Latest news with #Proteus
Yahoo
a day ago
- Automotive
- Yahoo
Amazon Robot Army Could Crush Tesla in the AI Race
June 20 - Amazon (NASDAQ:AMZN) has the potential to become one of the most prominent competitors in the robotics and AI industry, and it could become an attractive alternative investment to Tesla (NASDAQ:TSLA) due to its lower volatility. Warning! GuruFocus has detected 2 Warning Sign with AMZN. Tesla used to be priced highly, and some investors might be reluctant to do it due to its expensive pricing as well as difficulties with the car business. According to the analysts, the company that has entered the political stage and competes with Chinese EV car manufacturers also contributes to the risk picture. Amazon, on the other hand, is already utilizing the large-scale use of robotics in its logistics and facilities network. The company has installed more than 750,000 robots on its premises that consist of autonomous systems like Proteus and robotic arms like Sparrow and Cardinal, designed to increase the efficiency of operations in the company. In the mean time, Amazon is continuing to expand AI with its AWS cloud services and also with the development of custom chips through Annapurna Labs. Its Zoox unit also plans to roll out the robotaxi service in Las Vegas and expand it to San Francisco. Valuation may also favor Amazon. Forecasts from analysts suggest the stock trades at about 35 times 2025 earnings estimates, dropping to roughly 14 times by 2030 as profits grow. Tesla's forward price-to-earnings multiple, meanwhile, sits significantly higher, estimated at 172 times for 2025. Morgan Stanley (NYSE:MS) has projected the humanoid robotics market could expand to $5 trillion by 2050, while Goldman Sachs (NYSE:GS) sees potential for $38 billion by 2035. Both Amazon and Tesla are identified as potential leaders in this space. Bank of America (NYSE:BAC) estimates Amazon could save $7.1 billion annually by 2032 through expanded use of robots and AI. Shares of Amazon recently bounced back to around $215 after falling near $160 in April. The 50-day moving average is near $196, and the 200-day sits around $203. The analyst views pullbacks below $200 as potential buying opportunities for long-term investors. This article first appeared on GuruFocus. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Forbes
4 days ago
- Entertainment
- Forbes
Should Cannes Lions Add A Space Marketing Category In The Near Future?
Cannes, France - June 21, 2011: Cannes Lions International Festival of Creativity by Ascential with ... More the Grand Prix Trophy Awards at the Palais des Festivals. Award, Lion, Advertising, Trophäe, Werbung, Marketing, Loewe. Mandoga Media Germany (Photo by Mandoga Media/picture alliance via Getty Images) In the past, the idea of a brand campaign reaching space might have sounded like science fiction. As private spaceflight becomes commercially viable and space becomes a platform for storytelling, marketing is preparing for liftoff. It's time to ask: Should Cannes Lions introduce a Space Marketing category some time in the future? The answer is yes. I've closely tracked and helped shape the future of emerging technologies for years. Space marketing, naturally, has been part of my career. I usually say that I dabble in it. I've covered space tourism from being buried in space to billboards in low Earth orbit, and even space hotels. Let's not forget how Pizza Hut became the first company in history to deliver a Personal Pan pizza to the International Space Station 25 years ago (thanks to oven-ready vacuum seal technology). I wrote about how space marketing starts on Earth, like at MarsWorld in Las Vegas, and underwater 'space stations' like Fabien Cousteau's Proteus (dubbed 'ISS of the Ocean'). Plus, I was interviewed about what space tastes like and the future of food brands in space on the Proof - America's Test Kitchen podcast. CMOs must keep one eye on the future as the mechanisms for storytelling and where customers are are ever-changing. Space marketing is no exception. For the past several years, we've written and spoken about the rise of space marketing: the use of orbital, suborbital, or lunar environments for brand storytelling, product placement, and immersive experiences. In 2020, her in Forbes outlined