Latest news with #Mokobara
Time of India
10 hours ago
- Entertainment
- Time of India
Mokobara's Diljit Dosanjh ad: A splash of sci-fi humor and deja vu
Mokobara , the travel and lifestyle brand, has stirred up a buzz with its latest advertisement featuring Diljit Dosanjh . In a quirky mix of sci-fi humor and Bollywood-style action, the ad follows Dosanjh as he receives an unexpected galactic invite from a fictional Elon Musk to perform on Mars. Amidst interplanetary chaos and Diljit's signature charm, Mokobara cleverly spotlights its standout feature i.e. a hassle-free, " no questions asked " 30-day trial policy . However, the ad's distinct style and plot have triggered a wave of comparisons to an older, equally memorable campaign for Carlton Luggage . Advertising pundits and social media users alike have pointed out striking similarities. The Carlton campaign was famous for launching their 'Carlton Edge' sub-range, which came with a lifetime warranty that even covered airline damage, all under a 'no questions asked' policy. The campaign, developed by Moonshot , fully embraces far-fetched humor and pop-culture parody , leveraging Dosanjh's charismatic persona to deliver a memorable, albeit outlandish, narrative. It's a clear attempt by Mokobara to position itself as a modern, design-forward brand that understands its audience's inclination. We reached out to both Moonshot and Mokobara for comment on the campaign's creative influences, but did not receive a response at the time of publishing. While Mokobara's ad with Diljit certainly stands out for its celebrity power and production value, the chatter around its resemblance to the Carlton campaign has added an unexpected layer to its reception. The brand officially announced Diljit Dosanjh as their brand ambassador in October 2024, a partnership that prominently featured his global 'Dil-luminati' tour.
Time of India
11 hours ago
- Entertainment
- Time of India
Unpacking Cannes' best & Aamir's bold cinema bet
Dear Readers, Hope you're all having a fantastic week! Here in Mumbai, the monsoon air is crisp, and so are the conversations swirling around the media and advertising world. We've got some really juicy topics to chew on this time, from the global stage of creativity to a truly bold move by one of India's biggest stars. Let's dive in! Media Moments of Truth: Cannes Lions Top Picks - BE Extraordinary This piece highlights some truly ingenious media campaigns from Cannes . Think about how brands are using data, real-time insights, and even subtle emotional cues to connect with audiences in incredibly smart ways. It's a masterclass in how media can be more than just a channel, but a creative canvas itself. Read here.. Why you should care: Cannes Lions is basically the Oscars for the global advertising and creative industry. These "top picks" aren't just pretty ads; they're the campaigns that are setting new benchmarks for innovation, effectiveness, and pushing boundaries. Understanding what wins here gives you a crystal ball into future marketing trends, consumer engagement strategies, and the kind of creativity that truly cuts through the noise. Cinema First: Aamir Khan's Bold OTT Rejection Aamir Khan, known for his unconventional choices, has reportedly turned down a huge sum by rejecting an early OTT release for his upcoming film. His stance? He believes shorter theatrical windows are "destroying cinema's long-term viability" and wants to ensure films get a fair chance to draw audiences to theatres. This is a bold gamble that could either revive the cinema experience or highlight the irreversible shift towards digital. Read the full story Why you should care: This isn't just about one superstar's decision; it's a potential seismic shift in the economics and cultural consumption of Indian cinema . Aamir Khan's refusal of a massive OTT deal to champion the theatrical experience could redefine the release window strategies for major films. It's a direct challenge to the perceived dominance of streaming and a reaffirmation of the magic of the big screen. Is Cannes the Creative Monarchy? This piece challenges the notion of Cannes as the ultimate, undisputed arbiter of creative excellence. It raises questions about the cost of participation, the representation of smaller agencies, and whether the focus on awards might sometimes overshadow real business impact. A timely and thought-provoking read that pushes us to look beyond the glamour. Click here to read Why you should care: While Cannes is celebrated, it's also a subject of debate. This article digs into the critical question of whether the festival truly represents the diverse, global creative landscape or if it's becoming an exclusive club. For anyone in the advertising or marketing space, it's crucial to understand these underlying dynamics. More from this week Mokobara's Diljit Dosanjh Ad: A Splash of Sci-Fi, Humour and Déjà vu Indian Pay DTH sees 1.3 mn subs drop in Jan-March: TRAI Box office grows 27% in 2025 but Bollywood remains worried Transparency is good but some opaqueness in audience data is essential to protect media value: Zee's Ashish Sehgal WPP media's EssenceMediacom wins Nilkamal's media mandate What a week it's been for the media in India and globally! From creative triumphs at Cannes to pivotal decisions in Bollywood's future, the conversations are as dynamic as ever. This is precisely why we love bringing these insights to our community – to collectively unravel what's next. Tag us on LinkedIn (ET BrandEquity) with your thoughts. Stay tuned for the next edition of the Media & Entertainment newsletter, coming to you every Friday. Until next time, stay sharp and keep creating! —Team ETBrandEquity
Hindustan Times
05-06-2025
- Business
- Hindustan Times
Amazon Ultimate Brand Sale brings 40% to 80% off on your favourite luggage trolley sets; Explore top deals right here!
