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Boston Globe
16 hours ago
- Lifestyle
- Boston Globe
School's out. Kid-friendly places to grab food? Definitely in.
Always my go-to recommendation when people are looking for sit-down Mexican that isn't stuffy or overpriced: This stylish retreat from the team behind the Tenoch taqueria chain strikes an easy family-friendly balance: part nice-night-out and fast-and-tasty. There's a vast tequila bar, smooth margaritas, and sea bass in a spicy tomato sauce — but familiar standbys like steak tacos and mini chicken enchiladas, too. Service is warm and welcoming. 35 Salem St., Medford, Get Starting Point A guide through the most important stories of the morning, delivered Monday through Friday. Enter Email Sign Up Sign up for Parenting Unfiltered. Globe staff Advertisement #mc_embed_signup{background:#fff; clear:left; font:14px Helvetica,Arial,sans-serif; } /* Add your own Mailchimp form style overrides in your site stylesheet or in this style block. We recommend moving this block and the preceding CSS link to the HEAD of your HTML file. */ Subscribe * indicates required E-mail * This ever-lovable local bistro from the friendly folks behind Forage in Cambridge serves whimsical dishes with local ingredients that appeal to all ages. Kids get their own menu (do the chocolate-chip pancakes at brunch), plus fun mocktails; adults can nibble mushroom toast and pork ribs. And maple-candied, house-cured bacon transcends generations. 566 High St., Dedham, Wandering the South End and just want an old-fashioned (but slightly sophisticated) slice of pizza? Gary's is the solution: This new pizzeria from the team behind high-end spots like Mistral and Ostra serves fat, Roman-style squares with creative toppings — spring asparagus, fig — but also simple, kid-friendly versions like pepperoni, plus homemade ice-cream sandwiches. 1744 Washington St., Boston, Advertisement At Gary's Pizza, a box of four different pizzas. Suzanne Kreiter/Globe Staff Strolling the Seaport — and not feeling spendy? Then grab a shaded picnic table and slurp oysters while your kids frolic at this urban, al fresco spin on the Duxbury oyster farm, with food from Row 34 chef Jeremy Sewall: fish and chips, shrimp tacos, crabcakes, and an appropriately mellow vibe. It's open from 11 a.m. daily, and if you stay late enough, there's half-priced sushi on weekdays. 99 Autumn Lane, Boston, A vast menu (wings, sliders poutine); beer for the grown-ups; plenty of al fresco space to roam with easy access to pickleball courts and a skate park — and just a few steps from Old Navy? This new addition to Arsenal Yards has something for young and old, and the online ordering system streamlines the whole experience. 102 Arsenal Yards Blvd., Watertown, The exterior of Mighty Squirrel Brewing Co. in Watertown. Brett Phelps for The Boston Globe A sunny, friendly refuge amid the frenzy of Fenway, ideal for a pre- or post-baseball pit stop, with an approachable menu that focuses on chicken (sliders, fried, platters, tenders, lots of fun sauces) as well as burgers and bowls and an admirably large zero-proof drinks menu. They even take reservations. Plus: a patio! 201 Brookline Ave., Boston, Meat master Andy Husbands is rapidly expanding his barbecue empire. The newest location is in Chelmsford, with other new spots in Methuen and Woburn. The brisket is tender; the service is speedy; and there's a full kids' menu (and a helpfully marked allergen menu, too). Also: whiskey for parents. Various locations, Advertisement Kara Baskin can be reached at
Time Business News
2 days ago
- Business
- Time Business News
The Complete Guide to Email Marketing: Types, Techniques & Untapped Methods
Email marketing is old fashioned—or so they say. But here's the truth: email continues to outperform most digital marketing channels when used smartly. Whether you're a small business owner, a beginner looking to build your first campaign, or even a seasoned marketer searching for that next winning tactic, this guide is for you. Email marketing is the practice of sending targeted messages via email to promote products, build relationships, drive engagement, or nurture leads. It's cost-effective, measurable, and ideal for long-term growth. These are sent to promote sales, special offers, or limited-time deals. Think of your favorite online store sending a weekend discount—this is it. Ideal for building relationships. Newsletters share updates, tips, blog posts, or product info in a non-salesy format. First impressions matter. Welcome emails are triggered when someone subscribes to your list, introducing your brand and offering value right away. These are automated messages like order confirmations, shipping updates, and receipts. Often overlooked, but they have a very high open rate. Trying to win back inactive users? Re-engagement emails remind subscribers of your value and invite them to reconnect. Grouping your audience based on behavior, location, or preferences ensures messages are more personalized—and effective. Test different subject lines, send times, or CTAs to see what works best. It's a scientific way to improve performance. Automated emails sent in a specific sequence—like onboarding series or course delivery. Saves time while staying consistent. Over 60% of emails are opened on mobile. Use short subject lines, readable fonts, and responsive design. Every email should have one clear goal—whether that's a product purchase, webinar signup, or link click. Even expert marketers sometimes overlook these powerful strategies: While most emails are highly designed, plain-text emails feel more personal and authentic—leading to higher replies and engagement. Instead of pushing a product, use storytelling. Share customer success stories, founder journeys, or real-life scenarios tied to your offer. Send emails based on the recipient's local time zone rather than your own. Increases open rates significantly. Send two versions of the same email where only invisible elements (like sender name or pre-header) are different to track psychological impact. Add elements like quizzes, scratch cards, or mini-games. These are engaging and can drastically improve click-through rates. Choose the right tool : Platforms like Mailchimp, ConvertKit, or Brevo are great for starters. : Platforms like Mailchimp, ConvertKit, or Brevo are great for starters. Build a clean email list : Never buy lists. Grow your own via opt-in forms and lead magnets. : Never buy lists. Grow your own via opt-in forms and lead magnets. Respect privacy : Always follow GDPR/anti-spam laws. Add unsubscribe links and respect user preferences. : Always follow GDPR/anti-spam laws. Add unsubscribe links and respect user preferences. Measure and adapt: Monitor open rates, click-throughs, and unsubscribe rates. Use this data to improve. Email marketing isn't dead—it's evolving. Whether you're just dipping your toes in or scaling your strategy, the key lies in testing, personalizing, and always providing value. Email marketing is old fashioned, but only if you treat it that way. Done right, it's one of the most powerful tools in your digital toolkit. 🔹 Author Bio – Jamshaid Ali is passionate about helping businesses succeed online. He brings deep experience in SEO, guest posting, and link-building, sharing valuable knowledge to help brands grow traffic and authority in a competitive market. TIME BUSINESS NEWS
