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Scottish Sun
20 hours ago
- Entertainment
- Scottish Sun
Fashion fans go wild for 90s classic which is back in George at Asda for just £10 & they come in a number of fun colours
Plus, it comes in a range of different colours JEL-OUS? Fashion fans go wild for 90s classic which is back in George at Asda for just £10 & they come in a number of fun colours Click to share on X/Twitter (Opens in new window) Click to share on Facebook (Opens in new window) IF you grew up in the 90s and were obsessed with jelly shoes, you may be delighted - or horrified - to see the trend is firmly back in action. From celebs such as Rihanna to catwalk models, everyone is back on the jelly hype - and even George at Asda has jumped on the trend. Sign up for Scottish Sun newsletter Sign up 7 George at Asda is selling a range of jelly sandals for summer - if you want to jump back on the 90s trend Credit: Asda 7 Shoppers have defended buying the Asda shoe and said they are excited to style it Credit: Tiktok/@abbybella3 7 The Asda diamond cut out ballet flat comes in five colours Credit: George If you dare to once again rock the playful jelly shoe, the supermarket is selling pairs for just £10. The slip-on, ballet-style flat comes with a lightly gripped sole and a diamond cut out design. You can also choose from five colours: white, charcoal, pink, green and orange. At just a tenner, it is a fraction of the price of a £85 designer version by Ancient Greek Sandals spotted on Net-a-Porter. This pricey alternative also comes in a range of colours and is 'made for the beach with their rubbery, washable PVC.' The George at Asda affordable lookalike has already caught the attention of fashion TikTokers. One creator shared her find in-store, saying Asda is 'pulling through again,' sparking over 20,000 likes. Abby, who posts under @abbybella3, shared: 'I need to share with you girls what I've just bought. I am so happy with them. 'You girls are all gonna be like, 'What the f*** has she bought now?'' She revealed she had the expensive Net-a-Porter pair on her wish list for ages, but they had been out of stock and she also questioned the price. I've been desperate for a pair of £85 mesh jelly shoes for summer - I found the EXACT dupe for a tenner 7 Shopper Abby said she had been desperate to snap up Net-a-Porter's £85 pair Credit: Tiktok/@abbybella3 7 Net-a-Porter's Ancient Greek Sandals cost over £75 more Credit: Ancient Greek Sandals Abby was delighted to spot the George at Asda dupe. She added: 'I just randomly went to Asda and I picked up these for £10: a pair of jelly mesh jelly shoes. 'They look identical to the ones from Net-a-Porter. But they're not £85. They were £10. 'I'm so happy with them.' Abby acknowledged that they may not be everyone's cup of tea, but she didn't care. 7 Jelly shoes boomed in popularity in the 90s Credit: Alamy 7 Rihanna is among the stars bringing back the jelly shoe trend Credit: Mega She continued: 'I know you're all thinking, 'Yuck, they're hideous.' 'You wait until you see me style them, because you're all gonna change your mind. Promise you. 'But I love them, so I had to share because they were £10. 'I'm so happy with them. I cannot wait to style them.' People were quick to comment and say they wanted to snap up a pair. One wrote: 'I'm running to Asda for the orange ones if they've got them cos WOW!' Another added: 'Much prefer them over crocs'. How Asda has upped it's game By Fabulous' Fashion Director Tracey Lea Sayer Take a whizz round the aisles in Asda it is hard not to notice how good the George at Asda clothing range is at the minute. Add into the mix their recent collaboration with fashion designer Roksanda, celebrating 40 years of London Fashion Week, which is full of the designer's signature colour blocking dresses, oversized Borg fleeces and bold stripe co-ords, it is easy to see why the brand is on fire! All proceeds from the range go to The British Fashion Council to help promote young designers, so a win win! There also seems to be a return to quality in the clothing range. 'Style Stories' with fashion influencer Erica Davies is a capsule collection of Autumn must-haves which delivered not only on style, but on great pocket friendly prices starting from £7. Gorgeous quilted jackets, slogan sweats and a chocolate faux sheepskin flying jacket are among my faves. Plus, George at Asda has just been crowned with the Best Kidswear in our Fabulous Fashion awards voted for by the Fabulous readers. Click to buy enables you to shop the whole range online or you can just have a browse while you do the weekly shop. You are welcome!
