Latest news with #Minhas
Forbes
13-06-2025
- Forbes
The End Of Browsing? AI Is Rewriting The Rules Of Online Visibility
Back when I was in high school, writing an academic essay was a chore. I'm talking leave-your-house-drive-to-the-library-to-search-for-citations-pain. Once, I spent an entire Saturday thumbing through books for quotes to back up my points. Later compiling that citation list in AP style was no joy either. By the time I got to college, the web had sped the search process way up. The miracle of online databases slashed my research time. A few years after that when I worked as a journalist covering the oil industry, I could easily access multiple sources by Googling topics. By then, the tedious part had become weeding out dead-end hyperlinks—usually anything past page one of the search results. In 2025 it's worth asking: do students or professionals search anymore? Business Insight Journal has an interesting take on this question. 'Students aren't just searching differently—they're searching elsewhere. According to Everspring's new 2025 AI Search Trends Report, prospective students increasingly turn to AI tools like ChatGPT instead of traditional search engines.' Professionals are also increasingly using AI to deliver direct answers rather than sift through pages of results. ''I don't even use Google anymore—I just use ChatGPT,' said Ash Minhas, a Technical Content Manager at IBM in a piece from the company evocatively titled: 'Browsing Obsolete: Examining the AI Search Era.' In it, Minhas gushes about artificial intelligence's utility to 'scan and synthesize a vast amount of sources in a short amount of time.' This remarkable shift in how we access information in such a short span reminds me of the saying: 'When one door closes, another opens.' That's because the expression 'Googling it' hasn't just lodged its way into our lexicon—it's become a way of life. Don't know something? Google it. But in a few years hearing someone say this may sound as quaint as the AOL modem startup noise. It might become a cultural relic due to the collapse of not just traditional search but the whole Search Engine Optimization (SEO) industry. Before discussing its likely replacement, Language Model Optimization (LMO), it's time for a refresher on the previous technology. Fittingly enough, it comes from 'SEO stands for search engine optimization, which is the process of improving a website's visibility in organic search results on Google and Bing, or other search engines. SEO involves researching search queries, creating helpful content, and optimizing the user experience to improve organic search rankings.' 'We're shifting from gaming Google's algorithm to engaging in real-time AI searches that respond directly to what we ask. That's the fundamental transformation unfolding right now,' said Claude Zdanow when I interviewed him to explain the impending sea change. As CEO of Onar Holding Corporation, a network of next-gen marketing and creative services agencies built to accelerate middle-market company growth via AI, he's following LMO closely. What he's noticed is the unprecedented value it brings clients. Traditional SEO often involved manipulating search rankings through keyword stuffing or an over-reliance on backlinks. There was definite utility behind such practices for companies wishing to be found, especially over their competitors. Unfortunately, end users didn't always find such stacked entries so helpful. LMO is now poised to disrupt this search model by operating as a kind of online oracle. 'Language Model Optimization is about creating content that's actually relevant and useful so that AI, not just a search engine, can interpret it, trust it, and serve it up as the best answer,' said Zdanow. 'It's no longer about finessing the system. It's about genuinely solving a user's problem.' Stepping back to contextualize this development, a logical progression is afoot. Value determines if a technology becomes widely accepted. Until web-based databases arrived, the most optimal way for high school students to source their papers was to pore through physical text. Later, search engines like Google became so popular because they worked even better. Now that LMO can accurately and efficiently deliver even more valuable answers, it's understandable that users like the Ash Minhas of the world flock to it. To grasp more of the value LMO provides, it's helpful to consult SEO Content Expert Jenny Abouobaia's LinkedIn post of the model's key prioritizations: 'Context Over Authority Signals: Unlike Google, which relies on backlinks for authority, LLMs focus on understanding the actual content.' Once more, we're talking about relevance. 'This shift isn't just about changing tactics,' said Zdanow. 'It's about changing intent. We must stop thinking in terms of algorithms and start thinking in terms of audiences. Moving forward, the question won't be 'How do I get ranked?' but rather: 'How do I help someone?'' That insight reminds me of philosopher Yuval Harari's take on the U.S.S.R.'s downfall in his book Homo Deus: A Brief History of Tomorrow. 'The Soviet Union tried to run a central economy from Moscow. And it just wasn't efficient. They brought all the information to Moscow, but there was nobody there who could process all the information fast enough and efficiently enough to make the right decisions. And this is why the distributed information system of the United States proved to be far superior to the centralized information system of the Soviet Union.' Harari's point is that America's decentralized bottom-up economy triumphed over its rival, but not through Cold War hostility. The U.S.S.R. imploded because it provided less value to its citizens. Top-down productivity collapsed alongside ideological alignment as its governance model proved incapable of meeting modern demands. The lesson here is simple: Value trumps everything in the end. Even totalitarian regimes. Companies would do well to think in these terms when it comes to getting found online. Business owners and the marketing agencies serving them can stay ahead of the search curve by producing content that's actually useful. When in doubt, stop and ask yourself: 'Would another person find this valuable?' If so, it's more likely you will get noticed under the LMO model. When it comes to content, the best advice I ever got was from my mom, back when I was still haunting the library to finish a paper on the Spartan phalanx: 'Be original.' In other words, share unique, non-derivative content, including stories or data AI cannot find anywhere else. This last point has special relevance for the times we live in. As AI automates more and more of life's drudgery and rote activities, space opens up for creativity and originality to once more be in demand. Rather than decry the shifting sands of commerce and the uncertainty it inevitably brings, we would do well to appreciate the opportunity tech provides. Especially when it allows us to deliver greater value to our fellow human beings.
