Latest news with #ProColombia
Malaysian Reserve
13-06-2025
- Business
- Malaysian Reserve
Colombia to Compete at Cannes Lions 2025 with Two Campaigns Led by ProColombia
For the first time, the entity will represent the country in the official competition of the world's most prestigious creative festival, with campaigns that highlight emerging destinations and position biodiversity as Colombia's natural ambassador BOGOTÁ, Colombia, June 13, 2025 /PRNewswire/ — Colombia will make its official debut in the competition at the Cannes Lions International Festival of Creativity, taking place from 16 to 20 June in France. With the support of ProColombia, the country will participate with two campaigns developed under its nation brand narrative: "Colombia, the country of beauty." "For the first time, ProColombia is taking part in this event with two campaigns across multiple categories in pursuit of a Cannes Lion. We want the world to recognise Colombia as not only a beautiful country, but one that transforms its natural, cultural and human wealth into creative ideas that connect globally. Being at Cannes Lions with these campaigns is an opportunity to showcase the best of who we are – with innovation and authenticity," said Carmen Caballero, President of ProColombia. In this edition of the festival, which gathers the most influential brands and creatives each year with over 30,000 entries, Colombia will compete with two campaigns created in alignment with its nation brand story: "Clues of Hidden Beauty" and "Humanimal Migration." Both campaigns are entered in over 47 categories, including Outdoor, Media, Brand Experience, Creative Strategy, and Creative Commerce, among others. The first campaign, "Clues of Hidden Beauty," highlights the opening and expansion of air routes that have improved access to unique tourist destinations across the country. Thanks to this enhanced connectivity, places such as Tolú on Colombia's Caribbean coast and Bahía Solano in the Pacific region of Chocó have gained recognition as tourism gems offering authentic experiences, lush natural settings, and local communities that promote more responsible travel. The campaign has gained visibility in key markets such as the United States, France, Germany, Argentina and the United Kingdom, attracting travellers with an interest in sustainability and authenticity. The second campaign, "Humanimal Migration," was launched in late 2024 at The Sphere in Las Vegas and is inspired by an extraordinary fact: Colombia hosts over 1,200 migratory species each year, including birds, whales and turtles. Using real-time data and tracking technologies, the campaign turned these species into ambassadors of the country's beauty, sending over 600 personalised messages in five languages to potential travellers in more than 20 countries – all delivered in the "voices" of the animals themselves. The response was striking: 66,175 new international visitors, a 64% increase compared to the previous year, with an estimated economic impact of $89.6 million. Both campaigns have achieved significant international reach, with over 380 million media impressions and an estimated earned media value of $42 million. They have contributed to positioning Colombia as an innovative, sustainable, and inspiring destination. Photo:
Yahoo
13-06-2025
- Business
- Yahoo
Colombia to Compete at Cannes Lions 2025 with Two Campaigns Led by ProColombia
For the first time, the entity will represent the country in the official competition of the world's most prestigious creative festival, with campaigns that highlight emerging destinations and position biodiversity as Colombia's natural ambassador BOGOTÁ, Colombia, June 13, 2025 /PRNewswire/ -- Colombia will make its official debut in the competition at the Cannes Lions International Festival of Creativity, taking place from 16 to 20 June in France. With the support of ProColombia, the country will participate with two campaigns developed under its nation brand narrative: "Colombia, the country of beauty." "For the first time, ProColombia is taking part in this event with two campaigns across multiple categories in pursuit of a Cannes Lion. We want the world to recognise Colombia as not only a beautiful country, but one that transforms its natural, cultural and human wealth into creative ideas that connect globally. Being at Cannes Lions with these campaigns is an opportunity to showcase the best of who we are – with innovation and authenticity," said Carmen Caballero, President of ProColombia. In this edition of the festival, which gathers the most