Latest news with #MetaAdsManager
Yahoo
09-06-2025
- Business
- Yahoo
Meta Launches Opportunity Score to All Advertisers
This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. After expanding the rollout of its 'Opportunity Score' element in Meta Ads Manager last month, Meta is now making its new optimization metric available to all advertisers, providing more opportunities to optimize and maximize your Meta ad efforts. As you can see in this example, Meta's Opportunity Score provides a 0-100 point summary as to how well your campaign is set up to maximize performance. The process also provides immediate feedback on campaign set-up, including simple updates that you can implement to potentially improve performance. Meta began rolling out Opportunity Score to some advertisers earlier in the year, but it's now making it available to all ad accounts, providing simple prompts to improve your Meta ads, based on systematic assessment. Which could be a helpful, simple prompt to refine your ads, though it is also worth noting that these recommendations won't always result in improvements. To be clear, the score itself is based on how many of Meta's AI recommendations you implement, not on actual performance data (which Meta obviously doesn't have is the campaign hasn't launched). As explained by Meta: 'Your score is based on how many Meta Ads Manager recommendations you apply, and those recommendations are ranked based on estimated performance impact. Recommendations are experimentally proven to help improve performance and include best practices as well as errors and warnings that appear when there's an issue with an ad or campaign, such as incorrect formatting, missing information, or policy violations.' The more of Meta's systematic campaign recommendations you action, the better your score, based on what Meta views as potential opportunities to improve your ads, which has proven to be a valuable refinement process for many advertisers. But these are also just predictions, they're not definitive guidelines to work with, and as such, they won't necessarily boost performance. Still, Meta says that in testing, advertisers who adopted Opportunity Score recommendations saw a 12% median decrease in their cost per result. So you should see better results by implementing these recommendations, and that should help you maximize your ad performance. But it is worth noting that these are not prescriptive steps to better ads, but systematic recommendations. In addition to this, Meta's also rolling out a new Advantage+ campaign setup, in alignment with Opportunity Score, to help advertisers implement more of its AI-based solutions for their campaigns. Essentially, this is Opportunity Score for Meta's AI-powered Advantage+ elements specifically, providing expanded insight to eligible partners. 'This update means advertisers no longer need to choose between running a manual or Advantage+ sales or app campaign. All sales and app promotion campaigns will start fully enabled with AI-driven optimizations proven to help drive performance, with access to manual controls if needed. Within the streamlined setup, they will also see their opportunity score - making it easier than ever to drive results with our tools.' Which could also be helpful. Meta says that, in testing, advertisers that implemented AI-driven optimizations saw a 7% to 9% CPA improvement, on average. These are some handy prompts, which should help to optimize your ad setup, and position you for greater campaign success. And Meta's obviously confident that they will drive better performance, hence the expanded rollout of these tools. You can learn more about Meta's Opportunity Score here. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Hans India
02-06-2025
- Business
- Hans India
KLH Global Business School Launches Certificate Program in Digital Marketing with AI
KLH Global Business School (KLH GBS), Hyderabad has announced the launch of its pioneering Certificate Program in Digital Marketing with AI. This program is specifically designed to cultivate future-ready professionals equipped to thrive in the rapidly evolving digital economy, expertly blending the power of artificial intelligence with essential digital marketing techniques. The one-month, hybrid-format program is set to commence on June 15, 2025. It features 30 intensive online sessions, complemented by a unique 4-day immersive campus experience at the modern KLH GBS campus in Kondapur, Hyderabad. The comprehensive course fee is ₹30,000, and the program is open to individuals aged 18 and above, including students, entrepreneurs, freelancers, content creators, and marketing professionals looking to significantly upgrade their digital marketing capabilities with advanced AI tools. Er. Koneru Lakshman Havish, Vice President of KLEF Deemed to be University, commented on the strategic importance of this new offering, "In today's rapidly evolving digital landscape, practical skills augmented by artificial intelligence are no longer an advantage, but a necessity. This program is a testament to our commitment to bridge the industry-academia gap, ensuring our learners emerge as leaders in the AI-driven digital economy." Dr. Anand Bethapudi, Dean of KLH Global Business School further elaborated on the program's immediate impact, stating that it will enable learners with real-world, AI-enhanced marketing skills that are absolutely critical for success. This initiative aligns with the school's broader vision to foster global business leaders equipped with both sharp technological insight and strategic creativity. The rich and hands-on curriculum covers a wide array of crucial topics, including website building, SEO (Search Engine Optimization), email and social media marketing, influencer outreach, meme marketing, and campaign automation. Participants will gain practical experience using cutting-edge tools such as ChatGPT, Canva, Google Keyword Planner, and Meta Ads Manager. A distinctive feature of this program is its strong focus on AI integration, enabling learners to efficiently generate content, design smarter campaigns, target audiences more effectively, and make data-driven decisions that impact real-world results. Registrations for this pioneering program are now open and are being accepted on a rolling basis. Interested candidates are strongly encouraged to apply early to secure their seats in this high-demand program. KLH GBS of #KLEF Deemed to be University, committed to fostering global business leaders equipped with technological insight and strategic creativity.
