Latest news with #MegaSardines
Business Upturn
20 hours ago
- Business
- Business Upturn
Mega Sardines: 50 Years of Serving Nutrient-Rich Meals — Primed To Go Global
The founders of Mega Prime Foods, flanked by their children as the second-generation braintrust leading the company into the next 50 years MANILA, Philippines, June 19, 2025 (GLOBE NEWSWIRE) — As it celebrates its 50th anniversary, Mega Prime Foods Inc. reflects on a remarkable journey—one that began with a simple mission to provide affordable, nutritious food to Filipino families. What started as a humble fishing company has now become one of the most innovative and socially driven food manufacturers in Southeast Asia, producing over 3 million cans of sardines daily from its advanced facilities in Batangas and Zamboanga. Sardines, long a staple in Filipino households, are among the most nutritionally dense foods in the world—rich in Omega-3 fatty acids for brain and heart health, vitamin B12 for metabolic support, and a host of other essential nutrients like calcium, iron, and selenium. Mega Sardines ensures these health benefits are preserved through its industry-leading 'catch to can in 12 hours' process—setting it apart in freshness, quality, and care. For Chairman and Founder William Tiu Lim, the journey has not been easy. From natural disasters like the devastating 1970s typhoon that destroyed much of their fishing fleet, to political and economic crises, Mega has endured and grown stronger. Through it all, Tiu Lim held fast to three core values: Quality, Innovation, and Malasakit—a uniquely Filipino term meaning selfless concern for others. 'We've always aimed for the best possible quality,' said Tiu Lim. 'Our fish go from sea to can in just 12 hours, compared to the industry's usual 1–3 days. That freshness is our edge.' This commitment to innovation and excellence recently culminated in a global milestone: Mega Sardines was designated a 'Superfood' by the Medical Wellness Association (MWA), becoming the first seafood product ever to receive the distinction. The recognition was awarded during Mega's 50th anniversary celebration by MWA Board Member and faculty member James Michael Lafferty, underscoring the brand's role in promoting global wellness. 'I was honored to announce Mega Sardines as the world's first seafood Superfood,' said Lafferty. 'It's a testament to their quality, innovation, and mission to improve health outcomes.' As the company transitions into its second generation of leadership under President and CEO Michelle Tiu Lim-Chan, the vision for global expansion is clear—but rooted in the same human values that built the brand. 'We are people-first,' said Lim-Chan. 'We serve our customers, support our employees, and provide opportunities to improve lives. Growth is not just about geography—it's about purpose.' Mega Prime Foods is already expanding its product lines, offering not only sardines but also tuna, mackerel, fruit cocktails, coconut gel, Primo non-alcoholic sparkling juices, and the Jimm's Coffee functional beverage line. 'Our proudest achievement is our ability to turn compassion into tangible, quality products,' Lim-Chan added. 'We're not done yet. The next 50 years will be even more exciting.' About Mega Prime Foods Inc. Mega Prime Foods Inc. is a leading food manufacturing company in the Philippines dedicated to providing high-quality, nutritious products for every Filipino home. With vertically integrated operations, state-of-the-art technology, and a deep sense of social responsibility, Mega continues to redefine what it means to be a purpose-driven global brand. A photo accompanying this announcement is available at Disclaimer: The above press release comes to you under an arrangement with GlobeNewswire. Business Upturn takes no editorial responsibility for the same. Ahmedabad Plane Crash
Yahoo
2 days ago
- Health
- Yahoo
Mega Sardines Named World's First Seafood 'Superfood' by MWA
Philippine brand redefines global standards in nutrition and wellness MANILA, Philippines, June 19, 2025 (GLOBE NEWSWIRE) -- Mega Sardines, a flagship brand of Mega Prime Foods Inc., has officially been recognized by the U.S.-based Medical Wellness Association (MWA) as the world's first seafood Superfood, marking a historic milestone in health, nutrition, and Filipino innovation. The distinction follows a rigorous evaluation of Mega's unique sourcing and production practices, along with its exceptional nutrient profile. A 2023 report from Harvard University shed light on the health benefits of 'eating down the seafood chain,' emphasizing sardines for their high protein, omega-3 fats, and virtually zero carbohydrates. These nutritional attributes make sardines an ideal food for combating today's rising metabolic and cardiovascular diseases. Sardines also boast dense levels of vitamin B12, D, calcium, selenium, iron, and CoQ10—all while posing minimal mercury risk due to their small size in the food chain. The Medical Wellness Association, a global network of over 6,000 health and medical professionals, further investigated whether all sardines are equal. Their answer was resounding: one brand stood out—Mega Sardines. Unlike many companies that lease fleets and risk long delays, Mega controls its entire fishing and canning process. Through full vertical integration, Mega ensures a 'catch to can in under 12 hours' standard—preserving freshness, taste, and nutritional value. This innovation, paired with a commitment to quality and safety, led the MWA to designate Mega Sardines as a 'Superfood'—the first time in its 30+ year history that the organization has awarded such a title to a seafood product. 