Latest news with #PlayingForThePlanet
Associated Press
09-06-2025
- Entertainment
- Associated Press
Tencent Games Joins the Playing for the Planet Alliance to Champion Green Gaming
HONG KONG, June 9, 2025 /PRNewswire/ -- Tencent Games, a leading global platform for game development, publishing and operations, today announced that it has joined Playing for the Planet as a member. Playing for the Planet is an Alliance of studios, publishers, and games organizations, supported by the United Nations Environment Programme (UNEP) and led by the industry to reduce the environmental impact of gaming and inspire climate action through play. This collaboration reflects Tencent Games' commitment to sustainable innovation and environmental responsibility, aligning with Tencent's goal of achieving carbon neutrality across its operations and supply chain, by 2030. More importantly, it underscores Tencent's support of the gaming community and commitment to driving positive change in the industry. 'Tencent Games encompasses a diverse global ecosystem — from our homegrown studios to our global studio network — united by a shared commitment to building a sustainable video games business and future for all,' said Brent Irvin, Corporate Vice President of Tencent. 'Joining the Alliance underscores our belief that video games can be a force for good and a powerful platform for paving the way to a greener future. We look forward to close collaboration with partners across the industry to drive climate awareness and action through engaging, innovative gameplay experiences.' Tencent Games, along with its network of global studios, has already been working closely with the Alliance on its flagship initiative, the Green Game Jam, in which game developers create in-game activations that encourage players to take actions for the planet. As a committed advocate for sustainability in gaming, Tencent Games and its network studios will continue to champion green action through the Green Game Jam, while collaborating with industry partners and experts to explore new programs that inspire positive environmental awareness among younger players. As part of the commitment, Tencent Games will support the Alliance and gaming industry in its sustainability endeavors by developing training programs that empower game developers to integrate sustainability principles in their development practices, from energy-efficient operations to eco-conscious game design. Tencent Games is also collaborating with the Alliance to explore the development of an environmental awareness initiative for university students. 'The video games industry has the ability to engage, inspire and captivate the imaginations of billions of people across the world. This makes them a really important partner in addressing the nature and climate emergencies,' said Sam Barratt, Chief of Youth, Education, and Advocacy at the UN Environment Programme (UNEP). 'We are delighted that Tencent Games is committing to take further action on this agenda. Working with the video games industry to strengthen a collaborative and collective approach to reduce carbon emissions and build a more sustainable world is a mission more urgent than ever.' Tencent Games has been recognized for its sustainability initiatives. The company was awarded the Sustainability Award at Gamescom 2024, for its action-oriented commitments to operating its business sustainability. About Tencent Games Tencent Games was launched in 2003, and has since grown into a leading global platform for game development, publishing and operation, as well as the operator of the largest online game community in China. It is dedicated to offering engaging and high quality interactive entertainment experiences for players around the world. Tencent Games now offers more than 170 in-house developed and licensed games across 200 countries and regions, which provides hundreds of millions of users with cross-platform interactive entertainment experiences. Honor of Kings, PUBG MOBILE, League of Legends, Call of Duty: Mobile and Brawl Stars are some of our most popular titles around the world. About the Playing for the Planet Alliance The Playing For The Planet Alliance was launched during the Climate Summit at UN Headquarters in New York. In total, the members of the Alliance have the ability to reach more than 1 billion video game players. In joining the Alliance, members have made commitments ranging from integrating green activations in games, reducing their emissions, and supporting the global environmental agenda through initiatives ranging from planting millions of trees to reducing plastic in their products. About the UN Environment Programme (UNEP) The UN Environment Programme is the leading global voice on the environment. It provides leadership and encourages partnership in caring for the environment by inspiring, informing, and enabling nations and peoples to improve their quality of life without compromising that of future generations. For further information on the Playing for the Planet Alliance, contact [email protected] Media Enquires: Edelman for Tencent Games June Wong +852 6986 5822 [email protected] View original content to download multimedia: SOURCE Tencent Games
Biz Bahrain
08-04-2025
- Entertainment
- Biz Bahrain
Honor of Kings Launches Green Activations to Drive Global Conservation Efforts Through Gaming
TiMi Studio Group and Level Infinite have launched their campaign to unite the global Honor of Kings community in a mission to drive environmental conservation through gaming. Developed as a part of Green Game Jam 2025 organised by Playing For The Planet – an initiative supported by the United Nations Environment Programme (UNEP) – the campaign invites players to unlock rewards, and transforms their virtual achievements into measurable support for critical forest protection projects in the real world. Play, Learn, Protect: Gaming Meets Environmental Action The Protect Nature, Protect All Life event, running through April 22, integrates educational content crafted by forest conservation experts. Players in MENA complete daily tasks to earn Forest Breath tokens, unlocking four chapters that explore unique forest ecosystems and 18 plant and animal species—including endangered ones—through interactive storytelling. As players progress, their collective efforts fill a global progress bar. Upon reaching 100% completion, Honor of Kings will purchase and retire high-integrity* carbon credits to support four conservation initiatives. These four projects are: ● Katingan Peatland Restoration and Conservation Project (Indonesia) ● Kuamut Rainforest Conservation Project (Malaysia) ● Rimba Raya Biodiversity Reserve Project (Indonesia) ● Brazilian Amazon APD Grouped Project (Brazil) * The selection is based on the ratings from Sylvera, a global independent carbon credit rating agency, to ensure the quality and impact of the projects. Earn a Legendary Skin for free and Honor Humanity's Bond with Nature Through a special in-game event Match for Green, running from April 10 until May 4, players in MENA engage in a fun stack and match game. By completing missions, sharing with friends, and logging in daily, they can earn tokens to unlock the exclusive Legendary Skin Sakeer – Verdant Serenity. This vibrant design celebrates nature with immersive animations, skills, and voice lines emphasizing the importance of healing humanity's connection with the environment. A Collective Effort for a Sustainable Future The campaign was made possible thanks to Play for Good, an innovative platform developed by Tencent Games that enables players to engage in philanthropic activities by turning virtual achievements into meaningful acts of kindness, making the world a better place. Both campaign components – Protect Nature, Protect All Life and Match for Green – are part of this year's Green Game Jam also part of the annual Green Game Jam, hosted by Playing for the Planet Alliance with UNEP support, a global competition inspiring game studios to integrate environmental themes into games. To learn more please visit: Green Game Jam 2025.
