Latest news with #PatrickSchwarzenegger
Forbes
a day ago
- Entertainment
- Forbes
Why Ketel One Has Placed Such A Big Bet On The Martini
Ketel One has placed a big bet on marketing activations around the martini, including an event held ... More at The Polo Bar restaurant last year in New York City. Ketel One's big bet on the martini isn't just for National Martini Day on June 19. The Dutch vodka brand says it's all-in on the martini all year round. 'When that glass comes out, everyone thinks differently; there's an expectation that that person has a little bit more knowledge when it comes to cocktails,' Ryan Hughes, brand director at Ketel One, tells me during a virtual interview. 'That triangular-shaped glass has the opportunity to evoke a lot of emotions.' Over the past year, Ketel One's martini-focused campaigns have included a holiday campaign with actor Patrick Schwarzenegger and a second campaign with the White Lotus star that highlighted a vesper martini that blends Ketel One with Tanqueray gin and took inspiration from the hit HBO TV show. Most recently, Ketel One is offering a sweepstakes giveaway for three Dorsia memberships, partnering with the members-only platform that raised $50.4 million in seed and Series A funding earlier this year and helps members get tables at the restaurant hot spots that are the most difficult to book. Other recent activations have included influencer and media events at New York City restaurants The Polo Bar and Dante, as well as an espresso martini machine that can make cocktails in around 20 seconds for bars and restaurants. The consumers that Ketel One says it is targeting with these marketing campaigns are cocktail enthusiasts who tend to be older, more likely to live in a city and come from a higher income household. 'You need someone who's going to want to get away from a vodka soda and say, 'You know what, it's time for me to have a martini,'' says Hughes. Ketel One's martini marketing is also a nod to the brand's heritage. Ketel One was founded in 1983 by Carel Nolet Sr., part of a Holland family that has been distilling alcohol since 1691 and still retains 50% ownership of the brand after selling the other half to liquor giant Diageo for $900 million in 2008. His sons, Bob and Carl Nolet Jr., remain actively involved in managing the business. NEW YORK, NEW YORK - NOVEMBER 19: Patrick Schwarzenegger attends Ketel One Family Made Vodka ... More Celebrates Patrick Schwarzenegger As Its First-Ever Spirit Advisor at Times Square EDITION Hotel on November 19, 2024 in New York City. (Photo byfor Ketel One Family Made Vodka) Hughes credits Nolet Sr. for the brand's strong association with the martini. When he came to the U.S., he felt that no vodka he tried was able to shine in any of the cocktails he tried. 'And so when they created that vodka, it was always about creating unforgettable cocktail experiences,' says Hughes. Rival vodka brands have increasingly been placing bets on the martini, which is a popular drink order at the bar, ranging from the espresso martini to even mini variations. Many have the campaigns have starred celebrities, including a spot that debuted just last week from Grey Goose featuring Oscar-winning actress Zoe Zoe Saldaña, Tito's Handmade Vodka spot with TV personality and entrepreneur Martha Stewart around Dry January and last year's campaign by Pernod Ricard's Absolut vodka with 'Espresso' singer Sabrina Carpenter. 'We've created a leadership gap and everyone is noticing that,' says Hughes. 'They're now nipping at our heels.' Efforts to reinforce Ketel One's legacy association with the martini have paid off, according to the brand, which claims it has reached its highest level of U.S. household penetration in the last five years, citing data from market researcher Numerator. Ketel One also claims to have gained vodka market share for 105 consecutive weeks through May 24, citing data analysis from Nielsen and the National Alcohol Beverage Control Association. Hughes says the martini's versatility can also help lure in new drinkers, those that may prefer the citrus that comes from a lemon drop or coffee in an espresso martini. Other drinks that Ketel One have recently promoted include a peppermint espresso martini and a White Lotus inspired Thai chili espresso martini. He says there's further experimentation around botanicals, cucumbers and other unique flavors that Ketel One keeps a close eye on. 'Vodka is so versatile,' says Hughes. 'It has this blank canvas for people to be able to play with.'
