24-02-2025
Betsey Johnson and Peeps Reunite for Second Limited-edition Capsule Collection of Playful Peep-inspired Purses
Betsey Johnson and Peeps reunited for their second capsule collection. The six-piece collection comes after the festive sweets brand and Y2K-favorite designer collaborated in 2024 on a collection that married stylish sensibility with sweet taste. The new, limited-edition capsule is currently available on Betsey Johnson's official website.
The capsule collection, entitled 'Sweet Treat,' features new designs inspired by iconic peep shapes, including bunny rabbits and little chicks. The six unique pieces feature rhinestone-encrusted designs with Johnson's signature whimsical touch.
More from WWD
Betsey Johnson Partners With Parade for Intimates Capsule in Saturated Bright Colors with Pops of Metallics and Neon
Betsey Johnson and Miley Cyrus' Happy Hippie Foundation Throw Pride Party in West Hollywood
EXCLUSIVE: Studs Continues Retail Expansion With 10 New Stores
The entire capsule collection features quirky touches evocative of Johnson's idiosyncratic and unmistakable approach to fashion. Each bag in the limited-edition capsule collection also features a distinct lining for extra fun.
'Last year, the collection was such a hit — we sold out in a week. I mean, how could we not do it again?' Betsey Johnson said in a statement. 'Peeps Chicks and Bunnies are the sweetest little things and spring just isn't spring without them,' the designer said. 'I've always loved turning something classic into something extra, so we went all out. More sparkle. More sass. More fluff. More fun.'
The capsule collection also launches at the perfect time of the year. As winter comes to a close and spring is on the doorstep, the latest Betsey Johnson x Peeps collaboration features designs ideal for the forthcoming Easter holiday and various springtime occasions.
'We are thrilled to partner with Betsey Johnson for the second year in a row, as this limited-edition capsule collection blends Betsey's unmistakable vibrant style with the sweet, nostalgic charm of Peeps,' said Caitlin Servian, brand manager for Peeps. 'We're excited to see how our fans embrace this year's collection and continue to celebrate Easter in style.'
Retail prices for the 2025 Betsey Johnson x Peeps limited-edition capsule collection range from $34 to $158.
View Gallery
Launch Gallery: Betsey Johnson x Peeps Limited-Edition Capsule Collection of Peep-Inspired Purses, Photos
Best of WWD
Lunar New Year Collections to Know: Details on Fashion, Jewelry and More Brands Embracing the Year of the Snake
Valentine's Day Collections to Know: Details on Fashion, Makeup, Jewelry and More Brands Giving Products a Touch of Love, Live Updates
Louis Vuitton x Takashi Murakami: Everything to Know About the Collaboration Ahead of Its 2025 Re-edition
