Latest news with #Microsoft
Forbes
an hour ago
- Business
- Forbes
Study Shows LLM Conversion Rate Is 9x Better — AEO Is Coming
Bing, OpenAI, Microsoft and Google logos displayed on a phone screen and a laptop keyboard are seen ... More in this multiple exposure illustration photo taken in Krakow, Poland on February 8, 2023. (Photo by Jakub Porzycki/NurPhoto via Getty Images) Some predict that by 2028, more people will discover products and information through large language models (LLMs) like ChatGPT and Gemini than through traditional search engines. But based on research I conducted with Cornell Master's students, that shift is happening much faster. LLM-driven traffic is already starting to outperform traditional search — not in volume, but in value. Traffic from LLMs converts at nearly 9x higher rates than traditional search. This is the biggest disruption to search since the dawn of the internet. If you're a brand or publisher, now is the time to adapt your SEO playbook. Oh, there is no 'S' — it's now called Answer Engine Optimization (AEO) Back in January, I predicted that traditional search was on its way out. Just six months later, the shift is already visible. In my UX research, I classify shoppers into three categories: It's easy to see how all these needs can now be met through a conversation with LLMs like ChatGPT, Claude, Gemini, or Perplexity. Say you're looking for an isotonic drink powder. Instead of scanning blogs, watching videos, or scrolling endlessly, you now ask ChatGPT — and it responds with direct recommendations: Ask about ketogenic-friendly options, and it will go even further — offering details on ingredients, comparisons, and alternatives. Staff Sergeant Alex Mackinnon from the Royal Electrical and Mechanical Engineers holds a sachet of ... More isotonic drink, Tuesday September 20, 2005, at Bramley Training Area near Basingstoke, where the Army announced it will be including the sports drink in its ration packs. The powdered drink will be incorporated in 24-hour ration packs after the its producer, GlaxoSmithKline, won the three-year contract in a tendering process. See PA Story DEFENCE Drink. PRESS ASSOCIATION Photo. Photo credit should read: Chris Ison/PA (Photo by Chris Ison - PA Images/PA Images via Getty Images) This isn't search — it's advice. And when users follow those links or act on suggestions, they convert at dramatically higher rates compared to normal search traffic. In my studies, LLM-generated traffic behaves more like a personal recommendation than a keyword query. But here's the catch: if your brand isn't listed, you're invisible. The customer won't even consider you. Good numbers are hard to come by. LLM traffic, like what comes from ChatGPT, doesn't always leave a clean trail — users might just copy and paste a product name and head to Amazon or another site. To get better data, we created a ChatGPT-style experience inside the site search of several e-commerce stores. In A/B tests, we compared regular keyword search with an AI-guided, conversational search experience. The difference was stunning: almost 9x higher conversion. Yes, nine times. But it's not just conversion that's changing — the way people search is evolving, too. In the past, users typed one or two words like 'camera.' Now, when they're shown more natural and detailed responses, they respond in kind. We're seeing queries like: 'What's a compact camera for wildlife photography that fits in a carry-on?' Semrush backs this up with broader data: In our interviews, shoppers said they felt more 'understood' and 'better about their purchase.' It didn't feel like a search engine. It felt like getting advice from a knowledgeable friend. If you scale that behavior to external LLM traffic — not just on-site — the value of that traffic already rivals what you get from SEO. For brands, this means it's time to rethink how you show up in these conversations. That's what AEO — Answer Engine Optimization — is all about. Brands need to act. If you're not being cited by LLMs, you're becoming increasingly invisible. To get picked up by an LLM, you need to understand how these models learn from content. Masking in ML Training LLMs are pattern-completion engines. I often use the example of 'Life is like a box of ___' in my online certificate from Cornell. Correct. The answer is Chocolate. Machines learn the right answer through trial and error. This approach is called masking. To show up in an LLM's response, your content needs to become part of its masked training data. LLMs look for authoritative, helpful, and authentic content. Since they predict the next word in a conversation with a user, they favor content written in a conversational or Q&A format. For brands a new playbook is emerging AEO. I outlined all what brands need to know. AEO is just the beginning. Two even bigger shifts are on the horizon — and both will deeply impact how brands show up in the age of AI: Paid Ads in LLMs and Model Context Protocol and agents that act on behalf of the LLM. The future is already underway. Ping me on LinkedIn if you want to continue the conversation.