The Irish Sun
20 hours ago
- Entertainment
- The Irish Sun
Fashion fans go wild for 90s classic which is back in George at Asda for just £10 & they come in a number of fun colours
IF you grew up in the 90s and were obsessed with jelly shoes, you may be delighted - or horrified - to see the trend is firmly back in action. From celebs such as Rihanna to catwalk models, everyone is back on the jelly hype - and even Advertisement 7 George at Asda is selling a range of jelly sandals for summer - if you want to jump back on the 90s trend Credit: Asda 7 Shoppers have defended buying the Asda shoe and said they are excited to style it Credit: Tiktok/@abbybella3 7 The Asda diamond cut out ballet flat comes in five colours Credit: George If you dare to once again rock the playful jelly shoe, the supermarket is selling pairs for just £10. The slip-on, ballet-style flat comes with a lightly gripped sole and a diamond cut out design. You can also choose from five colours: white, charcoal, pink , green and orange. At just a tenner, it is a fraction of the price of a £85 designer version by Ancient Greek Sandals spotted on Advertisement More on fashion This pricey alternative also comes in a range of colours and is 'made for the beach with their rubbery, washable PVC.' The George at Asda affordable lookalike has already caught the attention of fashion TikTokers. Abby, who posts under Advertisement Most read in Fabulous 'You girls are all gonna be like, 'What the f*** has she bought now?'' She revealed she had the expensive Net-a-Porter pair on her wish list for ages, but they had been out of stock and she also questioned the price. I've been desperate for a pair of £85 mesh jelly shoes for summer - I found the EXACT dupe for a tenner 7 Shopper Abby said she had been desperate to snap up Net-a-Porter's £85 pair Credit: Tiktok/@abbybella3 7 Net-a-Porter's Ancient Greek Sandals cost over £75 more Credit: Ancient Greek Sandals Advertisement Abby was delighted to spot the George at Asda dupe. She added: 'I just randomly went to Asda and I picked up these for £10: a pair of jelly mesh jelly shoes. 'They look identical to the ones from Net-a-Porter. But they're not £85. They were £10. 'I'm so happy with them.' Advertisement Abby acknowledged that they may not be everyone's cup of tea, but she didn't care. 7 Jelly shoes boomed in popularity in the 90s Credit: Alamy 7 Rihanna is among the stars bringing back the jelly shoe trend Credit: Mega She continued: 'I know you're all thinking, 'Yuck, they're hideous.' Advertisement 'You wait until you see me style them, because you're all gonna change your mind. Promise you. 'But I love them, so I had to share because they were £10. 'I'm so happy with them. I cannot wait to style them.' People were quick to comment and say they wanted to snap up a pair. Advertisement One wrote: 'I'm running to Asda for the orange ones if they've got them cos WOW!' Another added: 'Much prefer them over crocs'. How Asda has upped it's game By Fabulous' Fashion Director Tracey Lea Sayer Take a whizz round the aisles in Asda it is hard not to notice how good the George at Asda clothing range is at the minute. Add into the mix their recent collaboration with fashion designer Roksanda, celebrating 40 years of London Fashion Week, which is full of the designer's signature colour blocking dresses, oversized Borg fleeces and bold stripe co-ords, it is easy to see why the brand is on fire! All proceeds from the range go to The British Fashion Council to help promote young designers, so a win win! There also seems to be a return to quality in the clothing range. 'Style Stories' with fashion influencer Erica Davies is a capsule collection of Autumn must-haves which delivered not only on style, but on great pocket friendly prices starting from £7. Gorgeous quilted jackets, slogan sweats and a chocolate faux sheepskin flying jacket are among my faves. Plus, George at Asda has just been crowned with the Best Kidswear in our Fabulous Fashion awards voted for by the Fabulous readers. Click to buy enables you to shop the whole range online or you can just have a browse while you do the weekly shop. You are welcome!
