Latest news with #Megababe
Daily Mirror
19 hours ago
- Health
- Daily Mirror
GP shares the £10 Boots item that can 'eliminate' summer chafing
Shoppers said they experienced 'no chafing at all' once using this 'liberating' roll-on product With a heatwave baking parts of the UK this weekend, Brits may be experiencing some uncomfortable feelings down below when sweaty skin rubs against clothes. This can lead to painful problems, especially for those with sensitive skin. Dr Raj Arora, an NHS GP with expertise in women's health, shared an Instagram video with a product that hundreds of women "swear by" during the hot summer months. She said: "Chafing is really common, especially in the summer when you're wearing shorts and your thighs are rubbing. There's no shame in it; it happens to all of us." "You can get this called Megababe. This contains aloe vera, vitamin E. It hydrates the skin, comes in a roll-on. Just pop it in your bag and reapply." The Thigh Rescue product is available in Boots stores and, at the time of writing, the 60ml pack (normally £12) is discounted to £9.60 in a 20% off sale. There are similar products available elsewhere such as Lanacane Anti-Chafing Gel (£7.99 at Superdrug) and KKwoter's Anti Chafe Stick (£5.99 from Amazon). But, the anti-friction stick by Megababe has lots of glowing reviews as well from over 1,550 customers. One said: "I wish I'd found it years ago as it is amazing. Used it on holiday and got no chafing at all!" Another added: "Glides on easily with no visible residue and no scent. I could have reapplied but didn't need to. I will keep this for future sweaty walks or any other needs!" Someone else shared how the product has "changed my life." They wrote: "The first time I used this, I was anxious because I didn't see how it could work for me when nothing else had. I did 10,000+ steps that day and didn't have to reapply - I was amazed. "I now use it as religiously as deodorant. It's liberating to not have to wear shorts under every outfit after wearing them for years. It's silly but I always felt the shorts were something I had to wear as a fat person and I just wished I could go outside without them, and now I can!" And, one more commented: "This is seriously the best product, it keeps my skin healthy and protected from chafe and rash. I recommend this to friends all the time!" A few people had issues, as one reported: "The formula doesn't seem to take into account sweat and high temperatures, only friction. It wears off after 15 minutes." Another claimed it "did not work at all." The NHS recommends consulting a doctor if you experience persistent, recurrent, or severe symptoms of chafing. They may recommend further tests or treatments, including topical corticosteroids or antibiotics
Yahoo
7 days ago
- Business
- Yahoo
‘We get banned' all the time: Why Megababe and Evvy still face pushback on women's health products
Megababe and Evvy make personal care and health-related products that, at some point, will be needed by at least half the population. But these companies have had to overcome one hurdle after another in the years since they launched. Shopify just killed UX design 'No Kings Day' map, speakers, cities: Everything to know about today's protests Ram Trucks fires up a near-perfect brand apology ad Despite the relative successes of their companies—particularly with identifying markets for products that address taboo topics head-on—these problems still persist, the founders said during a panel discussion at Fast Company's Most Innovative Companies Summit in New York last week. 'We get banned on social media advertising all the time,' said Priyanka Jain, cofounder and CEO of Evvy, a women's health company that's focused primarily on the vaginal microbiome. 'We get banned, too,' added Katie Sturino, founder of Megababe, which sells more than 45 products mostly aimed at addressing issues in the nether regions. While a hemorrhoid cream named 'Butt Stuff,' in the case of Megababe, or Evvy's use of the words 'vaginal microbiome' or 'pelvic floor' raise alarm bells for social media companies, the founders pointed out that advertising for erectile dysfunction medication and pornography seemingly do not. But both women are, by now, accustomed to convincing stakeholders of all varieties that there's a sizable and viable market for their products. 'The taboo and stigmatized areas are probably some of the largest opportunity spaces because, by definition, they are areas that have been underserved,' Jain told the audience. 