Daily Mail
3 days ago
- Entertainment
- Daily Mail
Arnold Schwarzenegger defends his viral brag about his son Patrick's manhood in The White Lotus
Arnold Schwarzenegger is so proud of his son Patrick Schwarzenegger 's success following his scantily-clad role as the wealthy Saxon Ratliff in season three of HBO 's The White Lotus, that he's repeatedly bragged about his nude scenes. The 31-year-old nepo baby was so mortified about the way his 77-year-old famous father referred to his genitalia during their Variety's Actors on Actors interview that he tweeted on June 3: 'Who the heck says weenie?' 'Well I do,' Arnold defended on Monday's Late Night with Seth Meyers. 'In the seventies, that's what you said, you know? But maybe today they call it something else, I don't know. What do they call it now?' The 51-year-old talk show host replied: 'Weenie still works.' 'It still works, right?' Schwarzenegger laughed. The former California Governor beamed with pride as he posed with Patrick on the red carpet of his FUBAR season two premiere, which was held at Netflix Tudum Theater in LA last Wednesday. 'Patrick just blew it out of the water. I mean, it was, like, really amazing, what he did on White Lotus, and the amount of attention he's getting now,' Arnold gushed. Schwarzenegger went on to reveal how fans, especially women, used to give him their cards, but now they're asking him to pass their info on to the American Sports Story: Aaron Hernandez actor. 'Now everything changed. Everything is about Patrick, Patrick, Patrick,' the Austrian-born action star smiled. Also joining Arnold at his FUBAR event were his slimmed-down son Christopher, 27; elusive daughter Christina, 33; influencer daughter Katherine, 35; (with ex-wife Maria Shriver) as well as her husband Chris Pratt. 'I think all of my kids are fantastic,' Schwarzenegger gushed. 'I'm really proud of them.' Much ado was made over how the Golden Globe winner posed separately with his 27-year-old love child Joseph Baena, whom he welcomed during a secret affair with his housekeeper Mildred 'Patty' Baena that resulted in the end of his 25-year marriage. The divorce was finalized in 2021. Patrick is every bit the mama's boy as he and his 69-year-old famous mother are co-founders of the granola bar company MOSH: The Brain Brand, which helps fund Alzheimer's research. Last week, the USC grad landed his next gig alongside fellow nepo baby Margaret Qualley in Rachel Morrison's romantic drama Love of Your Life for Amazon MGM Studios, which begins shooting this August in Europe. Arnold defended on Monday's Late Night with Seth Meyers: 'Well I do. In the seventies, that's what you said, you know? But maybe today they call it something else, I don't know. What do they call it now?' Much ado was made over how Arnold posed separately with his 27-year-old love child Joseph Baena (R), whom he welcomed during a secret affair with his housekeeper Mildred 'Patty' Baena that resulted in the end of his 25-year marriage 'I love love love this script! Y'all will love this!' Patrick gushed on Instagram. 'Such a beautiful story. So thankful for the opportunity to work opposite Margaret, and with these incredible producers Ryan Gosling and Jessie Henderson and Amazon MGM. Lastly to Rachel Morrison. Can't wait to collaborate with you. Thank you for this opportunity. If you haven't seen her other work - you should!' Meanwhile, Arnie executive produced and reprised his role as CIA operative Luke Brunner in the eight-episode second season of Nick Santora's daddy-daughter spy comedy series FUBAR, which premiered last Thursday on Netflix. Schwarzenegger will next portray Santa Claus in Adam Shankman's Christmas action comedy The Man with the Bag for Amazon MGM Studios - hitting limited US theaters October 3 - alongside Alan Ritchson, Jane Krakowski, Ken Jeong, and Awkwafina.