Time Business News
3 days ago
- Business
- Time Business News
10 Clever Ways to Sell Digital Products Online (Fast!)
In the modern online marketplace, countless business owners earn a respectable income by offering digital products- e-books, video courses, planning templates, or guided journals. Whether you think of yourself as a creator, educator, coach, or designer, achievement almost always rests on a well-defined strategy and the right place to sell. Digital Global Marketplace aims to be that place, furnishing a clean online center where people trade quality digital goods without the mess of stock and shipping. If you are prepared to launch or seek to expand, the following ten straightforward tips will help you move your digital products quickly and meaningfully: Instead of wrestling for visibility on massive, general sites, place your offerings where they belong: Digital Global Marketplace. The community there actively seeks planners, courses, journals, and similar downloads, so your work reaches interested eyes and avoids unrelated distractions. Elevate a single purchase by grouping complementary items into a bundle. Pair an eBook with a short video lesson or link a guided journal to a brief productivity workshop; buyers tend to perceive these packages as more valuable and are thus willing to spend more. Offer Limited-Time Discounts Spark quick decisions by issuing time-limited deals. A flash sale or introductory price not only incentivizes hesitant shoppers to click Buy Now, it also generates immediate traffic and momentum for your listings. Post a chapter of your e-book or a brief how-to video and ask visitors for their email. You can later use this list to announce new releases and stay in touch with would-be buyers. Snappy demos that highlight your product's perks can spread quickly on Instagram, TikTok, and YouTube Shorts. These bite-sized clips turn casual viewers into curious visitors almost overnight. Nothing builds trust faster than the voices of satisfied customers. Collect honest testimonials and feature them on your site or in social posts; their approval makes new shoppers feel secure. Work with Micro-Influencers Look for bloggers or small creators whose interests match your offer. Because their followers already share that passion, their mention can spark sales that a broad ad might miss. Host free webinars where your product solves real problems. A marketing trainer, for instance, can explain daily habits and invite attendees to buy her fillable planner from Digital Global Marketplace. Install a simple sequence in Mailchimp or ConvertKit that begins with your free offer. After a few helpful notes, gently present the paid item so readers can take every step toward the buy button. Identify keywords that shoppers use and weave them into your product titles and descriptions. For example, instead of generic labels, include phrases like best productivity course 2025 or downloadable time-management training so search engines tie your listing to popular queries. Ready to start selling smarter? Sign up at and take your digital products global today! TIME BUSINESS NEWS
Martechvibe
4 days ago
- Business
- Martechvibe
Intuit Mailchimp Unveils a New Suite of Tools at FWD
Built on the Intuit platform, these tools leverage AI to segment data and surface actionable insights for the user with higher-quality zero-party data, enhancing the insights they can glean and act on. Intuit Inc. has announced a new suite of tools and integrations at Mailchimp's flagship event FWD: London, designed to help marketers and small- and mid-sized businesses better understand and leverage their customer data. Sustainable growth has become more challenging than ever in an increasingly uncertain business environment. Mailchimp's latest set of tools is designed to address this need by providing a connected, data-driven solution that empowers businesses to engage with customers more effectively, boost conversions, drive repeat business, and generate more referrals, accelerating long-term growth. Built on the Intuit platform, these tools leverage AI to segment data and surface actionable insights for the user with higher-quality zero-party data, enhancing the insights they can glean and act on. By automating these tasks, the Intuit platform is powering done-for-you experiences that are saving businesses time and giving them more insights to better run and grow their business. 'Mailchimp is evolving into the essential bridge between advertising and customer relationships for businesses, seamlessly connecting ad campaigns to powerful marketing automation that nurtures leads and drives sales,' said Ken Chestnut, Director of Global Partner Ecosystem, Intuit. 'We're closing the loop between advertising, marketing automation, and powerful customer insights, giving businesses the tools to engage at the right time and place of the customer journey from attracting new leads and nurturing relationships to driving conversions and building lasting loyalty.' What's Included in the New Suite: New lead generation integrations with Meta, TikTok, Google, Snapchat, and LinkedIn will help companies bring lead information from their advertising campaigns into Mailchimp, build customer profiles, and automatically nurture leads with hyper-personalised marketing campaigns in real time. More than 100 pop-up templates for deeper targeting, data collection, and more personalised campaigns. More robust and intuitive custom reports with the Metrics Visualiser, giving marketers more than 40 performance analytics to compare and analyse data across email and SMS channels. ALSO READ: PMG Acquires Momentum Commerce The Martechvibe team works with a staff of in-house writers and industry experts. View More Locala's omnichannel advertising platform leverages granular insights and cutting-edge AI to help marketers plan, activate, and measure campaigns that are personalised to the local consumer. It specialises in transforming complex mobility and consumer data into actionable audience insights, fueling advanced media strategies. VISIT WEBSITE Blue Prism is a global software provider, offering ROM 2, an intelligent automation implementation methodology that empowers teams to scale their digital workflow. One of its use cases is sales and marketing solutions, which is powered by artificial intelligence (AI) and machine learning (ML) algorithms. VISIT WEBSITE Pega is a combined business process management and robotic process automation (RPA) platform that comes with workforce analytics features. It offers a wide variety of tools such as Pega Email Bot to automate repetitive tasks with personalised customer replies at scale. VISIT WEBSITE EdgeVerve, a subsidiary of India-based IT company Infosys Technologies, offers RPA software for major enterprise companies. Its AssistEdge Robotic Process Automation provides machine learning and AI tools called Infosys Nia. Its AssistEdge RPA enables global marketing and distribution companies to automate 970+ manual tasks at scale. VISIT WEBSITE Clevertap is a comprehensive platform that allows global marketers to get unified customer data analytics and omnichannel engagement in one place. VISIT WEBSITE UseResponse is a fully customisable customer support and feedback software, helping companies to better understand the needs of their customers. It provides the capabilities of multichannel ticketing, live chat with messengers aggregator, chatbot, feedback community portal, and knowledge base. VISIT WEBSITE Survicate is a drag-and-drop, multichannel survey builder, helping brands effortlessly collect and analyse customer feedback. It offers 23+ one-click, native integrations, enabling