Latest news with #ParleAgro
Business Standard
a day ago
- Business
- Business Standard
Taj Indian Group Emerges Among India's Top 4 Juice Exporters in First Year of Operations
VMPL Mumbai (Maharashtra) [India], June 19: Taj Indian Group, a Poland-based FMCG company founded by Indian-origin entrepreneurs, has achieved the remarkable distinction of being ranked among India's top four juice exporters under HS Code 22029920 in its very first year of operations, according to Global Import-Export data for FY 2024-25. This specific HS code pertains to fruit pulp or fruit juice-based beverages. While Parle Agro topped the list, Taj Indian Group secured the fourth position. "Within just a year of launching our contract-manufactured non-alcoholic beverages such as fruit juices and sparkling drinks with Ryna juices brand rom Gujarat, our pulp-based offerings made from premium fruits became an instant favorite across Europe," said Harpreet Singh, Founder of Taj Indian Group. "We've now built a reliable and efficient export-import supply chain between India and Europe and are actively expanding into Canada and Australia." Joining the event was Mr. Akash Dilip Solapure, owner of Akash Enterprises and Super Stockist for Pune, who expressed confidence in the brand's potential: "What Taj Indian Group has achieved in just one year is nothing short of extraordinary. As a partner, I've seen first-hand how consumers are loving the taste and quality of these products," said Mr. Solapure. In India, the company's products are now available in over 5,000 retail outlets across 12 major cities and five states: Maharashtra, Gujarat, Punjab, Assam, and West Bengal. Gautam Kumar, Co-founder and CEO, outlined the company's aggressive domestic growth plans: "We aim to expand into 15 more states and 30 cities, supported by a diversified catalogue of over 300 SKUs spanning premium Indian spices, snacks, bakery items, and ready-to-eat meals." To further boost production and support the Make in India initiative, the company is in the final stages of acquiring land in Gujarat for a mini food park project worth ₹50 crore, which will be funded through a mix of private equity and government grants. Planned over 5-6 acres, the food park will host 7-8 integrated units with the following daily production capacities: Juices & beverages: 50,000 litres Spices: 10 metric tons Snacks & bakery: 5 metric tons Ready-to-eat meals: 25,000 packs The initiative is expected to create 500 direct and 800 indirect jobs. Present at the event were key team members including Aniruddha Chaudhary, Team Lead - Pune and Mehboob Bhatti, Business Growth Partner - Mumbai, both of whom play instrumental roles in the company's regional expansion efforts. Mr. Pankaj Deshmukh (Deshmukh Distributor ) is the Authorised Super Stockist for Thane, strengthening its presence in Maharashtra. Taj Indian Group remains a 100% bootstrapped venture with its corporate office in Mumbai. The company is now open to strategic and financial partnerships as it prepares for the next phase of growth. (ADVERTORIAL DISCLAIMER: The above press release has been provided by VMPL. ANI will not be responsible in any way for the content of the same)
Mint
3 days ago
- Business
- Mint
Indian consumers are looking beyond colas. Jeera spices up this craving
New Delhi: Jeera or cumin, a staple spice in Indian kitchens, has triggered a battle among India's beverage makers. These companies are scaling up the production of cumin-infused drinks as the market for alternatives to colas swells. Coca-Cola, DS Group, Bisleri, and Reliance Consumer Products, alongside numerous regional brands, offer such spicy drinks. PepsiCo is reportedly eyeing an entry in the category dominated by bottles priced ₹10-20 apiece. "The unorganized segment for jeera-based beverages is estimated at ₹1,500–2,000 crore, and the per capita aerated beverage consumption in India remains 3–4 times lower than in several other Asian markets," said Nadia Chauhan, joint managing director and chief marketing officer, Parle Agro. 