how space could become the next great media frontier, from branded payloads to sponsored lunar missions. Today, this isn't a distant idea. It's a present opportunity. According to Morgan Stanley, the space economy could reach $1 trillion by 2040. Marketing will be part of that trajectory. In early 2024, the Intuitive Machines IM-1 lunar mission successfully delivered a range of payloads to the Moon, including those with commercial and brand tie-ins. Intuitive Machines used Columbia's Omni-Heat Infinity insulation to outfit its Nova-C lunar lander in a 2024 mission to the moon. Companies like Uplift Aerospace and Space Perspective are offering brands the chance to participate in near-space activations like immersive zero-gravity experiences and branded suborbital journeys. Brands have done early experiments with NFTs sent to space, orbital product shoots, and lunar memorabilia embedded into both physical and digital campaigns. Brands don't have to be technologically focused to embrace space marketing. Hilton became the official hotel partner for Voyager Space to design the interior of Voyager's free-flying space station. Prada was tapped to work with Axiom to design the space suit for NASA's Artemis 3 mission planned for 2026. Earlier this year, Nokia Bell Labs delivered the first cellular network to the Moon. They'll also build high-speed communications into next-generation Artemis 3 space suits. These companies are laying the groundwork and infrastructure for future space missions. Cannes Lions has long recognized that creativity doesn't stand still. Over the past decade, the festival has added categories like the Glass Lion for Change to recognize work that challenges bias. They also added Innovation Lions, which celebrate tech-enabled brand breakthroughs, and most recently, Social & Influencer Lions, which reflects the shift to the creator economy. Space marketing is a natural extension of this evolution. It brings together innovation, storytelling, and experience design. Plus, it's already happening. Brands are not just watching space from afar. They have embedded themselves in it. Estée Lauder sent a skincare serum to the ISS for a product shoot. Red Bull's Stratos jump remains one of the most iconic space-adjacent campaigns ever. And Lunar Outpost's MAPP rover, part of upcoming NASA missions, has already explored brand partnerships. I imagined what brands could do with AI and augmented reality in space. The work is there. The creativity is there. What's missing is recognition. A dedicated Space Marketing category would do more than reward a few ambitious campaigns. It would signal that space is no longer off-limits for marketers. Instead, that space is open for innovation, narrative, and presence. It could include various topics such as branded payloads and sponsored missions. XR/AR experiences tied to space environments would be another good category, along with space-themed content that integrates real orbital footage or mission data. Finally, cross-medium campaigns linking Earth and space audiences through immersive storytelling. These strategic placements align with broader shifts in technology, especially as spatial computing, smartglasses, and generative AI begin to merge the physical and digital worlds. Space activations will soon be part of how people experience brand narratives in mixed reality environments. Space has always inspired wonder, curiosity, and ambition. For brands, participating in space means aligning with those values and earning cultural capital that's hard to match anywhere else. But this moment is also fleeting. The brands and agencies willing to invest now (while it's still novel) stand to own the narrative long before space becomes just another media channel. A Cannes category would help spotlight those first movers. Creativity is about boundaries and the courage to cross them. For decades, Cannes has honored those who dared to tell stories in new ways, on new platforms, with new tools. As we move into an era where the Moon becomes media and orbit becomes opportunity, it's time for Cannes to look up. The question isn't whether space will become a new place where storytelling will take place. That's already happening. The real question is: will Cannes Lions be bold enough to celebrate it?
