Latest news with #ProMotion
Phone Arena
2 days ago
- Business
- Phone Arena
iPhone 17 display requirements may force Apple to cut ties with BOE
A tale as old as time: China-based display manufacturer BOE is having trouble passing the strict requirements set in place by Apple. If this continues, the iPhone 17 family will use displays exclusively from Samsung and LG, and BOE will lose a major business prospect. BOE is currently ( translated source ) trying to pass the display requirements for the iPhone 16 Pro, which uses an LTPO OLED screen. Apple calls this a 'ProMotion' display, and its biggest advantage is its ability to reduce its refresh rate from 120 Hz all the way down to just 1 Hz. This is useful for preserving battery life when using apps that don't require high refresh rates, or when the phone's always-on display is active. Multiple reports have come in stating that Apple is thinking of shifting all of the iPhone 17 models to displays with higher refresh rates. If BOE is being asked to pass the LTPO OLED display requirements, then there is a good chance that every single iPhone 17 model will ship with a ProMotion screen. However, BOE has been unable to pass these tests. Furthermore, LG Display's recent large investments have industry experts wondering whether the company already has sizable orders lined up. Both Samsung and LG have reportedly begun mass manufacturing of displays for the iPhone 17 series. The iPhone 16 Pro uses an LTPO OLED display. | Video credit — Apple Apple has been trying to shift to BOE for years, mainly because this will result in a reduction of manufacturing costs. However, the company isn't willing to compromise its flagship experience, and even debuted its in-house cellular modem on the budget iPhone 16e. Samsung is also concerned about rising costs, especially now that 2 nm chips are around the corner and cost significantly more. According to reports, Samsung is considering Chinese suppliers of materials for OLED manufacturing. This decision is allegedly driven by the singular goal of reducing manufacturing costs. The company has been hesitant in the past because such a move will involve sharing its roadmaps with said suppliers. If BOE is unable to pass Apple's requirements in time, then the iPhone 17 lineup will only feature displays from Samsung and LG. BOE may catch up in the future, but this will undoubtedly be a major blow to the manufacturer. Secure your connection now at a bargain price! We may earn a commission if you make a purchase This offer is not available in your area.
India Today
13-06-2025
- India Today
iPhone 17 Air to launch in a few months: Design, specs and more
iPhone 17 Air to launch in a few months and here is all you need to know By Unnati Gusain Photo Credit: X/@iDeviceHelpus The iPhone 17 series is anticipated to hit the market globally in September. In 2025, the rumour has it that the company will release a new entry, iPhone17 Air, replacing the Plus model. Credit: X iPhone 17 Air launch While there are several speculations doing rounds online, leaks have indicated what the phone might look like. iPhone 17 Air expected features The iPhone 17 Air will weigh around 145 grams and measure just 5.5mm in thickness. iPhone 17 Air slim profile Credit: X/@MajinBu It is expected to pack a 2,800mAh battery, which is quite small for a phone in 2025, especially one expected to feature a large 6.6-inch screen. iPhone 17 Air battery Apple is reportedly using high-density battery technology, which could increase the actual usable capacity by 15–20 per cent. The iPhone 17 Air is also rumoured to feature a 6.6-inch OLED display with ProMotion technology, enabling a 120Hz refresh rate.\ iPhone 17 Air display The iPhone 17 Air is rumoured to feature a simplified design, highlighted by a single 48-megapixel rear camera—a shift from the dual-lens systems of current models. iPhone 17 Air camera On the front, it may include a 24-megapixel TrueDepth camera, delivering double the resolution of its predecessors. In terms of performance, the iPhone 17 Air is anticipated to be powered by Apple's A19 chipset. iPhone 17 Air processor
Geeky Gadgets
12-06-2025
- Geeky Gadgets
iPhone 17: Will ProMotion Finally Come to the Base Model?
