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Miami Herald
13-06-2025
- Entertainment
- Miami Herald
Stanley faces criticism over controversial Post Malone collab
I love my Stanley cups. I have one for travel (the IceFlow) and one for home (the Quencher). Of course, I keep things simple. My wardrobe is mostly black and white, and so are my Stanley cups. One black. One white. No matter what I'm wearing or where I'm going, my cup always matches. Meanwhile, I've noticed some people seem to have 100 different Stanley cups in 100 different colors - one to match every mood, outfit, or season. Related: Stanley cup maker has a problem on its hands That collector mindset explains why so many fans are watching Stanley's latest move so closely. The brand released a first look at its upcoming Post Malone collab, and it's already sparking debate online. Fans of Stanley's clean, classic aesthetic aren't exactly embracing the bold look of the Post Malone designs. And some are questioning whether the company is leaning too hard into constant limited-edition releases. If you scroll Reddit, it's clear this latest collab has stirred up a lot of chatter - and not all of it is positive. The new collaboration includes a limited-edition 40-ounce Post Malone Quencher featuring a MultiCam® camo design with bold orange accents and a patriotic Posty Co. keychain. The standalone tumbler is priced at $65. A second version, priced at $75, pairs the tumbler with a matching pouch and belt. The collection isn't available for purchase yet, but it's already live on Stanley's site, fueling buzz across social media. Reactions to the collab have been polarized. Some users are flat-out rejecting the design: "It is ugly anyway, so with the MultiCam print or not, I would never buy this one," wrote u/gandalfpr. Related: Lululemon rival, Alo Yoga sued over social media claims Others took issue with the aesthetic on a deeper level. Some users even debated whether the design was politically charged or "MAGA"-coded. "I don't want to look like a Republican or white trash," commented u/flowercrownkurama. Skepticism about Stanley's constant stream of limited-edition drops also surfaced. "I swear they are just testing the limits of how gullible we are," said u/Friendly-Catch-6888. Still, not everyone is disappointed. "It's so cute, I might actually die!!" gushed u/burgledhams, showing that the drop does have its fans. Love them or hate them, Stanley's limited-edition drops have become big business. The company, founded in 1913, saw a massive resurgence in recent years, thanks to viral demand for its Quencher tumblers. According to CNBC, Stanley hit $750 million in sales in 2023, up from just $73 million in 2019. A key part of that growth strategy? Collaborations. By partnering with influencers and celebrities, Stanley keeps buzz high and demand strong. The constant stream of new designs creates urgency and taps into the collector mindset - even if some core fans feel fatigued. Collaborations have become a key tool for keeping the brand fresh and driving ongoing demand. Still, as this latest Post Malone drop shows, there's a fine line between exciting customers and overwhelming them. Stanley will need to strike the right balance as it rides this wave of success and faces ever-higher expectations from its loyal fan base. Although this "Manley Cup," as u/Sonicorp called it, may not be for me, I'll be watching from the sidelines - while staying hydrated, of course. Related: Post Malone makes deal with Stanley for signature cup The Arena Media Brands, LLC THESTREET is a registered trademark of TheStreet, Inc.
Hypebeast
10-06-2025
- Entertainment
- Hypebeast
Post Malone 聯手 Stanley 推出別注版迷彩聯乘飲具系列
繼早前在巡迴演唱會上驚喜亮相後，Post Malone與著名飲具品牌Stanley 1913的聯乘系列現已正式登場。Post Malone 早前在演唱會上，以一款塗有迷彩塗層的 Stanley 啤酒杯向觀眾敬酒，率先揭曉了這次合作企劃。 為呼應 Post Malone 對迷彩元素的熱愛，本次聯名系列將 Stanley 旗下多款經典產品換上新裝。當中包括極受歡迎的 Quencher H2.0 FlowState™ 保溫杯、Easy Fill 水壺及 Legendary Classic 保溫瓶等，全部均採用了 MultiCam® 迷彩與「Coyote Brown」大地色調。其中 Quencher 保溫杯更附有一條棕色皮革掛袋，增添獨特細節。Post Malone 表示：「我們呈獻了結合 Posty 的風格與 Stanley 的品質保證，迫不及待想讓大家擁有它們。」 Post Malone x Stanley 1913 聯乘系列現已於Stanley 官方網站上架，數量有限，售完即止。有興趣的粉絲切勿錯過。 >Chanel 宣佈成立獨立品牌「Nevold」專注時裝廢料再生與環保 >visvim 最新「VISVIM MOTORS CLUB」別注系列第三彈即將登陸 The Repulse Bay Village >JOOPITER 攜手 sacai 與韓國人氣男團 SEVENTEEN 聯手展開拍賣會
