Latest news with #Obsession
Elle
3 days ago
- Entertainment
- Elle
ELLE Editors Try the New American Psycho Perfume
Every item on this page was chosen by an ELLE editor. We may earn commission on some of the items you choose to buy. There are more than nine fragrances mentioned in Bret Easton Ellis's novel American Psycho, and 19-69 perfumer Johan Bergelin doesn't think the main character, Patrick Bateman, would use any of them. There are multiple threads on Reddit devoted to what the hyper-styled Bateman would wear. Some believe it's Platinum Égoïste by Chanel (an easy guess, because of the name), while others are faithful to the movie's depiction of his medicine cabinet and think it's YSL Pour Homme. 'In my mind, he never smelled like [any of those scents],' Bergelin tells me over Zoom, even though the book even references other well-known scents of the '80s like Obsession and Drakkar Noir. To know what he smelled like for sure, you'd have to go back to the source. Thankfully, now Ellis and Bergelin have collaborated to create the first official American Psycho perfume. Over the course of many months, the two worked together to create a perfume that they believed Bateman would actually apply. Bergelin wanted the scent to be contrasting, surprising, and accurate (thus, no aromatic references to blood). He imagined that 'there would be some underlying scent of detergent or cleaning products, to clean up the mess in his very precise apartment—and himself.' In addition to the fresh notes of bergamot, sage, and jasmine, Bergelin created a sparkling water-like accord that is central to the scent and references page 77 of the book. Meant to depict iciness and frozenness, it's a subtle nod to Bateman's fitting preference for chilly, frosty sorbet and the '80s time period, when the usage of notes derived from non-natural sources first became popularized. This is just the first of a few collaborations between Bergelin and Ellis, as the two are working on more scents that befit his novels, including Glamorama and Less Than Zero. Below, ELLE editors took the scent for a spin—and gave their initial impressions. 'You might be wondering, Why would anyone want to smell like Patrick Bateman, an image-obsessed sociopath with a fragile ego and a compulsive need to conform? And what would that even smell like? According to 19-69, it's a blend of bergamot, jasmine, and cedarwood. I'm not entirely sure how that evokes Bateman's personality, and to be honest, it's a bit too woody and leathery for me. Still, I suppose it's better than the the scent of a decomposing body.'—Claire Stern Milch, digital director 'Having known many a finance man, I can tell you that most of them smell like either Santal 33 or a Polo scent that their mom bought them when they were 15—there's really no in between. I think that this scent would be a welcome refresh for the men at Goldman Sachs, especially because I do think it really captures the lifestyle. It's clean and fresh with a sort of sparkly veneer, but there's something a little sinister about it—almost a vague Windex-y hint at the end. It also is just a tad too strong, which feels a bit on the nose. Smelling it makes me think about an office building with floor-to-ceiling blue-tinted windows and crisp, freshly-pressed suits.'—Katie Berohn, beauty editor 'Smelling this perfume felt like a sneak peak into a world that I was never meant to see, let alone understand. The first word that came to mind when I smelled this was corporate. I pictured pristine offices and perfectly tailored Armani suits worn by men droning on about 'crunching the numbers.' The scent is fresh and clean and, at the first whiff, smells like a your standard finance bro cologne with classic sandalwood and bergamot notes. But then it dries down into something much more complex, darker, broodier even, as notes of pine, vetiver, and sage emerge. Though it came on a bit strong in the beginning, after settling for a while on my skin, the perfume began to warm up, revealing a sweeter scent that I didn't mind at all.'—Tasha Nicole Smith, beauty assistant 'One sniff and I said to myself, 'Yeah, a guy on Wall Street would definitely wear this, but so would a girl in Soho.' Scent has become the great equalizer, women dipping into colognes and men dabbling in parfums, so why not make one for all Bateman-aspirationals? The scent is crisp, clean—the signature combo for a busy New Yorker.'—Alex Hildreth, fashion news editor 'The kind of perfume that a West Village Girl would love to smell on her Hinge date, and I say this in the least shady way possible.'—Kathleen Hou, beauty director 'I'm in a rented white Porsche Boxster doing 80 down the 195 crossing the Biscayne Bay into Miami Beach. I have on my vintage Levi's 505 Orange Tabs, a torn white Margiela T-shirt, a pair of brown leather penny loafers from Alden, Wayfarer-style sunglasses from Thistle, and of course, a few sprays of the new 19-69 x Bret Easton Ellis American Psycho cologne. The scent is warm and cool at the same time. Approachable but a little uneasy. I'm not sure it smells exactly how I'd imagine Patrick Bateman—who conjures spearmint, paper, and dry cleaning chemicals—smells, but it's unmistakably someone from the Ellis universe. Confident and hollow, something that feels impossibly vacant and yet, somehow deep. Borrowed luxury, unearned suntans, going just above the speed limit. Is there such a thing as erotic boredom?'—Harry Gassel, art director