If you've been waiting for the perfect excuse to upgrade your travel gear, this is it. The Amazon Ultimate Brand Sale is finally live, and the deals on trolley sets are worth checking out. With discounts ranging from 40% to 80%, you can find everything from sleek hard-shell luggage to spacious soft-sided sets that tick all the boxes. This sale covers top names and styles, so you're sure to come across something that fits your travel style and budget. Bank Offers:To make things even better, ICICI Bank customers get 10% savings on both debit and credit cards. If you're an Amazon Prime member, you can also grab an additional 10% cashback on top of the existing deals. This Dusk Green Safari Pentagon trolley set blends durability with design. Made from impact-resistant polypropylene, each bag is built for long-term use. The 360-degree wheels make movement smooth, and the anti-theft lock adds peace of mind. Ideal for both quick getaways and long trips, this three-piece set covers cabin, medium and large sizes in style. Safari Pentagon Set of 3 (Cabin + Medium + Large) Trolley Bags Hard Case Polypropylene 4 Wheels 360 Degree Wheeling Luggage, Travel Bags, Suitcase for Travel, Trolley Bags for Travel, Dusk Green This grey Kamiliant Harrier trolley set is designed for efficient packing and easy handling. With a boxy build for extra volume, it features a matte dual-texture finish, a fixed combination lock, and smooth spinner wheels. The 50-50 packing layout, cross ribbons and U-shaped pocket help keep everything sorted, making this set a practical pick for any kind of trip. Kamiliant American Tourister Harrier Small,Medium & Large 360 Degree Spinner Suitcase/Large Hard 4 Wheels Trolley Bag Sp3Pcset Slt Gry, 78 Cm, Grey The Aristocrat Airpro set in Cross Teal offers a solid mix of style and function. Built from lightweight polypropylene, it's scratch-resistant and water-resistant too. With dual 360-degree wheels, a smooth trolley handle and a secure combination lock, it's all about fuss-free travel. Spacious compartments and compression straps keep your belongings neat, making packing easier and tidier. Aristocrat Polypropylene (PP) Airpro Set of 3 Hard Carry-On Spinner Suitcase (55+66+76Cm) Check-in Luggage Lightweight Luggage with 8 Strong Wheels, Secured Zip&Secured Combination Lock Cross Teal Mokobara's Transit set in So Matcha green combines sleek looks with solid engineering. The unbreakable polycarbonate shell, TSA lock, and feather-touch aviation handle make travel stress-free. Its 8 silent spinner wheels are built with Japanese tech for smooth gliding. A glossy finish, premium zips, and a striking design give this set a smart edge for every trip. MOKOBARA Polycarbonate The Transit Double Spinner Suitcase Luggage Poly-Carbonate Hard Sided 8 Silent Ninja Wheels (So Matcha 2.0, Set of 3),Green, Small, Medium and Large, 74 cm The Ivy Nxt set from American Tourister blends clean styling with useful travel features. With a built-in TSA lock, multi-stage telescopic handle and smooth wheels, it's made for