Vogue Singapore
3 days ago
- Entertainment
- Vogue Singapore
Summer-proof your wardrobe with a pair of jelly sandals
It's all heat and sun-baked hours from here on out. Yet whether you're sticking it out or planning to hit the Mediterranean coast and earn some massive aura points to your hot girl summer, some key sartorial concerns remain. Some might be keeping their transitional layers clean and uncomplicated. Fresh linens and light cottons would make up a cornerstone of the wardrobe during this period of time. A trusty pair of black sunnies would be kept close at all times; no lunch hour runs nor saunters through coastal towns possible without it. As for the choice of footwear? It's a dependable, breathable pair of sandals that we all need—and preferably one that screams of summer and vacation time. Kirsten Dunst at the 1995 MTV Music Awards. Getty Lucky for us, the biggest sandal revival of 2025 ticks all the boxes for the best of us. Welcome back, jelly sandals—all the way back from the aughts. Scour the Internet, and you'll find little Kirsten Dunst in her pair of jellies during the 1995 MTV Music Awards. As for who brought on the revival? We have the Olsen twins to thank for that. What started as The Row's controversial cage construction—first seen at the brand's spring/summer 2024 show in Paris—has sparked new silhouette iterations, such as Tory Burch's Mary Jane shoe or the heeled flip-flop style Rihanna's already devoured for an over-water ride in the Barbados, courtesy of her very own collab with Puma of course. The Row spring/summer 2024. Courtesy of The Row Chloé spring/summer 2025. Courtesy of Chloé The PVC 'jelly' sandal is equal parts fun and fanciful—its latest market additions inducing a colourful scene of the wonderfully weird shoe. It's no surprise, considering the fact that the eccentric show choice is notably a practical one as well—its waterproof exterior that'll have you scaling rocky coasts with ease already earning itself votes as the ultimate beach-approved number. So between fisherman silhouettes and trendy flip-flop styles, we're calling it: these colourful jelly sandals—idyllic in their own little way—will be your fashion-forward cue to pen in an invigorating escapade in the weeks to come. Carpe diem! Courtesy of Farfetch 1 / 10 Ancient Greek Sandals jelly ballerinas, $170 Available at Farfetch. Courtesy of Net-a-Porter 2 / 10 Ancient Greek Sandals slingback sandals, $274 Available at Net-a-Porter. Courtesy of Farfetch 3 / 10 Casadei crystal-embellished sandals, $550 Available at Farfetch. Courtesy of Net-a-Porter 4 / 10 Chloé jelly sandals, $727 Available at Net-a-Porter. Courtesy of Farfetch 5 / 10 Telfar x Melissa jelly slides, $142 Available at Farfetch. Courtesy of Net-a-Porter 6 / 10 Ancient Greek Sandals PVC flip flops, $288 Available at Net-a-Porter. Courtesy of Melissa 7 / 10 Melissa sandals, $105 Available at Melissa. Courtesy of Puma 8 / 10 Fenty x Puma Cat Cleat jelly shoes, $117 Available at Puma. Courtesy of Farfetch 9 / 10 Tod's Vintage transparent jelly sandals, $464 Available at Farfetch. Courtesy of Harrods 10 / 10 Tory Burch Mary Jane sandals, $330 Available at Harrods.
