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Business Standard
17 hours ago
- Entertainment
- Business Standard
'Exclusively in theatres': Bollywood tests new methods to release movies
Bollywood is trying out various scripts to lure audiences back to the big screen. This comes as the rising dominance of over-the-top (OTT) platforms makes it difficult for movies to run for long periods on the silver screen, thus hurting the cinema industry. The latest attempt is by Aamir Khan, who decided to release his film, Sitaare Zameen Par, exclusively in theatres. On Thursday, Multiplex Association of India (MAI) applauded Aamir Khan's decision to release the film exclusively in theatres. This comes after some media reports said that the much-awaited movie is expected to be released on YouTube through a pay-per-view model after its theatre release, and not on OTT platforms. According to a film trade analyst, it is still not confirmed if the RS Prasanna-directed sequel to Taare Zameen Par will be released on YouTube. On the other hand, Girish Wankhede, film trade analyst, said it is highly unlikely for any other movie to be released on YouTube. Selling the rights of movies to streaming platforms helps producers recover a certain amount of their invested budget on the film. Through YouTube, the chances of recovering this money are unlikely. He further noted that Sitaare Zameen Par isn't a mass-audience film like Dangal or PK. These had the possibility of working well on a popular platform like YouTube. While select movies like Chhaava and Raid 2 performed well at the box office (BO), some high-profile ones like Salman Khan's Sikandar, Akshay Kumar's Sky Force, and the latest being Sajid Nadiadwala-produced Housefull 5 have failed to attract the desired footfalls and BO numbers. 'Housefull 5 was not successful because the cost of production was too high (around ₹250 crore). It will, at the most, make around ₹170 crore…Still, the film is in loss,' said Wankhede. After the opening weekend, the movie has seen a spike in its BO collection due to the ticket price offers on Tuesdays. In May, the producers (Maddock Films) of Rajkummar Rao-starrer Bhool Chuk Maaf had suddenly decided to release the movie directly on Amazon Prime Video, which was later released in theatres due to a court order. This order came after PVR INOX took Maddock Films to court for changing its decision to release the movie in theatres. The cumulative BO collection for January-May was up by 27 per cent to ₹4,812 crore compared to the same period last year, according to an Ormax Media report. These attempts by the industry come at a time when film producers are still in a 'wait-and-watch' mode and are thinking twice before starting to work on movies. This comes as several films have not made money at the BO. Some have not even recovered their costs.
Time of India
a day ago
- Entertainment
- Time of India
Aamir Khan lauded by Multiplex Association of India for releasing Sitaare Zameen Par exclusively in theatres
Aamir Khan has earned huge praise from the Multiplex Association of India (MAI) for his decision to release his latest film, Sitaare Zameen Par, exclusively in cinemas. As the film opens in theatres today, the MAI released a lengthy statement on their social media handles, to hail the actor-producer for his commitment to the theatrical experience at a time when the industry has been facing increasing pressure from digital platforms and shrinking cinema-to-streaming windows. In an official statement, MAI President Kamal Gianchandani commended Khan's move as a 'visionary and resolute' step, saying, 'Aamir Khan has always put the audience first. His decision to bring Sitaare Zameen Par exclusively to theatres is a powerful message — that cinemas remain the heart of immersive, community-driven storytelling.' This note comes amid growing concerns over the declining exclusivity of theatrical releases, with many films heading to streaming platforms within weeks of their theatrical debut. Aamir, known for his selective filmography and long gaps between projects, also weighed in on the issue during a recent promotional event. He criticised the current trend of quick digital releases, blaming the industry for undermining its own value proposition. "Today, we've brought this situation upon ourselves,' Khan said. 'We ask audiences to come to theatres, but then tell them, 'It's okay if you don't — we'll bring the film to your home in eight weeks.' Why would they make the effort to step out then?' He went on to explain, 'Imagine I try to sell you a glass, and when you say no, I offer to deliver it to your home for free in eight weeks. You won't buy it. That's exactly what's happening with films today.' Sitaare Zameen Par, makes its theatrical debut today, June 20. According to early box office predictions, the film has recorded an advance booking of around Rs 4 crore gross and is expected to rake in an estimated Rs 7 crore on Day 1. The emotional drama, directed by RS Prasanna also stars Genelia Deshmukh in the lead role and introduces 10 newcomers — Aroush Datta, Gopi Krishna Varma, Samvit Desai, Vedant Sharma, Ayush Bhansali, Ashish Pendse, Rishi Shahani, Rishabh Jain, Naman Mishra, and Simran Mangeshkar — adding fresh talent to the ensemble cast.