easy handling in busy spaces. The roomy interior with Flexi Packing Straps keeps everything in place. Available in silver, this set is equal parts sleek and reliable. American Tourister Ivy Nxt 3PCSET 4 Spinner Wheels Hard Luggage Polycarbonate Check-in Trolley Bags for Travel with Mounted TSA Lock for Unisex - Silver, Small, Medium, Large, 79 cm The Skybags Curve set in beige pairs style with strength. Made from scratch-resistant polypropylene, it's lightweight and waterproof. Eight smooth spinner wheels and an adjustable handle ensure easy movement, while the in-built combination lock keeps your belongings safe. Spacious compartments and compression straps make packing efficient, backed by a reassuring five-year international warranty. Skybags Curve Set of 3 Hard Luggage (Cabin+Medium+Large) | Polypropylene Luggage Trolley with 8 Spinner Wheels| Beige | Unisex - 76 Cm Nasher Miles Paris set offers a durable and lightweight solution in pastel green. Made from resilient polypropylene, it features 8 silent spinner wheels for smooth movement. The three sizes fit most travel needs, with secure number locks and a spacious interior designed for neat organisation. A 3-year shell warranty adds extra confidence. Nasher Miles Paris Hard-Sided Polypropylene Luggage Set of 3 | 55cm, 65cm & 75cm | 8 Wheels Small, Medium & Large Trolley Bag for Travel | Suitcase (Pastel Green) The VIP Sera set in dark grey combines toughness and convenience. Crafted from impact-proof polycarbonate, it resists scratches and offers solid protection. Four smooth spinner wheels provide easy control, while the combination lock keeps your items safe. With space expansion adding 25% extra capacity, this set is perfect for versatile travel needs, backed by a five-year warranty. VIP Hard Trolley Bags Set Polycarbonate Sera (Set Of 3 Pieces) Small Medium And Large 4 Spinner Wheels Unisex Hardsided Luggage (K Dark Grey), 54 Cm Get vacation-ready! Up to 80% off on top picks for trolley bags Travel smarter, not harder: Your guide to affordable trolley bags under ₹2500 Duffles and backpacks at up to 60% off on Amazon; Top picks to buy now! Beyond basics: Fun and fashionable backpacks for girls; Top 8 picks The sale runs from 5th to 10th June, offering huge discounts on top luggage brands. You can save between 40% to 80% on a wide range of trolley sets and luggage options. Yes, ICICI Bank cardholders get 10% savings on debit and credit cards. Amazon Prime members also enjoy an extra 10% cashback. The sale features everything from compact cabin bags to large check-in trolleys, suitable for short trips and longer travels. Disclaimer: At Hindustan Times, we help you stay up-to-date with the latest trends and products. Hindustan Times has an affiliate partnership, so we may get a part of the revenue when you make a purchase. We shall not be liable for any claim under applicable laws, including but not limited to the Consumer Protection Act, 2019, concerning the products. The products listed in this article are in no particular order of priority.