advertisers and marketers to create follow-up campaigns based on real-time customer feedback. VISIT WEBSITE SAP Sales Cloud comes with end-to-end solutions and offers AI-fueled insights for understanding customers' preferences. It helps build customer profiles at scale. It also empowers users to automatically manage contact information, which streamlines clients' journeys. VISIT WEBSITE Freshsales by Freshworks is an AI-powered software that streamlines the sales cycle by automating mundane tasks and personalising customer engagement. It generates quality leads and nurtures relationships by understanding visitor intent in real-time. VISIT WEBSITE Developed for midsize enterprises and large organisations, Creatio offers end-to-end CRM software solutions, allowing users to manage sales, marketing, and services all in one place. For marketing professionals, it provides Marketing Creatio, an omnichannel marketing platform to orchestrate customer journeys and accelerate lead-to-revenue. VISIT WEBSITE Salesforce is a global technology provider, offering low code/no-code, AI-powered capabilities. Marketers and advertisers can harness its technologies for multiple use cases like B2B strategies, cross-channel personalisation, real-time analytics, and more. VISIT WEBSITE SAS offers embedded CDP capabilities, letting marketers unify customer data, understand digital activity and enable analytically driven, real-time activation. It comes with data activation facility that enables marketers to pull only the data they want, further reducing data migration costs. VISIT WEBSITE Blueshift is a scalable CDP platform that offers AI-driven capabilities for clubbing real-time events with related data from various sources. It streamlines these insights into unified customer profiles, enabling marketers to automatically personalise their targeting goals. VISIT WEBSITE Wotnot is a genAI-powered , no-code chatbot platform, helping the sales and marketing team to engage with visitors on their website via personalised conversations, catering to their lead-generation goals. It offers platform-based solutions, such as AI Studio, a GPT chatbot builder, and an analytics dashboard. VISIT WEBSITE Aisera is a generative AI platform provider that offers AI Copilot, AiseraGPT, and AiseraLLM for various domains. With Aisera, enterprises can accelerate the development of their LLMs or purchase ready-to-use generative AI solutions with pre-trained LLMs using customer data to reduce hallucinations. VISIT WEBSITE Deliotte offers Ncyte, an all-in-one analytics solution. Utilising patented algorithms, proprietary data models and predictive analytics, Ncyte delivers actionable insights for various marketing functions. With Nycte, data and marketing teams can pre-define events such as attributed campaign performance to evaluate their efforts with live notifications. VISIT WEBSITE CleverTap is a customer engagement and retention platform that offers the functionality to integrate app analytics and marketing. Powered by TesseractDB, a purpose-built database for engagement & retention, it combines the features of audience analytics, omnichannel engagement, and product A/B testing for marketing functions. VISIT WEBSITE Oracle Advertising and Customer Experience (CX), lets advertisers personalise their campaigns. Its flagship product, Oracle Moat, a comprehensive analytics and measurement platform, provides a suite of solutions across marketing and ad intelligence. Moat helps reach prospective customers, capture consumer attention, and measure the outcomes to unlock business potential. VISIT WEBSITE Meta Ads is a social media advertising platform leveraging the user base from Facebook, Instagram and Whatsapp to deliver personalised ads at scale. It offers Meta Business Suite and Meta Business Manager for managing and tracking ad performance. Utilising its AI-powered tools, advertisers can partially or fully automate with complete control over their ads. VISIT WEBSITE WebEngage is an end-to-end customer data platform, helping brands to strategise their customer engagement and retention functions. It supports third-party integration for use cases including customer segmentation, omnichannel engagement, and survey & feedback. VISIT WEBSITE ServiceNow features Robotic Process Automation Hub (RPA Hub), a scalable genAI-powered platform for orchestrating and managing a robotic workforce to execute various business processes. Its workflow automation enables tasks like lead management and campaign execution and supports integration with popular marketing tools to streamline processes. VISIT WEBSITE Tealium is a comprehesive customer data platform helping brands orchestrate and manage their data activation from a marketing standpoint. Its AudienceStream CDP functionality enables marketers to create custom campaigns via 1300+ integration options for several use cases. VISIT WEBSITE Qualaroo is a saas-based online survey creator offering Qualaroo Nudge, a proprietary technology for uploading custom properties for airtight targeting. It enables marketers to 'nudge' when user clicks on a page element, helping them to target visitors on their real-time activity. VISIT WEBSITE Zendesk is a Danish-American company that offers software-as-a-service products with the capabilities of omnichannel integrations. Its omnichannel messaging platform enables sales and marketing teams to easily track and consolidate customer tickets from various sources, ensuring enhanced customer experiences. VISIT WEBSITE WebEngage is an all-in-one marketing platform that integrates omnichannel engagement with live analytics features. It offers AI/ML-driven product recommendations engine that enables marketers to boost conversion for all channels, including the web and mobile apps. VISIT WEBSITE Sprinklr is a comprehensive enterprise software company offering omnichannel support capabilities for all customer-focused marketing functions. It provides no-code, easy-to-build API integrations to access real-time customer data from multiple sources — such as CRM, CDP and ecommerce platforms. VISIT WEBSITE SAP provides omnichannel marketing capabilities through its flagship product: SAP Emarsys. By accessing its purpose-built reports, teams can determine the effectiveness of their marketing campaigns, segments, and channels in achieving sales goals. Its B2B account engagement features let brands deliver predictable and personalised marketing-led B2B insights at scale. VISIT WEBSITE MoEngage is a global AI-driven marketing platform that enables brands to orchestrate omnichannel campaigns from a single intuitive interface. Utilising MoEngage's User Path Analysis capabilities, marketing teams can target customers across 10+ channels, depending on their purchase behaviour. VISIT WEBSITE Intuit Mailchimp is an AI-powered omnichannel platform that offers email and marketing automation functions. With its customised pre-built audience segments, marketers can scale their campaigns based on individual contacts' demographic information and shopping behaviour. VISIT WEBSITE Hubspot is a cloud-based, scalable customer platform that offers various marketing automation solutions with omnichannel support capabilities. It enables marketers to create omnichannel campaigns to connect and interact with customers across multiple channels in real-time. VISIT WEBSITE Bloomreach is an all-inclusive marketing automation platform that comes with omnichannel orchestration supports for various use cases, such as marketing campaign personalisation, and headless CMS commerce platform experience. VISIT WEBSITE Agillic specialises in offering global brands a comprehensive Omnichannel Marketing Automation