Latest news with #MarTech+
Time of India
3 days ago
- Business
- Time of India
MarTech+ #2: Decoding AI shifts in search, creativity, and marketing economics
Dear Reader, AI isn't coming for your job, it's already rewiring it. From reshaping how brands show up in search to challenging the soul of creative work, AI is shifting marketing's centre of gravity. The questions marketers must now answer aren't just tactical (Should we use AI?), they're existential (What does creativity mean in an AI-first world?). In this week's MarTech+ newsletter, we're decoding three big shifts where tech isn't just a tool, it's a tension. A new kind of search. A creative conundrum. And an economic curveball. Let's make sense of it all. Is GEO the new SEO? As AI-powered search grows up, it's eating into attention - and budgets. Our feature explores how Generative Engine Optimisation (GEO) is nudging brands to rethink traditional SEO strategies. Read how marketers are navigating the GEO shift Why you should care: Because where your brand appears and how is no longer a matter of keywords but conversations. GEO might not replace SEO but it's definitely rewriting the rules. When AI ate my copywriter Is AI the end of creativity or its latest muse? This sharp take confronts the discomfort many marketers feel as AI takes on 'right-brain' work, from writing copy to building concepts. Read the creative conflict Why you should care: Because rejecting AI won't protect your craft but learning to dance with it might. As Sam Altman put it: AI can do 95% of marketing tasks. The remaining 5%? That's your creativity. The deflationary economics of AI Infinite content. Zero marginal cost. Welcome to the era of AI-led marketing . This piece unpacks the deflationary pressure AI places on value creation, and why marketers must double down on what can't be scaled, yet. Explore the economic shift Why you should care: Because efficiency is cheap. Attention isn't. As AI floods the field with output, the intangibles, brand, trust, emotion, will define what cuts through. Quote of the Week Resisting AI to save your job is the surest way of losing Balsara, Chairman, Madison World Over to You What's your MarTech dharam sankat? Are you building workflows around AI or still figuring out how to brief it? Tag @ETBrandEquity on LinkedIn with your take, we're listening. Stories you might have missed Adobe brings AI-image generation app to phones, adds partners 98% of Indian consumers buy more with real-time personalisation: Report Meta brings ads to WhatsApp The AI inflection point: Why every CXO must act now Reddit unveils AI-driven ad tools to help brands tap into user discussions About Us Each week, we unpack the technology trends shaping marketing, without the jargon. Expect sharp insights, real-world brand moves, and smart signals to help you stay ahead. If you think technology is transforming marketing and want to understand its impact at the consumer level, this newsletter is built for you. Stay tuned for the next edition of the MarTech+ newsletter, rolling out every Wednesday. - Team ETBrandEquity
Time of India
11-06-2025
- Business
- Time of India
MarTech+ #1: AI That Sees, Shops, and Sells
Dear Reader, While the principles of marketing remain unchanged, technology has transformed everything about how we experience them. The 4Ps — product, price, promotion, and place — now look very different in a world of algorithms, AI, and attention scarcity. Even mental and physical availability is shaped by data, devices, and digital journeys. That's why we have curated the MarTech+ newsletter to track how marketing is evolving at the intersection of tech and consumer behaviour — without the jargon. Every week, we'll share smart signals, brand moves, and the ideas shaping what's next. In this edition, we explore how AI is quietly but powerfully shaping the way people shop, storytellers create, and brands serve. From grocery shelves designed with empathy, to studios where AI sharpens the craft, to shopping journeys guided by digital agents — this is AI in action. Let's dive into the now 🛒 When AI sees what we don't Britannia 's 'A-Eye' project is more than tech—it's what innovation looks like when it puts people first. By making grocery shelves more accessible to the visually impaired, Britannia reminds us that inclusive design is good marketing. 👉 Here's how they did it. Why you should care: Because inclusive brand experiences aren't just 'nice to have'—they're the new competitive edge. 🎨 AI didn't kill the creative star—It upskilled it Youri Guerassimov, the CCO-turned-CEO of Marcel, drops a hard truth: AI has made creative work sharper, not shallower. In this ETBE exclusive, he reflects on how tech has made storytelling more efficient and effective — when paired with soul. 👉 Read the interview. Why you should care: Because brands that want creative that sells need to embrace AI not as a shortcut, but as a superpower. 🛍️ Welcome to Agentified Shopping Imagine a world where you don't scroll endlessly or filter by size. Instead, a smart AI agent knows your taste, diet, budget, mood — and shops for you. This guest article unpacks the rise of AI shopping agents that could change how we think about discovery and decision-making. 👉 Step into the future. Why you should care: Because preference-based automation is poised to flip marketing funnels on their head. Here are more stories you might have missed. Gen AI and the future of marketing. AI, the new shoulder to cry on. And it doesn't get tired. AI impact: What happens to advertising now? Chatgpt faces global outage; India, US most affected. Meta opening AI lab to build super intelligence. 🔄 Over to you Are we entering an era where marketers don't just target people, but train the agents who influence them? What's one AI innovation you've seen lately that actually made the journey better? Tag us on LinkedIn (ET BrandEquity) with your thoughts. — Team ETBrandEquity 🗓️ Stay tuned for the next edition of the MarTech+ newsletter, coming to you every Wednesday.
Time of India
06-06-2025
- Business
- Time of India
MarTech+ #1: The great MarTech reset
Welcome to the very first edition of MarTech+ , your sharp, smart, and always-on newsletter that cuts through the noise to bring you the boldest ideas and conversations from the ever-evolving world of marketing technology . If you've been wondering how generative AI will reshape your customer journeys , challenge creativity norms, or even lend a (virtual) shoulder when campaigns tank — you're in the right place. This week, we're going deep on one central force: AI . Not just as a tool, but as a seismic shift in how marketing is done. Here are three stories you cannot afford to miss: 📌 Gen AI and the Future of Marketing From co-piloting creatives to customising campaigns at scale, Gen AI is no longer optional. We unpack where it's heading and how marketers can ride the wave — or risk being swept away. 📌 AI, the New Shoulder to Cry On. And It Doesn't Get Tired. In a world where emotional resilience meets artificial empathy, AI is transforming brand support and creative feedback loops. Here's why that matters more than you think. 📌 AI Impact: What Happens to Advertising Now? With machine learning rewriting briefs and disrupting media spends, we look at what's breaking, what's building, and why your next media plan might just start with a prompt. Whether you're a CMO rethinking strategy or a martech enthusiast looking to stay ahead, MarTech+ is here to decode the disruption. Keep watching this space. The marketing revolution is just getting started — and it speaks in code. Yours Truly, Varun Markande, MarTech Correspondent.