Apple's ProMotion technology, celebrated for its adaptive refresh rate, has been a defining feature of the iPhone Pro lineup for years. As speculation grows around the upcoming iPhone 17 series, a pivotal question arises: will the base model finally adopt ProMotion? Such a move could significantly enhance the user experience, improve gaming performance, and potentially signal a shift in Apple's product strategy. The video below from SaranByte gives us more details on what Apple has planned. Watch this video on YouTube. What Is ProMotion Technology? ProMotion is Apple's advanced display technology that dynamically adjusts the screen's refresh rate between 10Hz and 120Hz. This capability delivers a smoother and more responsive display experience while optimizing energy efficiency. Its benefits are evident across various use cases: Smoother Navigation: Scrolling through web pages or navigating apps feels fluid and seamless. Scrolling through web pages or navigating apps feels fluid and seamless. Battery Optimization: During static activities like reading, the refresh rate lowers to conserve power. During static activities like reading, the refresh rate lowers to conserve power. Enhanced Performance: Gaming and high-frame-rate video playback benefit from sharper visuals and reduced motion blur. By tailoring the refresh rate to the content being displayed, ProMotion balances performance with energy efficiency, making it a highly desirable feature for both tech enthusiasts and everyday users. Where Is ProMotion Available Today? Currently, ProMotion is reserved for Apple's Pro models, such as the iPhone 14 Pro and iPhone 15 Pro. This exclusivity has been a deliberate strategy to distinguish the Pro lineup as the pinnacle of Apple's innovation. By limiting ProMotion to premium devices, Apple has created a clear divide between its Pro and non-Pro models, encouraging users to upgrade for access to advanced features. This strategy has proven effective in maintaining the Pro models' appeal as high-end devices. However, as Apple continues to refine its product offerings, the question remains whether ProMotion will eventually trickle down to the base models, as seen with other features like OLED displays. Will the iPhone 17 Base Model Break the Pattern? The possibility of ProMotion being included in the base iPhone 17 has sparked widespread debate. Historically, Apple has introduced premium features to its non-Pro models over time. For instance, OLED displays, once exclusive to the Pro lineup, are now standard across all iPhone models. If ProMotion follows this trajectory, it could mark a significant shift in Apple's approach to product differentiation. However, such a move could blur the lines between Pro and non-Pro models, potentially diminishing the perceived value of the Pro lineup. Apple's decision will likely hinge on its ability to balance innovation with maintaining a clear product hierarchy. The inclusion of ProMotion in the base iPhone 17 could attract a broader audience, but it also risks undermining the exclusivity that has long defined the Pro series. How ProMotion Could Enhance Everyday Use For the average user, ProMotion offers tangible improvements in how the device feels and performs. Its adaptive refresh rate enhances several key aspects of the user experience: Fluid Interface: Everyday tasks like scrolling through social media or switching between apps become noticeably smoother and more responsive. Everyday tasks like scrolling through social media or switching between apps become noticeably smoother and more responsive. Improved Gaming: Higher refresh rates reduce motion blur, delivering a more immersive experience, especially in fast-paced games. Higher refresh rates reduce motion blur, delivering a more immersive experience, especially in fast-paced games. Better Media Viewing: Watching videos or streaming content feels more engaging, with sharper visuals and seamless transitions. By extending ProMotion to the base iPhone 17, Apple could elevate the overall user experience for a wider audience. This would make advanced display technology more accessible, potentially setting a new standard for smartphone displays in the mid-range market. Gaming and Media: A Closer Look ProMotion's advantages are particularly pronounced in gaming and media consumption. For gamers, the ability to achieve refresh rates of up to 120Hz ensures smoother gameplay and faster response times, which are critical for competitive or action-heavy games. This feature enhances the overall gaming experience, making it more immersive and enjoyable. Similarly, media enthusiasts would benefit from the enhanced clarity and fluidity ProMotion provides. High-definition videos, photo galleries, and streaming content appear sharper and more vibrant, with transitions that feel natural and seamless. These improvements could make the base iPhone 17 a more attractive option for users who prioritize performance in gaming and media consumption. What Does This Mean for Apple's Market Strategy? The potential inclusion of ProMotion in the base iPhone 17 reflects broader implications for Apple's market strategy. On one hand, adding this feature could make the base model more competitive, appealing to a wider audience in an increasingly crowded smartphone market. On the other hand, it risks diluting the exclusivity of the Pro models, which have traditionally been marketed as the ultimate expression of Apple's technological capabilities. Apple's challenge lies in striking the right balance. Expanding ProMotion's availability could attract new customers and enhance the appeal of the base model, but it must be done without compromising the Pro lineup's premium positioning. This decision will likely be influenced by market trends, consumer demand, and Apple's long-term vision for its product ecosystem. Whether ProMotion becomes a standard feature or remains exclusive to the Pro models, its role in shaping the future of the iPhone series cannot be understated. As Apple continues to evolve its product lineup, the inclusion of ProMotion in the base iPhone 17 could represent a pivotal moment in the company's ongoing effort to balance innovation with market segmentation. Advance your skills in ProMotion technology by reading more of our detailed content. Source & Image Credit: SaranByte Filed Under: Apple, Apple iPhone, Top News Latest Geeky Gadgets Deals Disclosure: Some of our articles include affiliate links. If you buy something through one of these links, Geeky Gadgets may earn an affiliate commission. Learn about our Disclosure Policy.