influential brands and creatives each year with over 30,000 entries, Colombia will compete with two campaigns created in alignment with its nation brand story: "Clues of Hidden Beauty" and "Humanimal Migration." Both campaigns are entered in over 47 categories, including Outdoor, Media, Brand Experience, Creative Strategy, and Creative Commerce, among others. The first campaign, "Clues of Hidden Beauty," highlights the opening and expansion of air routes that have improved access to unique tourist destinations across the country. Thanks to this enhanced connectivity, places such as Tolú on Colombia's Caribbean coast and Bahía Solano in the Pacific region of Chocó have gained recognition as tourism gems offering authentic experiences, lush natural settings, and local communities that promote more responsible travel. The campaign has gained visibility in key markets such as the United States, France, Germany, Argentina and the United Kingdom, attracting travellers with an interest in sustainability and authenticity. The second campaign, "Humanimal Migration," was launched in late 2024 at The Sphere in Las Vegas and is inspired by an extraordinary fact: Colombia hosts over 1,200 migratory species each year, including birds, whales and turtles. Using real-time data and tracking technologies, the campaign turned these species into ambassadors of the country's beauty, sending over 600 personalised messages in five languages to potential travellers in more than 20 countries – all delivered in the "voices" of the animals themselves. The response was striking: 66,175 new international visitors, a 64% increase compared to the previous year, with an estimated economic impact of $89.6 million. Both campaigns have achieved significant international reach, with over 380 million media impressions and an estimated earned media value of $42 million. They have contributed to positioning Colombia as an innovative, sustainable, and inspiring destination. Photo: View original content to download multimedia: Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Forbes
11-06-2025
- Forbes
Colombia's Airstrip Enhancements Boost Travel To Remote Tourist Spots
From rainforest to coastline, there's more to Colombia than meets the eye. Few places can boast of a more monumental shift in travelers' collective consciousness than Colombia. The South American country's warp-speed transformation into a destination du jour unfathomable even just 15 years ago, especially as crime statistics continued to drop from their astonishing peaks in the early 1990s. From slow burn to all-out boom, travel to Colombia hit record highs in 2024, per a Ministry of Commerce, Industry, and Tourism report from early 2025. A nearly double-digit year-over-year increase bringing more than 6.7 million visitors to this diverse country's coasts, mountains and tropical rainforests. But where exactly are all these new Colombia-bound travelers headed? The answer, it seems, lies increasingly beyond Colombia's still-nascent tourist track. Even as some travelers pack flights to buzzy destinations like the cool, cosmopolitan cities of Cartagena and Medellín, other visitors are increasingly heading to destinations still spoken of in whispers by the lucky few who went there first. Revitalized airstrips bring access to Colombia's more hard-to-access attractions. For ProColombia, the nation's tourism board, that's all part of the plan to show visitors the breadth and depth of Colombia that await. Working in lockstep with government priorities to enhance infrastructure in some of the country's more remote regions, ProColombia's new Runways of Hidden Beauty campaign is renewing and revitalizing 20 key airstrips located near little-known destinations around the country, each with its own unbridled tourist potential. As a record-setting number of visitors venture across the country, bringing what Colombia's MINCIT identified as an astounding $8.34 billion in economic impact in 2024, a 31.4% increase over pre-pandemic levels. It's an opportunity to encourage development in areas of the country that have been previously overlooked. "With this initiative, we hope the impact goes beyond tourism and becomes a true transformation for the well-being of thousands of communities," says Carmen Caballero, the president of ProColombia. "If we succeed in attracting more travelers to these destinations thanks to better connectivity, their presence could become an unprecedented boost to local economies...