Latest news with #Nielsen
Economic Times
7 hours ago
- Entertainment
- Economic Times
YouTube Shorts has hit 200 billion daily views: CEO Neal Mohan
Live Events YouTube has crossed a major milestone with its short video feature, YouTube Shorts , now getting around 200 billion views every day, according to CEO Neal Mohan . He shared the update during his keynote address at the 2025 Cannes Lions marks a huge jump from last year, when YouTube reported (March 2024) that Shorts was averaging about 70 billion daily views. Viewership has gone up by nearly 186% in just a also revealed that people are now watching more than 1 billion hours of YouTube on their TVs every day. In May, YouTube topped Nielsen's The Gauge report for the fourth month in a row, making it the most-watched streaming platform in the platform made up 12.5% of all TV viewership, the largest share ever recorded by The Gauge across any streaming service or channel.'For more than half of the top 100 most-watched YouTube channels in the world, TV is their most-watched screen,' Mohan Shorts continues to grow in popularity, YouTube is adding more tools to help creators. Mohan announced that Veo 3, the latest version of Google DeepMind's video generation model, will be launching on the platform later this AI tool helps users create video clips and backgrounds for Shorts. The earlier Dream Screen feature used an older version of Veo, but Veo 3 will bring sharper visuals and the ability to add audio, giving creators more ways to bring their ideas to life.
Time of India
7 hours ago
- Entertainment
- Time of India
YouTube Shorts has hit 200 billion daily views: CEO Neal Mohan
YouTube has crossed a major milestone with its short video feature, YouTube Shorts , now getting around 200 billion views every day, according to CEO Neal Mohan . He shared the update during his keynote address at the 2025 Cannes Lions Festival. This marks a huge jump from last year, when YouTube reported (March 2024) that Shorts was averaging about 70 billion daily views. Viewership has gone up by nearly 186% in just a year. Mohan also revealed that people are now watching more than 1 billion hours of YouTube on their TVs every day. In May, YouTube topped Nielsen's The Gauge report for the fourth month in a row, making it the most-watched streaming platform in the US. The platform made up 12.5% of all TV viewership, the largest share ever recorded by The Gauge across any streaming service or channel. 'For more than half of the top 100 most-watched YouTube channels in the world, TV is their most-watched screen,' Mohan said. Live Events As Shorts continues to grow in popularity, YouTube is adding more tools to help creators. Mohan announced that Veo 3, the latest version of Google DeepMind's video generation model, will be launching on the platform later this summer. Discover the stories of your interest Blockchain 5 Stories Cyber-safety 7 Stories Fintech 9 Stories E-comm 9 Stories ML 8 Stories Edtech 6 Stories This AI tool helps users create video clips and backgrounds for Shorts. The earlier Dream Screen feature used an older version of Veo, but Veo 3 will bring sharper visuals and the ability to add audio, giving creators more ways to bring their ideas to life. Also Read: AI age is here, but human content will remain king: YouTube CEO Neal Mohan
The Star
12 hours ago
- Sport
- The Star
Over 50s are increasingly turning to streaming to watch sports
Sports streaming is increasingly appealing to viewers aged 50 and over. — AFP Relaxnews Often considered diehard fans of linear television, viewers over the age of 50 are quietly but decisively shifting toward streaming. Between 2022 and 2024, their consumption of streaming sports content reportedly increased by 21%, according to Nielsen. This shift is forcing sports and media companies to rethink the digital experience for a wider, more mature, and increasingly online audience. Some stereotypes die hard. People typically assume that young people are addicted to streaming services, while older people are loyal to their TV sets. However, a new study challenges this preconception. According to the "2025 Global Sports Report,' published by Nielsen, streaming consumption of sports content has grown significantly among sports fans aged 50 and over, with a 21% increase recorded between 2022 and 2024. This is significant growth, reflecting a cultural shift. While streaming platforms have long been popular primarily with younger generations, they are now extending their influence to a more mature audience that has historically been loyal to traditional TV channels. "Live sports remain a powerful driver of fan engagement," the report points out. And it is precisely this lever that has prompted platforms to invest heavily in broadcasting rights, thereby attracting a new audience. Recently, YouTube achieved