Hindustan Times
02-06-2025
- Hindustan Times
Amazon Wardrobe Refresh Sale: Shop premium trolley sets at up to 60% off from Mokobara, Nasher Miles, Uppercase and more
Luggage might not always be the star of your packing list, but the right trolley set changes everything. During the Amazon Wardrobe Refresh Sale, you can finally replace your overworked suitcase without spending a fortune. This sale offers up to 60% off a range of stylish and functional options from trusted names like Mokobara, Nasher Miles, Uppercase, and Assembly luggage. These trolley sets seamlessly blend aesthetics with thoughtful design, making them perfect for both short escapes and long trips. From sleek finishes to organised interiors, there's something for every type of traveller. If you've been thinking of investing in luggage that makes packing feel less like a chore, the Amazon Sale 2025 might be your best excuse yet. This 3-piece set includes 20, 24 and 28-inch trolleys with lightweight ABS shells and 360-degree spinner wheels. Each expands by 2 inches for extra space, while moulded corners absorb impact. Interiors come fully lined with garment straps and zippered compartments. Easy to lift, roll and pack, this set is ideal for both quick trips and longer holidays. This sleek Mokobara set blends design with functionality. Made from durable German Makrolon, the polycarbonate shell is water-resistant and surprisingly light. The set includes cabin, medium and large trolleys with silent Hinomoto spinner wheels. Bonus features include a USB port, TSA locks and compression pads. It also comes with a dust bag, laundry bag and a six-year warranty. This pastel green set from Nasher Miles includes 20, 24 and 28-inch trolleys crafted from tough polypropylene. Lightweight yet strong, each case offers silent spinner wheels, built-in number locks and grab handles for easy handling. Interiors come thoughtfully organised with mesh pockets and straps, making packing simple. Perfect for trips lasting a week or more, with secure and stylish storage. The VIP Corsa set features ultra-strong polypropylene cases in 55, 66 and 76cm sizes, all made in India. Scratch-resistant, water-resistant and surprisingly light, each case glides on silent dual spinner wheels. With a 3-point combination lock, ergonomic handles and smart internal dividers, this set makes packing simple and secure for long and short trips alike. This dual-tone set from Uppercase includes small and medium hard-sided trolleys designed with eco-conscious materials. With TSA locks, anti-theft zippers and shock-absorbing lugs, it keeps your belongings protected. The 8-wheel system ensures smooth movement, while in-built laundry compartments, ConviPacks and packing cubes help you stay organised. A smart option for those who like practical luggage with a clean design. This beige Swiss Military set includes three sizes built from tough polypropylene for long-lasting use. Each case features smooth 360° rotating wheels and a secure 3-dial combination lock. With roomy interiors and extra compartments, packing feels more streamlined. The structured design adds a clean, no-fuss look that works well for both business and casual travel. This three-piece Samsonite set in Lagoon blue features lightweight polycarbonate shells with a scratch-resistant honeycomb texture. Each case includes four smooth spinner wheels, a telescoping handle and expandable interiors for extra packing space. TSA locks offer added security, while mesh pockets and a compression panel keep your items neatly arranged. A solid choice for efficient and stylish travel. This navy Tommy Hilfiger set features three water-resistant, lightweight hard-shell suitcases with a combined capacity of 113 litres. Each trolley comes with smooth 360-degree dual wheels, a top handle and a retractable aluminium trolley handle for easy manoeuvring. The TSA lock adds security, while the stylish design ensures you travel with both confidence and flair. Get vacation-ready! Up to 80% off on top picks for trolley bags Travel smarter, not harder: Your guide to affordable trolley bags under ₹2500 Duffles and backpacks at up to 60% off on Amazon; Top picks to buy now! Beyond basics: Fun and fashionable backpacks for girls; Top 8 picks Focus on durability, wheel quality, weight, storage space and security features like TSA locks. Most sets come in two or three pieces, covering cabin, medium and large sizes for varied trip lengths. Spinner wheels offer smooth 360-degree movement, making it easier to manoeuvre through crowded spaces. Many models include expandable compartments to give you extra room when needed without adding bulk. Disclaimer: At Hindustan Times, we help you stay up-to-date with the latest trends and products. Hindustan Times has an affiliate partnership, so we may get a part of the revenue when you make a purchase. We shall not be liable for any claim under applicable laws, including but not limited to the Consumer Protection Act, 2019, concerning the products. The products listed in this article are in no particular order of priority.