India Gazette
2 days ago
- Entertainment
- India Gazette
Multiplex Association of India applauds Aamir Khan's decision to exclusively release 'Sitaare Zameen Par' in theatres
Mumbai (Maharashtra) [India], June 19 (ANI): The Multiplex Association of India (MAI) lauded Bollywood actor Aamir Khan's decision to release his film, Sitaare Zameen Par, exclusively in theatres. The film is slated to release in theatres worldwide on June 20, 2025. Taking to their X handle, the MAI shared an appreciation letter for Aamir Khan, calling the actor's decision to exclusively release his film in theatres a 'significant moment' for all the cinema operators in India. In the letter shared on Thursday, MAI wrote, 'Multiplex Association of India (MAI) proudly applauds Mr. Aamir Khan for his visionary and resolute decision to release his film, Sitaare Zameen Par, exclusively in theatres on 20 June 2025. In an era wherein media and distribution platforms have become increasingly fragmented, Aamir Khan's choice to back the theatrical format reaffirms the enduring power of the big-screen experience.' It further read, 'Known for his deep connection with audiences and exceptional commitment to meaningful storytelling, Aamir's move sends a powerful message that cinemas remain the premier destination for community-driven, immersive storytelling. It also serves as a rallying moment for multiplexes and single screen theatres all over the country.' Kamal Gianchandani, the President of MAI, called Aamir Khan one of the filmmakers who has always put the 'audience' first over other business needs. Gianchandani hailed Aamir's decision to exclusively release 'Sitaare Zameen Par' in theatres, calling it a 'significant show of confidence' of the actor in theatres. 'Aamir Khan has always been a filmmaker who puts the audience first. His decision to bring Sitaare Zameen Par exclusively to cinemas is a significant show of confidence in theatres and the shared magic of the moviegoing experience. Indian exhibitors thank Aamir Khan for standing by theatres. As we continue to welcome audiences with renewed energy and world-class films, Sitaare Zammen Par will remain a shining example of cinema's resilience and its irreplaceable magic,' said Kamal Gianchandani, President, MAI. Devang Sampat, CEO of Cinepolis India, also lauded Aamir's bold decision. He wrote, 'Aamir Khan has always been a filmmaker who creates for the theatrical experience. His decision to back cinemas with Sitaare Zameen Par is a significant moment for all of us. It's not just a film release; it's a message of unwavering belief in theatres. We're incredibly grateful to Aamir Khan Productions for boldly standing by cinemas. Sitaare Zameen Par is exactly the kind of film that brings people to theatres, thoughtful, moving, and made for a collective experience.' MAI concluded the letter with hashtags 'ThankYouAamir and SitaareZameenPar'. Aamir Khan's 'Sitaare Zameen Par' is the spiritual sequel of 'Taare Zameen Par'. It also stars Genelia Deshmukh in the prominent roles. (ANI)
India Today
2 days ago
- Entertainment
- India Today
Multiplex owners call Aamir visionary for theatre-only release of Sitaare Zameen Par
Actor Aamir Khan's decision for the theatre-only release of 'Sitaare Zameen Par' was welcomed by multiplex owners. The Multiplex Association of India (MAI) praised the actor's vision and belief in the magic of Gianchandani of PVR-INOX, who is also the MAI President, shared the statement by the Multiplex Association on X. He captioned his post as, "Thank You Aamir Zameen Par".advertisementIn the joint statement, Gianchandani's quote read, "Aamir Khan has always been a filmmaker who puts the audience first. His decision to bring 'Sitaare Zameen Par' exclusively to cinemas is a significant show of confidence in theatres and the shared magic of the movie going experience." The MAI president also called 'Sitaare Zameen Par' a "shining example of cinema's resilience and irreplaceable magic". "Indian exhibitors thank Aamir Khan for standing by theatres. As we continue to welcome audiences with renewed energy and world-class films, 'Sitaare Zammen Par' will remain a shining example of cinema's resilience and its irreplaceable magic," he the ongoing theatre vs OTT debate, Aamir's bold stance was also appreciated by Cinepolis India, CEO, Devang Sampat. While mentioning the actor's creative vision, Sampat stated, "Aamir Khan has always been a filmmaker who creates for the theatrical experience. His decision to back cinemas with 'Sitaare Zameen Par' is a significant moment for all of us."advertisement"It's not just a film release; it's a message of unwavering belief in theatres. We're incredibly grateful to Aamir Khan Productions for boldly standing by cinemas. 