Latest news with #MainCharacter
Campaign ME
6 days ago
- Entertainment
- Campaign ME
Himalaya speaks Gen Alpha's language without trying to be them
Himalaya Neem Face Wash, a staple in the skincare routines of young consumers across the region, is shifting gears in its latest campaign to speak more directly to Generation Alpha. The focus this time is less on product function and more on tone, language and relevance to a generation growing up fully immersed in digital platforms. 'This is a generation that has been raised as 'screenagers',' said Fatina Dababneh, General Manager – Marketing at Himalaya. 'They are far more connected, more self-aware and definitely more visually driven than those before them. We needed to cut through all that social noise, yet be relevant. The creative direction taken by the team at Amber really helped us break barriers and transcend the generational gap.' Created by Amber Communications, the campaign uses short-form films to frame the brand's message in everyday Gen Alpha scenarios. Each video features young girls engaged in popular activities like gaming, vlogging or sitting in strange positions, before focusing in on a breakout on their faces. A slightly out-of-touch narrator narrates each situation, stumbling over slang, references and generation alpha behaviour before anchoring the story – on the appearance of the zit – with the line: 'We know pimples'. 'Himalaya has been in the game for more than three decades,' said Leslie Paul, Executive Creative Director at Amber Communications. 'So, who better to claim the fact that there is no one out there who knows pimples the way they do. We wanted the brand to speak in a Gen Alpha language, without trying to be them. We leaned into a narrative that was non-preachy, and had no outdated metaphors or lectures. We made a connection that didn't come from mimicry, but rather from a place of confidence in what we know and respect for who we were talking to.' The campaign's creative tone is deliberately understated, using humour and familiarity rather than a heavy-handed sales message. Spot titles like 'The GOAT of pimple-free skin is here for the win!' and 'Now unboxing: Main Character Energy!' reflect this light-touch approach. According to the brand team, the campaign was designed to acknowledge Gen Alpha's preferences and communication style without forcing the brand into unfamiliar territory. 'With this campaign, we showed that Himalaya Neem Face Wash isn't just a heritage product,' said the team. 'It's a Gen Alpha ally. Because when it comes to pimples, nobody knows them like Himalaya Purifying Neem Face Wash does.' By shifting the focus to tone and cultural awareness, the campaign aims to maintain the brand's presence among new skincare users without overplaying its legacy or talking down to its audience. Credits Client: Himalaya General Manager, Marketing: Fatina Dababneh Category Marketing Lead: Sudipto Ghosh Agency: Amber Communications Executive Creative Director: Leslie Paul Senior Copywriter: Neha Sathe Senior Art Director: Wilson Philipose Agency Producer: Drona Anthony Director, Brand Services: Nicholas Sequeira Associate Director, Brand Services: Jinal Gadhia Social Media Lead: Navitha Matthew Production House: Company Films Director: Ekta Saran DOP: Tom Weir Executive Producer: Rajeev Thottipully Senior Producer: Kayla Fu
Buzz Feed
23-02-2025
- Entertainment
- Buzz Feed
25 Things From Target That Will Make Your Tiny Apartment Feel Like It Belongs In An Architectural Digest Spread
We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page. Just because your apartment is small doesn't mean your style has to be — every inch is a chance to flex your inner interior designer and let your personality shine. 1. A set of nesting side tables with glass tops and metal legs ensures your emotional support Stanley cup, late-night tea, or post-work espresso martini is always within arm's reach. Target Promising review:"100% happy with these table sets. I purchased two sets. Looks amazing, so very easy to assemble, easy instructions, packaging for shipping was excellent also. Only positive reviews here!" — Angela 2. A round metal coffee table with hammered detail that adds industrial-chic vibes to your home. Best of all? No assembly is required, so you won't be left questioning your ability to follow instructions. Target Promising review:"This is a short table perfect for not blocking your view. Very lightweight, so it works better with a rug under it. I bought this to add more metal and break up the wood. The gold tone is perfect for adding warmth to my space!" — Tiny But Mighty 3. An elegant round mirror isn't just stylish — it's perfect for checking your hair and makeup one last time before heading out the door, ensuring you're serving Main Character energy all day. Target Promising review:"This mirror is bigger than I expected but the perfect size for my entryway. The template provided was great and made it super easy to hang." — Jackie 4. An eye-catching jewelry display that looks like it belongs in The Met, giving your space a sophisticated touch. Perfect for showing off that fabulous new ring you impulsively bought from a fancy little boutique while on vacation. Target Promising review:"I'm so happy