Latest news with #Maker'sMark
Bloomberg
3 days ago
- Business
- Bloomberg
New Maker's Mark Whiskey Brand Leans Even More Into Wheat
With a liquid legacy stretching back 72 years, Maker's Mark enjoys the status of a premier bourbon brand. Its exacting recipe of 70% corn, 16% soft red winter wheat and 14% malted barley is as much a signature as its red wax-dipped bottles. Across dozens of releases, the Kentucky producer has never strayed from its original mash bill. Until now. The Star Hill Farm label, named after Maker's 1,100-acre home, hit shelves in mid-May; it's the distiller's first Estate Whiskey. The certification, an endeavor of the University of Kentucky, means all production takes place on-site and at least two-thirds of the grains used are grown on distillery-controlled land nearby.
Axios
4 days ago
- Business
- Axios
Chicago's Unicorn auction opens rare spirits to all
Online auctions aren't just for fine art and jewelry. The latest: The new Chicago company Unicorn aims to make collecting rare spirits and fine wines more accessible. How it works: Bidders can buy common spirits like whiskey, scotch and tequila, and many of Unicorn's lots are rare and come from all over the world. It's free to register to bid, and the online auction house charges a 15% buyer's premium and 10.25% sales tax. What they're saying: " Unicorn was really born out of a problem that [co-founder] Cody [Modeer] and I constantly felt with the wine and spirits industry," co-founder Phil Mikhaylov tells Axios. "It felt super antiquated, exclusive, very elusive and very much catered to the 1%. We wanted to build a platform that democratizes access to spirits and wine." By the numbers: Mikhaylov tells Axios that Unicorn did $50 million in sales last year, and more than 50,000 transactions were $100 or less. Stunning stat: Unicorn sold a bottle of Yamazaki 55 Japanese whiskey for $210,000, last year. It also sold a Van Winkle 18 Year Special Reserve Bourbon for $86,000. Other options are far cheaper. The bourbon buyer, for example, also purchased a $35 Maker's Mark Chicago Cubs bottle, Mikhaylov says.
Winnipeg Free Press
11-06-2025
- Business
- Winnipeg Free Press
It's not the time to cave on booze boycotts
Opinion A good measure of the true strength of your intentions is how much you're willing to sacrifice to stand up for what you believe. That should be the case even more when what you're sacrificing is essentially a luxury. You should, after all, be able to hold out a good long time without compromising your principles when what you're giving up is not even a necessity. Well, two Canadian premiers have demonstrated that the strength of their convictions is as shallow as a shot glass. MIKAELA MACKENZIE / FREE PRESs fileS Shelves emptied of American alcohol at a Liquor Mart. Remember when many provinces halted their sales of U.S. alcohol products in response to trade action by the American government? You should — it was, after all, only a little over three months ago that Alberta Premier Danielle Smith was saying this about U.S. tariffs: 'This economic attack on our country, combined with Mr. Trump's continued talk of using economic force to facilitate the annexation of our country, has broken trust between our two countries in a profound way… It is a betrayal of a deep and abiding friendship.' A deep betrayal, all right. As of this week, both Alberta and Saskatchewan began purchasing U.S. alcohol products again. The halt in sales had been a clear and decisive multimillion-dollar message to American producers that Canadians weren't going to put up with the endless tariff follies of U.S. President Donald Trump. With plenty of other domestic and global options, we could no doubt put up with the absence of American wine, beer and bourbon. The boycott threatened US$1.1 billion in American wine sales alone, and U.S. spirits producers have said the boycotts were worse than tariffs. It was a strong message to the U.S. that trade is a two-way street. But a boycott — even of a luxury item that will still face a retaliatory tariff of 25 per cent by the Canadian government — is only as strong as its weakest link. And the governments of Alberta and Saskatchewan, always proud chest-thumpers of the innate toughness of good western folk, have proven to be that weakest link. Heaven forbid the Jack Daniels or Maker's Mark bourbon wouldn't be there to flow for the Calgary Stampede. Meanwhile, Alberta's move was swiftly welcomed by the United States' ambassador