'Sitaare Zameen Par' is exactly the kind of film that brings people to theatres, thoughtful, moving, and made for a collective experience," he added. The Multiplex Association of India thanked Aamir Khan for backing theatres. (Credit: X/MAofIndia) 'Sitaare Zameen Par' is Aamir's first release after 'Laal Singh Chaddha' (2022). He plays a basketball coach to a team of specially-abled children in the film. The film is directed by RS Prasanna and is a remake of the Spanish sports-drama 'Champions' (2018).Apart from Genelia Deshmukh, the film also marks the acting debut of Aroush Datta, Gopi Krishna Varma, Samvit Desai, Vedant Sharma, Ayush Bhansali, Ashish Pendse, Rishi Shahani, Rishabh Jain, Naman Mishra, and Simran has co-produced the film with Aparna Purohit, B Srinivas Rao and Ravi Bhagchandka.'Sitaare Zameen Par' is scheduled for release on June 20, Watch
Time of India
2 days ago
- Entertainment
- Time of India
Multiplex Association of India praise Aamir Khan's decision to exclusively release 'Sitaare Zameen Par' in theatres
(Picture Courtesy: Facebook) The Multiplex Association of India (MAI) lauded Bollywood actor Aamir Khan 's decision to release his film, Sitaare Zameen Par, exclusively in theatres. The film is slated to release in theatres worldwide on June 20, 2025. Taking to their X handle, the MAI shared an appreciation letter for Aamir Khan, calling the actor's decision to exclusively release his film in theatres a "significant moment" for all the cinema operators in India. In the letter shared on Thursday, MAI wrote, "Multiplex Association of India (MAI) proudly applauds Mr. Aamir Khan for his visionary and resolute decision to release his film, Sitaare Zameen Par, exclusively in theatres on 20 June 2025. In an era wherein media and distribution platforms have become increasingly fragmented, Aamir Khan's choice to back the theatrical format reaffirms the enduring power of the big-screen experience. " It further read, "Known for his deep connection with audiences and exceptional commitment to meaningful storytelling, Aamir's move sends a powerful message that cinemas remain the premier destination for community-driven, immersive storytelling. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Giao dịch CFD với công nghệ và tốc độ tốt hơn IC Markets Đăng ký Undo It also serves as a rallying moment for multiplexes and single screen theatres all over the country." Kamal Gianchandani, the President of MAI, called Aamir Khan one of the filmmakers who has always put the "audience" first over other business needs. Gianchandhailed Aamir's decision to exclusively release 'Sitaare Zameen Par' in theatres, calling it a "significant show of confidence" of the actor in theatres. "Aamir Khan has always been a filmmaker who puts the audience first. His decision to bring Sitaare Zameen Par exclusively to cinemas is a significant show of confidence in theatres and the shared magic of the moviegoing experience. Indian exhibitors thank Aamir Khan for standing by theatres. As we continue to welcome audiences with renewed energy and world-class films, Sitaare Zammen Par will remain a shining example of cinema's resilience and its irreplaceable magic," said Kamal Gianchandani, President, MAI. Devang Sampat, CEO of Cinepolis India, also lauded Aamir's bold decision. He wrote, "Aamir Khan has always been a filmmaker who creates for the theatrical experience. His decision to back cinemas with Sitaare Zameen Par is a significant moment for all of us. It's not just a film release; it's a message of unwavering belief in theatres. We're incredibly grateful to Aamir Khan Productions for boldly standing by cinemas. Sitaare Zameen Par is exactly the kind of film that brings people to theatres, thoughtful, moving, and made for a collective experience." MAI concluded the letter with hashtags "ThankYouAamir and SitaareZameenPar". Aamir Khan's 'Sitaare Zameen Par' is the spiritual sequel of 'Taare Zameen Par'. It also stars Genelia Deshmukh in the prominent roles.