with this purchase, and here is why: first off, it's aesthetically pleasant. Easy to clean, you may wash it and polish it with Windex for extra shine. Currently I have my wedding ring on it, however it can hold over 10 rings. Pretty to look at. I have one in my make up vanity, and another one in my kitchen because it matches perfectly with the decor and kitchen colors. Great quality, and very easy to clean. Perfect size. Price is affordable too!" — maryj 5. A sleek console table with an extra shelf is the ideal spot to keep your ever-growing TBR pile in view, so you'll actually read the next one instead of buying another book (maybe). Target Promising review:"This table is fantastic! So well made and matches our decor perfectly. It was fairly easy to assemble, but I needed a helper to put the stretcher/brace bar on. Also has twist levelers on the feet to stabilize it on an unlevel floor. If you're considering buying this table, DO IT!" — Michelle 6. An ultra-cozy ottoman that feels like a lifesaver after a long day on your feet. Time to cuddle up and finally finish the book you haven't stopped thinking about all day. Target Promising review:"I love this ottoman! It's lightweight enough to slide around the room as needed, but is also very sturdy and stays in place when I'm resting against it, have my feet up, etc. I also love that I can set a glass on top and am not too worried about it easily falling over. You never know with cozy ottomans like this. I'm definitely pleased!" — M Price: $329.99 7. A decorative Acacia wood bowl to catch all your odds 'n ends, so you can pretend to be effortlessly organized while actually just hiding clutter in plain sight. Target Promising review:"Super cute bowl! I bought this to redecorate our master bath; it's on the tub's ledge and holds bath bombs and a selection of soaps. It really ties in with a natural and wicker-themed bathroom. Good quality, maybe a little expensive for its purpose, but still bought it." — ItsMeGretch 8. An industrial bar cart that's the perfect spot to whip up margaritas for Taco Tuesday or dirty martinis before a Real Housewives marathon. Target Promising review:"Worth every penny! Functional, cute, and super easy to put together. The wood has pretty grain patterns and doesn't look like cheap laminate. You cannot beat this for the cost!" — SOFsMOM 9. A floating shelf with wooden shelves and metal details to make your space feel more personal. Style it with souvenirs from your last vacation to inspire your next one, framed photos of your dog, and your favorite scented candle to make every day a spa day. 10. A bench for your entryway or bedroom that lets you take a seat while lacing up those stylish new boots—because looking this good requires a little extra effort. Target Promising review:"Bought this bench for my entryway and I am in love! It was very easy to assemble and the end result was so chic. The white cushion really brightens up my entryway, and the combo of the metal and wood makes it both classic and modern." — athu 11. A set of four stone salt agate coasters protects your table while making even your most basic iced coffee look Instagram-worthy. Target Promising review:"These stone salt agate coasters make a statement. They are high quality and unique. Each one has a different veining and tone. They have a little grey but mostly warm brown tones. They are heavy and look amazing on our table. They are more affordable than similar pieces on the internet, which cost twice as much. I recommend these to anyone looking for statement items for their home. Great value and quality!" — Jeb Lia 12. A wine decanter that is as much an art piece as it is functional. It'll make even a budget-friendly bottle look fancy enough to impress your guests. Target Promising review:"I love this decanter! It looks so chic and beautiful, just as an art piece alone. And it's sure to wow any house guest." — Robertha 13. An entryway organizer to catch your mail, keys, and coat so you can finally get out the door on time—because your friends are tired of finishing their drinks before you even show up to brunch. Target Promising review:"This envelope letter holder/ organizer is just what we were looking for! The envelope is perfect for holding your mail or important documents. The hooks are functional and can hold a good amount of weight. Easy to hang/screw to the wall. The color is a cognac brown and compliments the gold bar and hooks. Definitely recommend!" — SimSim 14. A modern ring vase that's the easiest way to make it seem like you have your life together—just add some fresh (or faux) blooms and watch your space transform. Target 15. An artificial plant adds a touch of greenery to any room without the responsibility, so you can stop hosting weekly plant funerals and finally keep something "alive." Target Promising review:"This is my favorite faux plant! I love the neutral pot and the height of this plant. Up close, it is pretty plastic, but it's one of the better plastic plants I've seen if that makes sense! I've moved it from several rooms, and it looks great everywhere I put it! I am even considering getting another one." — KaitlinS 16. A cute woven basket that makes storing extra throw pillows or shoes effortless—finally, no more