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Business Standard
3 days ago
- Business
- Business Standard
Lights, camera, crisis? Hindi films struggle despite 27% box office jump
Film producers and distributors say the 27 per cent jump in all-India box-office earnings during the first five months of 2025 hides a much grimmer reality. Despite total receipts climbing to ₹4,812 crore from ₹3,791 crore a year earlier, industry insiders describe an 'existential' crisis and an atmosphere of 'nervousness' across the sector, The Economic Times reported. 'Are we looking at numbers or real growth? Last year was an election year. So, it seems there is growth in collection. There is a huge difference between film business in multiplexes and the B-class and C-class centres,' said Yusuf Shaikh, CEO and founder of Janta Cinema, quoted by The Economic Times. Lack of mass entertainers Shaikh mentions the theatres' core audience — the masses — now struggle to find 'credible mass entertainers' on screen. A veteran distributor said that the ritual of weekly movie-going has faded. He said that the audience, for whom watching films in theatres was a ritual, is missing. This has impacted the average opening and collection of Hindi films. Data from Ormax Media underscore the shift. Non-Hindi titles — ranging from English to various regional languages — accounted for 63 per cent of nationwide box-office takings between January and May, only slightly lower than the 67 per cent share logged a year earlier. Hindi films improved their share to 37 per cent, buoyed by hits such as Chhaava and Raid 2, The Economic Times report mentioned. Dependence on big-budget releases Yet a handful of successes cannot reverse broader structural issues, warns media-ech consultant Prashen Kayla. 'One or two hits do not promise change in the business situation. The Hindi film industry is disproportionately dependent on big-budget films. Today, the industry needs more successful mid-budget films,' he said, as quoted by the report. Aamir Khan calls OTT a threat to Hindi cinema Bollywood actor Aamir Khan expressed concern over the growing trend of releasing Hindi films on OTT platforms shortly after their theatrical debut. According to him, this practice undermines the theatrical business model, especially when going to the cinema is increasingly viewed as a premium experience rather than a regular habit. In a conversation with screenwriter and lyricist Javed Akhtar, the issue of Hindi cinema's disconnect with audiences was brought up. Akhtar pointed out, 'The [Hindi] films have lost all connectivity with the audience. Dubbed South Indian films, featuring stars who are unknown to audiences here in North India, are releasing and doing ₹600–700 crore business. Even the few of our films that end up working are also directed by people from the South. What happened to our people?' Khan responded that the challenge is not about regional differences. 'The problem we are facing is something different,' he explained. He criticised the current model of content distribution in the industry: 'Please come and consume our product. If you don't, we'll come and drop it off at your doorstep in eight weeks (through OTT platforms). This is our business model.' OTT platforms reshape viewing habits The rise of OTT platforms has fundamentally altered how audiences consume films. Viewers now prefer the flexibility and affordability of streaming content from the comfort of their homes. Unlike cinemas, OTT allows for on-demand access with features such as pause, rewind, and fast-forward. Subscription costs are also considerably lower than the expenses associated with a theatrical outing. Younger viewers, in particular, have embraced this shift, leading to a decline in habitual theatre-going. While theatres still offer a unique and immersive viewing experience, they have responded by enhancing their offerings — introducing high-end formats like IMAX, luxury recliners, and gourmet concessions — to attract audiences seeking something beyond the standard home setup.
Time of India
3 days ago
- Entertainment
- Time of India
Box office grows 27% in 2025, but Bollywood remains worried
Film producers and distributors are not enthused with the 27% year-on-year growth in all-India box office collection in the first five months of 2025, saying the growth does not capture the "existential" challenges that have engulfed the industry. These challenges have, consequently, created an acute sense of "nervousness" among all key stakeholders in the film industry, they said. The all-India box office collection rose to ₹4,812 crore between January and May this year from ₹3,791 crore in the year-ago period, according to the May box office report by media and entertainment research firm Ormax Media. "Are we looking at numbers or real growth? Last year was an election year. So, it seems there is growth in collection. There is a huge difference between film business in multiplexes and the B-class and C-class centres," said Yusuf Shaikh, CEO and founder, Janta Cinema, an exhibitor that showcases films at affordable prices. Shaikh said there are two critical challenges in the Hindi film industry . "We have lost 20-25% of the elite audience in theatres in the past few years. Even cheap ticket prices have not brought this audience to theatres," he said. Another major concern, said Shaikh, is the glaring absence of well-made mass entertainers. "It is an irony. Elite audiences are absent in theatres. The masses who come to theatres do not have credible mass entertainers to watch," he said. Most industry veterans believe that, incrementally, a sense of apathy is growing among audiences about watching Hindi films in theatres. "Today, the audience for whom watching films in theatres was a ritual is missing. This has impacted the average opening and collection of Hindi films," said a film distributor, who requested anonymity. "Consequently, today, the mass audience is watching regional or non-Hindi films in theatres." According to Ormax Media, the contribution of non-Hindi films-including English and other language films-to the all-India box office collection in the first five months of 2025 was a huge 63%, indicating an increasing acceptance of non-Hindi content by audiences in the Hindi belt. In the same period last year, the contribution of non-Hindi content to the all-India collection was 67%. This is because the share of collection of Hindi films to all-India collection grew to 37% in January-May 2025 from 33% in January-May 2024. Chhaava and Raid 2 were two noteworthy hits that contributed to this growth. "One or two hits do not promise change in the business situation. The Hindi film industry is disproportionately dependent on big-budget films. Today, the industry needs more successful mid-budget films ," said Prashen Kyawal, a creative, post-producer and media-tech consultant. Producer Rajesh R Nair concurs. "Instead of a big-budget film, we need a few mid-budget films, which have fresh stories and talent. The Hindi film industry must reinvent. Time has come to back fresh stories and new talent," he said.