Campaign ME
4 days ago
- Entertainment
- Campaign ME
Gold Lions roar and platforms reveal AI plays
Day 2 at the Cannes Lions International Festival of Creativity 2025 offered respite from the heat thanks to lovely cloud cover through early parts of the day. It also brought a smile to the faces of those who bumped into old friends from across the globe, which led to a meaningful catch-up or heartfelt conversations along the Croisette. There were those who braved the long queues to access key panel discussions and beach activations, while others celebrated their latest metal cats on the red carpet outside The Palais. Speaking of metal cats, the MENA region's tally of coveted Cannes Lions trophies has jumped from seven on Day 1 to 15 on Day 2, with BigTime Creative Shop leading the pack and contributing to five of the region's total tally with 2 Gold Lions, 1 Silver Lion, and 2 Bronze Lions. The MENA wins include: AUDIO AND RADIO CATEGORY: 1 GOLD LION, 1 SILVER LION Campaign title: The Second Release Agency: SRMG Labs, Riyadh Client: Billboard Arabia, Riyadh DESIGN CATEGORY: 1 SILVER LION Campaign title: Sounds of the Land Agency: SRMG Labs, Riyadh Client: Billboard Arabia, Riyadh DIGITAL CRAFT CATEGORY: 1 SILVER LION Campaign title: The Shaded Route Agency: VML, Riyadh Client: Hungerstation Campaign title: Agency: Client: Hungerstation 1 BRONZE LION Campaign title: Read Better Agency: FP7 McCANN, Dubai / McCANN, Bristol Client: Waterstones DIGITAL CRAFT CATEGORY: 1 GOLD LION, 1 SILVER LION Campaign title: The 4th Judge Agency: BigTime Creative Shop, Riyadh Client: The Ring Campaign title: Agency: Client: The Ring 1 GOLD LION Campaign title: Obsession Agency: BigTime Creative Shop, Riyadh Client: Riyadh Season FILM CRAFT CATEGORY: 1 BRONZE LION Campaign title: Everything or Nothing Agency: BigTime Creative Shop, Riyadh Client: Riyadh Season Campaign title: Agency: Client: Riyadh Season 1 BRONZE LION Campaign title: Obsession Agency: BigTime Creative Shop, Riyadh Client: Riyadh Season HEALTH AND WELLNESS CATEGORY: 1 BRONZE LION Campaign title: The Shaded Route Agency: VML Riyadh Client: Hungerstation OUTDOOR CATEGORY : 1 BRONZE LION Campaign title: The Shaded Route Agency: VML Riyadh Client: Hungerstation Campaign title: Agency: Client: Hungerstation 1 BRONZE LION Campaign title: Not For First Dates Agency: FP7 McCann Dubai Client: McDonald's PRINT AND PUBLISHING CATEGORY : 1 SILVER LION Campaign title: NOTES ON NOTES Agency: IMPACT BBDO, Dubai / AdPro& Jordan Client: Capital Bank Campaign title: Agency: IMPACT BBDO, Dubai / AdPro& Jordan Client: Capital Bank 1 BRONZE LION Campaign title: THE GREAT INDIAN DUNK Agency: LEO Dubai Client: NBA India Platforms claim their seconds in the spotlight For those who brought their running shoes along, Day 2 began with a 6.1km run with the Strava Business Club, while others who preferred an early morning stretch chose the morning yoga session on The Terrace. The morning then began with a fascinating panel discussion, which witnessed Elizabeth Rutledge, CMO, American Express; Aude Gandon, CMO, Nestlé; and Sumit Virmani, CMO, Infosys discuss the marketing priorities for the months to come; how CMOs must be good internal stakeholders, and measure and communicate the value of marketing within their businesses; and the new skills CMOs need to incorporate within a rapidly evolving brand and marketing landscape. However, platforms – YouTube, TikTok, Meta, and Spotify – claimed the spotlight on Day 2 at Cannes Lions with key announcements. YouTube: With the aim to continue connecting communities and content creators with advertisers, YouTube has released Open Call, a feature within the platform's Creator Partnerships hub, powered by the YouTube BrandConnect tool, which permits brands to discover and partner with creators at scale. Through this feature, brands and advertisers will now be able to share a creative brief listing the requirements of their campaign. This will allow multiple content creators within the YouTube Partner Programme the ability to pitch to the advertisers with video content created and designed specifically for that campaign. Once the brands and advertisers view, review and approve the host of video submissions, then the promotions or the partnership ads get activated. In conversation with Campaign Middle East at Cannes, Melissa Hsieh Nikolic, Director of Product Management for YouTube Ads, said, 'It's really about the creators and the authentic content that they're making that resonates with YouTubers and the communities. In particular, with Open Call and Creator Partnerships hub, it's really about bringing brands alongside to find creators