to Canada, Peter Hoekstra, who couldn't resist taking a social media victory lap, saying on X/Twitter: 'Very glad to see that Albertans can once again enjoy a cold U.S. beer or glass of wine. Thanks to Premier @ABDanielleSmith for your leadership in removing this barrier to fair and reciprocal trade.' Hoekstra's comments have to be read as a bitter little joke: the fact is that the capricious introduction of tariffs across a broad range of Canadian products by Trump is what built the current barriers 'to fair and reciprocal trade.' (If Hoekstra couldn't see the backhander he was delivering for the insult it truly was, then perhaps the carefully wrought world of diplomacy should not be his trade.) Wednesdays Columnist Jen Zoratti looks at what's next in arts, life and pop culture. Alberta seems quite willing to be the butt of that joke: last Friday, Alberta's Service Alberta and Red Tape Reduction Minister Dale Nally said the sales were being restarted to show a 'renewed commitment to open and fair trade' with the U.S. The United States has shown, of course, not one single iota of renewed commitment to anything like open and fair trade. Let's hope that customers in Alberta and Saskatchewan will continue to make the point that their governments don't have the strength to deliver, and continue to boycott American products until American producers can make their own case to their politicians about the damage done by trade wars. If not? Raise a glass to capitulation. And just wait for the next Trumpian punishment to be dealt out to America's former closest neighbour. Because it will come.
Time of India
04-06-2025
- Business
- Time of India
Brandy boss Tilaknagar eyes Imperial Blue in $600 million whisky chase
Tilaknagar Industries , the maker of Mansion House and Courrier Napoleon brandies , is the frontrunner in the race for the Imperial Blue whisky brand being sold by the French alcobev major Pernod Ricard , people familiar with the matter told ET. The brand has an estimated enterprise value of up to $600 million, and a deal will mean the largest M&A in India's liquor industry in more than a decade after Diageo 's buyout of United Spirits in 2013 for $1.9 billion. Inbrew Beverages , established by London-based serial entrepreneur Ravi Deol, is also in the reckoning. However, Pernod Ricard has found Tilaknagar's offer to be better, the people said, though Inbrew is not completely out of the running. As preferred party, Tilaknagar, which is India's fifth-largest alcoholic beverage firm by market cap, has been asked to submit a binding bid by June 23, the people said. Adding shine to brand, expanding portfolio Any potential deal will be financed through a combination of internal accruals, bank borrowings and private equity funding, they added. Japan's Suntory Holdings, owner of Jim Beam and Maker's Mark whiskies, initially showed interest in Imperial Blue but decided not to pursue the deal, they added. For homegrown Tilaknagar, led by Amit Dahanukar, a successful acquisition of Imperial Blue would help expand its brand as well as non-brandy portfolio. While brandy is a dominant category in Tilaknagar's portfolio, the company forayed into whisky in 2012, leveraging flagship brand Mansion House. However, more than 90% of its sales still comes from brandy. During its earnings call on May 21, chairman and managing director Dahanukar said Tilaknagar will focus on enhancing its presence within brandy and other Indian made foreign liquor (IMFL) categories through its own brands and strategic investments. Tilaknagar Industries has earlier acquired Round The Cocktails, Spaceman Spirits and Incredible Spirits. 'We regret we are unable to comment on the subject,' Dahanukar said in response to ET's query on the proposed deal. Imperial Blue ranks as the eighth bestselling whisky worldwide. In 2023, it sold 22.8 million nine-litre cases, according to Drinks International Millionaires' Club. Although these numbers are strong, sales are down from 2019, when it sold 26.3 million nine-litre cases. Imperial Blue was introduced in India by Canadian distiller Seagram in 1997. In 2001, Seagram sold its global business to Pernod Ricard and Diageo. The French company then took over the Indian business. In 2002, Pernod Ricard relaunched Imperial Blue with the advertising slogan 'men will be men.' Its success has grown year on year, making it Pernod Ricard's largest brand by volume, according to the company's website. Much of its success is credited to its memorable advertising line, which created a strong following in India. Selling Imperial Blue marks a change in focus for Pernod Ricard in the region. It aims to grow its premium brands like Glenlivet, Jameson and Chivas Regal. 