Latest news with #MafateX
Business Wire
15-05-2025
- Business
- Business Wire
HOKA Launches Mafate X: Redefining the Original HOKA Trail Shoe – Now Evolved for Modern Ultra Racing
GOLETA, Calif.--(BUSINESS WIRE)-- HOKA®, a division of Deckers Brands (NYSE: DECK), proudly unveils the Mafate X, the latest evolution to the brand's iconic trail franchise. The Mafate is the HOKA brand's original trail shoe and first debuted 15 years ago at UTMB Mont-Blanc. Since then, the Mafate franchise has become a HOKA icon and continues to fuel the ambitions of trail runners globally. The Mafate X carries this legacy forward, enabling runners to get far out, faster, with engineered comfort, durability and propulsion. Inspired by the innately wild spirit of ultra trail runners, the Mafate X is designed for long haul adventures and brings unparalleled comfort, stability, and performance to the trail. The innovative construction of the shoe features premium foams, enhanced geometries and a forked carbon fiber plate to provide the support and efficiency ultra runners need for their longest distance runs. Far Out From its birthplace in the French Alps to the Western States Trail in the Sierra Mountains, HOKA has built a legacy rooted in enabling athletes to go beyond what they thought was possible. The Mafate X takes this to the next level by blending maximalist cushioning, advanced construction, and innovative design to enable ultra runners to conquer more miles. 'The Mafate X is all about innovation and pushing past limits. We evolved our max-cushion trail experience to provide the confidence, control, and adaptability ultra runners require for their biggest trail efforts,' said Colin Ingram, Vice President of Global Footwear Product at HOKA. 'We returned to our roots as a brand and embraced the paradox of max cushion and stability on trail to develop a new experience for the longest adventures, and we're excited to bring it to the trail running community.' The Mafate X represents the pinnacle of the HOKA brand's trail shoe innovation, delivering a harmonious blend of optimized comfort, control, and traction. Tested on some of the most iconic trails and ultra racecourses worldwide, the Mafate X is designed for long-haul adventures, offering a stable yet propulsive experience. Key features include: Ultra-Soft Dual-Layer Midsole: A super critically foamed EVA sole and PEBA top layer make even the most difficult miles feel more comfortable. Forked Carbon Fiber Plate: Cradles the foot for a consistent, stable ride over long distances, while the unique forked design allows for more adaptability on uneven trail terrain. Metarocker™ and Rearfoot-Focused Active Foot Frame™: Inspired by the HOKA brand's Skyward X, these elements enhance control during moderate paces typical of ultra-trail events. Ultralight Woven Upper: Durable, breathable, and designed for quick drainage, with a dynamic vamp and gusseted tongue for a secure fit. Vibram® Megagrip Outsole: Featuring playful taco-and-pizza-slices-shaped lugs, it adapts to varied terrain while leaving a joyful footprint on the trail. In conjunction with the shoe release, HOKA recently launched Mafate X FlyLab experiences around the globe. The first experience debuted at Canyons 100K last month, and the experience will be highlighted once again at Western States this year. The Mafate X Flylab invites the trail community to experience how HOKA brings its signature innovation to life on the trail, and beyond. The Mafate X is available for purchase today at and at authorized HOKA dealers worldwide. MSRP $225. About HOKA® HOKA® is one of the fastest-growing performance footwear and apparel brands in history. Conceived in the mountains, HOKA footwear delivers an unprecedented combination of enhanced cushioning and support for a uniquely smooth ride. Every day, HOKA pushes the innovation and design of its footwear and apparel by teaming up with a deep roster of world champions, taste makers and everyday athletes. From finish lines to everyday life, HOKA fans love the brand for its bold and unexpected approach, and its belief in the power of humanity to create change for a better world. HOKA empowers a world of athletes to fly over the earth. For more information, visit or follow @HOKA. #FlyHumanFly About Deckers Brands Deckers Brands is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high-performance activities. The Company's portfolio of brands includes UGG®, KOOLABURRA®, HOKA®, Teva®, and AHNU®. Deckers Brands products are sold in more than 50 countries and territories through select department and specialty stores, Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Brands has over 50 years of history building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally. For more information, please visit
Yahoo
11-05-2025
- Yahoo
Best hiking shoes, clothes and accessories for men in 2025, according to an avid hiker