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Business Standard
5 days ago
- Entertainment
- Business Standard
Mission accomplished: Tom Cruise's MI 8 storms past $500 million globally
Mission: Impossible – The Final Reckoning has smashed yet another significant milestone at the global box office. The movie exceeded Mission: Impossible I & III's global box office collection and is now on track to surpass the second movie, which is anticipated to take place this coming weekend. Tom Cruise's Mission: Impossible – The Final Reckoning was released on May 23. Next weekend, the movie will surpass Dead Reckoning's domestic collections and rank as the 6th highest-grossing entry in the series. As Tom Cruise's final run as Ethan Hunt gathers steam, the film must maintain its box office momentum to close out the franchise on a high. Since he has been playing Ethan Hunt for around 29 years, it is a fond farewell for the fans. Furthermore, the audience is consistently impressed by Tom's thrilling stunts in these films. Mission: Impossible 8 – Box office collection in India In India, the Tom Cruise-starrer Mission: Impossible-The Final Reckoning has raked in over ₹115 crore nett so far. Hitting Indian cinemas on May 17 – nearly a week before its global debut – Mission: Impossible – The Final Reckoning stormed the box office, becoming the biggest Hollywood opener of 2025 in India with a staggering ₹16.50 crore nett collection on its first day. The Ormax Media report shared, 'With three Hollywood films in this month's Top 10 highest-grossing films like Mission: Impossible – The Final Reckoning, Final Destination Bloodlines, and Thunderbolts, May 2025 has turned out to be a strongest month for Hollywood in India since July 2023 (the Oppenheimer-Barbie month), grossing ₹262 crore". Mission: Impossible 8 – Box office collection worldwide Mission: Impossible 8 made a healthy $21 million during its fourth weekend at the global box office. It outperformed Dead Reckoning Part One's $17.6 million fourth weekend revenue worldwide, dropping 48.3% from the previous weekend. Over 66 markets, it has reached the $340.5 million cume. With it added to the film's domestic total of $166.3 million, MI 8 has surpassed the $500 million mark. The global cume for the Final Reckoning is $506.8 million. Worldwide collection breakdown is: • North America – $166.3 million • International – $340.5 million • Worldwide – $506.8 million. Mission: Impossible 8: Cast and Crew Christopher McQuarrie, who co-wrote the screenplay with Erik Jendresen, is the director of the 2025 action spy movie Mission: Impossible – The Final Reckoning. It is the 8th and last series of the Mission: Impossible film and the direct sequel to Mission: Impossible – Dead Reckoning Part One (2023). Alongside Hayley Atwell, Ving Rhames, Simon Pegg, Esai Morales, Pom Klementieff, Henry Czerny, and Angela Bassett, Tom Cruise plays Ethan Hunt in the movie. Hunt and his Impossible Mission Force team fight to stop the Entity, a rogue AI, from wreaking destruction on humans around the world in the movie.