who can tell their stories authentically, while giving creators of all different sizes an opportunity. We think there's a lot of power in that, providing people with a lot more ways to connect with brands.' Watch her take on how the ROI on this is measured in the link below. View this post on Instagram A post shared by Campaign Middle East (@campaignmiddleeast) TikTok: At this year's Cannes Lions International Festival of Creativity, TikTok unveiled updates to TikTok Symphony, its suite of generative AI tools designed to streamline creative production and spark bold new ideas. These new updates aim to make scaling on TikTok faster, easier and more efficient. With Symphony Image-to-Video, TikTok will bring static images to life to help unlock new creative formats, generate multiple variations of existing on-brand content or bring a full product catalogue to life. Next, with Symphony Text-to-Video, all it takes is short text prompt to bring an idea to life, enabling advertisers to rapidly generate, test and iterate on a range of creative executions or customise content at scale. Finally, with Symphony Showcase Products, advertisers will be able to place their products front-and-centre by showcasing them with digital avatars. This gives marketers a new way to feature a product in TikTok-first creative content. Commenting on these new features, Andy Yang, Global Head of Creative and Brand Products, said, 'We're entering a new era of creativity, one where ideas move at the speed of culture, and where AI doesn't replace imagination but rather accelerates it. With TikTok Symphony, we're empowering a global community of marketers, brands, and creators to tell stories that resonate, scale, and drive impact on TikTok. By blending cutting-edge technology with human creativity, we're building a new creative standard, one that's more accessible, more agile, and more inspiring than ever before.' View this post on Instagram A post shared by Campaign Middle East (@campaignmiddleeast) Meta: Cannes Lions 2025 also witnessed Meta announcing a bevy of AI-powered features, including AI agents integrated into advertisements, which permits users to chat with an advertisers' bot immediately when clicking on an ad. In addition to merging creatives with conversational commerce, Meta also showcases ways for brands and advertisers to set up these AI agents on Messenger and WhatsApp through smart prompts. They also highlighted how performance insights can be derived to hold the 'AI agents' accountable to their knowledge and usefulness. Additionally, Meta also revealed voice-activated business AI agents, which opens out the possibility for customers to query branded business bots – especially for users who don't like typing and want a faster, hands-free experience. Add to this Meta's AI-powered translation tools, which further bring empower copy and creatives by translating ad content in 10 global languages, therefore, enabling advertisers to take their campaigns global faster. The number of languages that Meta's AI can translate is set to double by the end of 2025. Similar to TikTok, Meta is also rolling out an AI-powered image-to-video ad tool across Facebook and Instagram. Through this tool marketers will now be able to convert up to 20 static product imagess into multi-scene videos with music and subtitles right in the ad interface. WhatsApp: Advertisers can now become channel owners and run ads within their WhatsApp Status, unlocking a new ad revenue model inside the application. Meta is also reportedly testing native ads inside the WhatsApp Updates tab, making it the first time ads will appear inside WhatsApp rather than as a click-through from Instagram or Facebook. However, these chats and channels will be clearly differentiated from the encrypted personal chats, the company clarified. Spotify: Right before Cannes, Spotify revealed two new initiatives to help brands further tap into Spotify's creative playground: the Creative Lab Hub and its inaugural Creative Council. The Creative Lab Hub is a new global destination where brands and advertisers can access Spotify Advertising's most effective tools, formats, and insights — making it easier to create breakthrough campaigns. Meanwhile, its Creative Council brings together industry-leading creatives to help shape the future of advertising and brand storytelling on Spotify. This group includes top creative leads from agencies including R/GA, BBDO, McCann, Anomaly, VML, and GUT, as well as brand leaders from Ulta, AG1, and Coca-Cola. Where are the conversations happening? Meanwhile, Campaign Middle East continues its coverage live from Cannes Lions 2025, conversing with top leaders such as Reda Raad, Group CEO of TBWA\RAAD, and Tom Otton, CEO of Create. Group. View this post on Instagram A post shared by Campaign Middle East (@campaignmiddleeast) Tune into Campaign Middle East's social media channels to stay updated on the latest of what's happening at The Palais, the Rotonde, The Carlton Hotel and stay tuned for exciting events at the Campaign House Hilton Canopy.