Metro
an hour ago
- Entertainment
- Metro
Games Inbox: What is the hardest video of modern times?
The Friday letters page ponders the strange world of video game pricing, as one reader thinks the Nintendo Switch 2 line-up has been a disappointment. To join in with the discussions yourself email gamecentral@ Natural rhythm As a big fan of Elden Ring I have been trying to play Nightreign but I just cannot get anywhere. Maybe I'm being unlucky with the matchmaking or something but I don't get the feeling I'm the only one struggling. I didn't mind that with the original game, because the open world was so much fun to explore, but with this smaller world I'm not so into it. I wouldn't say it's so much the difficulty though, as the fact that I'm not as into it as some of the other harder games I've played. I wouldn't say I'm that great at games but I would say I'm above average, and have beaten all three Dark Souls games and Bloodborne. I could never get on with Sekiro: Shadows Die Twice though and I think that's because the game is so dependent on parrying and having a sense of rhythm. I'm terrible at rhythm action games and I'd be interested to see if people that are good at them, but don't usually play Soulslikes would be good at it. So for me, I would say Sekiro is the hardest game of the last few gens (I'm sure there's lots of cheating 8-bit games that are harder). Curious to know what other people think, as I've heard some actually consider Sekiro to be one of the easier From games. So if that's not the hardest what is it? Zeiss Luxury item I'll be shocked if Microsoft's Xbox plans for the next gen don't change at least once more before they properly announce something. The leaks for them are always super accurate, I guess because they're American, and it makes it obvious how often they change their mind. Sign up to the GameCentral newsletter for a unique take on the week in gaming, alongside the latest reviews and more. Delivered to your inbox every Saturday morning. As many have pointed out, all their current plans point towards very expensive hardware, whether it's home or portable, but this is surprising to me considering how much emphasis they put on Xbox Series S this gen. It doesn't seem to have worked, so I wonder if the thought now is to go all in on a high end device for the hardcore? That seems a dangerous path to me, without at least one model that's reasonably priced. Even Sony has the Digital Edition. Mentat99 Predictable response I don't really agree with Nintendo being able to brick your console, or even just force it offline, just because you used modding hardware but on the other hand I haven't got much sympathy for those that do, since they must know Nintendo's attitude to it. You can't be so into games that you want to be modding your Switch 2 a week after it came out, that you don't know how crazy Nintendo are about suing pirates and modders. It's like those people that make all these unofficial games, like extra Pokémon games and whatnot. How can you not guess what's going to happen? They say you can never predict Nintendo but that's not true for everything they do… Gifford Email your comments to: gamecentral@ Levels of bad I see you will be able to pre-order Fear Effect 1 from Limited Run Games on PlayStation 5 and Switch 1 physical versions soon. What is GameCentral's opinion of Fear Effect 1 and 2? I remember your review of Fear Effect Sedna being that it was an appalling game. I was at school and college in the '90s so I missed a lot of games that came out, so have been picking ones up now as remakes or remasters. I am interested in picking it up if GameCentral think it is any good? Andrew J. GC: Sedna is pretty terrible but the originals are just… not very good. It's a long while since we've played them, but we suspect they have not aged well. The one game With your review of Survival Kids describing another dud I think it's fair to say that the Nintendo Switch 2 line-up has actually been pretty bad. Beyond a few ports of old games Mario Kart World is literally the game for it, which is not what I expected from Nintendo. I know Zelda: Breath Of The Wild was pretty much it for the original Switch 1 but Nintendo were in a much worse position back then. Plus, they at least had Snipperclips as well, which is 10 times better than Welcome Tour. I guess it's the problem of games taking too long to make again but I still expected more. Let's hope Donkey Kong Bananza is good – at least that Nintendo Direct was promising. Korbie Always interesting I loved the look