'You have to push past the uncanny valley or that difficult time, but then you actually have a higher upside on the other side because it's likely an unserved market with a lot of need.' By the time Sturino launched Megababe in 2017, she had amassed a social media following that was about 70,000 strong, and she would ask her community of followers each spring what products they planned to use for thigh chafe. Naturally, when she started the brand for that community, the company's anti-chafing stick was one of its first products. But she heard a common refrain from people in the beauty industry. 'It was a lot of: 'No one wants this,'' Sturino recalled. Megababe ranks No. 2 on Fast Company's list of the Most Innovative Companies in Beauty for 2025. Undeterred, she and her startup team created 20,000 units of products. 'And we actually sold through our entire first run of inventory in the first month we launched.' Meanwhile, when Jain cofounded Evvy about four years ago, she told the audience there were two challenges that proved to be an uphill battle. 'One was that we were building a women's health company, which people inherently believed was niche, that it was a small market,' Jain said. 'And then it was the fact that obviously we were starting a vagina company.' Then, as now, Jain said Evvy's marketing strategy is providing education information—including a stat she referenced that vaginal discomfort is the leading reason why women seek healthcare advice in the United States. When fundraising, she said she focused on how massive the market was for products that weren't solving the real problem. 'Look at all of the money that women are spending on wipes, washes, suppositories, whatever will make their vagina smell like a flower because there's this fundamental root problem that isn't being solved for them,' she said of those conversations. 'It was very much starting with the data, starting with the numbers, and frankly not talking about the moral rightness of investing in women's health.' In its early days, Evvy started a TikTok channel and racked up millions of views because, Jain said, people were actively searching for information about vaginal health. What's more, the company has used three guiding principles to inform its product lineup: Provide what patients actually want, identify the best science, and provide education when there's either a gap or stigma. While Evvy's mission quickly resonated with consumers, Jain advised that entrepreneurs may need to take a different approach to connect on a business level with investors. 'Lead with the data and lead with the numbers.' And even though Megababe is sold by major retailers, Sturino continues to lean on her community of social media followers, now numbering 800,000-plus on Instagram alone. It's there that she might test product ideas that will bring a solution to women who are already dealing with an issue—including the aforementioned hemorrhoid cream. She said it's helpful if other entrepreneurs with similar taboo-tackling business ideas are tackling a problem they know is real. 'You have to keep going and believing in yourself,' she said. This post originally appeared at to get the Fast Company newsletter:
Fast Company
13-06-2025
- Business
- Fast Company
‘We get banned' all the time: Why Megababe and Evvy still face pushback on women's health products
Megababe and Evvy make personal care and health-related products that, at some point, will be needed by at least half the population. But these companies have had to overcome one hurdle after another in the years since they launched. Despite the relative successes of their companies—particularly with identifying markets for products that address taboo topics head-on—these problems still persist, the founders said during a panel discussion at Fast Company's Most Innovative Companies Summit in New York last week. 'We get banned on social media advertising all the time,' said Priyanka Jain, cofounder and CEO of Evvy, a women's health company that's focused primarily on the vaginal microbiome. 'We get banned, too,' added Katie Sturino, founder of Megababe, which sells more than 45 products mostly aimed at addressing issues in the nether regions. While a hemorrhoid cream named 'Butt Stuff,' in the case of Megababe, or Evvy's use of the words 'vaginal microbiome' or 'pelvic floor' raise alarm bells for social media companies, the founders pointed out that advertising for erectile dysfunction medication and pornography seemingly do not. But both women are, by now, accustomed to convincing stakeholders of all varieties that there's a sizable and viable market for their products. 'The taboo and stigmatized areas are probably some of the largest opportunity spaces because, by definition, they are areas that have been underserved,' Jain told the audience. 