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NBA champion Kevin Durant expands partnership with QSI after buying stakes in Paris Saint-Germain
Kevin Durant via Getty Images
NBA
icon Kevin Durant has diverted the spotlights towards himself, all thanks to his off-court ventures. As reported by the reputed media outlet The Athletic, the Phoenix Suns power forward went on to expand his partnership with the Qatar Sports Investments after buying a direct minority stake in the French soccer club Paris Saint-Germain.
The announcement has already created waves in the global basketball fraternity, as this comes amidst the talks between the FIBA and NBA with respect to the addition of a new league in Europe.
Kevin Durant buys a direct minority stake in Paris Saint-Germain
Two-time NBA champion Kevin Durant made headlines after purchasing minority stakes in the reputed French soccer club Paris Saint-Germain. According to the recent update on Durant's stake, he would be the brain behind the diversification and growth strategy of the club.
He would be looking into the development of PSG not only in the US but also in other markets too.
Based on the information provided by Kevin Durant's media and investment firm, Boardroom, he would be playing the key role of a strategic advisor for the overall expansion of Paris Saint-Germain. The four-time gold medalist expressed his excitement with respect to his new role and partnership with the QSI. He said,
'It is an honor to partner with QSI and be a shareholder in Paris Saint-Germain—a club and city that is deeply close to my heart.
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This club has big plans and I look forward to being part of the next phase of growth and exploring new investment opportunities with QSI.'
According to Kevin Durant's stake with the UEFA Champions League winners Paris Saint-Germain, he would be giving valuable strategic inputs on the potential basketball initiative and the overall branding of the French soccer club. Reportedly, he would be working towards developing the media, investment, and commercial strategies with the QSI for a potential launchpad for the NBA's European debut.
Paris Saint-Germain is popularly known as PSG, a renowned sports brand with proper teams in judo, soccer, and handball, and is looking forward to expanding the sports entertainment segment on a global level, and basketball star Kevin Durant is one of the most prominent faces in the NBA; hence, he is the perfect choice for the brain behind PSG's global initiatives.
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