of Romeo Is A Dead Man, Suda51's latest uninhibited artistic endeavour. That opening cut scene/promotional sequence with the highly expressive, experimental art style instantly piqued my interest, and even at this early stage the combat and enemy design look distinctive and imaginative. I thoroughly acknowledge that Suda51's game design philosophy is inordinately peculiar and appeals to a niche demographic of gamers. And there's a certain level of crudeness and clunkiness in his game's characters and gameplay mechanics, but his games are almost always irrepressibly fun, charming, and interesting to me. Something like killer7, which for me is Suda's magnum opus – with its artistically, thematically, and mechanically audacious design – felt ahead of its time in many ways. I replayed the PC remaster a couple of years ago and was amazed by how well it had aged. It was like Fever Dream: The Game, just magnificently madcap from start to finish. Then there was one of last year's best indie games in my opinion, Sorry We're Closed, which felt like a spiritual successor to killer7 in a few key areas. Shadow Of The Damned and the No More Heroes games are also amongst the funniest, wackiest games I've ever played. I guess I just really appreciate that we still have genuine auteurs in the video game industry such as Suda51, Swery65, Hideo Kojima, and a few others (what ever happened to the habitually over-promising Peter Molyneux?). Galvanized Gamer GC: Molyneux is supposed to be working on a new god game called Masters Of Albion, but nothing has been heard of it in almost two years now. Cross-play KongI'm betting the SharePlay between Switch 1 and Switch 2 Donkey Kong Bananza will be for an unannounced basic retro Donkey Kong game included as a bonus. Mark Matthews GC: It's not that. The Nintendo Direct said it was a way to control Pauline as a co-op character, with an image of the game playing on the Switch 1. Presumably it's a cut down version of Bananza, but that's very odd as the game is not available separately on the Switch 1. Unfair pricing I think it's an interesting point about games being undervalued by sale price. We all want games to be cheap but when the really good ones are being practically given away and the trashiest stuff is charging £20 for a change of clothes you know something's not right. You can make an argument that it's just market forces, and people are paying what they think a thing is worth, but for some reason things have got turned around, so that people aren't willing to pay full price for many games (how is Mario Kart World not worth £75 – Mario Kart 8 lasted 13 years before it needed to be replaced!). Call Of Duty gets a new entry every year and it's always the best-selling game, despite costing £70 and having tons of microtransactions. I don't know how much some fans are spending on DLC but it must be in the hundreds every single year, and they have the cheek to complain about other games being too expensive! Why the most unambitious and generic games get a free pass but anything even a bit different is expected to justify itself a hundred times over and be half the price before it's even considered I don't know, but I don't see the situation changing any time soon. Anyway, please, if you've got a PC please try XCOM 2 because it's so dirt cheap at the moment it's almost criminal. Krool Inbox also-ransI know it's been said RE: no other big Switch games this year, but isn't Professor Layton supposed to be out this year? Anon GC: Professor Layton And The New World Of Steam is meant to be out this year but there's no date. When people talk about no more big games this year, they're generally talking about first party titles. The thing that surprises me about Hideo Kojima is how few games he's actually made. Half of them being Metal Gear does seem a bit of a shame, given they're all pretty similar. Eldar More Trending Email your comments to: gamecentral@ The small print New Inbox updates appear every weekday morning, with special Hot Topic Inboxes at the weekend. Readers' letters are used on merit and may be edited for length and content. You can also submit your own 500 to 600-word Reader's Feature at any time via email or our Submit Stuff page, which if used will be shown in the next available weekend slot. You can also leave your comments below and don't forget to follow us on Twitter. MORE: Games Inbox: Is the next gen Xbox a console or a PC? MORE: Games Inbox: What is the worst modern video game? MORE: Games Inbox: What is the second best Nintendo Switch 2 game?