Yahoo
30-05-2025
- Business
- Yahoo
Meta Outlines Latest Updates to its Marketing and Graph APIs
This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. Here's one for the more advanced Facebook marketers, with Meta outlining the latest changes to its Marketing API, as well as updates to its Graph and Ad Copies API to help streamline your ad creation process. Though not all of the latest updates are focused on ads specifically. In the latest Marketing API update, Meta's also added a new content monetization element for creators. As per Meta: 'We're introducing a new insights metric, content_monetization_earnings,for Creators onboarded to Content Monetization. This new metric displays their earnings at a page or post level over a customizable time period. For page-level earnings, an additional breakdown is available for the content types that contributed to the overall earnings.' On a related front, Meta's also adding a 'monetization_approximate_earnings' metric for both page and content earnings. So now, third-party platforms will be able to input content monetization data, which they'll then be able to display in their apps. That'll help in providing more comprehensive insights for Facebook and IG creators. Meta's also updated its Graph API, with daily budget flexibility being expanded from 25% to 75% for Meta Ads Manager accounts. 'This means on days when better opportunities are available for you, we may spend up to 75% over your daily budget on some days and less on others. On a weekly basis, we won't spend more than 7 times your daily budget. If your campaign is less than 7 days, the total spend will not exceed your daily budget, multiplied by the campaign duration.' So again, more opportunities for third-party platforms to tap into Meta's advancing capabilities, this time in regards to automated budget allocation, and ensuring that marketers are able to maximize their campaign budgets. Meta's also added new Advantage+ elements, to ensure that those buying Facebook and IG ads through ad networks can tap into its latest AI-powered ad tools, while it's also adding age and gender parameters that will enable advertisers to reach people outside of their preferred audience settings when it's likely to improve performance. It's also adding a new 'videos' field for catalog ingestion, while it will also now allow changes to ads imported via its 'Ad Copies API.' 'Top-level creative parameters such as title, link_url, url_tags, body, and many others can now be overwritten (edited) for the copied ad, whereas previously, all fields were copied over into the new ad and were unable to be changed.' Yeah, this is all pretty technical stuff, and beyond the scope of day-to-day Facebook and IG marketers. But for those that utilize Met's API, either within their own organization, or via third-party management platforms, these updates could be relevant to your process. You can read all about the latest Meta API updates here. Recommended Reading Meta Looks To Get More Advertisers Utilizing Targeting Automation With API Update Sign in to access your portfolio
Yahoo
13-05-2025
- Business
- Yahoo
Meta Expands Access to Opportunity Score To Help Improve Campaign Performance
This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. After refining it over the past few months, Meta is now highlighting its 'Opportunity Score' metric to more users, via a new alert in Ads Manager that aims to raise awareness of its ad performance recommendations. As you can see in this example, shared by social media research Jonah Manzano, Meta's now alerting advertisers to the opportunities of its ad Opportunity Score, which aims to help advertisers with AI-based recommendations, based on overall Meta ad performance. Essentially, Opportunity Score provides a 0-100 point summary as to how well your campaign is set up to maximize performance. The score aims to provide immediate feedback on campaign set-up, which could help you optimize your results. As explained by Meta: 'The score is coupled with near real-time recommendations for what an advertiser can do in just a few steps to help improve performance, including tapping our AI-enabled Advantage+ suite. In our early tests, advertisers who adopted opportunity score recommendations saw a 5% median decrease in their cost per result.' The score itself is based on how many of Meta's recommendations you implement: 'Your score is based on how many Meta Ads Manager recommendations you apply, and those recommendations are ranked based on estimated performance impact. Recommendations are experimentally proven to help improve performance and include best practices as well as errors and warnings that appear when there's an issue with an ad or campaign, such as incorrect formatting, missing information, or policy violations.' The more of Meta's systematic campaign recommendations you action, the better your score, based on what Meta views as potential opportunities to improve your ads. Though, of course, none of this is guaranteed. Meta's Opportunity Score is based on Meta's systematic understanding of what's working for different advertisers, and because it's factoring in a wide breadth of Meta ads results, these recommendations should help. But they might not, and it's up to you whether you action each or not, with the Opportunity Score being Meta's own, AI-based recommendations based on what it thinks will help. And for some, that is helping, so it could be worth considering. As noted, Meta's been testing Opportunity Score with more advertisers, and it's now making it available to more advertisers, so you may see a notification pop-up in Ads Manager sometime soon. You can learn more about Opportunity Score here. Recommended Reading Meta Advertisers Report System Glitches Are Pushing up Ad Prices Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Associated Press