Hindustan Times
12-06-2025
- Hindustan Times
iPhone 17 series display and performance upgrade tipped: Here's what to expect
The Apple iPhone 17 series launch is just a few months away, creating curiosity about what the new generation model will look like. As we wait to get a glimpse at the new iPhones, rumours surrounding the smartphone have started to circulate rapidly, showcasing the design, feature upgrades, camera, and other crucial features. In a new leak, the iPhone 17 and iPhone 17 Air are tipped to offer higher refresh rates. However, there is a catch. Well, reportedly, the standard iPhone 17 models may not feature the ProMotion technology as earlier expected. Additionally, the leak also gave us a glimpse of a performance upgrade by revealing the chipset. Therefore, if you have been planning to buy the iPhone 17 series, here's everything you need to know about what's coming. Also read: iPhone 18 Pro likely to ditch Dynamic Island for under-display Face ID- Details For the past few months, we have been hearing about the iPhone 17 and iPhone 17 Air display upgrade with a 120Hz refresh rate. This upgrade was previously speculated due to the inclusion of ProMotion technology, but this may not be the case. While the base models are slated to get an upgraded display refresh rate, they may not support ProMotion displays. This display technology offers iPhone Pro models with an LTPO screen, offering a refresh rate of 120Hz to 1Hz. While standard iPhone 17 models may not come with ProMotion display, but they are slated to come with a 90Hz display. This will eventually make the smartphones run faster in comparison to standard iPhone 16 models. Therefore, we can speculate that the ProMotion display is still reserved for the iPhone 17 Pro models. Also read: iPhone 17 Air likely to come with optional accessories for lasting battery life- Details Alongside the display, the iPhone 17 series is also slated for a major performance upgrade. In a new leak, the Geekbench 6 performance scores of the A19 Pro chip were tipped. The scores showcased a better performance than the Samsung Galaxy S25 Ultra with the Snapdragon 8 Elite processor. Reportedly, the A19 Pro achieved more than 4000 points in Single core and more than 10000 points in Multicore, which is quite impressive. Furthermore, the smartphones are also expected to get 12 GB of RAM, a desired upgrade from 8GB of RAM, even for the Pro models. Therefore, this year's iPhone model could really come with worthy upgrades that may sway buyers to upgrade.
