Latest news with #MrigaKapadiya
News18
4 days ago
- Entertainment
- News18
Why is #BoycottNike Trending? Link With Bangladeshi Influencer Explained
Last Updated: The uproar began after Nike partnered with a US-based Bangladeshi influencer, Naley, for the campaign's promotions. Nike's latest collaboration has led to a controversy in India. The global sportswear giant recently launched its vibrant collection of apparel, footwear and a cross-body bag with Delhi-based label NorBlack NorWhite. Created alongside Canadian-born designers Mriga Kapadiya and Amrit Kumar, the collection celebrates Indian culture and craftsmanship inspired by the country's ancient art of tie-dying called bandhani. The campaign also invites women into sport with contemporary pieces that promote freedom of movement and expression. While the product is steeped in Indian culture to impress the people, the collaboration has drawn widespread criticism. Wondering why? Let's take a closer look. The uproar began after Nike partnered with a US-based Bangladeshi influencer, Naley, for the campaign's promotions. Social media users quickly dug up past statements made by the influencer, referring to Kashmir as 'occupied by India." Many Indians saw these statements as disrespectful to the country's sovereignty and territorial integrity, and they didn't sit well with Indian consumers and sparked nationwide outrage. Thousands of users expressed their outrage under the hashtag #BoycottNike. Many questioned the brand's decision to endorse individuals perceived as being anti-India. Many vowed to stop buying Nike products and urged others to do the same. Calls to boycott the brand flooded the internet, with users demanding the removal of the influencer from the campaign. 'If @Nike ignores our sentiments, I will stop buying Nike until they apologise and drop her. If #Adidas can drop Kanye West for antisemitism, Nike can do the same. We need a collective voice like the Jewish community. #BoycottNikeIndia," read a comment. An individual questioned, 'Wait a minute… why is Nike collaborating with a Bangladeshi who lives in America and has called Kashmir 'occupied' by India?? 'Does it want to sell in India or Bangladesh??" 'Nike's first-ever brand collaboration in India. With a woman who openly claims that Jammu & Kashmir is not part of India. Speak up or stay silent. But don't buy. Share Max #BoycottNike," added another. An X user said, 'Definitely not going to buy anything from @Nike. #BoycottNike." As of now, Nike has not issued an official statement addressing the controversy. The brand's silence has further fuelled the backlash, and it remains to be seen whether Nike will respond or alter its approach.
Time of India
5 days ago
- Entertainment
- Time of India
#BoycottNike trends after brand's collab with 'anti-India' Bangladeshi influencer goes viral
The past few months have been difficult for India geopolitically and internally. Various incidents such as terrorist killings and airplane crashes have left the nation to solve numerous troubles consecutively. Tired of too many ads? go ad free now While earlier the information on such serious incidents was solely handled by the government and the media, with the oncoming of social media every self-informed and self-proclaimed journalist/influencer has taken it upon themselves to share a unique piece of information with the public with no substantiable proof. Recently, Nike launched its first-ever Indian brand collaboration with a Delhi-based brand NorBlack NorWhite. The colourful footwear and apparel collection is inspired by the country's ancient art of tie-dying called "bandhani." The collection created alongside Canadian-born designers Mriga Kapadiya and Amrit Kumar 'invites women into sport' while celebrating 'Indian culture and craftsmanship,' according to a Nike press release. According to a Statista report, in 2023 Nike's revenue in India reached around 12 billion Indian rupees. While the product faces strong competition from Reebok, Adidas and other local brands in India, it still garners a huge market in it. Thus, the news of the brand's first-ever India-specific collection was exciting and awaited by the customers. However, recently a social media post promoting the collaboration went viral all over the internet attracting backlash from Indians across the world. Why so? Let's take a closer look. Tired of too many ads? go ad free now Nike's first-ever Indian collaboration faces backlash Image credits: X/@prashant10gaur Well, the promotional post featured a US-based Bangladeshi influencer Naley, alongside another model, donning some creations from the collection. After the announcement, the influencer's problematic views on India's territorial integrity went viral. Social media reactions People on various platforms such as Instagram and X have been calling out for a boycott of Nike for including an anti-India influencer in a campaign for an Indian collection. "What's a Bangladeshi doing on Indian Ad?? That too a paid propaganda lady who spreads hatred against India!!" commented a social media user under the influencer's Instagram post. "if Nike is endorsing people who disrespect India, let's #BoycottNike" wrote a user on X. "Nike's first-ever brand collaboration in India. With a woman who openly claims that Jammu & Kashmir is not part of India. Speak up or stay silent. But don't buy. Share Max 🚨🚨#BoycottNike" added another. "@Nike my single penny wont go to you until she is removed." commented an X user. The protest against the brand's promotional post seems to continue with more and more people joining in.