Time of India
5 days ago
- Entertainment
- Time of India
Indian box office nears Rs 5000 crore in 2025: Vicky Kaushal's Chhaava, Ajay Devgn's Raid 2, and Salman Khan's Sikandar lead the top 10 list
The Indian box office is experiencing a resurgence in 2025, with a 27 percent increase, totaling nearly Rs 5,000 crore in the first five months. Blockbusters like Chhaava and 'Raid 2' are driving this growth. May's collections reached Rs 1,136 crore, boosted by 'Raid 2' and Mission: Impossible. Despite mixed reviews, Sikandar also made it to the top 10 grossers. The Indian box office is off to a roaring start in 2025, clocking nearly Rs 5,000 crore in just five months—marking a 27 percent growth over last year. With big-ticket releases like Chhaava, Raid 2, and Mission: Impossible – The Final Reckoning leading the charge, and Sikandar making it to the top 10 despite mixed reviews, the year is shaping up to be a blockbuster comeback for cinemas. According to Ormax Media's India Box Office Report for May, the box office raked in Rs 1,136 crore in gross collections, largely driven by Raid 2 and Mission: Impossible – The Final Reckoning. May emerged as the second-best month for the Indian box office in 2025, trailing only February. Leading the charge were Raid 2 and Mission: Impossible – The Final Reckoning, which together contributed 28% of the month's total earnings. The Rs 1,136 crore haul also includes projected collections from films still running in theatres. The cumulative box office for 2025 so far stands at ₹4,812 crore — a 27% jump compared to the same period in 2024, signaling strong year-on-year growth. Ajay Devgn's Raid 2 led the list of top May 2025 releases, grossing over Rs 200 crore (including projections), as it continues to run in theatres. It now ranks as the second-highest-grossing Hindi film of the year, behind Chhaava, which stands tall at Rs 693 crore. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Here's The Average Price of a 6-Hour Gutter Guards Upgrade Read More Undo Tom Cruise 's Mission: Impossible – The Final Reckoning ranks second with Rs 117 crore, followed by HIT: The Third Case (Rs 95 crore), Bhool Chuk Maaf (Rs 82 crore), and Final Destination: Bloodlines (Rs 76 crore). According to the report, May 2025 has been Hollywood's strongest month at the Indian box office since July 2023's Oppenheimer-Barbie wave, with total earnings of Rs 262 crore. The lineup also featured a mix of titles like Tourist Family, Retro, Maaman, #Single, and Thunderbolts. The Ormax report also listed the top 10 domestic grossers of 2025 (January–May), with Vicky Kaushal 's period drama Chhaava leading at Rs 693 crore. It's followed by Sankranthiki Vasthunam at Rs 222 crore and Ajay Devgn's Raid 2 at Rs 200 crore. Good Bad Ugly holds the fourth position on the 2025 box office chart, followed by Game Changer, Thudarum, Sky Force, L2: Empuraan, and Dragon. Salman Khan 's Sikandar rounds out the top 10 with Rs 121 crore. Released on March 30 as his first Eid outing in two years, the film faced criticism for its direction and performances. Still, it crossed Rs 100 crore domestically and grossed over Rs 200 crore worldwide — though by Salman's standards, it was seen as an underperformer.
Hindustan Times
6 days ago
- Entertainment
- Hindustan Times
Box office report card: Did Salman Khan's Sikandar get a spot among top 10 films of 2025?
The Indian box office has roared back to life, with a mix of hits and misses, including Ajay Devgn's Raid 2, Tom Cruise's Mission: Impossible – The Final Reckoning, and Vicky Kaushal's Chhaava, while Salman Khan's Sikandar fell flat. Despite the varied performances, the total box office collections are nearing ₹5000 crore, marking a promising start. Also read: Is Housefull 5 a hit or a flop? As Akshay Kumar film crosses ₹200 crore, we decode its box office performance According to The India Box Office Report for May by Ormax Media, the Indian box office registered a business of ₹1,136 crore in gross collections, driven by Raid 2 and Mission: Impossible – The Final Reckoning. May was the second-best month at the Indian box office this year, only behind February. Raid 2 and Mission: Impossible - The Final Reckoning were the biggest drivers, contributing 28% of May's total box office collections. The total collection of May includes projected future collections of May releases still running in theatres. The cumulative box office for 2025 releases stands at ₹4,812 crore, which is 27% higher than the same period in 2024. Ajay Devgn's Raid 2 topped the list of top 10 May 2025 releases based on gross domestic box office. The film raked in over ₹200 crore, including projected collections, as the film is still running in some theatres. It has become the second-highest-grossing Hindi film of 2025 behind Chhaava, which is standing at ₹693 crore. Tom's latest Mission: Impossible outing is second on the list, with ₹117 crore business. It is followed by HIT: The Third Case ( ₹95 crore), Bhool Chuk Maaf ( ₹82 crore) and Final Destination Bloodlines ( ₹76 crore). As per the report, 2025 has turned out to be the strongest month for Hollywood in India since July 2023 (the Oppenheimer-Barbie month), grossing ₹262 crore. The list also includes diverse projects, including Tourist Family, Retro, Maaman, #Single and Thunderbolts. The report also mentioned the top 10 releases of 2025, from the month of January to May. The results are based on gross domestic box office collection. Vicky's period film Chhaava is on top with ₹693 crore, followed by Sankranthiki Vasthunam ( ₹222 crore), and Raid 2 ( ₹200 crore). Good Bad Ugly is in the fourth spot, followed by Game Changer, Thudarum, Sky Force, L2: Empuraan and Dragon. The tenth spot is secured by Salman's Sikandar with a business of ₹121 crore. Sikandar is Salman's first Eid release in two years. Sikandar was released in theatres on March 30. Despite receiving criticism for its direction and performances, the film managed to cross ₹100 crore at the box office and ultimately grossed over ₹200 crore worldwide. However, considering standards set by Salman Khan's movies, the film was deemed an underperformer at the box office.