'You have to push past the uncanny valley or that difficult time, but then you actually have a higher upside on the other side because it's likely an unserved market with a lot of need.' 'No one wants this' By the time Sturino launched Megababe in 2017, she had amassed a social media following that was about 70,000 strong, and she would ask her community of followers each spring what products they planned to use for thigh chafe. Naturally, when she started the brand for that community, the company's anti-chafing stick was one of its first products. But she heard a common refrain from people in the beauty industry. 'It was a lot of: 'No one wants this,'' Sturino recalled. Megababe ranks No. 2 on Fast Company's list of the Most Innovative Companies in Beauty for 2025. Undeterred, she and her startup team created 20,000 units of products. 'And we actually sold through our entire first run of inventory in the first month we launched.' Leading with education Meanwhile, when Jain cofounded Evvy about four years ago, she told the audience there were two challenges that proved to be an uphill battle. 'One was that we were building a women's health company, which people inherently believed was niche, that it was a small market,' Jain said. 'And then it was the fact that obviously we were starting a vagina company.' Then, as now, Jain said Evvy's marketing strategy is providing education information—including a stat she referenced that vaginal discomfort is the leading reason why women seek healthcare advice in the United States. When fundraising, she said she focused on how massive the market was for products that weren't solving the real problem. 'Look at all of the money that women are spending on wipes, washes, suppositories, whatever will make their vagina smell like a flower because there's this fundamental root problem that isn't being solved for them,' she said of those conversations. 'It was very much starting with the data, starting with the numbers, and frankly not talking about the moral rightness of investing in women's health.' Social media insights In its early days, Evvy started a TikTok channel and racked up millions of views because, Jain said, people were actively searching for information about vaginal health. What's more, the company has used three guiding principles to inform its product lineup: Provide what patients actually want, identify the best science, and provide education when there's either a gap or stigma. While Evvy's mission quickly resonated with consumers, Jain advised that entrepreneurs may need to take a different approach to connect on a business level with investors. 'Lead with the data and lead with the numbers.' And even though Megababe is sold by major retailers, Sturino continues to lean on her community of social media followers, now numbering 800,000-plus on Instagram alone. It's there that she might test product ideas that will bring a solution to women who are already dealing with an issue—including the aforementioned hemorrhoid cream. She said it's helpful if other entrepreneurs with similar taboo-tackling business ideas are tackling a problem they know is real. 'You have to keep going and believing in yourself,' she said.
Fast Company
06-06-2025
- Business
- Fast Company
Leading Without Fear: How Megababe and Evvy Face Taboos Head-On
Join Katie Sturino, founder of Megababe, and Priyanka Jain, cofounder and CEO of Evvy, for an unfiltered conversation on how they tackle staid and stigmatized categories with savvy marketing, inventive services and products, and a deep understanding of consumer needs. These entrepreneurs are defining fearless leadership by serving overlooked markets in fresh ways—all while driving growth.
Buzz Feed
02-06-2025
- Health
- Buzz Feed
26 Target Products To Deal With Body Issues
A stick of Megababe's Thigh Rescue I can *personally* testify works anti-chafing miracles after wearing it many a task in Texas heat. I've tried a few other brands, but always end up back at Megababe because it lasts the longest and isn't grossly greasy. A Kerasel fungal nail renewal treatment because while we love Shrek, we don't exactly want his nail routine. This magic stuff helps reduce discoloration and thickness, as well as hydrate and exfoliate brittle nails to get them back on track to being ✨shiny✨ and strong. Promising review: "I noticed my big toe had nail fungus, so I tried this treatment. I've been applying it twice daily and after just 18 days, my nail looks much better. I thought it would take longer, but it's already improving." —IvyPrice: $26.49 A Bug Bite Thing insect bite suction tool to relieve itchy bites