Daily Mail
3 days ago
- Entertainment
- Daily Mail
White Lotus star Jason Isaacs confirms EXACTLY how much he gets paid as he calls the amount 'very low'
For many stars, The White Lotus is a golden ticket—but one cast member says the paycheck didn't exactly match the hype. Jason Isaacs, who appears in the third season of the hit HBO series as wealthy businessman Timothy Ratliff, revealed just how much he and his castmates were paid per episode. 'That's absolutely true,' he told Vulture, confirming that they earned $40,000 per episode. He added, 'Generally actors don't talk about pay in public because it's ridiculously disproportionate to what we do — putting on makeup and funny voices — and just upsets the public 'But compared to what people normally get paid for big television shows, that's a very low price.' Still, Isaacs admitted he was just as excited as fellow cast members— like Patrick Schwarzenegger and Parker Posey —to join the buzz-worthy series. 'But the fact is, we would have paid to be in it. We probably would have given a body part.' Isaacs was asked whether, given his long resume, he had any complicated feelings about earning the same as less-experienced actors like Schwarzenegger. He replied, 'Do I mind that I wasn't paid more than other people? I never work for money. I mean, I've done all right. 'People will think I have huge stockpiles of money but sadly, what I've done rather immaturely is expand my outgoings to match my incomings and pretty much spent everything I've earned over the years.' The Vulture interview comes after Isaacs revealed that fame makes him 'feel empty'. Speaking on The Table Manners podcast with Jessie and Lennie Ware he explained: 'It's a bit naff being famous. It feels empty. 'And I get embarrassed by the social status you get when you meet people who are genuinely impressive and do extraordinary things. 'But if you can use it sometimes to lighten people's load or do something good, it just feels like it's swinging the pendulum. He then spoke openly about some of the comment he had made about the White Lotus filming which set of various rumours online. Jason said: 'I got in a lot of trouble, because people go, What was it like? And a lot of the other actors, they're very good kind of brand managers. 'They go it was wonderful, Thailand was fabulous etc.. 'It was a bit like Lord of the Flies', I said.' Jessie then said: 'You were quoted as saying it was like Theatre Camp and Lord of the Flies?' Jason added: 'Yeah, because it is a lot of people away from home for a long period of time, away from their families. And it was everything. It was all the things you would expect in a group of people. 'Anyway, all these online Sherlock Holmes have read a whole bunch of b****cks into it and started extrapolating from what they thought they could see people's photographs about where the fault lines were in our friendships, or complete bollocks, they've no idea!' Aimee recently playfully took aim at her co-star Jason's 'overshare' about the intense relationships that were formed on the White Lotus set. Jason summed up the shoot as 'a cross between summer camp and Lord of the Flies but in a gilded cage'. Fans had already been speculating about off-screen relationships, specifically Aimee Lou Wood and Walton Goggins. They played on-screen lovers, but were thought to have fallen out after they unfollowed each other on social media. Jason's comments only added fuel to the rumour mill fire, as many surmised that he was referring to the relationship between Aimee Lou and Walton. However Aimee Lou herself made light of Jason's remarks as she reshared a meme to her Instagram Story on Tuesday. Reposting a meme of someone who spills all of their secrets without even being asked where the person had written 'interviewer: so did you enjoy Thailand? Jason Isaacs:....' Aimee Lou shared the X post on her story and tagged Jason in the post alongside a laughing face. The person who had shared Aimee Lou's repost, mused: 'Looks like she's poking fun at the fact Jason Isaac's implied some people fell out and that some shady stuff went down on set: 'There were alliances that formed and broke, romances that formed and broke, friendships that formed and broke...' Aimee Lou, who plays the tragic fan favourite Chelsea, meanwhile has described how the cast 'wrap and walk five steps to your room. You're living where you're filming. It is the Truman Show'. Fans of the show began to speculate that Aimee and Walton had fallen out after they unfollowed each other. However matters seem to have now resolved themselves as they are back following each other again and Aimee recently showed him support on his SNL stint.