Hindustan Times
01-06-2025
- Lifestyle
- Hindustan Times
Mokobara office bags for the modern professional: Top 8 picks to define your style while you head to work
Heading to work does not mean your sense of style has to take the back seat. The best Mokobara office bags are built for those who appreciate the structure, thoughtful design and a bit of personality in their nine-to-five gear. This list isn't just about carrying your laptop and lunch. It's about how the right bag becomes part of your routine, your impression, and your rhythm. From classic Mokobara messenger bags to streamlined Mokobara backpacks, each piece in this curation balances daily use with a look that doesn't try too hard. Whether you're walking into a meeting or setting up at a café, these bags bring together purpose and ease in a way that quietly holds its own. This Mokobara backpack blends bold design with practical features made for your daily office routine. The black and yellow combo keeps it fresh without being loud. With padded straps, a roomy laptop compartment and water-resistant polyester, it's built for comfort and function. Ideal for professionals who want utility with a touch of edge. How to style it with your everyday office wear?Pair with a crisp button-down, tailored trousers and loafers. Adds contrast to neutral tones without clashing with formal layers. This Mokobara backpack brings a sleek leather finish to everyday work needs. Scratch-proof and water-resistant, it's made for those who prefer structure and subtle polish. It features padded shoulder straps, a roomy interior with a dedicated laptop compartment and zip pockets for easy organisation. A refined choice for daily commutes and busy workdays. How to style it with your everyday office wear?Goes best with tailored blazers, sharp shirts and formal shoes. Keeps your look clean without adding bulk or fuss. This Mokobara backpack blends colour and class with its green and brown leather finish. It's sleek enough for the office but adds a subtle pop to formal wear. The padded straps and back keep it comfortable while the dedicated laptop slot and dual compartments make it easy to stay organised through the week. How to style it with your everyday office wear?Works well with beige or navy suits, collared shirts and polished leather shoes. Adds a modern tone to smart formals. This Mokobara laptop bag keeps things minimal and professional. Crafted in navy blue synthetic with a sleek finish, it fits up to a 16-inch laptop with extra room for essentials in three inner pockets. Lightweight, water resistant and styled with dual handles, it's a smart pick for clean office looks without unnecessary bulk. How to style it with your everyday office wear?Pair with a navy or grey blazer, leather loafers and a smartwatch. It works with classic or modern work fits. The Mokobara Decaf Briefcase offers a stylish, practical solution for office essentials. Crafted in water-resistant polyester, it features a main zip compartment, external zip pockets and two sturdy handles. The detachable sling adds versatility, making it easy to switch between hand-carry and shoulder-carry for your daily commute. How to style it with your everyday office wear?Matches perfectly with a tailored blazer, chinos and polished brogues. A refined accessory for smart casual or formal looks. The Mokobara hardshell laptop bag combines bold colours with a sturdy design. Featuring a padded laptop sleeve inside the main compartment, it keeps your device safe on the go. The detachable sling and two handles give flexible carrying options, while polyester construction ensures easy maintenance and durability for everyday office use. How to style it with your everyday office wear?Pairs well with a smart blazer, tapered trousers and polished shoes for a sharp, modern look. This Mokobara tote bag offers roomy space with a stylish, structured shape. Crafted in brown leather, it features a main zip compartment with internal pockets for organising essentials. Two handles plus a detachable sling strap provide flexible carrying options, making it perfect for professionals who need a blend of elegance and functionality. How to style it with your everyday office wear?Complements neutral-toned blouses, tailored pants and classic heels for a polished office look. This cream-coloured Mokobara shoulder bag brings sophistication and practicality together. With one main zip compartment, multiple inner pockets, and external pockets, it offers ample space for organising essentials. The two sturdy handles make it easy to carry, while the leather finish adds a touch of class for daily office use. How to style it with your everyday office wear?Pairs beautifully with pastel blouses, pencil skirts and classic pumps for a refined office style. Get vacation-ready! Up to 80% off on top picks for trolley bags Travel smarter, not harder: Your guide to affordable trolley bags under ₹2500 Duffles and backpacks at up to 60% off on Amazon; Top picks to buy now! Beyond basics: Fun and fashionable backpacks for girls; Top 8 picks Yes, most Mokobara office bags come with padded compartments that can comfortably hold laptops up to 16 inches, ensuring protection on the move. Mokobara office bags use high-quality materials like leather, polyester and synthetic fabrics designed for durability and style. Many Mokobara bags feature both handles and detachable sling straps, offering versatile carrying options to match your preference. Several Mokobara office bags offer water-resistant finishes to keep your essentials safe during light rain or spills. Disclaimer: At Hindustan Times, we help you stay up-to-date with the latest trends and products. Hindustan Times has an affiliate partnership, so we may get a part of the revenue when you make a purchase. We shall not be liable for any claim under applicable laws, including but not limited to the Consumer Protection Act, 2019, concerning the products. The products listed in this article are in no particular order of priority.