'Pernod Ricard regularly reviews strategic options for its development, including its brand/business portfolio," said a company spokesperson, while declining to comment on the proposed deal. This move mirrors how UK drinks company Diageo sold 32 low-margin Indian brands, such as Haywards, Old Tavern, White Mischief, Honey Bee, Green Label and Romanov, in 2022 for ₹820 crore. The brands were bought by Deol's Inbrew. Deol is famous for starting Barista Coffee in 1999, which made him known as India's coffee man. By acquiring a stake in Imperial Blue, Inbrew aims to become one of the leading players in the industry. The company could not be reached for immediate comment. People aware of developments said Imperial Blue's valuation, among other factors, is also compared with listed drinks companies' valuations, which are 20–30 times operating profits. When estimating the value of a target asset, the discounted cash flow method is also used. This method values an investment by considering future cash flows.
Man of Many
26-05-2025
- Business
- Man of Many
Maker's Mark Isn't Just Crafting Whisky, It's Building an Ecosystem
By Jacob Osborn - Sponsored Published: 26 May 2025 Share Copy Link Readtime: 7 min Every product is carefully selected by our editors and experts. If you buy from a link, we may earn a commission. Learn more. For more information on how we test products, click here. Hit the bourbon trail through Kentucky and you'll eventually find yourself flanked by vast stretches of rolling hills and thick forest, punctuated by famous distilleries. Here in this picturesque rural landscape, the Maker's Mark Distillery occupies its own little corner of the universe. Journeying past the large gates feels like you're entering some sort of highbrow amusement park, and the experience that awaits on the other side doesn't exactly dissuade you of that impression. What it does do, however, is see this ubiquitous brand entirely defy expectations. Indeed, it's easy to see a bottle of Maker's Mark sitting on the shelf at the nearest bar, coated in its signature red wax, and imagine a faceless corporation that automates every spare detail while imparting a false sense of craftsmanship. That makes it all the more surprising when you enter the distillery's domain, a 1,100-acre property known as Star Hill Farm, to discover an operation in progress that, to use the distillery's latest campaign tagline, is 'perfectly unreasonable'. Similarly surprising is the clear dedication to sustainability and regenerative agriculture. Star Hill Farm | Image: Maker's Mark Distillery The examples of this are numerous. Repurposing used glass to create pathways and artwork. Supplying free stillage, i.e. the waste that results from production, to nearby farmers as a food source for livestock. Establishing the largest white oak research forest in all of America, where scientists genetically map white oak trees in the hopes of improving resilience. Using sheep to graze the grass and solar panels to generate power, and local bee colonies to promote biodiversity. Striving for zero waste while duly earning B-Corp certification. Controlling virtually every aspect of the water supply. All of it on location. When sourcing grain for its whisky (spelled 'whisky' as a nod to Maker's Mark's Scottish roots), the distillery works primarily with Regenerative Certified farms. It has also established the Maker's Mark Regenerative Alliance with the goal of working exclusively with farms that employ regenerative practices by the end of the year. At home, meanwhile, the Maker's Mark team is growing its own wheat crops and experimenting with various strains. There may even come a time when Maker's Mark is executing every aspect of production, from grain to bottle, right there at Star Hill Farm. Star Hill Farm | Image: Maker's Mark Distillery Not One Corner Cut None of the above may sound perfectly unreasonable until you consider the alternatives for an operation of this size. A company could easily save money by resorting to cheaper practices across the board. Then again, the commitment to sustainability, regenerative agriculture, and in-house farming can pay off over time. It can also keep Maker's Mark ahead of the curve from a marketing perspective, as