'That clearly signals untapped potential for growth. With strong consumer familiarity, functional relevance, and a flavour profile that aligns with Indian food habits, this category is poised for accelerated expansion," she said. "We believe it can double in size over the next three years." India's bottled beverage market is still dominated by fizzy colas. Think tank ICRIER estimates it to more than double from ₹67,100 crore in 2019 to ₹1.47 trillion by 2030. Still, the country is a vast market for traditional beverages like nimboo pani masala and aam panna, often made and consumed at home. Beverage makers have spotted an opportunity as jeera-based drinks become a popular alternative, particularly as a meal accompaniment due to their perceived functional benefits. Also read | Campa, Smoodh and now, Amul Tru: India's ₹10 beverage market is starting to get crowded Parle Agro, which launched Dhishoom for rural and small-town markets in 2012, rolled out the drink nationally last year. Compared to the scale of flagship brands such as Frooti, Appy Fizz or Smoodh, Dhishoom is still early in its journey but will carve out a differentiated space over the next 12-24 months, Chauhan said. The company expects this business to double over the next three years. Lahori Zeera, owned by Chandigarh-based Archian Foods Pvt. Ltd, plans to add six co-bottling units this fiscal. Earlier this year, Archian Foods secured ₹200 crore from Motilal Oswal Wealth. The company, founded by three cousins in 2017, plans to use these funds to expand manufacturing, transition to third-party bottling, and scale up distribution. Ethnic flavours There is a strong desire among Indian consumers for novel and ethnic flavours in non-alcoholic beverages. According to a 2023 research by market intelligence firm Mintel, 45% of Indians are interested in trying ethnic Indian flavours in packaged non-alcoholic drinks, and 41% are interested in global flavours. New flavours motivate 38% of carbonated soft drink consumers to try different beverages. Cumin is an emerging and popular flavour in both non-alcoholic beverages and yogurt drinks. Mintel sees a potential for further innovation. Smaller, homegrown brands such as Jeeru and Bindu have already established a niche in the category. Lahori Zeera aimed to target this market. 'The idea was to appeal to a more local taste palette and create mass-connect," said Nikhil Doda, co-founder & chief financial officer at Archian Foods. Read this | Hot summer forecast to boost consumer durables, beverage sales in India Over 90% of Lahori Zeera's business comes from the ₹10 price point. The brand is currently available in 17-18 states and plans to partner with at least six co-packing units or third-party bottlers this fiscal year. Demand, said Doda, has outstripped supply. 'This year, we will switch to an asset-light model; we are going into a co-bottling model similar to what other big brands do. That will help us bridge the gap between demand and supply and fast-track growth," he said. 'People from the industry, existing bottlers who vouch for the brand, are ready to invest." Noida-based DS Group, which sells candies and spices, launched its Catch Jira drink in mid-2016. 'Jeera is known to enhance flavour and aroma in food preparation, but it is also perceived to be a digestive, which is driving the consumer interest in the beverage segment," said PS Bedi, business head, drinks, DS Group. In 2018, Coca-Cola relaunched Rimzim jeera beverage, a brand it acquired from Parle in the 1990s. However, the category hasn't scaled beyond select markets for the beverage major. Read this | Bisleri to double sales in two years; not selling business: Jayanti Chauhan 'It is available in the rural markets of Gujarat, Karnataka, and a few rural parts of Northern India. Based on consumer insights, jeera flavoured drinks are being consumed and are gaining popularity among older consumers," a company spokesperson said. 'Rooted in indigenous taste preferences, it offers a refreshing addition to Coca-Cola's beverage portfolio in India." PepsiCo declined to comment on its future product pipeline. But those in the beverage industry said the company is planning a beverage under its Nimbooz refreshment brand. Bisleri also declined to comment. Pricing challenge While the market is growing, the ₹10 price point remains a challenge due to high taxation on sugary, aerated drinks. It is absolutely not sustainable as the category attracts goods and services tax of 28% and a 12% cess—a total of 40%, said Bedi from DS Group. Local retailers Mint spoke to said they typically sell the product in bulk or packs of 24 priced at ₹240. Parle Agro and Lahori Zeera remain committed to this price point. 'Frooti is nearly 40 years old and continues to be available at ₹10. We've also successfully built Smoodh at that same entry point in the dairy category," said Chauhan. Doda of Lahori Zeera said the ₹10 price point drives significant volumes. 'Having said that, competition has become intense," he said. 'The category has attracted more big boys." And read | Competition a positive force, keeps us sharp: Coca-Cola president Murphy
India.com
27-04-2025
- Business
- India.com
From Rs 60000 to Rs 170000 business empire: How Parle-G became the world's best selling biscuit? The company was started by...