Fashion Network
13-06-2025
- Entertainment
- Fashion Network
Nike partners with NorBlack NorWhite for collaborative collection
Global sportswear brand Nike has partnered with Indian apparel brand NorBlack NorWhite to launch a collection that reimagines the traditional Indian tie-dye technique bandhani through sportswear silhouettes. The partnership marks Nike's first collaborative collection with an India-based label. "Our global collab with Nike is officially live, and heard we are India's first to ever do it," announced NorBlack NorWhite on Facebook. "Fifteen years ago when NBNW was born, we couldn't imagine bringing our love for bandhani (tie-dye) into the sports arena, but here we are and it's feeling too beautiful. Grateful for everyone who brought this to life." The collection features women's apparel ranging from shorts and tops to tights and bras. Accessories include sneakers and a crossbody bag, all designed to transition from the sports field to the street. With a campaign shot in Jaipur by photographer Bharat Sikka, the collection's promotions also highlight several Indian sportswomen, including sprinter Priya Mohan and wrestler Anshu Malik. The collection has launched globally on Nike's e-commerce store as well as in select offline outlets. "We were briefed by Nike around the themes of Burst and Ripple," NorBlack NorWhite's founders Mriga Kapadiya and Amrit Kumar told Elle India about the collaboration. "The inspiration came from how radiant a singular ripple can transpire into larger movements, especially in textile form. The bleeding colors from tie-dye felt like the perfect metaphor. Fruition stood out to us — this moment felt like the explosion of flavors and feelings that have been building for years." After relocating to India, Canada-born entrepreneurs Mriga Kapadiya and Amrit Kumar launched NorBlack NorWhite in 2009. The brand is known for its work with indigenous artisan communities, especially in the Kutch region of Gujarat.
Fashion Network
13-06-2025
- Entertainment
- Fashion Network
Nike partners with NorBlack NorWhite for collaborative collection
Global sportswear brand Nike has partnered with Indian apparel brand NorBlack NorWhite to launch a collection that reimagines the traditional Indian tie-dye technique bandhani through sportswear silhouettes. The partnership marks Nike's first collaborative collection with an India-based label. "Our global collab with Nike is officially live, and heard we are India's first to ever do it," announced NorBlack NorWhite on Facebook. "Fifteen years ago when NBNW was born, we couldn't imagine bringing our love for bandhani (tie-dye) into the sports arena, but here we are and it's feeling too beautiful. Grateful for everyone who brought this to life." The collection features women's apparel ranging from shorts and tops to tights and bras. Accessories include sneakers and a crossbody bag, all designed to transition from the sports field to the street. With a campaign shot in Jaipur by photographer Bharat Sikka, the collection's promotions also highlight several Indian sportswomen, including sprinter Priya Mohan and wrestler Anshu Malik. The collection has launched globally on Nike's e-commerce store as well as in select offline outlets. "We were briefed by Nike around the themes of Burst and Ripple," NorBlack NorWhite's founders Mriga Kapadiya and Amrit Kumar told Elle India about the collaboration. "The inspiration came from how radiant a singular ripple can transpire into larger movements, especially in textile form. The bleeding colors from tie-dye felt like the perfect metaphor. Fruition stood out to us — this moment felt like the explosion of flavors and feelings that have been building for years." After relocating to India, Canada-born entrepreneurs Mriga Kapadiya and Amrit Kumar launched NorBlack NorWhite in 2009. The brand is known for its work with indigenous artisan communities, especially in the Kutch region of Gujarat.
Fashion Network
13-06-2025
- Entertainment
- Fashion Network
Nike partners with NorBlack NorWhite for collaborative collection
Global sportswear brand Nike has partnered with Indian apparel brand NorBlack NorWhite to launch a collection which reimagines the traditional Indian tie-dye technique 'bandhani' through sportswear silhouettes. The partnership represents Nike's first collaborative collection with an India-based label. "Our global collab with Nike is officially live, and heard we are India's first to ever do it" announced NorBlack NorWhite on Facebook. "15 years ago when NBNW was born, we couldn't imagine bringing our love for bandhani (tie-dye) into the sports arena but here we are and it's feeling too beautiful. Grateful for everyone who brought this to life." The collection features women's apparel ranging from shorts and tops to tights and bras. Accessories include sneakers and a cross body bag, all designed to be worn from the sports field to the street. With a campaign shot in Jaipur by photographer Bharat Sikka, the collection's promotions also highlight a number of Indian sportswomen including sprinter Priya Mohan and wrestler Anshu Malik among others. The collection has launched globally on Nike's e-commerce store as well as in select offline outlets. "We were briefed by Nike around the themes of Burst and Ripple,' NorBlack NorWhite's founders Mriga Kapadiya and Amrit Kumar told Elle India about the collaboration. 'The inspiration came from how radiant a singular ripple can transpire into larger movements, especially in textile form. The bleeding colours from tie-dye felt like the perfect metaphor. Fruition stood out to us- this moment felt like the explosion of flavours and feelings that have been building for years.' Canada born entrepreneurs Mriga Kapadiya and Amrit Kumar launched NorBlack NorWhite in 2009 after relocating to India. The brand is known for its work with indigenous artisan communities, especially in the Kutch region of Gujarat.
