a diversified, AI-powered economy. 'Through strategic investments, local partnerships, and our AI-powered tools, we're bringing substantial economic value and empowering individuals, businesses, and communities in the UAE.' Google 2024 UAE Impact Report key findings 1. Making everyday life easier Google services generated consumer benefits worth AED683 ($186) per month for the average person in the United Arab Emirates 63 per cent of UAE adults used Gemini, Google's AI assistant, with 90 per cent saying it helped them be more productive 71 per cent of users said Gemini is easier to use in Arabic than other AI chatbots 50 per cent of adults said Google Search is essential to their daily lives 89 per cent relied on Google Maps and Waze to avoid getting lost 90 per cent said mobile payments through GPay or GWallet made their lives easier 2. Fuelling business growth 91 per cent of UAE businesses use at least one AI tool in their workflows 73 per cent of people aged 18–24 use Google Search weekly for shopping or browsing 80 per cent use Google Maps and Waze monthly to locate local businesses 86 per cent check Google reviews before visiting a business 94 per cent compare product prices via Google Search monthly 97 per cent of public sector employees said Google AI tools improved workplace productivity 3. Supporting the creator and developer ecosystem AED455m ($124m) was generated in revenue by UAE-based developers via the Android App Economy More than 600 YouTube channels in the UAE now have over 1m subscribers—a 15 per cent year-on-year rise Over 430,000 people in the UAE have received digital and AI training via Google's Maharat Min Google program since 2018. 20,000+ journalists and journalism students have been trained by the Google News Initiative across MENA, including the United Arab Emirates The findings come as the UAE accelerates its shift toward a knowledge-based economy, with AI and digital skilling playing a central role in national development strategies.
TECHx
16 hours ago
- Business
- TECHx
Google Contributed AED 21.8B to UAE Economy in 2024
Home » Top stories » Google Contributed AED 21.8B to UAE Economy in 2024 Google has revealed the findings of its 2024 Economic Impact Report for the UAE. The report, developed in partnership with research agency Public First, highlights how Google's products and services contributed an estimated AED 21.8 billion to the UAE economy last year. According to the report, AI-powered tools such as Google Search, Google Play, Google Maps, YouTube, and Google Ads helped individuals, businesses, and communities across the country. Google reported that its Search and Ads products alone generated AED 20.2 billion in business-related economic activity in the UAE in 2024. Anthony Nakache, Managing Director for Google in the Middle East and North Africa, stated that the findings reflect Google's role in supporting the UAE's transition to an AI-enabled and diversified digital economy. He added that Google's local investments, AI tools, and strategic partnerships are contributing to long-term growth. The report also noted Google's skilling initiative, Maharat Min Google. Since its launch in 2018, the program has trained over 430,000 individuals in essential digital and AI skills across the UAE. In addition, the Android and Google Play app ecosystem supported the creation of 30,000 jobs in 2024. Google reported that AED 455 million in revenue was generated by the Android App Economy for UAE-based developers last year. Public First's findings were based on a mix of consumer and business polling, case studies, economic modeling, and third-party data. The report assesses Google's impact in three areas: people, businesses, and communities. Among consumers: Google services generated an estimated AED 683 per month in average consumer benefit. 63% of adults in the UAE said they used Gemini, Google's AI assistant. 90% agreed Gemini helped them be more productive. 71% said Gemini was easier to use in Arabic than other AI chatbots. Further insights showed that 50% of adults considered Google Search essential to daily life. Around 89% found Google Maps or Waze useful for navigation, while 90% said contactless payment options like GPay or GWallet made life easier. For businesses: 91% of UAE businesses used at least one AI tool in their workflows. 73% of people aged 18–24 used Google Search weekly to browse or shop online. 86% checked Google reviews monthly before visiting venues. 94% used Google Search monthly to compare prices. 97% of public sector workers said Google AI tools improved their work productivity. The report also touched on the broader content ecosystem. Google reported that over 600 YouTube channels in the UAE had more than one million subscribers in 2024, reflecting a 15% year-on-year growth. Additionally, the Google News Initiative trained over 20,000 journalists and journalism students in the MENA region, including in the UAE. The Economic Impact Report underlines how Google's digital tools are playing a role in the UAE economy by supporting job creation, digital skills development, and business productivity.