and stings from insects out for their big spring and summer ouchie hoorahs. No need to broadcast that you forgot to reapply bug spray to the world: Those meddling insects can ~suck it~. (Or at least your new tool can!) Promising review: "It ONLY works if you use it right away, but it DOES work. People who say it doesn't work are likely waiting too long. You have to keep it with you and use it as soon as you feel the bite. That's the trick to it. Great product." —FeralHousewifePrice: $9.99 A K-beauty snail mucin essence I've not gone without since 2020 because this is a GOOD bandwagon to be on, trust me. This was a big part of the popular glass skin movement on TikTok, but all I care is that it helps tame my adult acne flareups and fits seamlessly into my morning (and evening!) skincare routines. Promising review: "This is very hydrating. My bedtime moisturizer wouldn't leave me feeling very hydrated, but after adding this into my bedtime routine my skin feels nice and moisturized for the night!" —Emily Price: $8.50+ (available in two sizes) A Colgate teeth-whitening pen to start getting your smile summer travel pic ready by removing discoloration and stains with a swipe of a pen. Brush and floss before applying, but then get ready to unleash your million-watt smile! Promising review: "Could tell a difference after the first day, have to apply three times the first day and twice on subsequent days. Tip makes it possible to get in between teeth where it is hard to get other whiteners." —MsMacPrice: $37.49 A pack of Mighty Patch pimple spot treatments that finally broke me of my pimple-popping habit because these work so much better and leave your face less red. Just put them on for six hours or so (I use mine at night) and watch as they work their gunk-removal magic! Promising review: "Hero is the only brand of pimple patches that actually work for me. These pimple patches are part of my necessity items in my bathroom drawer and I carry a few with me when I travel. One patch will help dry a pimple up and these patches work fast. No more popping, picking or scarring!" —VolMom2025Price: $9.79+ (available in two pack sizes) A Dr. Scholl's callus-removing gel and foot file for smoother feet if you're tired of your cracked skin snagging on your socks every day. This professional salon formula breaks down the callus in under five minutes and makes it easy to file away your cracked feet worries lickity-split. Price: $8.99 Some Pond's dark-spot correcting cream with vitamin B3 to help decrease the appearance of dark spots and moisturize your face. It's hypoallergenic, too, so there's a low chance of a weird skin irritation popping up when you give it a go! Promising review: "Gave this moisturizer a try for a few months and very impressed. My skin tone has evened out and dark spots are not getting darker with many hours in the sun every day." —MamagremlinPrice: $9.49 An Aveeno foot mask if your feet are dry, dry, dry from all that sandal wearing. Get them back into tip-top shape by giving them their own personal spa day while you relax on the couch and catch up on your fave shows. Pro tip from someone who loves these: Keep them on a full 30 minutes. There is SO much product in these little booties, give your feet a chance to fully soak them up and then wring out the extra when you're done and give yourself a foot massage. My feet are SO soft after using these and I always have some on hand in my cabinet. Promising review: "Adding to my weekly routine. I've done foot peels and they help but not before a week of sloughing. This is a 10 minute deep conditioning that left my feet super soft and moisturized. Next time I'll use after a proper soak and scrub and expect to have silky soft feet. Well worth the money if you do pedis at home." —DailyJuicerPrice: $4.59 And Aveeno hand masks so your paws can also get in on the pampering action. Nobody wants to fess up to crummy cuticles and flaky fingers, but this will help rehab your hands so you don't even have to mention them before ~they're gone~. (The flakes and crumbs, obviously. Not your hands.) Promising review: "First off super easy to use, not messy at all. I was skeptical, my hands get so dry that they crack and bleed. I put these on and instantly felt relief. I hardly recognized my hands when I took them off! Smooth and pain free! Life changing! I'm stocking up on these bad boys!!!" —MommaBirdPrice: $4.59 A Debrox earwax removal kit if you constantly have earplugs or in-ear headphones clogging up your ear's natural cleaning system. 