Parle-G is the world's best-selling biscuit. (File) Parle-G, India's homegrown biscuit brand, is more than just crunchy, nutritious biscuits wrapped in a simplistic packet, but a symbol that united Indians from Kashmir to Kanyakumari. Generations after generations have been mesmerized by the simple, yet mouth-watering taste of this humble biscuit, whose origins date back to the early 1920s during colonial times, when 'Made in India' was nothing more than a pipe dream. Who started Parle-G The story of Parle-G dates back to the 1920, when Mohanlal Chauhan, made an initial investment of Rs 60,000– a huge sum at the time– and imported biscuit-making machines from Germany, challenging the industrial dominance of the British. Mohanlal, along with his five sons– Maneklal, Pitambar, Narottam, Kantilal, and Jayantilal– set up humble biscuit-making factory Vile Parle in the suburbs of Mumbai. Interestingly, this is the where the Parle in Parle-G comes from while the 'G' initially stood for glucose, but fans of the brand have lovingly changed it 'genius'. How Parle-G became world's best-selling biscuits? After India's independence, Parle-G emerged as the snack of choice for both the common people and the country's emerging middle class, because it was affordable yet tasty and nutritious at the same time. Over the years, Parle Agro, the company that makes Parle-G, expanded at a steady pace, and while Indian markets were closed to foreign FMCG product pre-globalization, it seized the opportunity to launch a range of refreshing beverages, giving birth to household names like Frooti, Limca, Thums Up, Gold Spot, and Limca in 1980s. Thums Up was later acquired by Coca-Cola after the global beverage giant entered the Indian market. In 2011, a Nielsen report named Parle-G as the best-selling biscuit in the world, which has outsold global brands like Oreo, and others. When Parle refused to increase prices A turning point came when inflation hit record heights, forcing Parle-G to make a hard decision, increase prices or suffer losses. Staying true to the company's spirit of being an affordable, consumer-friendly brand, Parle chose the latter, and refused to hike prices even when its competitors succumbed and did the opposite. According to various, Parle-G, at one point, as selling a staggering 1 billion packets of biscuits a month, a gigantic figure considering the humble beginnings of the company. Who owns Parle-G today? At present, the biscuit empire which was started as a mark of defiance against the British by the company's founder Mohanlal Chauhan, is being headed by his descendants, Vijay Chauhan, Sharad Chauhan, and Raj Chauhan, each of whom handle different aspects of Parle Agro, from marketing, production, to expansion. Over time, Parle has expanded its product range beyond its beloved Parle-G biscuits, and now the company's portfolio includes other popular products such as 20-20 biscuits, Milkshakti biscuits, Melody toffees, Mango Bite candies, Poppins, Londonderry chocolates, Kismi Toffee Bar, Monaco crackers, Magix chocolates, and everyone's childhood favorite, KrackJack. Vijay Chauhan net-worth The success of Parle-G has obviously translated into financial prospering for the Chauhan family. Vijay Chauhan and family have a net worth pegged at a whopping $5.5 billion (around Rs 45,579 crore), making them one of the wealthiest business families in India.
India.com
27-04-2025
- Business
- India.com
Meet Woman Behind Indias Most Beloved Beverage Frooti And Appy Fizz Who Built An Rs 8,000 Crore Empire After Joining This Company At Age...
photoDetails english 2892023 Updated:Apr 27, 2025, 05:23 PM IST Nadia Chauhan: Visionary Leader At Parle Agro 1 / 8 Nadia Chauhan, Joint Managing Director and Chief Marketing Officer of Parle Agro, has been instrumental in redefining the Indian beverage industry and positioning the company as a major player, alongside her sister Schauna Chauhan. Nadia Chauhan: Joining Legacy At 17 2 / 8 In 2003, at just 17 years old, Nadia officially joined Parle Agro and immediately immersed herself in the company's operations, demonstrating a deep passion for business and a strong drive to innovate. Nadia Chauhan: Reinventing Iconic Brands 3 / 8 Nadia Chauhan played a transformative role in revamping Frooti, evolving it from a nostalgic childhood drink into a vibrant, youth-centric brand, making it one of India's most recognized and loved beverages today. Nadia Chauhan: Creative Branding Genius 4 / 8 She is known for her bold marketing strategies and innovative branding, Nadia has consistently introduced campaigns and products that not only capture consumer interest but also create new standards within the Indian beverage industry. Nadia Chauhan: Building On Storied History 5 / 8 The Parle Group, founded by Mohanlal Chauhan in 1929, initially began with confectionery before branching into beverages in 1959, later creating iconic brands like Limca, Maaza, Gold Spot, and Thums Up. Nadia Chauhan: Education, Age And Early Passion 6 / 8 Nadia (age 40 years) was Born in California and raised in Mumbai, she completed her commerce studies at H.R. College before officially joining the family business, bringing a fresh, global perspective to Parle Agro's growth strategy. Nadia Chauhan: Celebrated Achievements 7 / 8 Nadia's leadership and impact have been widely recognized, with her being listed among Fortune India's "40 Under 40 Most Powerful Women" in 2019, a testament to her vision and strategic acumen. Nadia Chauhan: Driving Massive Growth 8 / 8 Under Nadia's leadership, Parle Agro grew from a Rs 300 crore company to an Rs 8,000 crore powerhouse, and the company now aims to achieve an ambitious target of Rs 20,000 crore in revenue by 2030. (Image Credit: @nadiachauhan/Insta)