Platform that enables them to create personalised marketing campaigns. Its multichannel marketing capabilities support multiple integrations, such as Playable and Sleeknote for lead generation, Zapier for automating routine processes, among others. VISIT WEBSITE Adobe Experience Cloud features Adobe Campaign, enabling marketers to synchronise their customer data from various channels for omnichannel marketing. By leveraging its omnichannel integration with Adobe Journey Optimiser, brands can build multi-step journeys, campaigns, and personalised real-time moments that follow their customers across channels. VISIT WEBSITE ActiveCampaign is an intelligent multichannel marketing automation platform that enables marketers to seamlessly connect campaigns across the channels that matter most to them. It helps enterprises streamline personalised marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle. VISIT WEBSITE UiPath offers a comprehensive AI-powered robotic automation platform, enabling marketers to streamline recurring functions, such as lead automation and customer engagement. Utilising its capabilities, marketers can personalise and automate customer interactions, depending on their needs and preferences. VISIT WEBSITE SAP is a composable marketing automation technology provider, offering SAP Intelligent RPA solutions to automate repetitive, rules-based business processes, including marketing and sales. Using its tech stack, marketers can automatically extract product data from manufacturers' websites, update online inventory and import website and email sales. VISIT WEBSITE Microsoft offers Power Automate, a low-code and AI-powered RPA software that helps marketers streamline tasks like lead management, email campaigns, social media management, data analysis, content publishing, and customer feedback. Leveraging its capabilities, businesses can automate repetitive tasks, such as lead capture and email marketing workflows. VISIT WEBSITE IBM offers AI-powered Robotic Process Automation capabilities for CRM and marketing functions. It enables users to automate workflows with integrated OCR and intelligent chatbots, distribute work across multiple bots without human interventions and manage emails via low-code authoring tools. VISIT WEBSITE Hyland offers an AI-powered comprehensive robotic automation software suite, enabling marketers' teams to automate their campaigns. Its Natural Language Processing (NLP) technology allows businesses to automate repetitive marketing functions, such as execution of targeted and personalised strategies in near real-time. VISIT WEBSITE Datamatics is an intelligent automation platform, offering TruBot RPA designer, a low-code bot design tool for marketing teams to create customised bots quickly. It provides 500 pre-built components, enabling low-code design and rapid deployment capabilities with drag-and-drop options. VISIT WEBSITE Automation Anywhere offers Automation Success Platform powered by Vertex AI, enabling enterprises to develop a cloud-based digital workforce at scale. Leveraging its bots, ML, and AI technologies, marketers can automate their marketing and sales processes. One of its popular offerings is Automation Co-Pilot, a genAI-powered assistant that empowers businesses to create and summarise content. VISIT WEBSITE Appian is a global technology provider, delivering end-to-end process automation with RPA, AI, IDP and API integrations. Utilising the readily available APIs of this low-code platform, teams can create a series of connected digital business applications including customer management and marketing. VISIT WEBSITE Powered by Zoho Corporation, Zoho Analytics enables marketers to track all critical metrics in a single platform to enhance marketing outcomes. The company offers 75 pre-built data visualisation reports and dashboards on marketing performance for collaborative analysis. With its AI-powered assistant, marketers can generate automated insights, predict future trends, and configure smart alerts. VISIT WEBSITE Semrush is an online visibility management and content marketing SaaS platform, offering marketing analytics tools to global businesses. Its open-source analytical tools include Market Explorer and Traffic Analytics for understanding market trends and website traffic respectively. VISIT WEBSITE Nielsen is a global audience insights, data and analytics solution provider, helping marketers measure what people listen to and watch. It offers a comprehensive, AI-powered Nielsen Marketing Cloud platform with sub-products such as Audience Segments, Scarborough, and Advanced Audiences to understand audiences for different targeting initiatives. VISIT WEBSITE MoEngage is a full-stack marketing automation platform, offering consumer insights and analytics solutions for marketers to understand customer LTV. With MoEngage Analytics, they can measure user engagement, spot behavioural patterns, and act on retention to prevent app uninstalls. VISIT WEBSITE Microsoft Clarity is a behavioural analysis tool that helps marketers understand user interaction with their website. It supports features like Session recordings, Heatmaps, and ML insights in real time. Processing more than a petabyte of data from over 100 million users per month, Clarity accommodates limitless traffic for various marketing measurements at scale. VISIT WEBSITE Powered by AI-led insights, Merkle offers scalable marketing analytics and CX technology solutions, helping brands to optimise their campaigns. Some of its flagship solutions are Measurement & Media analytics, Consumer & Experience insights, and Product & Market intelligence. VISIT WEBSITE Hubspot offers marketing analytics and dashboard software, enabling businesses to make data-backed decisions for use cases, such as revenue generation, site analytics and detailed reporting. Leveraging the capabilities of its multi-touch revenue attribution model, marketers can monitor real-time website traffic via unique tracking codes. VISIT WEBSITE Google Analytics is an open-source analytics tool by Google, enabling marketing teams within organisations to better understand their customers via valuable insights. Consequently, businesses can use those insights to take action, such as website improvement and tailored audience list creation. VISIT WEBSITE Adverity is an integrated data analytics platform, enabling marketers to automate their customer's data integration and visualisation functions. It offers 600+ pre-built data connectors to popular marketing platforms, social media networks, SEO tools, and marketing automation solutions. The platform also provides pre-build dashboards to generate tailored reports. VISIT WEBSITE Adobe Experience Cloud offers Adobe Analytics and Adobe Target within its analytics tools solutions, enabling marketers to execute in-depth analysis of their customer data. Adobe Analytics allows the sales and marketing teams to mix, match, and analyse data from any digital point in the customer journey. VISIT WEBSITE Ahrefs features a suite of analytics tools under its Ahref Enterprise offering. It offers API and Looker Studio connectors, enabling marketing teams to elevate their SEO strategy with enterprise-grade and insights. Some of the criteria for its API endpoints include Backlinks, Organic & Paid Traffic, SERPs, Website health score and more. VISIT WEBSITE StackAdapt is a multi-channel programmatic advertising platform, enabling digital marketers to customise their strategy. It offers open and flexible DSP (Digital Signal Processing) capabilities for executing tailored ad campaigns. Furthermore, its ad previewer lets marketing teams preview video, display and native