11 hours ago
Nikhil Kamath backs creative agency One Hand Clap
Entrepreneur and investor
Nikhil Kamath
has invested in
One Hand Clap Media
, a
creative agency
founded by former All India Bakchod (AIB) executives
Aakash Shah
and
Naveed Manakkodan
.
The financial terms of the deal were not disclosed.
The investment is part of Kamath's broader effort to support India's creative and entrepreneurial ecosystem.
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One Hand Clap is positioning itself as a partner of choice for
Indian brands
seeking digital-first, culturally relevant campaigns.
With a focus on fast, efficient, and high-impact storytelling, the agency has worked with prominent brands such as
Swiggy
, Netflix India, BGMI, Bumble, CRED, Ather, EMotorad, and Prime Video India.
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The agency's work spans ad film production, digital campaign execution, and influencer marketing.
'Nikhil gets our DNA, and our visions align,' said Aakash Shah, co-founder of One Hand Clap. 'We both never cared for the status quo; we have always aimed to disrupt it, defy the metrics and algorithms to tell stories, not just campaigns for our clients."
Co-founder Naveed Manakkodan added: 'Nikhil's investment validates our thesis that in today's rapidly evolving digital landscape, speed and authentic storytelling are paramount. This partnership fuels our ambition to redefine the agency model, delivering impactful creative solutions with unparalleled agility."