Khaleej Times
17 hours ago
- Business
- Khaleej Times
UAE: Google helped create 30,000 jobs in 2024, added Dh21.8 billion to economy
Google contributed an estimated Dh21.8 billion to the UAE economy in 2024 through its multiple apps and channels that residents in the country use in their daily lives. According to the Economic Impact Report released by the technology giant, the Android and Google Play app ecosystem supported the creation of 30,000 jobs in the UAE last year. The report revealed that Google's Search and Ads alone helped provide Dh20.2 billion in economic activity for businesses in the UAE. Conducted in English and Arabic in March 2025 by the Public First research agency, the survey covered 1,110 online adults and 389 business leaders based in the UAE. 'The UAE is reimagining what a modern economy can look like and leveraging technology in really interesting and exciting ways. This is particularly true when it comes to AI. We estimate that generative AI could grow the economy by almost Dh300 billion and drive genomic diversification by nearly 30 per cent. "We estimate that AI tools would help increase productivity across the UAE by 15 per cent – equivalent to 310 hours per offer, reallocated higher value tasks each year,' said Amy Price, director and head of technology, media and telecom prices at Public First. 'Through strategic investments, local partnerships, and our AI-powered tools, we're bringing substantial economic value and empowering individuals, businesses, and communities in the UAE,' said Anthony Nakache, managing director for Google in the Middle East and North Africa. The study found that Dh455 million of revenue was generated by the Android App Economy for UAE-based developers in 2024, as half of adults in the Emirates say Google Search is essential to their daily lives while nearly 9 out of 10 – 89 per cent – UAE residents reported that Google Maps and/or Waze were very useful when they were avoiding getting lost. It added that an estimated 7.6 per cent million adults in the UAE used Google Search to learn a new digital skill. Nearly 9 out of 10 – 90 per cent – of adults in the UAE said that the ability to make contactless payments on mobile devices through services like GPay or GWallet makes their lives easier. Interestingly, the Economic Impact Report found that consumers in the UAE, on average, get Dh683 a month in benefits created by Google services. Google products – Search, Play, Maps, YouTube and Google Ads – are among the most popular apps and are widely used in the UAE and globally. The technology giant said more than 430,000 individuals in the UAE had been trained in digital and AI skills through Google's key skilling initiative, "Maharat Min Google", initiative since 2018.
Zawya
18 hours ago
- Business
- Zawya
Public first: Google contributed AED 21.8bln to the UAE economy in 2024
Google's Search and Ads alone helped provide AED 20.2 billion in economic activity for businesses in the UAE. DUBAI, UAE – Google announced today the launch of the Google's Economic Impact Report, a report conducted by Public First research agency, that looks at how Google products (Search, Play, Maps, YouTube and Google Ads) have helped people, local businesses, content creators and developers in the UAE throughout 2024. Around the world, Google releases Impact Reports which are based on consumer and business polling, economic modeling, case studies and third party data. The report highlights how Google's AI-powered tools and platforms are profoundly enhancing daily life and productivity for individuals and enterprises across the UAE, driving macroeconomic growth. In fact, Public First estimates that Google contributed an estimated AED 21.8 billion to the UAE economy in 2024. "We're incredibly proud to be a partner in the UAE's boundless ambitions," says Anthony Nakache, Managing Director for Google in the Middle East & North Africa. "The report reflects our investment in accelerating the country's ambitious journey towards a diversified, AI-powered economy. Through strategic investments, local partnerships, and our AI-powered tools, we're bringing substantial economic value and empowering individuals, businesses, and communities in the UAE.' Google is equipping people in the UAE with digital and AI capabilities needed for tomorrow's economy. The report highlights that since 2018, over 430,000 individuals in the UAE were trained in essential digital and AI skills through Google's key skilling initiative "Maharat Min Google" initiative. This effort includes empowering a diverse and vibrant ecosystem of developers. In 2024, the Android and Google Play app ecosystem supported the creation of 30,000 jobs in the UAE, according to the report. The Google Impact Report in the UAE explores the impact of Google's products in 2024 across three areas: People, Businesses and Communities. Below are the additional findings: Making everyday life easier for people in the UAE AED 683 a month on average in consumer benefits is created by Google's services for the average person in the UAE. 63% of adults in the UAE said they have used Gemini, Google's AI Assistant. 90% of users agreed that Gemini helped them to be more productive. 71% of users agreed that Gemini is easier to use in Arabic than other AI chatbots. 50% of adults in the UAE agree that Google Search is essential to their daily lives. 89% of adults in the UAE reported that Google Maps and/or Waze were very useful when they were avoiding getting lost. 90% of adults in the UAE agreed that the ability to make contactless payments on mobile devices through the likes of GPay or GWallet makes their life easier. Fueling the Growth of Businesses in the UAE 91% of businesses in the UAE report using at least one AI tool in their workflows. 73% of 18-24 year olds said they use Google Search at least weekly to shop or browse products online. 80% of adults in the UAE use Google Maps and/or Waze at least once a month to find a local business. 86% said they checked Google reviews before visiting a venue or business at least once a month. 