Yahoo
12-06-2025
- Business
- Yahoo
Amazon Rolls Out Three AI Tools to Speed Delivery
Amazon (NASDAQ:AMZN) slipped 2.03% after unveiling three AI-driven tools aimed at speeding package deliveries and bolstering its logistics edge. The first, Wellspring, is a generative AI mapping system that fuses satellite imagery, road networks, building footprints, past-delivery data and customer instructions to pinpoint millions of drop-off points with greater accuracy, especially in complex apartment clusters and newly built suburbs. Warning! GuruFocus has detected 2 Warning Sign with AMZN. Its second innovation is a foundational AI forecasting model that ingests hundreds of millions of product-level data points dailyblending historical sales, weather patterns and holiday schedulesto predict demand with tighter precision and stock the right items in the right fulfillment centers. Finally, Amazon's new agentic AI capabilities for its robotics arm will equip Proteus autonomous mobile robots to understand natural-language instructions, reason about tasks and navigate tight warehouse aisles while freeing employees for critical-thinking roles. By combining these three AI layersmapping, forecasting and robot autonomyAmazon expects to shave hours off delivery windows, cut mis-delivery rates and lift throughput across its global network. The company noted that early pilot tests of Wellspring reduced address-error reroutes by over 30%, while the forecasting model improved inventory placement accuracy by roughly 15%. Proteus robots guided by agentic AI demonstrated a 20% uptick in order-picking speed in internal trials. Investors should watch how these efficiency gains translate into margin expansion and customer-satisfaction metrics, as faster, more reliable deliveries remain a key battleground in e-commerce. This article first appeared on GuruFocus. Sign in to access your portfolio
Business Insider
12-06-2025
- Business
- Business Insider
Amazon (AMZN) Reveals New AI Tools Designed to Improve Operations
Earlier today, e-commerce giant Amazon (AMZN) revealed three new AI technologies designed to deliver more value to its customers, employees, and delivery partners. Indeed, the company introduced a generative AI mapping system known as Wellspring, along with an AI-powered demand forecasting model that supports its supply chain, and new agentic AI capabilities for robotics. These tools will help provide more accurate delivery locations, faster shipping options, and better product availability, which will make it easier for customers to get what they want, when they want it. Confident Investing Starts Here: Interestingly, Wellspring uses data from satellite images, road networks, building layouts, customer instructions, past deliveries, and street views to improve how accurately Amazon delivers packages to millions of locations. This technology is especially helpful for navigating complex areas, like multi-building apartments or new neighborhoods that don't yet appear on maps. In addition, Amazon's new AI forecasting model now factors in time-based data, like weather and holidays, to better predict what products customers will want and where to position them in the supply chain. Amazon also launched a new agentic AI team within Amazon Robotics with the goal of creating AI that allows 'robots to hear, understand natural language, reason about it, and act autonomously.' Using Vision Language Models and robotic action policies, robots will soon be able to follow plain language instructions. This will make robots like Amazon's Proteus, which already moves customer orders, more versatile by being able to handle heavy items in tight spaces, while allowing human employees to focus on more complex and creative work. Is Amazon Stock Expected to Rise? Turning to Wall Street, analysts have a Strong Buy consensus rating on AMZN stock based on 46 Buys and one Hold assigned in the past three months, as indicated by the graphic below. Furthermore, the average AMZN price target of $241.64 per share implies 13.3% upside potential.
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Business Standard
05-06-2025
- Business
- Business Standard
Amazon testing humanoid delivery robots in San Francisco 'humanoid park'
Amazon is working on artificial intelligence (AI) software to power humanoid robots that could eventually replace human delivery workers, according to a report by The Information. The tech giant is also said to be building a dedicated testing facility, dubbed a 'humanoid park', in San Francisco to trial these robots in indoor obstacle environments. While Amazon has not publicly confirmed the report, the move would mark a significant leap in its automation efforts, which already include a growing roster of robotic systems in its warehouses. What is Amazon's goal for humanoid delivery robots? Amazon's AI-powered humanoid robots are still in the early stages, with the company reportedly using third-party hardware during initial testing. The goal, The Information report suggests, is to eventually create a robot workforce capable of navigating complex delivery routes, a job traditionally done by human drivers and gig workers. What robots are already part of Amazon's automation network? Amazon has already deployed or is testing several advanced robots in its fulfilment network: Digit: A humanoid robot developed to handle empty totes in warehouses. Designed for mobility and flexibility, Digit is being tested for repetitive manual tasks. Robin & Cardinal: Robotic arms that can lift packages up to 50 pounds. Sparrow: A robotic arm designed to pick individual items from bins and redistribute them. Proteus: An autonomous mobile robot that moves carts across warehouse floors. Sequoia: A storage system that delivers totes to employees ergonomically, minimising bending and reaching. Robin is already operational in dozens of warehouses, while others remain in pilot phases. The company claims these robots improve efficiency, speed up order fulfilment, and reduce employee injuries. ALSO READ | How will humanoid robots affect Amazon's workforce? While Amazon touts the benefits of its robots, the increasing reliance on automation raises concerns about the future of human jobs. Amazon has previously stated that automation enhances worker safety and productivity, but critics argue that it also threatens job stability in the long term. While automation may reduce the need for human labour in certain tasks, the complete replacement of human delivery personnel is speculative at this stage.