Forbes
06-06-2025
- Forbes
Apple Loop: iPhone 17 Air Questions, F1 Reviews, WWDC Expectations, iPad Pro Details
Taking a look back at this week's news and headlines from Apple, including iPhone 17 display questions, WWDC schedule, iPad Pro details, new WWDC hardware, iOS 26 updates, and the first F1 film reviews. Apple Loop is here to remind you of a few of the many discussions around Apple in the last seven days. You can also read my weekly digest of Android news here on Forbes. A flurry of discussion over the upcoming iPhone 17 and iPhone 17 Air displays started this week. The consensus has been that Apple will finally introduce its ProMotion technology to the base iPhone models, which would allow a variable refresh rate from 120 Hz down to 1Hz. That now looks to be in some doubt. Why would a decision not to introduce ProMotion be an issue? "Well, a bump up to 120Hz would give that smooth scrolling effect, so this is still definitely a step forward. However, ProMotion has a dynamic refresh rate, meaning the iPhone's battery life can be preserved when there's static content on the display, for instance, and the refresh rate is dialed right down to 1Hz. It's this capability which also enables the always-on display that's such a crowd-pleaser on the iPhone 16 Pro and other Pro models, for instance." (Forbes). Next week, we will see the annual Worldwide Developer Conference. Held at Apple's campus, the keynote session will be streamed on multiple platforms. Tim Cook will lead his executive team in a high-level look at Apple's plans for the following year. Forbes' contributor David Phelan looks at the broadcast details and what to expect. "If you're planning to tune in to Apple's World Wide Developers Conference for its keynote next week, you need to know when it's happening and how you can see it. Apple just launched a page on its YouTube channel so you don't miss a thing. Expected are details of new software for the iPhone (iOS 26, not iOS 19, as you might have thought), iPad, Mac, Apple Watch, Apple TV and Apple Vision Pro." (Forbes). One of the expectations at WWDC is he next-generation of Apple Silicon. The M series has typically been used in the Mac platform, but also appears in the iPad Pro form factor. Last year, the iPad Pro debuted the M4 chipset nearly six months ahead of the Mac. The same looks set to happen with the M5, supported by an update to iPadOS to bring it more desktop-like features: "These changes should make the iPad a far more capable 'computer,' for users who want that. But like Apple's previous iPadOS upgrades, the company will undoubtedly still preserve the tablet's simple, one-app-at-a-time UI for users who prefer it. In other words, the iPad's versatility—serving both as a excellent tablet and capable laptop replacement—will be highlighted." (9to5Mac). It's been many years since new hardware debuted at WWDC, so it's unlikely that the M5 iPad Pro will be presented next week. In fact, there's almost nothing in the on deck circle for Tim Cook to pull a One More Things… except perhaps an AirTag? "WWDC is always focused on software, but there are hardware announcements at the conference in some years. Most recently, Apple unveiled the Vision Pro and updated three Mac models at WWDC 2023. In 2024, however, it was a software-only affair." (MacRumors). The modern WWDC is built around Apple's annual update cycle. And at some point, hardware is no longer supported. While many are dropping off thi list this year, it's worth noting that those in the relegation zone may not be getting the full upgrade; '...as happens often from year to year, Apple may technically support a device while still withholding new features from it. For example, many iPhones support iOS 18, but only a handful are compatible with Apple Intelligence. As a result, a whole host of iOS 18's most powerful features aren't actually available on the majority of devices that can run iOS 18." (9to5Mac). The newly renumbered iOS 26 will be the key software update at WWDC. Much of the update is expected to be built around a new user interface to bring all Apple's operating systems closer together in look and operation. How Apple addresses its lack of AI progress since WWC 2024 will also be a notable talking point. As for apps, there are going to be some significant changes in the smaller more specific apps: "And while much of the spotlight will probably shine on the visual overhaul, 9to5Mac has learned that Apple has also been quietly preparing a handful of enhancements to everyday apps like Messages, Music, Notes, and even CarPlay. Some of which could be announced as early as next week." (9to5Mac via Forbes). It's not just a big week for software, it's also a big week for Apple TV as its most ambitious film release arrives. The first reviews of F1—the imaginatively titled movie built around a fictional Formula 1 team—are in. Variety's Zack Sharf gathers up the critics thoughts: "#F1TheMovie is so freaking good. It has all the adrenaline, heart, pacing, story and character that completely fleshes out this movie into excellence. I can only imagine how much MORE I would love this movie if I was a fan of F1 racing! Maybe I am now?" (Via Variety) Apple Loop brings you seven days worth of highlights every weekend here on Forbes. Don't forget to follow me so you don't miss any coverage in the future. Last week's Apple Loop can be read here, or this week's edition of Loop's sister column, Android Circuit, is also available on Forbes.