Economic Times
11-06-2025
- Economic Times
36 lodgement centres set up to facilitate Amarnath pilgrims in J&K's Kathua
Over three dozen lodgement centres and six Radio-Frequency Identification (RFID) registration counters have been established in the Kathua district of Jammu and Kashmir to facilitate pilgrims intending to join the annual Amarnath Yatra, an official said. ADVERTISEMENT Lakhanpur, the gateway to Jammu and Kashmir bordering Punjab, is being decked up to receive the pilgrims from across the country during the yatra, the official said. The 38-day-long yatra is scheduled to start from the twin routes -the traditional 48-kilometre Pahalgam in Anantnag district and the 14-kilometre shorter but steeper Baltal route in Ganderbal district - on July 3. "Our aim is to transform Lakhanpur into a multi-facility hub. We have set up 36 lodgement centres, 6 RFID registration counters, adequate number of clean lavatories and entertainment zones to serve the yatris," Deputy Commissioner, Kathua Rakesh Minhas said. On Tuesday, Minhas conducted a comprehensive inspection of the Lakhanpur corridor to assess and finalise preparations for the Amarnath yatra. Over 3.50 lakh pilgrims so far have registered themselves for the pilgrimage and thousands more from across the country are expected to reach Lakhanpur on a daily basis. ADVERTISEMENT The deputy commissioner inspected the reception points, lodgement centres, registration kiosks and sanitation facilities including toilet complexes and asked the stakeholder departments to ensure timely setting up of waterproof pandals, medical and help desks, control rooms, and cold drinking water stations. He also stressed making toilet complexes and additional facilities fully functional prior to the arrival of the first batch of yatris. ADVERTISEMENT Meanwhile, a high-level security meeting was held in the Udhampur district to review preparations and strategize for the smooth conduct of the yatra. The meeting, chaired by Senior Superintendent of Police, Udhampur Amod Ashok Nagpure, held a detailed discussion focused on security, intelligence sharing, traffic control, medical aid, emergency services, and logistics, a police spokesperson said. ADVERTISEMENT The SSP emphasised strong inter-agency coordination, effective security planning, and smooth communication to handle any challenges and to ensure the safety of Pilgrims. Special attention was given to anti-narcotics efforts, the spokesperson said, adding all the officers were directed to stay alert and launch proactive operations against narco networks. ADVERTISEMENT The SSP also advised the officers to maintain a high level of vigilance and preparedness throughout the Yatra and conduct regular review meetings, briefing sessions, and mock drills to ensure seamless execution of all plans and protocols.
Time of India
11-06-2025
- Time of India
36 lodgement centres set up to facilitate Amarnath pilgrims in J&K's Kathua
Over three dozen lodgement centres and six Radio-Frequency Identification (RFID) registration counters have been established in the Kathua district of Jammu and Kashmir to facilitate pilgrims intending to join the annual Amarnath Yatra, an official said. Lakhanpur , the gateway to Jammu and Kashmir bordering Punjab, is being decked up to receive the pilgrims from across the country during the yatra, the official said. The 38-day-long yatra is scheduled to start from the twin routes -the traditional 48-kilometre Pahalgam in Anantnag district and the 14-kilometre shorter but steeper Baltal route in Ganderbal district - on July 3. Play Video Pause Skip Backward Skip Forward Unmute Current Time 0:00 / Duration 0:00 Loaded : 0% 0:00 Stream Type LIVE Seek to live, currently behind live LIVE Remaining Time - 0:00 1x Playback Rate Chapters Chapters Descriptions descriptions off , selected Captions captions settings , opens captions settings dialog captions off , selected Audio Track default , selected Picture-in-Picture Fullscreen This is a modal window. Beginning of dialog window. Escape will cancel and close the window. Text Color White Black Red Green Blue Yellow Magenta Cyan Opacity Opaque Semi-Transparent Text Background Color Black White Red Green Blue Yellow Magenta Cyan Opacity Opaque Semi-Transparent Transparent Caption Area Background Color Black White Red Green Blue Yellow Magenta Cyan Opacity Transparent Semi-Transparent Opaque Font Size 50% 75% 100% 125% 150% 175% 200% 300% 400% Text Edge Style None Raised Depressed Uniform Drop shadow Font Family Proportional Sans-Serif Monospace Sans-Serif Proportional Serif Monospace Serif Casual Script Small Caps Reset restore all settings to the default values Done Close Modal Dialog End of dialog window. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like ¿Padece una enfermedad renal crónica (ERC)? Trialbee Undo "Our aim is to transform Lakhanpur into a multi-facility hub. We have set up 36 lodgement centres, 6 RFID registration counters, adequate number of clean lavatories and entertainment zones to serve the yatris," Deputy Commissioner, Kathua Rakesh Minhas said. On Tuesday, Minhas conducted a comprehensive inspection of the Lakhanpur corridor to assess and finalise preparations for the Amarnath yatra. Live Events Over 3.50 lakh pilgrims so far have registered themselves for the pilgrimage and thousands more from across the country are expected to reach Lakhanpur on a daily basis. The deputy commissioner inspected the reception points, lodgement centres, registration kiosks and sanitation facilities including toilet complexes and asked the stakeholder departments to ensure timely setting up of waterproof pandals, medical and help desks, control rooms, and cold drinking water stations. He also stressed making toilet complexes and additional facilities fully functional prior to the arrival of the first batch of yatris. Meanwhile, a high-level security meeting was held in the Udhampur district to review preparations and strategize for the smooth conduct of the yatra. The meeting, chaired by Senior Superintendent of Police, Udhampur Amod Ashok Nagpure , held a detailed discussion focused on security, intelligence sharing, traffic control, medical aid, emergency services, and logistics, a police spokesperson said. The SSP emphasised strong inter-agency coordination, effective security planning, and smooth communication to handle any challenges and to ensure the safety of Pilgrims. Special attention was given to anti-narcotics efforts, the spokesperson said, adding all the officers were directed to stay alert and launch proactive operations against narco networks. The SSP also advised the officers to maintain a high level of vigilance and preparedness throughout the Yatra and conduct regular review meetings, briefing sessions, and mock drills to ensure seamless execution of all plans and protocols.
Yahoo
09-06-2025
- Yahoo
Chemical company president bound over for trial on 4 felony charges related to Michigan oil spill
GRAND RAPIDS, Mich. (WOOD) — The president of a Michigan chemical company has been bound over for trial on four felony charges related to a in the Flint River. Rajinder Singh Minhas, 60, from Rochester, has been charged with falsely altering a public record, uttering and publishing a false or altered public record, endangering the public and discharge of 'injurious' substance into public waters. Minhas was president of when the chemical processing facility in Flint dumped approximately 15,000 gallons of an 'oil chemical mixture' into the Flint River, the Michigan Attorney General's Office . A 'chemical fingerprinting analysis' traced the pollution back to Lockhart. Michigan Attorney General Dana Nessel announced criminal charges against Minhas last December. He also faces two other misdemeanor charges and nine violations of the state's Liquid Industrial Waste law. 'Serious violations by businesses that endanger the health and well-being of Michigan residents and our environment cannot be tolerated,' . 'I am grateful to the talented prosecutors in my office, the dedicated experts from the Department of Environment, Great Lakes and Energy, Michigan State Police, the Genesee County Sheriff's Office, the Oakland County Sheriff's Office, and detectives of the EGLE and DNR Environmental Investigation Section, who all played a significant role in advancing this case through the judicial process.' The felony charges carry penalties between two and 14 years in prison. The misdemeanors carry a six-month incarceration and fines. A trial date has yet to be set. Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
Yahoo
06-06-2025
- Yahoo
Chemical company director to stand trial for Flint River oil spill
Dozens marched to Flint City Hall on April 25, 2024, considered the 10th anniversary of the start of the Flint water crisis | Ken Coleman Nearly three years after a Flint-based chemical processing company released about 15,000 gallons of mixed oil and chemicals into the Flint River, the company's director is set to stand trial for his role in the release. Michigan Attorney General Dana Nessel on Friday announced that Rajinder Singh Minhas, of Rochester, was bound over to stand trial in the Genesee County Circuit Court on four felony charges for allegedly mismanaging and neglecting critical maintenance and upgrades at the Lockhart Chemical Company. Minhas stands accused of four felony charges: Falsely altering a public record, punishable by up to 14 years in prison; Uttering and publishing a false or altered public record, also punishable by up to 14 years in prison; Substantial endangerment to the public, punishable by up to five years in prison; Discharge of an injurious substance to waters of the state, punishable by up to two years in prison. 'Serious violations by businesses that endanger the health and well-being of Michigan residents and our environment cannot be tolerated,' Nessel said in a statement. 'I am grateful to the talented prosecutors in my office, the dedicated experts from the Department of Environment, Great Lakes, and Energy, Michigan State Police, the Genesee County Sheriff's Office, the Oakland County Sheriff's Office, and detectives of EGLE and [the Department of Natural Resource's] Environmental Investigation Section, who all played a significant role in advancing this case through the judicial process.' Minhas also faces several misdemeanor charges including nine violations of the state's liquid industrial waste law and 11 other offenses for violating hazardous waste statutes. A pretrial date has not been set, according to the Attorney General's office. SUBSCRIBE: GET THE MORNING HEADLINES DELIVERED TO YOUR INBOX