Scottish Sun
5 days ago
- Entertainment
- Scottish Sun
Peaky Blinders' Charlie Murphy reveals she's given birth to her first baby with Father's Day post to director boyfriend
The star has been open about her tough fertility journey STAR BABY Peaky Blinders' Charlie Murphy reveals she's given birth to her first baby with Father's Day post to director boyfriend Click to share on X/Twitter (Opens in new window) Click to share on Facebook (Opens in new window) PEAKY Blinders star Charlie Murphy has revealed she's given birth as she shared a sweet photo of her baby in a Father's Day post. Last month, Charlie, 37, announced she and director fiancé Sam Yates were expecting a baby after reaching the end of two years of fertility treatment. 4 Peaky Blinders' Charlie Murphy reveals she's given birth to her first baby Credit: Instagram 4 Charlie and fiance Sam Yates announced they were expecting a baby last month Credit: Getty On Sunday, the actress surprised fans after she shared a photo of her newborn in a blue baby grow. The TV star covered her child's face with a baby emoji. The little one was placed on a fluffy yellow rug, with a stuff duck toy nearby and their pet dog keeping watch. She captioned it: "Happy 1st Father's Day Sam Yates." In May, Charlie confirming her happy pregnancy news. She admitted she tried to hold back on the celebrations following hers and Sam's tough journey. "I was happy obviously, but I did have to remind myself not to celebrate too much," she said. "Maybe it was PTSD of doing a few rounds of IVF. "That was gruelling. It was so intense that I was welcoming all the symptoms that come with a pregnancy, I was just so happy to be out of the rounds." Charlie, who has also starred in Happy Valley and Netflix's Obsession, revealed her pregnancy to The Irish Times. Sophie Rundle Welcomes Second Son: A Peek into Her Joy In a candid chat about her experience of conceiving, the star admitted she and director Sam had also endured a heartbreaking miscarriage. She described it as a tragic but "common" occurrence during fertility treatment and said she is "glad" the subject is being talked about more these days. Recalling her own experience of IVF, Charlie told the publication: "It felt like I was at the casino and throwing the dice to invest in another round, emotionally, financially and time-wise. "And when the last couple of rounds didn't result in anything, I felt cheated. It felt tough, arduous and monotonous." Charlie, who played Jessie Eden in Peaky Blinders, has been in a relationship with Sam since 2019. The couple live together in a house they bought in Stoke Newington, London, although Charlie previously spent time living on a canal boat. Meanwhile, last month The Sun exclusively revealed that Peaky Blinders is set to return to BBC One. The crime drama, set in the 1920s and 30s, is being planned to air in 2026 - and following the release of a Peaky Blinders feature film later this year. The BBC are hoping to capitalise on a new wave of interest that the movie will bring to the show. The upcoming film, titled The Immortal Man, is set during the Second World War. The new series is likely to move the Birmingham gangsters into the Fifties — an era known for violent mobs of Teddy Boys and the rise of notorious East London villains the Kray twins. A TV insider told us: 'The sixth series of Peaky Blinders was supposed to be the last and the movie was meant to be the final farewell for the story. 'But show boss Steven Knight couldn't resist coming back to the story — his most famous creation — and he's been dropping hints he wanted to return to do more. 'But the fact that it's been officially green-lit by the Beeb and wheels are in motion on pre- production will be a huge thrill to fans of the show, which was a huge hit for the BBC.' Cast and crew are due to start filming the new series of Peaky Blinders in September. 4 The couple have been open about their tough fertility jourey Credit: Getty
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Business Standard
6 days ago
- Entertainment
- Business Standard
Submersed: Going deep into the secret world of DIY submarine builders