Yahoo
2 hours ago
- Business
- Yahoo
OPINION: Why 'least privilege' is Canada's best defence
Microsoft just hit a record high of 1,360 reported vulnerabilities in its software last year. While that number might sound scary, it's part of a trend we've seen for years. The real problem lies in what's behind the numbers and what they mean for Canadian businesses trying to stay secure in a fast-moving world. As BeyondTrust's latest Microsoft Vulnerabilities Report reveals, one type of security risk is especially alarming: elevation of privilege (EoP). This category made up 40 per cent of Microsoft's total reported vulnerabilities in 2024. That's not just a statistic; it's a wake-up call. What's elevation of privilege and why should Canadians care? Imagine someone finds a way to break into your office using a stolen key card. That's what an elevation of privilege attack is like in the digital world. Once inside, hackers can quietly move through your systems, taking control of sensitive data or expanding their access without being noticed. These attacks often begin with compromised credentials, sometimes even from non-human identities like service accounts. The problem snowballs from there. We've seen it over and over in major data breaches: attackers find one weak point, then jump from system to system. And Microsoft isn't the only target. If 40 per cent of their vulnerabilities are EoP-related, imagine how many other software platforms that Canadian companies rely on could also be vulnerable. The rise of security feature bypass attacks Another disturbing trend is the spike in security feature bypass vulnerabilities, up 60 per cent since 2020. These are loopholes hackers use to get around built-in protections in tools like Microsoft Office and Windows. Think of these bypasses as digital 'unlocked doors.' If an attacker finds one, it doesn't matter how strong your locks are, they're walking right in. Tools like EDR (endpoint detection and response) are meant to stop threats, but attackers are finding ways around them too. We've seen the rise of tools like EDR Killer that are designed specifically to sneak past these defences. Why Canadian companies can't rely on just one layer of security Some businesses still make the mistake of thinking one product or platform will keep them safe. But cybersecurity isn't about one silver bullet. It's about layered defences, also known as 'defence in depth.' For example, if a patch causes problems or breaks other tools, companies might delay applying it. But that delay gives attackers a window of opportunity. The better approach? Have multiple layers of protection in place, especially for front-line systems and high-risk assets. Microsoft Edge: The new problem child? One surprise in this year's report was the jump in Microsoft Edge vulnerabilities. Critical issues rose from 1 to 9 and total vulnerabilities increased from 249 to 292. Has Microsoft shifted its focus too much toward Azure and Dynamics 365? It's a question worth asking, especially when everyday tools like browsers are often the first entry point for cyberattacks. AI brings new benefits and new risks Artificial Intelligence (AI) is transforming how businesses operate, but it's also opening the door to new threats. Microsoft Copilot Studio and Azure Health Bot, for instance, were flagged for AI-related vulnerabilities in this year's report. AI is already being used by threat actors to automate attacks, identify weaknesses faster and even write malicious code. We haven't yet seen a large-scale attack where an AI or large language model (LLM) becomes the main infection point, but that day is coming. The biggest question on the horizon: can we trust the output from AI tools? What if the answers, code or insights we get from AI are secretly manipulated by a hacker? Canadian companies need to think about how to secure not just their AI tools, but also the data and systems that feed them. AI security can't be an afterthought; it must be built into every layer of your defence strategy. The power of 'least privilege' in a 'zero-trust' world One of the most effective ways to reduce risk is by applying the principle of 'least privilege.' It's not a new idea, but it's more important than ever. 'Least privilege' means giving every user—human or machine—only the access they absolutely need to do their job. Nothing more. If someone doesn't need admin rights, don't give it to them. If a service account only needs access to one system, don't let it roam freely. This approach limits the damage if (or when) something goes wrong. It's also a key part of a 'zero-trust strategy,' which assumes no one and nothing should be trusted automatically, even if they're already 'inside' your network. In fact, many organizations confuse 'zero trust' with 'least privilege.' The difference is that 'zero trust' is the overall strategy, and 'least privilege' is a tactical way to enforce it. A practical step Canadian companies can take right now? Audit your users and systems. Who has access to what and why? You might be shocked by how many people or services have more access than they actually need. Identities are the new perimeter Cybersecurity used to be about building firewalls around a company's data centre. But in today's world of cloud apps, hybrid work and global supply chains, identity is the new perimeter. Attackers are no longer just looking for software flaws. They're targeting people, especially those with access and privileges. That includes your employees, partners, contractors and even automated systems. That's why privilege access management (PAM) and identity-first security strategies are so critical for Canadian businesses. These approaches don't just monitor threats; they help