tripping over random stuff in the dark or stepping on Lego bricks (ouch). Target Promising review:"These cotton-coil baskets are very nice! The deep gray color and faux leather handles add a stylish and modern touch to your home. They are very versatile and can be used in any room. I use one for mail and a large one by the door to hold a few pairs of shoes I frequently wear. I'll use these newest ones on the shelf under my coffee table! The baskets don't collapse in on themselves like some fabric baskets do. They are very sturdy and durable. I recommend these baskets for your home or office!" — Lizminor22 17. An affordable table lamp with a faux marble base to add soft lighting and just enough luxury to make your space feel extra polished. Target Promising review:"My bed, frame, and furniture in my room are all white and very understated, so I just needed two minimalist lamps on the shorter side for each bedside table. I wanted nothing to compete with the larger antique lamp on my dresser. These are perfect!!!! It is absolutely what I was looking for, and the price is unbelievable. If I didn't like them, no problem, I would just return. Thank you, Target!" — Wahine123 18. A sleek toilet brush holder proves even your cleaning supplies can match your aesthetic — because good design should never stop at the bathroom door. Target Promising review:"Sleek, nondescript, functional. And incredibly affordable. I recently moved and left my old version of this toilet brush behind. I went to three stores looking for this model and eventually ordered it online. LOVE this brush." — ZEW Price: $12.99 19. A two-tiered tray you can style for every season or use to display your favorite snacks because who says decor can't also be delicious? Target Promising review:"Not all decor is farmhouse/rustic style, but almost every single tiered tray on the market is farmhouse/rustic. I wanted a tiered tray that was much more contemporary — this is IT!!!! I absolutely love this. It's sturdy, very stylish, and easily fits into my modern-look home. Perfect in every way!" — Sonia Price: $32.99 20. A set of farmhouse-inspired wall art will have you daydreaming about a quiet life in the countryside — until you remember that waking up at dawn to feed chickens is not the vibe. Target Promising review:"This is exactly what I needed for the space. I wanted to remove some farmhouse decor for something a little more modern that would still match my antique table. These are just the right size and color for my dining room." — NashvilleTN 21. A blanket ladder keeps your ever-growing throw collection organized—so when you inevitably buy another, it already has a home. Plus, it makes grabbing blankets for an impromptu fort-building session way easier. 22. An accent rug adds vintage charm and cozy vibes to your home, and since it's machine washable, it can actually survive your daily life. Target Promising review:"Absolutely in love with this rug! I have the smaller door ones in the bedroom for pops of color beside our white bed spread and the runner in front of the back door. We have a problem with our dog peeing on rugs and I love that you can just throw this in the washer. It's such high quality, not cheap thin material like the last washable rug I bought from Target! We don't need anything under it to keep it in place either. I also love that it doesn't suck up at all in our Dyson. I'm seriously obsessed with this rug." — SB Price: $30+ (available in two sizes) 23. A decorative brass bowl that instantly elevates your space—whether you're using it to display fancy chocolates, an assortment of decorative orbs, or just your car keys in the most glamorous way possible. Target Promising review:"Love this tray! Looks so elegant! The perfect shade of brass!! Not too brown, and not too yellow or orange. Perfect size for bathroom counter, kitchen corner, or coffee bar. It can also go on a console or coffee table if you're looking for a small tray. Its gorgeous color is easy to keep clean. Put felt pad stickers on the bottom of rough items to avoid scratching." — Busy Mom Price: $20 24. An accent pouf doubles as a stylish seat, so your guests have a comfy spot during movie marathons, game nights, or deep late-night chats about which Taylor Swift album is superior. Target Promising review:"This works great in my living room as an ottoman and extra seating for guests or puzzling at the coffee table. It looks good, a nice size and pretty comfy. Fabric looks good with my blue furniture, it is rag strips but it doesn't look too cheap. Have only had it a week or so - the real test will be how well it holds up. So far it does need to be patted back up into shape after an adult had been sitting on it, but that's normal with use." — NA_eats Price: $76.49 (originally $89.99) 25. A set of two square chenille pillows to instantly make your couch cozier — so you can settle in for a Disney movie marathon and pretend you're at a luxury home theater. Target Promising review:"I love these pillows. They are extremely comfortable, soft, and velvety. They're really high-quality and affordable for what you get. Honestly, I might even order more." — MS Price: $20 (available in six colors) Some reviews have been edited for length and/or clarity.