ads on desktop or mobile across 500+ publishers, covering 23 verticals. VISIT WEBSITE Rakuten is a global affiliate ad technology company, enabling advertisers to optimise their marketing strategies with data-driven insights. It offers AI-powered forecasting and benchmarking capabilities and dynamic multi-touch commissioning tools, allowing advertisers to customise their campaigns. It also supports first-party data collection integrations for both B2B and B2C marketers. VISIT WEBSITE Nielsen offers Nielsen Ad Intel, a cross-platform advertising intelligence platform with actionable insights to identify prospects, analyse brand strategies and learn from past advertising campaigns. It offers various advertising intelligence features such as ad spend monitoring, competitive benchmarking, global competitive insights and expert data harmonisation. VISIT WEBSITE Magnite is an independent sell-side advertising technology provider, enabling publishers to monetise their content across all screens and formats. It offers Magnite Streaming, a singular supply-side platform that merges technology from the Magnite CTV and SpotX platforms. Utilising this functionality, marketers can identify their potential audiences to restructure their targeting strategies. VISIT WEBSITE IBM offers a comprehensive suite of Watson Advertising to agencies and marketers. With Watson Advertising's AI-powered assistant, advertisers can customise their advertisements, based on real-time ad results. It also supports functionalities of cookieless advertising, ad fraud management and brand safety measurements. VISIT WEBSITE Google features a comprehensive list of AI-powered Ad tools under its Google Ads offering. Some of its popular tools include Keywords Planner, Ads Editor, Reach Planner, Ads Mobile App, Insights Finder, Ads API, and Recommendations Page. Additionally, it offers Google AdMob to help businesses plan their in-app revenue generation strategy. VISIT WEBSITE Criteo is an all-in-one connected commerce media platform, enabling marketers and agencies to scale their digital and physical assets. Leveraging the capabilities of its AI-powered technology, brands can develop strategies for intent-based product recommendations, multi-prolonged accessibility, contextual advertising, and more. VISIT WEBSITE Basis Tecnologies (formerly known as Centro), is a programmatic advertising platform, offering ad management tools for search, social and site direct via a single interface. Its flagship products are Basis Assistant and Basis Automate+. Basis Assistant is a Chrome extension, connecting 20+ platforms and tools, and Basis Automate+ is a digital advertising automation tool for simplifying campaign process. VISIT WEBSITE AppsFlyer is a mobile attribution company, helping mobile advertisers to identify their ad network. It offers a measurement suite, giving app marketers full visibility into their customer journeys while preserving their privacy. Utilising its AI-powered Creative Optimisation platform, marketers can formulate their creative strategy. VISIT WEBSITE Adtriba is a cross-channel digital marketing management platform based on data-driven attribution modelling. Its solutions include Adtriba Triangulation, enabling advertisers to witness the integration of diverse measurement methods, such as Marketing Mix Modelling (MMM), Multi-Touch Attribution (MTA) and Incrementality Testing. VISIT WEBSITE Adobe Experience Cloud offers connected advertising solutions with its natively integrated Adobe Advertising platform. Its consultancy-based reporting options come with AI-powered optimisation features, helping advertisers analyse their ad performance via 200+ measurement metrics. Utilising its connected TV (CTV) and search, social, and commerce tools, marketers can optimise their customer acquisition strategy. VISIT WEBSITE specialises in Conversational AI, generating autonomous conversations that appear human-like. These conversations form the foundation of brand engagement. Their AI-powered, no-code Dynamic Automation Platform manages around two billion conversations from a multitude of channels in numerous languages. VISIT WEBSITE Sprinklr offers a comprehensive suite of 250+ AI-intent bot templates for various industry verticals to accelerate bot development. Its specialised AI and compliant rule engine enables marketers to modify and automate their promotional campaigns for better engagement via suggestion-based personalised bots. VISIT WEBSITE Meta's new class of generative AI features and creative tools allow users to create and share custom stickers or update the visual style of their photos with a simple text prompt. They can also chat with 28 different AIs and get unique perspectives on topics like travel, games and food. VISIT WEBSITE is a UI-based platform that allows marketers to create a chatbot quickly and deploy it easily on multiple channels. Leveraging the capabilities of its conversational builder, enterprises can build the Dialogflow using dialogue messages. Some of its popular offerings include XO: Experience Optimisation and GALE(Beta). VISIT WEBSITE IBM watsonx Assistant is an interactive virtual agent that utilises natural language and AI, enabling users to set it up on their app and website. It offers fast and accurate responses to customers, enhancing their overall experience and satisfaction with its adaptive learning capabilities. VISIT WEBSITE Haptik helps enterprises manage their customer lifecycle with generative AI-powered conversational solutions to boost marketing and sales. It offers Contakt and Interakt to enhance overall CX, where Interakt enables marketers to send hyper-targeted and personalised campaigns to drive customers to take action on WhatsApp. VISIT WEBSITE Dialogflow is an all-in-one platform for developing chatbots, voice bots, and virtual agents using natural language understanding and Google AI. It helps marketing teams create conversational agents that can handle common customer requests and issues, such as FAQs, and order status at scale. VISIT WEBSITE Dialpad is a fully integrated unified conversation intelligence platform that utilises ongoing ML(Machine Learning) algorithms and does not require coding to configure a chatbot. It offers real-time insights and tips, helping marketing teams customise their approach for every customer. VISIT WEBSITE is a low code-no code, enterprise-grade generative AI platform offering readily available LLMs for CX transformations. Its omnichannel reporting and analytics suite for marketing enables organisations to streamline their customer journeys. VISIT WEBSITE is a global conversational AI technology provider optimised for operational efficiency at scale. It offers self-learning AI capabilities that emphasise Natural Language Understanding (NLU) along with intent suggestions. VISIT WEBSITE Avaamo is an all-in-one conversational AI platform for enterprises offering a suite of industry-specific skills developed to automate and resolve common use cases. It offers Outreach, which enables marketers to educate and engage with customers across existing touchpoints through proactive and personalised communication. VISIT WEBSITE Amazon Lex offers fully managed conversational AI interfaces with advanced natural language models to design, build, test, and deploy conversational interfaces in applications. It enables sales and marketing teams to automate user tasks in their applications like the CRM and across any digital channel. VISIT WEBSITE Zendesk is an AI-powered customer feedback software provider, offering customer satisfaction (CSAT) software to businesses across multiple industries. Its marketplace offers 1600+ apps and