[and] allows us to send a message of trust and closeness to both communities and visitors." Exploring still-untouched landscapes invites visitors to see a new side of Colombia, while also growing local economies. Currently, runway renovations are underway at five different locations across some of Colombia's most appealing tourist regions: the Greater Caribbean, the Pacific, the Amazon-Orinoco, the Colombian Massif and the Eastern Andes. Set to conclude by December, upgrades will open access for visitors to a number of previously hard-to-reach regions, villages and cities. Among them is Bajo Baudó, located on the country's Pacific Coast. This less-visited area in the rich, raw region of Chocó is one of the most biologically diverse areas on the planet, per the World Wildlife Foundation. It's home to a 775-million-acre protected area preserving the world's wettest rainforests, tangles of mangrove forests and unexpected landscapes that pack a punch. Very few outside visitors have ever heard of it, let alone made it there. Meanwhile, airstrips in Cumaribo and the nearby Barrancominas will give travelers access to the Matavén Jungle and its Orinoco River, once thought to be the site of the fabled El Dorado. A region on the road to the Colombian Amazon, it's home to numerous indigenous populations and a rich multicultural identity unlike anywhere else in the country. A bird's-eye view of Colombia's beloved Caribbean coastline. Upgrades have already been completed at nine of the identified airstrips in the campaign. Now, they receive regular upgrades, maintenance and performance checks as part of the program. One such site already reaping the benefits of improved access is San Andrés, a white-sand Caribbean island that sits over 450 miles north of Cartagena but is part of Colombia's national territory. The growing popularity of the island has been part of resetting the image of Colombia as a Caribbean destination in its own right, a rebrand started by the coastal city of Cartagena—arguably now the country's most popular destination. Tiny San Andrés even beat out destinations like the Galapagos Islands and Rio de Janeiro to be named South America's best beach destination in the 2024 World Travel Awards. Another newly improved and now fully operational airstrip is in Nuquí, a still little-visited Pacific Coast destination. Nuquí offers opportunities for surfing, hikes to waterfalls hidden in untouched jungles and whale watching as families of humpback whales migrate through the area between July and October every year. The newly improved airstrip in Leticia, meanwhile, sits in the deep heart of the Amazon, the prehistoric gem that coats much of South America. Amazon tourism in Colombia still pales in comparison to that of neighboring Peru and Brazil, but increased access is poised to change that. Added access opens up new travel potential from beaches to tropical rainforests. For the moment, tourism to these newly accessible sites appears to appeal mostly to Colombians and local visitors. ProColombia reports that among the nine newly revitalized airstrips, between just 1.73% to 2.22% of arrivals are passengers from more distant markets such as the United States, United Kingdom, Germany, France, and Argentina. However, as access continues, that feels apt to change. The program works in lockstep with a greater effort to increase flight lift to the South American country in the first place, to keep up with growing demand. Colombia welcomed a record 6.1 million international travelers in 2023 and over 6.7 million in 2024; this year, it looks on track to cross 7 million. When United Airlines introduced a brand new flight from its Houston hub to Medellín last fall, tickets started to sell out almost immediately. Other airlines like AirCanada have also launched new flights to Colombia, as Colombia's homegrown airline Avianca opens new destinations in U.S. cities like Tampa. Coming soon are the first direct flights from the Middle East to Colombia, with Qatar Airways launching nonstop service from Doha to Bogotá starting this summer. As the number of international visitors to Colombia continues to spike, it seems unlikely that the appeal of already popular destinations around the South American country will decrease any time soon. Last year, the country's three most popular cities—Bogotá, Medellín and Cartagena—received 35.3%, 23.9% and 22.2% of international visitors, respectively, a whopping 81.4% of all international visitors to the country, per MINCIT statistics. Instead, added access to some of the less-crowded and arguably even more appealing spots around the country appears to be a rising tide ready to raise all boats.