Fashion Network
3 days ago
- Business
- Fashion Network
Dôen secures Series A funding from Silas Capital
California-based clothing label Dôen announced on Tuesday the closing of a Series A funding round, led by growth equity firm Silas Capital. The new funding is expected to support the brand's continued retail expansion, the implementation of new operational systems, and enhanced marketing efforts aimed at deepening customer engagement and loyalty. "This has been a long time in the making, as our top priority was finding a partner who aligns with our values and long-term vision for growing Dôen," said Margaret Kleveland, co-founder and CEO of Dôen. "Silas Capital has a strong track record of supporting authentic, organic community building and helping their portfolio companies scale in thoughtful, sustainable ways. We couldn't be more excited for what's ahead for Dôen.' Founded in 2016 by sisters Margaret and Katherine, Dôen launched as a digitally native womenswear brand and has since grown into a full-fledged lifestyle label with offerings across apparel, footwear, accessories, loungewear, and home. The company has built a growing $100 million revenue business with less than $1 million in prior outside investment. With seven brick-and-mortar stores already open, including recent additions in Marin, CA and Nantucket, MA, Dôen is seeing rapid growth in retail, with year-over-year retail sales up 80% and comp store sales climbing 46%, including 65% growth at its Bleecker Street location in New York. E-commerce is also up with 40% growth year-over-year, while wholesale bookings have surged 110% year-to-date. Internationally, Dôen has built a presence through retail partners such as Net-a-Porter, Harrods, Le Bon Marché, Holt Renfrew, and SKP, and is currently stocked in over 150 specialty stores worldwide. Most recently, it launched a two installment collaboration with Gap and has equally collaborated with Reformation, K. Jacques, RMS Beauty, and Library Science, Kaia Gerber and Alyssa Reeder's book club. "Dôen is truly an exceptional brand – seamlessly blending its timeless appeal with product that offers both sophistication and practicality," said Brian Thorne, partner at Silas Capital. "We see tremendous potential to help grow their deeply loyal community by amplifying e-commerce momentum and further scaling the highly productive retail footprint. We are thrilled to partner with Margaret and Katherine at such a pivotal moment in their journey."
Fashion Network
4 days ago
- Business
- Fashion Network
Dôen secures Series A funding from Silas Capital
California-based clothing label Dôen announced on Tuesday the closing of a Series A funding round, led by growth equity firm Silas Capital. The new funding is expected to support the brand's continued retail expansion, the implementation of new operational systems, and enhanced marketing efforts aimed at deepening customer engagement and loyalty. "This has been a long time in the making, as our top priority was finding a partner who aligns with our values and long-term vision for growing Dôen," said Margaret Kleveland, co-founder and CEO of Dôen. "Silas Capital has a strong track record of supporting authentic, organic community building and helping their portfolio companies scale in thoughtful, sustainable ways. We couldn't be more excited for what's ahead for Dôen.' Founded in 2016 by sisters Margaret and Katherine, Dôen launched as a digitally native womenswear brand and has since grown into a full-fledged lifestyle label with offerings across apparel, footwear, accessories, loungewear, and home. The company has built a growing $100 million revenue business with less than $1 million in prior outside investment. With seven brick-and-mortar stores already open, including recent additions in Marin, CA and Nantucket, MA, Dôen is seeing rapid growth in retail, with year-over-year retail sales up 80% and comp store sales climbing 46%, including 65% growth at its Bleecker Street location in New York. E-commerce is also up with 40% growth year-over-year, while wholesale bookings have surged 110% year-to-date. Internationally, Dôen has built a presence through retail partners such as Net-a-Porter, Harrods, Le Bon Marché, Holt Renfrew, and SKP, and is currently stocked in over 150 specialty stores worldwide. Most recently, it launched a two installment collaboration with Gap and has equally collaborated with Reformation, K. Jacques, RMS Beauty, and Library Science, Kaia Gerber and Alyssa Reeder's book club. "Dôen is truly an exceptional brand – seamlessly blending its timeless appeal with product that offers both sophistication and practicality," said Brian Thorne, partner at Silas Capital. "We see tremendous potential to help grow their deeply loyal community by amplifying e-commerce momentum and further scaling the highly productive retail footprint. We are thrilled to partner with Margaret and Katherine at such a pivotal moment in their journey."
