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Nikhil Kamath backs creative agency One Hand Clap
Nikhil Kamath backs creative agency One Hand Clap

Time of India

time11 hours ago

  • Business
  • Time of India

Nikhil Kamath backs creative agency One Hand Clap

Entrepreneur and investor Nikhil Kamath has invested in One Hand Clap Media , a creative agency founded by former All India Bakchod (AIB) executives Aakash Shah and Naveed Manakkodan . The financial terms of the deal were not disclosed. The investment is part of Kamath's broader effort to support India's creative and entrepreneurial ecosystem. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like An engineer reveals: 1 simple trick to get all TV channels Techno Mag Learn More Undo One Hand Clap is positioning itself as a partner of choice for Indian brands seeking digital-first, culturally relevant campaigns. With a focus on fast, efficient, and high-impact storytelling, the agency has worked with prominent brands such as Swiggy , Netflix India, BGMI, Bumble, CRED, Ather, EMotorad, and Prime Video India. Live Events The agency's work spans ad film production, digital campaign execution, and influencer marketing. 'Nikhil gets our DNA, and our visions align,' said Aakash Shah, co-founder of One Hand Clap. 'We both never cared for the status quo; we have always aimed to disrupt it, defy the metrics and algorithms to tell stories, not just campaigns for our clients." Co-founder Naveed Manakkodan added: 'Nikhil's investment validates our thesis that in today's rapidly evolving digital landscape, speed and authentic storytelling are paramount. This partnership fuels our ambition to redefine the agency model, delivering impactful creative solutions with unparalleled agility."

Netflix showcases The Great Khali's human side in WrestleMania's promo
Netflix showcases The Great Khali's human side in WrestleMania's promo

Time of India

time22-04-2025

  • Entertainment
  • Time of India

Netflix showcases The Great Khali's human side in WrestleMania's promo

Wrestling icon The Great Khali has joined hands with Netflix for the latest promo film of WrestleMania . Written and produced in-house by the agency One Hand Clap , the campaign presents the legend in a refreshing, never-seen-before light. The promo features Khali trying his hand at a variety of activities — from creating social media content and making reels to appearing on reality shows and working a 9-to-5 job. Yet, he admits that nothing quite matches the excitement of his WWE days, and upon discovering that WrestleMania is now streaming on Netflix, his enthusiasm comes rushing back. Combining Khali's towering presence with One Hand Clap's signature creative flair, the film delivers a seamless blend of emotion and light humour, capturing Khali at a reflective stage in life until WrestleMania's arrival reignites his unmistakable spark. Naveed Manakkodan, co-founder of One Hand Clap, added, 'This is the third time we've worked with Khali, and all I can say is I can't wait to work with him for the fourth time." Tarunark Vyas, group creative manager at One Hand Clap, said, 'The idea was about showing the human side of Khali — the gentle giant who needed a real spark to come alive again. WrestleMania gave us the perfect canvas to bring that story to life.' The campaign for Netflix, featuring The Great Khali, exemplifies this approach, leaving a lasting impact in the digital sphere. One Hand Clap delves deep into the complexities of online culture, delivering impactful storytelling that authentically connects with audiences. Watch the video here:

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