Yahoo
29-05-2025
- Business
- Yahoo
Meet Latin America's Swimwear Powerhouse: Colombia
The Country of Beauty isn't just present at Miami Swim Week, it's leading with authority, identity, and purpose. MIAMI, May 29, 2025 /PRNewswire/ -- As the top swimwear exporter in South America and the second in all of Latin America and the Caribbean, Colombia arrives in Miami with one of the event's most robust delegations and a clear message: the future of global swimwear is being shaped in Colombia. With a swimwear and beachwear export sector that has grown by over 12% annually, on average, over the past five years, and exports reaching US$17.6 million in 2024, Colombia has solidified its status as a world-class supplier. The United States, Colombia's largest market, accounts for US$9.4 million of that total, reflecting 13.2% average annual growth since 2020. This growth is not only in volume but in value, creativity, and sustainability. "Colombian brands keep setting new standards by integrating natural materials, and cultural narratives with cutting-edge design and sustainable practices. These are not trends, they are the result of decades of industry evolution and a vision built on ethical production and global scalability," said Carmen Caballero, President of ProColombia, the promotion agency of the country. Precisely, to spotlight this leadership, ProColombia will host SwimTalk: Colombia's Sustainable Fashion Playbook during the SwimShow, a conversation that brings together industry leaders, and brands like OLA AZUL and MAR DE LUA to explore how sustainability, innovation, and public-private alignment are positioning Colombia as a global benchmark. There's no doubt that Miami Swim Week offers an invaluable platform for Colombian brands. In this spirit, Inexmoda will debut Casa Colombiamoda, an extension of Colombia's Fashion Week, traditionally held in Medellín each July. Set in Miami, this new initiative offers an immersive showroom experience aimed at connecting 20 Colombian brands with key buyers, media, and industry leaders in the U.S. market. "This represents a milestone in our internationalization strategy. The U.S. is the largest fashion importer in the world, and 31% of Colombia's fashion exports are directed here," said Sebastián Díez, Executive President of Inexmoda. With over 30,000 companies in its textile and apparel industry, Colombia brings together one of the most experienced and culturally rich fashion ecosystems in the world. Supported by its strategic geography, advanced trade infrastructure, and status as the second most biodiverse country on the planet, Colombia is a partner for the future of ethical, beautiful, and globally competitive fashion. View original content to download multimedia: SOURCE PROCOLOMBIA Sign in to access your portfolio
Travel Daily News
29-05-2025
- Business
- Travel Daily News
Avianca launches nonstop service between Dallas and Bogotá
Avianca has launched nonstop service between Dallas and Bogotá, operating four times per week. The route offers more than 1,400 weekly seats aboard Airbus A320 aircraft, each with a 180-passenger capacity. 'With this new route between Dallas and Bogotá, we now offer 19 direct routes from Colombia to nine U.S. destinations, with more than 170 weekly flights scheduled for the June 2025 peak travel season,' said Frederico Pedreira , CEO of Avianca. 'This growth not only broadens our service options for travelers, but also strengthens our position as one of the leading airlines in the region.' DALLaS – Avianca continues to expand its international connectivity with the launch of nonstop service between Dallas and Bogotá, operating four times per week. 'The launch of the direct Dallas–Bogotá route is great news for travelers and a major step forward in strengthening ties between the United States and Colombia. At ProColombia, we are proud to support Avianca's commitment to expanding connectivity, a key pillar of our strategy to position Colombia – the country of beauty – as a top destination for tourism, business, and investment' said Carmen Caballero, president of ProColombia. Andrés Fernando Diez Martínez, Consul of Colombia in Dallas, added: 'The launch of the direct route between Dallas and Bogotá marks an important step in strengthening the longstanding, deep and dynamic relationship between Colombia and the United States. This new connection will foster greater exchange, bringing more travelers, entrepreneurs, and opportunities in both directions, and reflects the growing importance of bilateral tourism and business ties.' The launch of this new route strengthens Avianca's U.S.- Colombia network for June 2025, bringing the total to 19 direct routes, including: Barranquilla–Miami; Bogotá–Boston, Dallas, Fort Lauderdale, Washington, New York, Orlando, Miami, Chicago, and Tampa; Cali–New York and Miami; Cartagena–New York and Miami; Medellín–Fort Lauderdale, New York, Orlando, and Miami; and Pereira–New York. Tickets are available for purchase at through the Avianca mobile app, authorized travel agencies, and Avianca's direct sales points. Avianca encompasses Avianca – a Star Alliance member – LifeMiles, and Avianca Cargo. In passenger transportation, Avianca, with over 105 years of operation since its founding in 1919, is the leading airline in Colombia, Ecuador, and Central America. It operates one of the largest air networks in Latin America, offering 150 routes, more than 700 daily flights, and a fleet of 140 Airbus A320 and Boeing 787 Dreamliner aircraft, connecting over 75 destinations across 25+ countries in the Americas and Europe. In 2024, Avianca transported nearly 38 million customers and operated more than 258,000 flights. Its loyalty program, LifeMiles, is one of the largest in Latin America, with over 14 million members and more than 400 partner merchants. In cargo transportation, Avianca Cargo is the leading operator in various markets across the Americas, connecting over 350 destinations through its 220 weekly cargo flights, passenger flight network, and interline agreements.