'Mega Sardines can play a vital role in helping consumers around the world battle metabolic and cardiovascular disease,' said Dr. Christopher Breuleux, President and Founder of the MWA. 'It is truly a gift from nature processed with care. Mega's speed and hygiene in handling ensure consumers get the healthiest product possible. This is a Superfood people should eat more of.' Mega Prime Foods Inc. was founded by visionary entrepreneur William Tiu Lim, whose mission has always been to make nutrition affordable and accessible to Filipino families. Over five decades later, that mission now resonates globally. Holding the Superfood certificate, Lim remarked: 'Mega Sardines is no longer just a fishing company—it's a global wellness brand. Our goal is to elevate the health of consumers worldwide. This is our legacy.' About Mega Prime Foods Inc. Mega Prime Foods Inc. is one of the Philippines' largest and most trusted food manufacturing companies, producing high-quality canned goods and innovative food products. The company is known for its sustainability practices, commitment to food safety, and purpose-driven innovation that supports wellness for all. CONTACT: Media Contact Katapult Digital Email: info@ in to access your portfolio
Associated Press
19-05-2025
- Health
- Associated Press
Medical Wellness Association Awards ‘Superfood' Status to Mega Sardines
Recognized by the Medical Wellness Association as the world's first seafood 'Superfood,' Mega Sardines sets a new standard in health and nutrition. MANILA, PHILIPPINES, May 19, 2025 / / -- The story began with an article published by none other than the esteemed Harvard University in 2023, extolling the benefits of 'eating down the seafood chain'—in other words, eating sardines. What was their basis? To start, the health benefits are tremendous. In a world facing increasing metabolic health concerns, the blend of protein and Omega-3 fats, with virtually no carbohydrates, makes sardines a perfect fit for metabolic health. Additionally, sardines are among the most nutrient-dense foods on the planet, containing abundant levels of vitamin B12, vitamin D, calcium, selenium, phosphorus, iron, iodine, and CoQ10. Finally, because they are small fish low on the food chain, sardines have a significantly lower risk of containing mercury, unlike larger fish species. It's no wonder Harvard Health dedicated a report to sardines and other small marine foods as part of its mission to educate the public. The full report can be read here. The United States-based Medical Wellness Association—the world's leading organization of health, wellness, and medical professionals with over 6,000 members—then took a closer look. Are certain sardine brands better than others? Are all processing methods the same? They focused specifically on what happens to sardines after they are wild-caught at sea. One brand stood out: Mega Sardines, from the Philippines. What gives Mega Sardines the edge is their vertical integration and innovative approach. Unlike companies that lease fishing fleets (often resulting in poor control over quality and freshness), Mega owns its entire fleet and enforces strict protocols to ensure maximum freshness and hygiene. This allows them to achieve an industry-leading 'catch to can in under 12 hours'—an unprecedented processing speed that delivers the freshest wild-caught sardines to consumers. Compared to the industry norm of several days, this 12-hour process ensures superior nutrient preservation and freshness. Based on the nutritional profile of sardines, combined with Mega's unique processing method, the Medical Wellness Association has done something unprecedented in its 30+ year history: it has granted Mega Sardines the classification of 'Superfood'—the first seafood product in the world to receive this designation. Dr. Christopher Breuleux, President and Founder of the Medical Wellness Association, remarked: 'Mega Sardines can play a vital role in helping consumers around the world combat metabolic and cardiovascular disease. It is truly a gift from nature for human health, and the processing is done with exceptional care to preserve freshness all the way to the dinner table. It is, indeed, a 'Superfood' everyone should increase their intake of.' The innovative Mega approach traces back to the company's founder, William Tiu Lim. From the very beginning—five decades ago—Tiu Lim's mission was clear and noble: to provide cost-effective, nutritious meals for low-income households in his native Philippines. The pride on his face is evident as he holds the Medical Wellness Association's certificate—validation of a vision realized over the past 50 years. 'Today, Mega Sardines is no longer just a fishing company, but a global wellness company. We aim to help improve the health and wellness of consumers around the world. This is a legacy and a mission worth fighting for,' said Tiu Lim. So next time you're planning a healthy meal, you just might find yourself saying, 'Honey, please pass the sardines.' KD KATAPULT DIGITAL CORP. email us here Visit us on social media: LinkedIn Instagram Facebook TikTok Legal Disclaimer: EIN Presswire provides this news content 'as is' without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.