stop them at the source by locking down who can do what, where and when. The bottom line going forward Cybersecurity isn't about being perfect; it's about being proactive. You can have 99.9 per cent of your environment locked down, but if there's a .01 per cent vulnerability, that's all an attacker needs. Canadian organizations need to shift their mindset from reactive to proactive. That means applying patches smartly, layering defences, adopting AI cautiously and putting 'least privilege' at the heart of your security program. Because when it comes to protecting your business, every identity and every privilege matters. Dan Deganutti is the senior vice president and country manager for Canada at BeyondTrust, where he leads the company's Canadian go to market (GTM) operations and fosters relationships with clients and business partners. This section is powered by Revenue Dynamix. Revenue Dynamix provides innovative marketing solutions designed to help IT professionals and businesses thrive in the Canadian market, offering insights and strategies that drive growth and success across the enterprise IT spectrum. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
3 hours ago
- Business
- Yahoo
Why IBM Is the Best Quantum Computing Stock to Buy Right Now
IBM is a quantum computing pioneer. The company expects to reach true quantum advantage by 2026 and have a large fault-tolerant system in place by 2029. With a long track record and a clear roadmap, IBM is emerging as a quantum computing leader. 10 stocks we like better than International Business Machines › A future quantum computer could potentially solve problems that are essentially impossible for even the most powerful supercomputer. The magic comes from the nature of quantum physics. While traditional computers operate on bits that can be in only one of two states, a quantum qubit is probabilistic, occupying some combination of those two states. This property opens the door to exponentially faster computations. Today's quantum computers generally aren't capable of solving real-world problems quicker than traditional computers. They are capable of performing some types of computations faster, but these computations are more toy problems than anything else. When Alphabet's Google unveiled its Willow quantum chip last year, it claimed that Willow could perform a particular benchmark in five minutes that would take a supercomputer 10 septillion years. Unfortunately, that benchmark has no known real-world applications. Another problem is error correction. Qubits are fragile, and errors are inevitably introduced over the course of a computation. Those errors must be prevented, corrected, or otherwise mitigated for long enough for a computation to be completed. Microsoft made some noise on this front earlier this year with its Majorana 1 quantum chip, which uses exotic particles to create more robust qubits. However, the company is in the early stages of scaling this technology, and it could very well be many years before anything useful comes out of it. International Business Machines (NYSE: IBM), a quantum computing pioneer, now sees a path to full-scale quantum error correction by 2029 and true quantum advantage by the end of 2026. The company has a clear roadmap, and if it can deliver, quantum computing could turn into a major business for the century-old tech giant. IBM is taking a modular approach on its path to the holy grail of quantum computing. This year, IBM will release Nighthawk, its new quantum process with 120 qubits and 5,000 quantum gates. Over the next few years, successive versions of Nighthawk will increase the number of gates, culminating in 2028 with a 15,000-gate version that can be linked together in groups of nine. IBM believes Nighthawk will be able to achieve true quantum advantage. Nighthawk is a stepping stone toward Starling, the fault-tolerant quantum computer planned for 2028. To build Starling, IBM will release three iterations of quantum chips over the next few years that include the necessary technology to make Starling a reality. IBM Quantum Loon comes this year, featuring greater connectivity than the company's current quantum chips. IBM Quantum Kookaburra comes in 2026, bringing the ability to store information and process it with an attached processing unit. And IBM Quantum Cockatoo is set for 2027, allowing entanglement between modules. Starling, which will feature 200 logical qubits and 100 million quantum gates, will be built in 2028 and deliver fault-tolerance by 2029, according to IBM's roadmap. Plenty of companies are racing toward viable quantum computing, but IBM has two things that make it unique: a decades-long track record researching and building quantum computers, and a clear roadmap to reach fault-tolerance and true quantum advantage. While it's impossible to predict how large of an opportunity quantum computing could be for IBM, one estimate puts the economic value generated by quantum computing at $850 billion by 2040, with the market for quantum hardware and software potentially worth $170 billion. If IBM can truly pull ahead of its rivals and deliver real-world results with its quantum computers by the end of the decade, it will be in a great position to reap the rewards of the quantum computing revolution. IBM's valuation today looks reasonable considering the enormous potential of quantum computing. Based on the company's outlook for 2025, IBM stock trades for roughly 19 times free cash flow. While the stock isn't as cheap as it was a few years ago, IBM still looks like a solid buy. The company's hybrid cloud and artificial intelligence (AI) businesses are driving growth today, and quantum computing has the potential to drive growth in the 2030s and beyond. Before you buy stock in International Business Machines, consider this: The Motley Fool Stock Advisor analyst team just identified what they believe are the for investors to buy now… and International Business Machines wasn't one of them. The 10 stocks that made the cut could produce monster returns in the coming years. Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you'd have $658,297!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you'd have $883,386!* Now, it's worth noting Stock Advisor's total average return is 992% — a market-crushing outperformance compared to 172% for the S&P 500. Don't miss out on the latest top 10 list, available when you join . See the 10 stocks » *Stock Advisor returns as of June 9, 2025 Suzanne Frey, an executive at Alphabet, is a member of The Motley Fool's board of directors. Timothy Green has positions in International Business Machines. The Motley Fool has positions in and recommends Alphabet, International Business Machines, and Microsoft. The Motley Fool recommends the following options: long January 2026 $395 calls on Microsoft and short January 2026 $405 calls on Microsoft. The Motley Fool has a disclosure policy. Why IBM Is the Best Quantum Computing Stock to Buy Right Now was originally published by The Motley Fool Sign in to access your portfolio
Time Business News
3 hours ago
- Business
- Time Business News
Why Keeping IT Hardware Up to Date Matters – And How an MSP in London Can Help
In today's fast-moving digital landscape, keeping business hardware up to date is more than just a matter of performance—it's essential for security, compatibility, and productivity. As systems age, they become more vulnerable to threats, harder to support, and increasingly incompatible with modern software and services. That's where a Managed Service Provider (MSP) comes in. Working with a reliable MSP in London ensures your business infrastructure remains fit for purpose, secure, and future-ready. With major changes on the horizon—such as Microsoft's upcoming end-of-life for Windows 10—it's more important than ever to have the right support and insight when making IT decisions. A Managed Service Provider doesn't just step in when things go wrong. They're a strategic partner, helping businesses take a proactive approach to IT. This includes monitoring systems, applying updates, and providing expert advice on when to replace ageing hardware. From servers and switches to laptops and desktops, every piece of hardware has a natural lifecycle. Over time, performance declines, compatibility becomes an issue, and manufacturers stop providing firmware or driver updates. An MSP can: Track warranty and support statuses Identify bottlenecks or ageing components Recommend hardware refresh cycles Coordinate replacements and data migrations Ensure new devices are fully secured and integrated By working with an MSP in London, local businesses benefit from hands-on, expert guidance without needing to maintain large in-house IT teams. This ensures that IT investments are made wisely and at the right time, avoiding costly surprises down the line. One of the most pressing hardware and software challenges facing businesses today is the upcoming end-of-life for Windows 10. Microsoft has announced that support for Windows 10 will officially end on 14th October 2025. While this may sound far off, the reality is that preparations should begin now. It means Microsoft will no longer provide: Security updates or patches Bug fixes Technical support Without these essential updates, systems running Windows 10 will become increasingly vulnerable to security threats, compliance issues, and software incompatibility. Businesses still operating on this platform need to start planning for a transition to Windows 11 or consider other secure operating environments. One of the complications with this transition is that not all existing hardware will support Windows 11. Microsoft has implemented stricter requirements for the newer operating system, including: TPM 2.0 (Trusted Platform Module) Secure Boot capability Compatible 64-bit processors (e.g., 8th Gen Intel or newer) Many older machines, even those performing well today, will not meet these requirements. That means businesses may need to budget for hardware upgrades sooner than expected. This is where the right Managed Service Provider proves invaluable. An experienced MSP in London can carry out an assessment of your current IT infrastructure and help you understand: Which devices are compatible with Windows 11 Which systems need upgrades or replacements Where data and software dependencies lie How to manage costs and minimise downtime Full audit of existing devices Compatibility reports and risk assessments Procurement and installation of new hardware Secure data migration Staff onboarding and support post-upgrade Whether you're a small business with ten employees or a growing enterprise with multiple sites, an MSP makes complex transitions smoother, smarter, and more cost-effective. Beyond operating system upgrades, having a plan for regular hardware refreshes is essential to keep your IT environment reliable and responsive. Technology moves fast, and keeping pace ensures your team can work without frustration or delays. An effective hardware lifecycle plan often includes: Three to five-year refresh cycles Device performance benchmarks Power efficiency considerations Enhanced remote management capabilities Modern IT isn't just about keeping things running—it's about enabling growth, protecting data, and ensuring regulatory compliance. A forward-looking Managed Service Provider ensures that your infrastructure supports business goals rather than becoming a burden. TIME BUSINESS NEWS