Since the pandemic, hiking has sneakily become one of Canada's favourite pastimes. In 2021, 85 per cent of Canadians explored the country's vast, 27,000-kilometre network of trails, and now, eight million of us hike regularly — for dates, hangouts and solo exercise. For much of the come-up, Canadian brands like Arc'teryx have dominated the hiking and trail running market with their base layers, backpacks, waterproof coats, and even performance sneakers. Their garments are as high-performing as they are expensive, but many of us still stretch our finances for them — often not willing to put our faith in discounted gear and risk scaling the mountains feeling cold, wet and disappointed. Lately, other sport-related brands like HOKA have made aggressive pushes into hiking and trail running, as have younger companies like New Zealand-born Kathmandu and Montana-based Oboz. That's a good thing; it is giving hikers more quality options at varying price points. In recent months, I had the chance to test out a gamut of hiking gear in a French Alps Hut-to-Hut trip, on a picturesque Sea to Sky hike in Squamish, and on trail runs on the course of the UTMB Canyons Ultra in Auburn, California. Based on those expeditions and more, I've curated a list of ten items that I think are great buys, to help you decide how to prepare for your next hike. With the Mafate X, HOKA has successfully brought their winning road running shoe formula into a trail sneaker. It's a training shoe of the times, with a carbon-fibre plate and a high stack of supercritical foam that at once provides stability and speed. And, in classic HOKA fashion, the Mafate X has a stable ankle and lots of rock-forward power. The treads, shaped little pizzas and tacos (just roll with it), will also leave you satisfied over any terrain. When it comes to shoes, I rarely venture away from the brands that I know, but the Katabatic Wind by Montana-based company Oboz was my surprise revelation of the year. It's a fastpacker's dream — light, responsive and built to last. Its ACTNitro dual-density foam offers lightweight cushioning without sacrificing support, while the abrasion-resistant mesh and TPU overlays ensure durability on rugged trails. The pièce-de-résistance: a carbon plate in the forefoot that provides propulsion, efficiency, and balance on the hills. While the Mafate X and Katabatic Wind feel like bulldozers for feet, the Arc'teryx Vertex Speed is lighter, faster and more refined. Their minimalist silhouette is perfect for faster climbs and trail runs where agility and ground feel are essential. Featuring a Vibram Megagrip outsole and a TPU film for enhanced traction, they weigh just 8.0 oz, keeping you quick and secure on the move. A zoned outsole grips confidently on rock and soft terrain, while shock-absorbing cushioning ensures stability on both climbs and descents. It's in the name: the Alpha Jacket is the best piece of hiking gear I've worn in the past year. Made from abrasion-resistant, ultra-light GORE-TEX, it delivers an exceptional balance of breathability and waterproof performance. The StormHood keeps your head and face dry, even in harsh conditions. It's reflective, insulated, backed by a limited warranty, and impressively lightweight at just 370g for a hardshell. Of course, quality comes at a cost — the Alpha is an investment, but a worthwhile one. Just like their counterpart Alpha Jacket, the pants are also stellar, expensive and come with a warranty. They are waterproof, windproof, breathable and durable thanks to a GORE-TEX outer fabric; and allow for complete range of motion at the knees. What's cooler is they are built with adventure in mind: full side zips make layering and quick changes effortless, and their waist cinch fits well with a climbing harness. They excel in every condition. The world of mountain-friendly GPS watches is now completely saturated with adequate options, though I've been impressed with the Vivoactive 6 because it offers top-level GPS and connectivity at an affordable price. It comes with a range of health tracking settings like heart rate variability, fitness measurements and sleep metrics, and also apps that come in handy on the regular, like Garmin Pay and an irregular heartbeat detector. The Amoled display is straightforward and bright, and the 11-day battery life is highly impressive. I am not sure why it's so hard to find light, properly-fitting, affordable T-shirts these days, but it is. When a brand manages to create a sporty top with a flattering fit, they price it at $120. The Seeker Short Sleeve Shirt, in contrast to that, is a sigh of relief. It falls on the body where it should, and has breathable, sweat-wicking polyester material made from recycled carbon that is just right for summer runs and hikes. And best of all, its cost is easily digestible. My nickname for the Gnarwhal 25L is Narnia Wardrobe: a lot more fits in there than you think. Made with lightweight, durable 500D CORDURA Nylon, and bolstered with a steel frame, it comes with two separate main compartments, an avalanche tool pocket, hydration nooks, and even a laptop pouch. There is even a velvet hidden pocket, which makes a cozy spot to store valuables.