SUBMERSED: Wonder, Obsession, and Murder in the World of Amateur Submarines by Matthew Gavin Frank Published by Pantheon 309 pages $28 Also Read Matthew Gavin Frank begins Submersed, his book about the amateur submersible community, with a confession: 'For as long as I can remember, I've been afraid of the ocean.' The fear of drowning may be one of those inherited atavistic survival instincts — all other primates sink like stones. Perhaps that's why the world's attention was seized by the disappearance of the private submersible Titan while it was touring the wreck of the Titanic in June 2023. We imagined the final moments of the five passengers, shuddered and tried to think about something else. Frank, an accomplished author of narrative nonfiction, uses his terror as inspiration for this exploration of personal submersibles — or 'p-subs' — and the eccentrics that make, descend and sometimes die in them. The result, though, is not the tale of how he triumphed over his nightmare, although he does eventually submerge in one of these tiny homemade metal air bubbles. Nor is it solely a portrait of the mostly self-taught engineers who spend their days in garages or backyards welding steel and fiddling with control panels. It is in large part the story, told in excruciating detail, of one particular death on a submarine: The 2017 murder of the Swedish journalist Kim Wall by the Danish amateur submariner Peter Madsen. Madsen was a world-famous private sub-builder, sometimes compared to Elon Musk, whose mini-sub Nautilus was a legend before it became a crime scene. In his preface, Frank asks: Could there be a link between the kind of obsessive drive and egotism necessary to devote one's life to building a submarine by hand and the dark compulsion to take a stranger's life? There are hints along these lines: Almost all the amateur submariners are men, most have trouble forging lasting connections, and there is a dark strain of bigotry and hatred among some of them; admiration for Nazi efficiency seems uncomfortably common. (Madsen, as Frank documents, had his own history of sexual paraphilia and a kind of braying self-regard that could have easily masked psychopathology.) The two strands — a survey of a community of quirky obsessives and a true-crime horror story — don't quite mesh. Frank's painstaking research (he likens it to a kind of OCD) yields evocative mini-portraits, whatever his subject. It is not enough for him to know that a person walked somewhere on a particular night years ago; he has to know everything that person experienced — the signage, the lights, the band that was playing the music coming from a bar on the corner. This can become almost self-parodic: Kim Wall's last wave to her boyfriend, before she turned and walked to her death on the submarine, is followed by two solid pages of exegesis of the gesture, including on the biomechanics of a human hand, the significance of hand-waving in Greek myth and the wave's meaning in different cultures. But almost all such quibbles can be forgiven because of, well, the sheer depth of Frank's skill. We can smell the damp wood and tequila in the Alaskan cabin where one Nazi-obsessed submariner builds his vessels, and we instantly admire the endlessly energetic Shanee Stopnitzky, 'one of the few 'non-dudes' in the p-sub community,' as she lays out her pie-in-the-water plans to build, and then inhabit, a human-friendly underwater habitat. And Frank is right: It does make a difference to the reader to be able to picture Kim Wall's last moments with loved ones. His book is a success if only for its ability to conjure so vividly Wall's character and the tragedy of her death by someone who did not know her at all. The one real misstep comes toward the end, as the diligent author, who seems to have spoken to everyone involved in Wall's murder but the convicted killer himself, drives to a Danish prison for that climactic interview. Again, we are given a description of the place in minute detail — Frank tells us he's researched every aspect of the prison's interior, leading to a detailed imagined encounter with Madsen as lucid as the nightmares of drowning that open the book. But then, standing in the parking lot, Frank aborts the mission. He never speaks to the central subject of his book. Frank's starting thesis — that there must be something connecting the urge to risk one's own life by building submarines and the urge to take another — remains not only unproven, but frustratingly unprovable. We are left only with the terror he invokes and never quite conquers, and the strange kind of reckless bravery required to risk everything by building your own submarine, or walking aboard somebody else's. The reviewer is the host of NPR's Wait Wait … Don't Tell Me!