🙋🏻♀️ Since we're apparently *not* supposed to use cotton swabs in our ear canals, these drops are the answer to helping flush out all that ick. And what a treat this stuff is! I use it about once every three to six months just because I SWEAR my ears feel cleaner afterwards. (And the drops actually foam in your ears which is fun!)Promising review: "This saved me a trip to urgent care. It worked great! My ear was plugged for about a week and nothing was working. It worked the first time using it. I highly recommend!" —KimPrice: $10.49 A pair of Proof overnight period underwear for those nights when you've got a heavy flow but don't wanna bother with tampons or pads. Just slip these on and rest comfortably knowing that your beautiful sheets are safe! Promising reviews: "Where have these been all my womanly years?!? Sleeping in dreadful pads no longer! Tested them on a heavy night and NO leakage. I am so happy to have this comfortable option." —Realtor Mo"Excellent quality. It's really absorbent, doesn't look bulky." —BelloPrice: $26.99 (available in sizes S–XL) A set of acupressure anti-nausea wristbands if motion sickness has plagued you down the years and enough is finally enough. These work by applying pressure to your wrist, which might just help with car sickness and nausea. Life is stressful enough without wanting to gag at the thought of getting in a plane, train, or automobile, so do yourself a favor and throw these in your cart so you can then throw them in your bag! Read more about acupressure and nausea at Memorial Sloan Kettering Cancer reviews: "Traveled during 7–8 weeks of pregnancy, and these saved my life more than a couple of times. Highly recommend." —Sbrown9412"These are LIFE-CHANGING for me!!!! I get SO carsick all the time even just staring forward. Driving through the mountains and windy roads while having to work on my laptop, and somehow I'm not carsick while wearing these. Buy them!!!!!! So much better than taking meds." —YummmPrice: $10.99 for a 2-pack A can of antifungal foot spray to treat and prevent most cases of athlete's foot or jock itch. Use it daily to make sure redness and itchiness stay as far away from you and your cute shoes as possible. Promising review: "This is the best antifungal foot spray I have EVER used. It sprays very easily and doesn't dry out your skin, and it really does the job of keeping my feet clean and dry and itch free. It also prevents my heels from cracking, and my toe nails look super healthy. I look at them now and I swear they look like a child's. …Really beautiful! I've tried several other brands and nothing works as well or feels as nice as this spray. Try this and you'll never use another one, I promise; It's THAT good!" —Diane $7.99 A bottle of Bio-Oil — a friend practically threw one at me when I complained of my nose being scaly. I have since used this on very old scars and can confirm this is a miracle elixir that should cost much more than 10 buckeroos. Sometimes I put a couple of drops in my daily moisturizer ~just for fun~ because it also smells amazing. Promising review: "I've been using this for about a month now and can tell a big difference in a scar I have. Also, just love the moisture it provides my skin. I use it on my whole face, not just the scar area and I think it has brightened my skin." —BoysbaseballandbohoPrice: $6.49+ (available in three sizes) Or an Aquaphor Healing Ointment! I got on the Aquaphor train after having a baby (because this stuff is GREAT for preventing diaper rash), but now it's never leaving my home because I use it on my lips, on my dry elbows, and anywhere else that needs some TLC. My kid calls it "the special lotion" and it really is. Promising review: "Amazing during the drier months. We use on hands, lips, elbows, cheeks, everywhere. It is very oily and thick so it is better to use at night if you don't like the consistency. It works wonderful! I will sometimes out lotion on my kid's hands and wrists then use this on top before bed and it works great to help with very dry skin." —CeebeePrice: $7.79 A pair of Tweezerman slant tweezers so you can kiss stray eyebrow hairs, chin hairs, and everywhere-in-between hairs a not-so-fond farewell. If you can't beat 'em, pluck 'em! That's my motto. Promising reviews: "I will never buy another brand of tweezers. Love Tweezerman. Precise, sharp, excellent quality." —R"I recently bought this tweezer to replace my old tweezer man that I had had for over five years. These are just as good as my old ones. I won't use any other brand! They do the job!" —maggie92Price: $29.49 (available in three colors) A Dove 72-hour deodorant that helped me get rid of that weird armpit discoloration for good and keeps me from sweating and smelling in Texas summers. (I can't stress how