11-02-2025
- Business
- Associated Press
Invoca's Signal AI Studio Makes It Fast and Easy for Marketers to Deploy AI That Connects Online Advertising to Offline Revenue
Signal AI Studio gives every marketer the power to rapidly train AI signals that accurately detect if calls to their businesses are leads and resulted in conversions. Leading brands such as AT&T, AutoNation, and Banner Health use Invoca's AI to measure the performance of their search and digital advertising, make smarter optimizations to increase conversion rates, grow revenue, and convert more callers to customers. SANTA BARBARA, Calif., Feb. 11, 2025 /PRNewswire/ -- Invoca, the leader in revenue execution platforms, today announced major advancements to Signal AI Studio, its no-code AI training solution for marketers. Powerful new features make it faster and easier to deploy customized AI signals to measure the lead intent and conversion outcome of phone calls driven by their search and digital advertising. Offline AI data from Signal AI Studio can be fed automatically into marketing platforms such as Google Ads, Google Analytics, Meta Ads Manager, Search Ads 360, and Adobe to measure end-to-end campaign performance, optimize conversion rates and return on ad spend (ROAS), and deliver personalized experiences at scale. Leading brands such as AT&T, AutoNation, and Banner Health use Invoca's AI to connect online marketing to offline revenue and drive more efficient growth. 'Invoca has embedded AI technology into our platform for a decade. With Signal AI Studio, Invoca customers remain at the forefront of the AI revolution,' said Nathan Ziv, SVP of Product at Invoca. 'There's nothing else like it in Martech—a no-code UI that empowers anyone to train, deploy, and refine custom AI models that capture the precise offline insights marketers need to optimize online campaigns and drive better results.' How Data From Signal AI Studio Is Transforming Marketing Prove Marketing's Impact on Revenue: Measure how search and digital advertising drives phone leads and conversions to benchmark performance and prove value to the business. Increase Revenue Without Increasing Ad Spend: Shift ad spend to the channels and campaigns driving the most leads and conversions – both online and offline – to grow revenue from marketing even when budgets tighten. Power Better Google Ads Performance: Use phone lead and conversion data to fuel better optimizations from Google Ads smart bidding and Performance Max. Target the Right People With the Right Ads: Retarget phone leads that didn't convert with digital ads. Suppress non-leads and callers who converted from seeing ads. Know When Call Handling Impacts Marketing Results: Get hard data on how many phone leads each marketing campaign sends to contact centers and other business locations, if those calls are answered, and if they are successfully converted to appointments or sales. 'The accuracy of Invoca's AI is incredible. It analyzes every phone conversation with our business to tell if the caller is a sales lead and if they placed an order on the call,' said Frank McGinn, Business Intelligence Analyst at Viasat. 'With Invoca's AI, we can prove the true value of our marketing and power the right optimizations across all our channels, including Google Ads, paid social, display, and more. It's having a huge impact on our marketing performance and revenue.' New Enhancements That Speed AI Signal Training Intuitive UI for Easy Signal Creation: A guided workflow speeds marketers through the process of creating and deploying AI signals – no technical expertise or data science knowledge is required. Multi-Signal Training: Instead of training signals one at a time, users can train multiple AI signals at once using the same set of calls for faster deployment. For example, while training an Appointment Lead signal, marketers in healthcare could simultaneously train signals to detect Appointment Booked, New Patient, and Rescheduled Appointment, reducing training time by 75%. AI-Powered Thematic Search: Advanced search capabilities automatically surface the most relevant calls for training, improving speed and efficiency. Real-Time AI Accuracy Scores: Users can see predicted accuracy scores for each AI signal during training as well as post-deployment to ensure confidence in the data. 'Invoca's AI measures how all our marketing activities drive insurance policies purchased over the phone. The AI data is amazingly accurate, as it provides an in-depth view of where consumers are in their purchasing journey,' said Tim Mogler, Senior Account Manager at Mutual of Omaha. 'AI has given us confidence when reviewing call data no matter the channel and allowing us to pivot when needed. With Invoca's AI, our marketing team can invest in the right campaigns with certainty, and the impact it's had on sales and revenue has been impressive.' Signal AI Studio is generally available to all Invoca customers. Businesses interested in improving their marketing and sales performance can request a demo at Learn More: About Invoca Invoca is a revenue execution platform that connects marketing and sales teams to help them track and optimize the buying journey to drive more revenue. By using a comprehensive revenue execution platform with deep integrations with leading technology platforms, revenue teams can better connect their paid media investments directly to revenue, improve digital engagement, and deliver the best buyer experiences to drive more sales. With Invoca, top consumer brands, including AutoNation, DIRECTV, Mayo Clinic, Mutual of Omaha, and Verizon, experience unbelievable results powered by undeniable data. Invoca has raised $184M from leading venture capitalists, including Upfront Ventures, Accel, Silver Lake Waterman, H.I.G. Growth Partners, and Salesforce Ventures. For more information, visit