integrations, enabling marketers to create a complete customer feedback system. VISIT WEBSITE UserVoice provides product feedback management software for SaaS businesses. Its UserVoice Validation tool delivers actionable user insights to inform roadmap strategy. From testing ideas to ensuring satisfaction with released features, it helps research and marketing teams gather quick user feedback throughout the entire product lifecycle. VISIT WEBSITE Twilio provides integrated Mindful Feedback functionality within its Flex offering, enabling marketers to automatically take action based on real-time customer feedback. It automatically collects customer feedback after Flex interactions by capturing feedback over post-call voice IVR, outbound voice IVR, conversational SMS, Web SMS, email, and web surveys. VISIT WEBSITE Trustpilot offers ML and AI-powered feedback management tools, helping marketers build trust and loyalty through customer reviews. Its AI-driven Review Insights tool enables marketers to identify growth areas from negative feedback, whereas its Image Generator tool lets them enhance social media engagement. VISIT WEBSITE Survey Monkey is a global online survey and forms tech stack provider, offering AI-fueled market research solutions to businesses. Its enterprise feedback management program provides 250+ templates with the capabilities of customisation, allowing organisations to build tailored survey forms. VISIT WEBSITE Sprinklr is a unified customer experience platform (CXM), offering AI-powered feedback management capabilities with its flagship product: Sprinklr Surveys. It integrates solicited customer feedback with unified-CXM data, enabling brands to derive meaningful, actionable insights. Utilising its genAI-powered survey builder, marketers can create conversational surveys to streamline their NPS strategies. VISIT WEBSITE Salesforce is a comprehensive customer-oriented technology provider offering a feedback management suite. Salesforce's survey responses help marketers create personalised surveys based on their existing customers' data. Some of the supported applications of its feedback management platform are genAI-powered survey form development and sentiment-insights-based survey collections. VISIT WEBSITE QuestionPro is an online feedback software provider, offering ready-made survey templates to businesses across 40+ countries. Leveraging the capabilities of its customer satisfaction templates, advertisers and marketers can create and gather tailored questions. VISIT WEBSITE Qualtrics is an all-in-one customer experience solution provider, offering website & app feedback tools for organisations to collect customer feedback efficiently. Its digital experience analytics capabilities combined with DXA integrations, bring together verbal and behavioural data for in-depth analysis of user feedback. VISIT WEBSITE HubSpot is a one-stop marketing platform, providing customer feedback software under its Service Hub offerings. Its pre-built APIs include net promote score (NPS), customer effort score (CES), and customer satisfaction (CSAT) surveys, allowing marketers to strengthen their customer loyalty strategy. VISIT WEBSITE Medallia is a comprehensive platform, enabling marketers to capture feedback from all customer touch points. Some of its popular feedback management software capabilities include Sense360 for analysing consumer spending, Medallia Video to automatically extract meaningful insights from customer's feedbacks and Agile Research for creating branded surveys in real-time. VISIT WEBSITE Zeotap lets brands integrate, unify, segment and orchestrate customer data, fostering a cookieless future. It offers a 'Non-Customer Entity Data' feature that helps marketers to integrate both customer and non-customer entity data. VISIT WEBSITE Twilio provides, Twilio Segment, an AI-powered CDP, enabling marketers to streamline their personalised customer engagement journeys. It brings together clean, consented customer data for real-time insights with 450+ pre-built connectors. VISIT WEBSITE Syntasa provides data-ready CDP capabilities, equipping marketers with essential tools to prepare their customer data. It offers real-time sentiment analytics capabilities, helping enterprises derive behavioural insights from unified user profiles to foster hyper-personalised experiences. VISIT WEBSITE SAP is a company-wide customer data management platform, helping marketers improve engagement, conversion, and retention. It offers a genAI-powered data model, enabling enterprises to unify their B2B and B2C customers' profiles to reach their personalisation goals. VISIT WEBSITE Oracle is a global database management company, providing CDP solutions, under its flagship product: Oracle Unity. Its AI-powered models enable marketers to create hyper-personsalised campaigns with predictive insights by streamlining real-time customer data from heterogeneous sources. VISIT WEBSITE Growthloop is a composable CDP platform, allowing marketing and sales team to action their data at scale. It offers GrowthLoop Audience Builder, enabling marketers to initiate their lead generation functions. VISIT WEBSITE Adobe Experience Cloud offers a real-time CDP, letting users create high-value audience segments for B2C and B2B use cases across their marketing funnel. It follows a cookieless marketing approach to automatically unify customer data across various online and offline channels in real-time. VISIT WEBSITE ActionIQ is a composable CDP platform that offers audience segmentation, acquisition marketing, and Customer 360 capabilities. It integrates analytical tools, enabling marketers to collect and analyse their first-party customer data at scale. VISIT WEBSITE Zoho CRM leverages automation and comprehensive analytics to empower any sales team, fostering stronger customer loyalty. Ideal for both small businesses and enterprises, this software enables enhanced productivity and tailored solutions through predictive intelligence. VISIT WEBSITE Zendesk offers Zendesk Sell, an easy-to-deploy CRM platform that is simple to deploy and navigate, catering to businesses of any scale. Its mobile-friendly Sell app has the functionalities of geolocation, helping sales and marketing teams. Offering an all-in-one CRM platform, organisations can implement use cases like prospecting, engagement, lead generation and communication capabilities. VISIT WEBSITE SugarCRM is a global CRM software provider, helping marketing, sales, and service teams improve efficiency through automation, data, and intelligence in near real-time. It offers Sugar Market, an all-in-one marketing automation platform that helps marketers to automate their campaign with higher ROI. VISIT WEBSITE Salesforce is a one-stop sales and support CRM software that regularly updates customer records, tracks emails and calls, and creates organised support processes for quicker customer responses. Its simple and scalable infrastructure is ideal for businesses of all sizes. VISIT WEBSITE Pipedrive stands out with its emphasis on automation, tailorability, and seamless integration. Purposefully built to enhance the efficiency and productivity of sales professionals, this CRM solution has an intuitive setup and robust capabilities. It facilitates lead generation, comprehensive sales analytics, and seamless business expansion. VISIT WEBSITE Oracle NetSuite CRM, a component of Oracle's business software suite, is for all midsize and booming businesses that want a comprehensive, integrated CRM solution with ERP capabilities. Using it, customers and partners can directly interact with the platform, freeing the additional work load for their sales team. VISIT