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Latest news with #MulberryGroup

Mulberry Seeks Fresh Cash for Turnaround as Losses Set to Widen
Mulberry Seeks Fresh Cash for Turnaround as Losses Set to Widen

Bloomberg

time9 hours ago

  • Business
  • Bloomberg

Mulberry Seeks Fresh Cash for Turnaround as Losses Set to Widen

By and Katie Linsell Save Mulberry Group Plc warned on profit and said it needs to raise £20 million ($27 million) to fund the British handbag maker's turnaround plan. The board is talking to majority shareholder Challice — an investment vehicle controlled by Singapore's Ong family — and billionaire Mike Ashley's Frasers Group Plc on the terms. The company said Friday it may not be possible for the parties to reach an agreement, but that Challice had agreed to underwrite the fundraising in full if needed.

Mulberry eyes British comeback as focus shifts away from China
Mulberry eyes British comeback as focus shifts away from China

Yahoo

time30-01-2025

  • Business
  • Yahoo

Mulberry eyes British comeback as focus shifts away from China

By Yadarisa Shabong and Chandini Monnappa (Reuters) -Mulberry Group is seeking to win back customers in Britain, build a digital presence in the United States and scale back in China, CEO Andrea Baldo said as he outlined his strategy to turn around the struggling luxury handbag maker. Like larger rival Burberry, Mulberry said it would focus on its 'British heritage' appeal to regain customers it had neglected in previous years when it focussed on expansion in Asia-Pacific. "We need to export the British culture, but in another way it is also a way to showcase a British way of doing manufacturing," Baldo, who took office in September, told Reuters. He said luxury for Mulberry meant luxury at the entry price, and that he aims to rebuild the brand's wholesale and outlet networks to reach UK customers. His plans include shutting non-performing stores in China and moving marketing budgets away from Asia-Pacific into the UK and United States, where he plans to build the brand's e-commerce business. Like other luxury goods companies, Mulberry has been hit by consumers' fading appetite for high-end goods in China. Luxury brands have been struggling globally with a shrinking customer base, and prolonged economic weakness in China has been a further drag on retailers' margins. Mulberry said it was working to reduce operating costs by about 25% on an annualised basis compared to 2024 after reporting a 27.9% drop in Asia Pacific sales in the 13 weeks through Dec. 28. Revenue fell 18.3% during this period even as sales in Europe and the U.S. grew by 11.1%. Shares were down 2.5% at 1220 GMT. Mulberry named Billie O'Connor, who has previously held finance roles at Selfridges Group and Marks and Spencer, as its new finance boss. Sign in to access your portfolio

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