high of praise this is for anything that has to go up against 100+ degree heat on the regular.) It's formulated with "Pro-Ceramide Technology," which works to help replenish and strengthen your skin's natural barrier by potentially boosting ceramide levels (which naturally reduce when you shave) to keep shaving and heat-caused redness away!Promising review: "Hands down my favorite deodorant! Last all day, no residue, and smells so nice. Worth the price." —Target CustomerPrice: $8.49 A pack of breath-freshening TheraBreath gum: You already know and love their mouthwashes. Now you can follow up throughout the day with bursts of sugar-free, icy mint so after-lunch breath doesn't even cross your mind as a concern. (Enjoy those extra onions if you want! TheraBreath has got you covered.) Price: $7.69 for a 24-count Some Living Proof triple bond complex leave-in treatment if your hair is damaged from color, sun, or just ~existing~ in 2025. (🙋🏻♀️) My hair was dry and hay-like on the ends, but no more with this miracle leave-in treatment! Just leave it on your tresses for about 10 minutes after showering and voila! Price: $45 Some of the internet-famous Mielle's Rosemary Mint strengthening oil that's famous for a reason: It's affordable. It smells amazing. Oh, and it WORKS. My greatest shopping writer regret is not taking "before" pics of using this stuff because it helped my postpartum thinning spot better than anything else I've tried. (And without the strong chemical smells of some of the other stuff, thank you very much.) Some researchers have found rosemary oil to be as effective at encouraging hair growth as Rogaine! And read more about how biotin could help with the fullness of hair at Cleveland Clinic. Promising review: "This works great! I use it on my hair the night before I am planning on doing a wash. It always leaves my hair feeling great the next day!" —CpowellPrice: $10.99 A rechargeable Philips Sonicare toothbrush your dentist is probably always telling you to buy, and you should. Lazy perfection for oral hygiene is my most favorite kind of lazy perfection because when I brush my teeth, I want them to be setup for success with all the summer sugary treats I'll be eating this season. Snackities before cavities. Promising reviews: "This toothbrush is fantastic. It really leaves your teeth feeling much cleaner. The different intensities and different cleaning modes really allow you to experience a deep clean every time and is much better than other brushes I've tried before." —Gwills"Sonicare makes the best. It's amazing how clean my teeth feel." —Target CustomerPrice: $109.99 (originally $129.99, available in four colors) A three-pack of dermaplaning razors so you can shape your brows, remove unwanted facial hair, or exfoliate your face on the cheap. (I'd make a hair pun here, but perhaps I should just cut it put these in my cart already.) Promising reviews: "The blade is sharp, and I love that each one comes with a safety cover. Great for at home dermaplaning." —PTC"These work way better than any other dermaplaning tool I've used. I haven't got cut from them yet (hopefully I don't jinx myself!) Other brands would always cut my face no matter what technique I used or how gentle I was." —RagamuffinPrice: $7.69 A Hyland's topical salve with so many applications, you'd be a silly goose not to have this on hand. Ingrown hairs, splinters, bug bites, and boils... This salve is basically a magic potion ready to aid you at every turn. Promising reviews: "If you get stubborn under the skin pimples, try this! It works so well when applied consistently." —30 something mama"I put this on overnight for any stubborn under skin pimple. The stuff is a must have." —Mel MPrice: $6.99 A stainless-steel tongue scraper to give your tongue the same kind of deep clean you like to give your car, your toilet, your everything. Your tongue is responsible for delivering flavor cues to your brain, so it's important to keep it in tip-top shape! Promising review: "I was super excited to receive this tongue scraper. I really like how wide the scraper is. It's light, cleans easy, great feel to it. The quality is more than what I expected for its pricing." —MomoPrice: $11.99 for a two-pack (originally $16.99) A warm vanilla-scented Eva NYC dry shampoo because we as a society should not be punished with strong artificial smells and sticky roots for getting rid of our greasy hair. Enhanced with vitamin C and fatty acids, this will actually nourish your hair and make it smell amazing! Promising review: "Tried this for the first time today and I absolutely love it! Works great and smells amazing!" —AnnabellePrice: $16.99