Metro
03-06-2025
- Entertainment
- Metro
Ross Lynch confesses he gets 'territorial' when hardcore fans misinterpret songs
Life in the spotlight is never easy, especially when you're publicly putting your heart out there in the form of a catchy love song. Dedicated listeners can't help but analyse lyrics, attempting to glean some insight into their favourite star's life (just look at Taylor Swift's fans). While US band The Driver Era are still fairly under the radar, thanks to the family's previous music and acting careers, their songs get a little extra scrutiny. If you're not familiar, the alternative brand is made up of brothers Rocky and Ross Lynch — yes, that Ross Lynch, star of My Friend Dahmer, Teen Beach Movie, Austin and Ally, and more. Putting your emotions out there while famous can have some downsides, as Ross, 29, confessed to Metro as the brothers discussed their latest album, Obsession. 'We definitely have our fair share of hardcore fans,' he laughed before becoming contemplative and adding: 'I think sometimes, as a man, I'm wanting to protect [my] relationship. 'It's not concerning, but when people misinterpret the meanings behind songs, I get a little … almost territorial because they're misinterpreting my intentions. That can be a little hurtful.' His brother Rocky, 30, backed up this sentiment and added: 'It's not really like a song is about this one thing. A lot of it has multiple angles.' 'Sometimes you add a line in there because it sounds good,' agreed Ross, chuckling with his brother about their songwriting process. Rocky added that when he was younger, he was a little more reckless about exposing his ex relationships but that has fallen away in more recent years. 'The songs have multiple interpretations, I like that in songs,' he said. 'It is pulling from a scenario, that maybe spawned it, but it is this softball idea that expands the vibe of it. 'It takes on a life of its own at some point.' Obsession, which they are currently touring in the US with third brother and Glee actor Riker, 33, on guitar, is about love and desire but is far less autobiographical than the lyrics might suggest. The brothers revealed one writing session took place in the middle of the Palm Springs desert, away from the chaos of their daily lives. 'The desert is a wonderful, mystical, spiritual, energetic abyss,' Ross said. 'You can just howl, scream, and run around and the sound dissipates. It's a really interesting sensation. 'We went to this big house, threw a bunch of studio gear on the dining room table, and — it sounds weird — but like, didn't really sleep for three days, but it was so just were making music for three full days, just like in a trance.' The album has the biggest team the duo have worked with so far, with Rocky emphasising how much he loves 'bringing the squad along' for this creative endeavour. Ross added: 'What lessons we were learning and what stage of experiencing love or how we understand relationships were we at? This is the furthest along [in life that we've been]. 'We feel like we've grown as humans and individuals, and we're maybe the most honest and we can reflect on those perspectives.' He doesn't divulge what those lessons are exactly, as the experience was 'highly personal' and the former Disney stars are reluctant to throw the spotlight onto their lives. However, the brothers' rockstar good looks means they tend to go viral often while on tour, especially with Ross' tendency to sing shirtless on stage. Unfortunately, these clips regularly get a trending song attached so while you're seeing Ross' abs you're not hearing The Driver Era's music. 'I understand how that works, that all makes sense to me,' he said, weighing up the pros and cons of going viral. 'That doesn't really have anything to do with me or like what I'm doing, as much as it's like about people just trying to get a ton of views on their TikTok.' While he has 'definitely seen' videos pushing 'certain narratives' or performances, this effort feels completely detached from his work as an artist. 'I'm fully capable, we can write good music, and I fully believe that the best is yet to come,' the Chilling Adventures of Sabrina star added. For new potential The Driver Era fans, Ross and Rocky aren't sure they want you to 'know anything' about them at all. More Trending 'I think there's a fun experience for people when you find a new artist that you're really vibing with to figure out what the person's all about,' said Ross. 'But honestly, I think if someone were listening to our music, I kind of don't want you to know. I kind of want you to just experience it objectively.' Despite previous work bringing fame to the brothers, Rocky says he likes that Driver Era is still largely 'undiscovered' – for now. Obsession is available to purchase and stream now. Driver Era are currently on tour in the US with tickets available on their website. Got a story? If you've got a celebrity story, video or pictures get in touch with the entertainment team by emailing us celebtips@ calling 020 3615 2145 or by visiting our Submit Stuff page – we'd love to hear from you. MORE: SXSW: 'The creative eyes of the world will be on London' MORE: SXSW London: Five live performances, film showcases and talks you must see MORE: 'SXSW London will be a love letter to the city – we ought to be here'