94% of adults in the UAE use Google Search at least once a month to compare the prices of products and services. 97% of public sector workers in the UAE said that Google AI-enabled tools help them to be more productive at work. Empowering Communities in the UAE This section of the report combines Public First research and Google internal data and estimates Google's contribution to creators, developers and publishers. AED 455 million of revenue generated by the Android App Economy for UAE-based developers in 2024. 600+ YouTube channels in the UAE have over 1 million subscribers, an increase of 15% year on year. 20,000+ journalists and journalism students trained by the Google News Initiative in the MENA region, including in the UAE. About the research Google commissioned independent consultancy Public First to explore how Google's innovations and products are helping communities, workers and businesses in the UAE, as well as the future potential of AI across the nation. Public First conducted a survey of 1,110 online adults based in the UAE and a survey of 389 business leaders based in the UAE. These surveys were conducted in English and Arabic in March 2025. All results are weighted using Iterative Proportional Fitting, or 'Raking'. The online adult results are weighted by age, gender, education level, and region to nationally representative proportions. The full report can be found here: For more information about the report methodologies, please contact:
Al Bawaba
19 hours ago
- Business
- Al Bawaba
Public First: Google Contributed AED 21.8 Billion to the UAE Economy in 2024
Google announced today the launch of the Google's Economic Impact Report, a report conducted by Public First research agency, that looks at how Google products (Search, Play, Maps, YouTube and Google Ads) have helped people, local businesses, content creators and developers in the UAE throughout 2024. Around the world, Google releases Impact Reports which are based on consumer and business polling, economic modeling, case studies and third party data. The report highlights how Google's AI-powered tools and platforms are profoundly enhancing daily life and productivity for individuals and enterprises across the UAE, driving macroeconomic growth. In fact, Public First estimates that Google contributed an estimated AED 21.8 billion to the UAE economy in 2024."We're incredibly proud to be a partner in the UAE's boundless ambitions," says Anthony Nakache, Managing Director for Google in the Middle East & North Africa. "The report reflects our investment in accelerating the country's ambitious journey towards a diversified, AI-powered economy. Through strategic investments, local partnerships, and our AI-powered tools, we're bringing substantial economic value and empowering individuals, businesses, and communities in the UAE.'Google is equipping people in the UAE with digital and AI capabilities needed for tomorrow's economy. The report highlights that since 2018, over 430,000 individuals in the UAE were trained in essential digital and AI skills through Google's key skilling initiative "Maharat Min Google" initiative. This effort includes empowering a diverse and vibrant ecosystem of developers. In 2024, the Android and Google Play app ecosystem supported the creation of 30,000 jobs in the UAE, according to the report. The Google Impact Report in the UAE explores the impact of Google's products in 2024 across three areas: People, Businesses and Communities. Below are the additional findings:Making everyday life easier for people in the UAE• AED 683 a month on average in consumer benefits is created by Google's services for the average person in the UAE.• 63% of adults in the UAE said they have used Gemini, Google's AI Assistant. • 90% of users agreed that Gemini helped them to be more productive. • 71% of users agreed that Gemini is easier to use in Arabic than other AI chatbots.• 50% of adults in the UAE agree that Google Search is essential to their daily lives.• 89% of adults in the UAE reported that Google Maps and/or Waze were very useful when they were avoiding getting lost.• 90% of adults in the UAE agreed that the ability to make contactless payments on mobile devices through the likes of GPay or GWallet makes their life the Growth of Businesses in the UAE• 91% of businesses in the UAE report using at least one AI tool in their workflows.• 73% of 18-24 year olds said they use Google Search at least weekly to shop or browse products online.• 80% of adults in the UAE use Google Maps and/or Waze at least once a month to find a local business.• 86% said they checked Google reviews before visiting a venue or business at least once a month.• 94% of adults in the UAE use Google Search at least once a month to compare the prices of products and services.• 97% of public sector workers in the UAE said that Google AI-enabled tools help them to be more productive at Communities in the UAE This section of the report combines Public First research and Google internal data and estimates Google's contribution to creators, developers and publishers.• AED 455 million of revenue generated by the Android App Economy for UAE-based developers in 2024.• 600+ YouTube channels in the UAE have over 1 million subscribers, an increase of 15% year on year.• 20,000+ journalists and journalism students trained by the Google News Initiative in the MENA region, including in the the researchGoogle commissioned independent consultancy Public First to explore how Google's innovations and products are helping communities, workers and businesses in the UAE, as well as the future potential of AI across the nation. Public First conducted a survey of 1,110 online adults based in the UAE and a survey of 389 business leaders based in the UAE. These surveys were conducted in English and Arabic in March 2025. All results are weighted using Iterative Proportional Fitting, or 'Raking'. The online adult results are weighted by age, gender, education level, and region to nationally representative proportions.