more consumers pursue ethical standards from their brands of choice. But clever marketing is par for the course at Maker's Mark, a label that was at least partly built on branding ingenuity (and isn't afraid to own it). For that, we have Margie Samuels, wife of co-founder Bill Samuels Sr., to thank. It was Margie who devised the original logo and the iconic red wax seal, dipping the very first bottles in her own kitchen. Her presence looms large over the industry with her image even gracing the annals at the Kentucky Bourbon Hall of Fame. Combine her marketing savvy with the Maker's Mark evergreen mashbill, and you essentially get the invention of premium bourbon as a category. Star Hill Farm | Image: Maker's Mark Distillery Back at the distillery, one passes through the Margie Samuels vestibule to arrive at the bottling facility, where a small team dips each bottle in red wax by hand. In a nearby building, two employees print the bottle labels on 1930s printing presses. As an observer, the sense of perfect unreasonableness grows palpable, and while you could argue there's a performative aspect at play here, giving people what they want has always been a strong business model. When it comes to its whisky portfolio, Maker's Mark has been impressively reserved since its founding in 1953. Until recently, the majority of the brand's flagship bourbons were higher-proof versions of that iconic mainstay. Then there's the delicious Maker's Mark 46, finished with French Oak staves, along with a handful of limited edition releases like Wood Finishing, Cellar Aged, and Private Selection. And that's pretty much it. Change is afoot, however, in the form of an exciting brand-new release. Star Hill Farm | Image: Maker's Mark Distillery Introducing Star Hill Farm Whisky We could go on (and on) about the recent trip to Kentucky, which included an all-access pass to horse-racing venue Keeneland for a day at the races. Before that was a cocktail party at the home of Bill Samuels Jr., son of Bill Sr. and Margie, who regaled us with legendary stories and mind-blowing artefacts. For example, did he just point to the oldest-known sealed bottle of American whiskey? Quite possibly, although there's a common saying in these parts: 'Never let the truth get in the way of a good story.' But we digress. After all, the purpose of our trip was to explore the distillery and sample the team's latest milestone. It goes by the name of Star Hill Farm Whisky and veers off label to stand firmly on its own two feet. Marrying two mashbills, one consisting of 70 per cent soft red winter wheat and 30 per cent malted barley, and the other being 100 per cent malted soft red winter wheat, it pays homage to the power of regenerative agriculture, and also just so happens to be an outstanding whisky. Not only is it off-label, Star Hill Farm is the distillery's first-ever wheat whisky. Unlike 'wheated' whisky (which pertains to pretty much any whisky containing wheat), 'wheat' whisky must come from a mashbill of at least 51 per cent wheat. This one clears the qualifying hurdle with room to spare and an exceptional taste to match. Bottled at cask strength, it delivers an undiluted and flavour-packed profile, opening on a rich nose of caramel, raisin, gingerbread, and grain. Next comes a silky palate of toffee, cherry, raisin, malted wheat, and apple pie, followed by a warm and spicy finish of oak, cinnamon, and toasted pecan. It's a certified winner. Star Hill Farm | Image: Maker's Mark Distillery Maker's Mark refers to its output as 'nature distilled' and runs with this theme through every aspect of production. The vast and thriving property on which the distillery is built is becoming an ecosystem unto itself, while the newest release highlights the importance of quality grain and regenerative farming. And again, it's also just a superlative sipper from one of the world's most iconic distilleries. If you're a lover of American whisky, you should put a trip to Maker's Mark on your bucket list. You won't be disappointed. Even beyond everything we've discussed, there's so much more to discover; we didn't mention the Chihuly glass exhibitions, the innovative cocktails, the cave-like cellar, the watershed, the truffle-sniffing dog, or Star Hill Provisions Restaurant, where we enjoyed the best meal of our entire trip. Perfectly unreasonable perhaps, but the Maker's Mark Distillery and its Star Hill Farm Whisky offer a promising vision of whisky's sustainable future.