WEBSITE Microsoft Dynamics 365 Sales represents a robust cloud-based CRM solution brimming with features such as pipeline assessment, relationship analytics, and conversational intelligence. It utilises AI-powered insights to provide actionable intelligence via predictive analytics, lead scoring and sentiment analysis. VISIT WEBSITE Less Annoying is a CRM software that utilises a straightforward search feature within its contact management system, making it easy to track contacts. It is ideal for small-sized businesses and offers a highly intuitive and user-friendly interface. VISIT WEBSITE Insightly offers CRM software solutions for enterprises looking to understand their audience data across various marketing functions. It integrates seamlessly with third-party apps, streamlining workflow automation, including bulk emailing and report generation. VISIT WEBSITE HubSpot's sleek dashboard with consolidated CRM tools simplify complex customer data, further transforming it into meaningful insights. Complementing typical CRM functionalities, HubSpot provides tailored options, including conversation intelligence and email monitoring. VISIT WEBSITE Apptivo delivers adaptable and web-based CRM solutions, enabling marketing and sales teams to streamline all customer service requirements across various devices and browsers. Despite its focused feature set, it encompasses over 65 interconnected applications alongside a robust sales pipeline management tool, ensuring efficient tracking of potential leads without any downtime. VISIT WEBSITE Sitecore offers composable cloud solutions with its flagship products, Sitecore Experience Platform(XP) and Sitecore Experience Manager (XM). They help marketers to overcome scalability challenges. Some of its features include intuitive visual editing, headless delivery, marketing automation, scalable personalisation, data and machine learning capabilities. VISIT WEBSITE Salesforce Experience Cloud is a platform that helps enterprises link clients, partners, and employees to securely exchange information and documents. Built on its Customer 360 platform, Salesforce's DXP ensures seamless integration with any solution in the Salesforce ecosystem. VISIT WEBSITE Oracle Cloud offers a comprehensive suite of platform-based marketing automation solutions for personalised B2B and B2C automation campaigns. Some of its featured products are Eloqua Marketing Automation, CrowdTwist Loyalty and Engagement, and Unity Customer Data Platform. VISIT WEBSITE Optimizely is a digital experience platform (DXP) provider that offers Optimizely One, an easy-to-use and fully integrated suite. It provides a single, unified workflow with thoughtfully embedded AI and machine-learning algorithms, accelerating work across the entire marketing lifecycle. VISIT WEBSITE OpenText offers a cloud-native, scalable platform for enterprises to streamline their marketing functions. It provides fully composable content management, digital asset management, creative workflows, personalisation, targeting and customer data technologies in one place, ensuring a holistic approach to B2B, B2E and B2C experiences. VISIT WEBSITE Neptune DXP is a PaaS(Platform-as-a-Service) provider, helping marketing teams build custom apps based on modular, reusable application building blocks. The company offers flexible environments to businesses across different verticals, further providing personalised digital solutions at scale. VISIT WEBSITE Magnolia is a composable DXP that comes with no-code connector packs and low-code micro-frameworks for third-party integrations. It also offers an open-source version alongside its commercial plans enabling enterprises to build tailored use cases. VISIT WEBSITE Liferay DXP helps marketers deliver personalised and connected digital experiences across a broad range of channels, including customer portals, websites, intranets, mobile apps, and connected devices. It offers intuitive CMS, user analytics, and site management tools that businesses need to launch, test and optimise digital experiences for faster go-to-market. VISIT WEBSITE Powered by IBM Consulting, IBM iX offers a composable DXP, providing a comprehensive solution to make enterprises' systems future-ready. Utilising its data-driven insights and intelligent workflows, marketers can design and deliver human-centred experiences across the customer lifecycle. VISIT WEBSITE HCL Digital Experience (DX), forms part of a wider HCL Customer Experience (CX) product portfolio, offering core capabilities such as content management, DAM, CDP called Signals, and low-code application development. It provides services in government, life sciences, insurance, financial services, and other verticals. VISIT WEBSITE Contentstack is a headless CMS and Composable Digital Experience Platform (DXP) solution provider that helps marketers gain a competitive edge. It recently launched into Google Cloud Marketplace, and is also available on Microsoft Azure and AWS. It seamlessly enables mid-market brands to adopt its omnichannel campaign engine to drive higher conversions and sales. VISIT WEBSITE Bloomreach Commerce Experience Cloud provides businesses an edge with its modular capabilities: Content Management System (CMS), Discovery features for search and merchandising optimisation, and Engagement tools such as Customer Data Platforms (CDP) for personalisation and analytics. VISIT WEBSITE Adobe Experience Cloud offers a comprehensive set of services specifically designed to address the day-to-day requirements for personalised customer experience at scale. Its platform helps manage different digital content and assets to improve customer satisfaction. Some of its products include Adobe Gen Studio, Experience Manager Sites, Real-time CDP, and Marketo Engage. VISIT WEBSITE Acquia offers DXP solutions, comprising of two main elements: Acquia Drupal Cloud and Acquia Marketing Cloud. It can be accessed in both platform-as-a-service (PaaS) and software-as-a-service (SaaS) with additional components such as Site Factory for multisite management, digital asset management (DAM), CDP, personalisation, and Campaign Studio. VISIT WEBSITE
Yahoo
12-06-2025
- Business
- Yahoo
Intuit Mailchimp Unveils Powerful New Suite of Tools at FWD: London to Help Businesses Unlock Their Customer Data
According to research, 71% of surveyed business owners say they're concerned about customer acquisition Intuit Mailchimp's latest advancements are helping businesses navigate the challenge with a single-source solution for customer connection, conversion, and growth LONDON, June 12, 2025--(BUSINESS WIRE)--Intuit Inc. (Nasdaq: INTU), the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp, today announced at Mailchimp's flagship event FWD: London a new suite of tools and integrations designed to help marketers and small- and mid-sized businesses better understand and leverage their customer data. Sustainable growth has become more challenging than ever in an increasingly uncertain business environment. According to research, 71% of SMBs are concerned with customer acquisition.