Daily Mail
3 days ago
- Entertainment
- Daily Mail
White Lotus star Jason Isaacs complains about the 'very low' salary on hit series
For many stars, The White Lotus is a golden ticket—but one cast member says the paycheck didn't exactly match the hype. Jason Isaacs, who appears in the third season of the hit HBO series as wealthy businessman Timothy Ratliff, revealed just how much he and his castmates were paid per episode. 'That's absolutely true,' he told Vulture, confirming that they earned $40,000 per episode. He added, 'Generally actors don't talk about pay in public because it's ridiculously disproportionate to what we do — putting on makeup and funny voices — and just upsets the public 'But compared to what people normally get paid for big television shows, that's a very low price.' Still, Isaacs admitted he was just as excited as fellow cast members— like Patrick Schwarzenegger and Parker Posey —to join the buzz-worthy series. 'But the fact is, we would have paid to be in it. We probably would have given a body part.' Isaacs was asked whether, given his long resume, he had any complicated feelings about earning the same as less-experienced actors like Schwarzenegger. He replied, 'Do I mind that I wasn't paid more than other people? I never work for money. I mean, I've done all right. 'People will think I have huge stockpiles of money but sadly, what I've done rather immaturely is expand my outgoings to match my incomings and pretty much spent everything I've earned over the years.' The Vulture interview comes after Isaacs revealed that fame makes him 'feel empty'. Speaking on The Table Manners podcast with Jessie and Lennie Ware he explained: 'It's a bit naff being famous. It feels empty. 'And I get embarrassed by the social status you get when you meet people who are genuinely impressive and do extraordinary things. 'But if you can use it sometimes to lighten people's load or do something good, it just feels like it's swinging the pendulum. He then spoke openly about some of the comment he had made about the White Lotus filming which set of various rumours online. Jason said: 'I got in a lot of trouble, because people go, What was it like? And a lot of the other actors, they're very good kind of brand managers. 'They go it was wonderful, Thailand was fabulous etc.. 'It was a bit like Lord of the Flies', I said.' Jessie then said: 'You were quoted as saying it was like Theatre Camp and Lord of the Flies?' Jason added: 'Yeah, because it is a lot of people away from home for a long period of time, away from their families. And it was everything. It was all the things you would expect in a group of people. 'Anyway, all these online Sherlock Holmes have read a whole bunch of b****cks into it and started extrapolating from what they thought they could see people's photographs about where the fault lines were in our friendships, or complete bollocks, they've no idea!' Aimee recently playfully took aim at her co-star Jason's 'overshare' about the intense relationships that were formed on the White Lotus set. Jason summed up the shoot as 'a cross between summer camp and Lord of the Flies but in a gilded cage'. Fans had already been speculating about off-screen relationships, specifically Aimee Lou Wood and Walton Goggins. They played on-screen lovers, but were thought to have fallen out after they unfollowed each other on social media. Jason's comments only added fuel to the rumour mill fire, as many surmised that he was referring to the relationship between Aimee Lou and Walton. However Aimee Lou herself made light of Jason's remarks as she reshared a meme to her Instagram Story on Tuesday. Reposting a meme of someone who spills all of their secrets without even being asked where the person had written 'interviewer: so did you enjoy Thailand? Jason Isaacs:....' Aimee Lou shared the X post on her story and tagged Jason in the post alongside a laughing face. The person who had shared Aimee Lou's repost, mused: 'Looks like she's poking fun at the fact Jason Isaac's implied some people fell out and that some shady stuff went down on set: 'There were alliances that formed and broke, romances that formed and broke, friendships that formed and broke...' Aimee Lou, who plays the tragic fan favourite Chelsea, meanwhile has described how the cast 'wrap and walk five steps to your room. You're living where you're filming. It is the Truman Show'. Fans of the show began to speculate that Aimee and Walton had fallen out after they unfollowed each other.
The Independent
4 days ago
- Entertainment
- The Independent
Arnold Schwarzenegger on his son Patrick's rising fame after The White Lotus
Arnold Schwarzenegger says women are now more interested in his actor son, Patrick, since his role in HBO 's The White Lotus; the actor is currently engaged to Abby Champion. Arnold noted that interviewers used to focus on him when speaking to Patrick, but now the focus has shifted to Patrick's career. Arnold expressed delight at his son's success, stating he would be 'in heaven' if Patrick outdoes him. Patrick Schwarzenegger played Saxon Ratliff in The White Lotus and has also appeared in The Staircase and American Sports Story. Patrick can next be seen in the indie drama Billy Knight alongside Al Pacino, while Arnold is starring in season two of the action series FUBAR on Netflix.