a symbolic milestone by announcing that it would livestream an NFL game for free, a historic first for both the video platform and the sports league. But the Google subsidiary is not alone in investing in sports streaming. Netflix already made a notable foray into the field at the end of 2024 by livestreaming two games, while Amazon Prime Video plans to make a splash with "Thursday Night Football,' scheduled for December 25, 2025. The e-commerce giant is no stranger to this field: it already screens several soccer matches as well as French Open tennis tournament matches. Meanwhile, linear television is trying to reinvent itself to stay relevant. In the United States, the new TGL golf league, which is interactive, high-tech, and tailored for the screen, is a perfect example of this. Since the end of 2024, its fan base has grown by 17%, and each game in its first season attracted an average of 513,000 viewers on ESPN channels, more than college basketball at the same time last year, according to Nielsen. Designed to appeal to young people, the formula appears to be working, since 32% of viewers aged 18 to 34 were not regular PGA Tour viewers. This demonstrates that innovation in formats can revitalize traditional sports... and open them up to new audiences that have previously been largely untapped. – AFP Relaxnews
USA Today
12 hours ago
- Entertainment
- USA Today
Host of UFC personalities appear in new trailer for 'The Naked Gun' reboot
Host of UFC personalities appear in new trailer for 'The Naked Gun' reboot More than 30 years after the character last appeared on the big screen, a legendary cop returns in a few weeks – sort of. Lt. Frank Drebin is back in legacy sequel of "The Naked Gun," but it's as Frank Jr., played by Liam Neeson, and not Leslie Nielsen. The movie arrives in theaters Aug. 1 – and it will have a strong UFC presence, too. For a few quick frames in the new trailer for the film, Neeson can be seen punching out UFC announcer Bruce Buffer and longtime referee and former Bellator analyst John McCarthy while a broadcast team including UFC play-by-play voice Jon Anik and commentator Michael Bisping call the action. "The Naked Gun" will be the fourth film in the franchise. The original was released in 1988, starring Nielsen and Priscilla Presley, and was based on the 1980s police spoof TV series "Police Squad." Two sequels, "The Naked Gun 2 1/2" and "The Naked Gun 33 1/3," were released in 1991 and 1994. The new version stars Neeson as the son of Nielsen's Drebin; Pamela Anderson as his love interest; Paul Walter Houser as Drebin Sr.'s former partner's son; and even WWE wrestler Cody Rhodes. The film is directed by Akiva Schaffer of "Saturday Night Live" and The Lonely Island fame, and counts "Family Guy" creator Seth MacFarlane among its production team. Check out the trailer above. What lands at No. 1 on our chart? The best (and worst!) MMA movies (and TV series) of all time
USA Today
21 hours ago
- Business
- USA Today
Changes to TV rating measurements expected to significantly boost NFL salary cap
Changes to TV rating measurements expected to significantly boost NFL salary cap The upcoming Lions contract extensions for Hutch, Branch, Jamo and more should be more affordable once the boost is implemented Recent changes to the Nielsen television ratings process are expected to significantly boost the NFL salary cap, which could influence how the Detroit Lions handle some of their upcoming financial decisions. In March, Nielsen announced its "Out-of-Home" expansion and its increased adoption of tools to replace its outdated "Total Audience" metrics. This allows TV ratings to better measure people's viewing habits outside of their homes, watching in groups around the U.S. The result led to Super Bowl LIX reaching a record-high 191.1 million unique viewers earlier this year. That historic reach and a more accurate measurement of people watching via streaming services will likely directly correlate to more money trickling down to the NFL's teams and players. Media rights deals are typically negotiated around values that are determined by viewership. Those deals often favor the NFL, bringing in additional annual income that sets the salary cap for the following league year. The next round of TV rights negotiations is expected to ramp up in 2028, directly influencing any significant financial decision made in 2025. In theory, a hefty contract given to a star player such as, perhaps, an Aidan Hutchinson, could be structured in a way that by the end of a four or five-year run, the price tag feels like a steal. The Lions are currently $40.1 million under the salary cap, though that will not feel like as much heading into next season with several players' cap hits expected to jump significantly. The impending contract for Hutchinson will only make that tighter.