* Mailchimp's latest set of tools is designed to address this need by providing a connected, data-driven solution that empowers businesses to engage with customers more effectively, boost conversions, drive repeat business, and generate more referrals—accelerating long-term growth. Built on the Intuit platform, these tools leverage AI to segment data and surface actionable insights for the user with higher-quality zero-party data, enhancing the insights they can glean and act on. By automating these tasks, the Intuit platform is powering done-for-you experiences that are saving businesses time and giving them more insights to better run and grow their business. "Mailchimp is evolving into the essential bridge between advertising and customer relationships for businesses, seamlessly connecting ad campaigns to powerful marketing automation that nurtures leads and drives sales," said Ken Chestnut, Director of Global Partner Ecosystem, Intuit. "We're closing the loop between advertising, marketing automation, and powerful customer insights, giving businesses the tools to engage at the right time and place of the customer journey from attracting new leads and nurturing relationships to driving conversions and building lasting loyalty." Over the past year, Mailchimp has focused on updating its marketing product to strengthen its ability to drive revenue for brands, totaling over 2,000 product updates and enhancements since December 2024. This includes enhancements like simpler audience segmentation, faster loading times across the app, a more powerful Marketing Automation Flows feature (formerly Customer Journey Builder), and more. These latest product features represent the next step in Intuit's journey to become the end-to-end business platform that integrates the power of Mailchimp and QuickBooks, enabling customers to both run and grow their business, all in one place. These features connect the tools and data providing insights and action that delivers instant quality in every customer interaction and ensures continuity across the entire customer journey. The following products were announced this morning at Mailchimp's FWD: London event: New and enhanced lead generation integrations with Meta, TikTok, Google, Snapchat, and LinkedIn—designed to help businesses automate, streamline, and optimize every step of the lead-to-conversion journey. With these new integrations, marketers can seamlessly bring lead information from their social and paid advertising campaigns into Mailchimp, helping them build richer, more comprehensive customer profiles and automatically nurture leads with hyper-personalized marketing campaigns in real time. The availability of more than 100 new pop-up templates, allowing businesses to grow their customer base with less work by using highly customizable pop-up forms for deeper targeting, effective data collection, and more personalized campaigns. The latest pop-up form templates were designed for businesses in the education and non-profit, health and wellness, and arts and entertainment sectors. More robust and intuitive custom reports with the Metrics Visualizer, giving marketers over 40 different performance analytics to easily compare and analyze data across email and SMS channels to build insightful reports and visualizations, and get the granular insights they need to understand their campaign performance. These advancements will expand on the efficiencies that Mailchimp customers have come to expect. "It's nice to have such an ease of access to information. It feels like we're not having to do as much digging or joining the dots as much, which is really nice," said Freya Doggett, digital marketing officer at Serpentine Galleries, a contemporary art gallery in London, of her experience connecting integrations. "Mailchimp really simplifies things that are complicated by nature." Coming Soon New Custom Audience Tools: Later this year, Mailchimp will add new custom audience tools, enabling marketers to send audience segments directly to Meta technologies and Google Ads to find lookalike audiences or retarget ads to existing customers. The combination of all these tools is helping marketers turn ad spend into real insights and revenue, provide a 360° view of their customers to fuel smarter segmentation and personalization, and drive efficiencies for finding and retaining customers across their channels. SMS Contact Import via API: Mailchimp customers will soon be able to easily engage customers who prefer SMS-only communication by adding contacts without the need for email addresses. By bringing SMS data directly into Mailchimp, marketers can combine it with email data, purchase history, and other information to get a richer understanding of their audience to execute coordinated omnichannel campaigns. Intuit's AI Agents: Coming soon to QuickBooks, powered by the Intuit platform, businesses will be able to access a virtual team of end-to-end AI agents, including customer, payments, finance, project management, and accounting agents, to take the next large step in delivering done-for-you experiences, coupled with insights and recommendations to grow and run a business. This is designed to solve challenges before they arise with predictive insights, take smart action on businesses' behalf, and seamlessly connect them to AI-enabled human experts when needed, with customers always in control. In fact, 56% of Intuit customers report making better decisions in less time with Intuit AI.** FWD: London 2025, hosted by Intuit Mailchimp, is a one-day marketing conference taking place on June 12, 2025, at Magazine London, featuring speakers including Tom Goodwin, Fearne Cotton, Joe Wicks, and Aisling Bea. Bringing together top marketers, entrepreneurs, and thought leaders, the event spotlights cutting-edge tools, AI-powered strategies, and data-driven personalization to help businesses grow. For more information, please head to: Disclaimers This information is intended to outline our general product direction, but represents no obligation and should not be relied on in making a purchasing decision. Additional terms, conditions and fees may apply with certain features and functionality. Eligibility criteria may apply. Product offers, features, functionality are subject to change without notice. *Based on a survey commissioned by Intuit QuickBooks.**Based on a survey commissioned by Intuit of QuickBooks Online customers using Intuit Assist as of November 2024. The total includes new features (entirely new functionality), updated features (existing functionality significantly expanded or improved), and enhancements (minor improvements or fixes). Availability may vary by plan, and some features released between December 5, 2024, and May 20, 2025, may require a paid marketing plan. Intuit Assist: Intuit Assist functionality (beta) is available to certain users with Premium, Standard and Legacy plans in select countries in English only. Access to Intuit Assist is available at no additional cost at this time. Pricing, terms, conditions, special features and service options are subject to change without notice. Availability of features and functionality varies by plan type. Features may be broadly available soon but represents no obligation and should not be relied on in making a purchasing decision. For details, please view Mailchimp's various plans and pricing. SMS Marketing: SMS is available as an add-on to paid plans in select countries. Application and agreement to terms is required before purchasing credits. Messages can only be delivered to contacts in the country selected. Australia messaging available only for contacts with +61 country code. SMS credits are added to your account after purchase and approval. Credits are issued monthly and unused credits expire and do not roll over. MMS only available for Standard and Premium plans sending to US and Canada contacts. Pricing varies. About Intuit: Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With approximately 100 million customers worldwide using products such as TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible. Please visit us at and find us on social for the latest information about Intuit and our products and services. 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