Latest news with #Madsen
The Star
14 hours ago
- Entertainment
- The Star
Generation Alpha's 'FarmVille' is growing like crazy in 'Roblox'
Anyone older than 25 likely has fond – or madly frustrating – memories of playing FarmVille , the popular browser game that lets users grow virtual crops and herd pixelated animals. Agriculture aficionados can rejoice: Generation Alpha's FarmVille has arrived. Grow a Garden , a simplistic farming simulation that involves planting seeds and collecting exotic pets, has exploded as one of the most highly played titles of the year. Technically an 'experience' within the game-creation platform Roblox , it smashed its own record for concurrent users by reeling in 16.4 million active players on Saturday. It is a genuinely shocking feat. That number is more than Fortnite 's peak and greater than the concurrent player records of the top five Steam games combined. Grow a Garden 's allure might baffle anyone who has never toyed with slow-paced world-builders like Animal Crossing or Tomodachi Life. Players nurture a potpourri of plants and pets, which they can buy and sell in exchange for the in-game currency Sheckles, which can also be bought with Roblox's in-platform currency Robux (which can itself be purchased with real dollars). Plots begin barren before users transform them into fantastical safaris of shimmering frogs and prancing monkeys that each have their own special abilities. Suddenly, a player's dismal square brims with vibrant vegetation and beanstalks shooting into the sky. Numerous qualities elevate the game from a standard farm sim. It is the first major Roblox game to integrate offline growth, which encourages players to return to see changes. There are multiple time-sensitive components, including shops that restock with new items every five minutes and weekly drops (like the fruit-pollinating Bizzy Bees) with exclusive items that feel like can't-miss moments. Every little element has been shaped to keep people hooked, including blind-box pet eggs and the ability to steal things from other users' farms. These digital ranchers are so feverish that some have resorted to third-party sites to acquire the most legendary commodities. People have spent over US$100 (RM425) on eBay listings for the cosmic-looking Candy Blossom Tree and for Titanic Dragonflies. At its peak, Grow a Garden had more than triple the population of New Zealand, the home of Janzen Madsen, who runs Splitting Point Studios, which scouts and acquires rising games on the platform. When Madsen, 28, picked up Grow a Garden from the Roblox creator BMWLux in April, it had about 2,000 concurrent users. 'I was immediately like, 'Wow, this is pretty cool,'' said Madsen, who is also known as Jandel. 'Farming is pretty innate to humans. If you think about it, the past thousands and thousands of years, it's what everyone's done.' Madsen's team of about 20 people scaled the game, fixing bugs and adding key elements like daily quests. And it is still tinkering. Madsen teased an update involving dogs that would recover fossils that could be traded in for sand-themed fruits, and eventually a feature that allows people to trade items. He also wants to have celebrities host live events with him. Madsen has scaled many Roblox games, but nothing like this. He has seen people playing the game in real life, and all of his friends' children are loving it. 'To be platform-defining, or even industry-defining is crazy,' he said. As news about the game's record-obliterating player count spread across the internet, some were dubious about its legitimacy. But after comparisons with other games on Roblox , people have largely concluded that bots have not heavily contributed to Grow a Garden 's success. Some have theorised that the game is so popular because its bare-bones, subtly addictive gameplay appeals to a new, younger audience that is just starting to dominate Roblox . A popular video clip showed what looked like a classroom full of children sitting at computers excitedly awaiting a Grow a Garden update. Per Madsen's data, about 35% of its sizable player base is under 13. KreekCraft, a popular Roblox YouTuber, pointed to Grow a Garden 's popularity on TikTok and Shorts – full of juvenile, goofy clips of the game – as evidence of its younger users. 'Normally, whenever a Roblox game gets really popular, there's an equal reaction on the YouTube side of things,' said KreekCraft, whose real name is Forrest. Instead, there is barely any long-form content proportional to the game's success. Previous Roblox hits like Dress to Impress were buoyed by influencers like Kai Cenat, but this one is all short-form videos. 'It's a lot of younger kids coming in,' KreekCraft said. 'It's a very simple, straightforward, easy-to-understand game.' Still, the game is clearly beloved by people of all ages. Nobody has any clue how big it will become and how long it can continue this upward growth. 'It's definitely a Roblox game that came out of nowhere,' KreekCraft said in disbelief. 'It popped on the radar a few weeks ago and now it's broken every single Roblox record by miles. And it's just like, 'How did this happen? What is the ceiling here?' It blows my mind.' – ©2025 The New York Times Company This article originally appeared in The New York Times.
Hamilton Spectator
13-06-2025
- Climate
- Hamilton Spectator
Near-record nitrate levels in Des Moines, Iowa-area rivers threaten drinking water
DES MOINES, Iowa (AP) — Local officials warned more than half a million Iowans in the state's capital city and suburbs on Thursday that near-record level of pollutants in its rivers could make drinking water dangerous if immediate steps are not taken to reduce demand. But the officials declined to explain what they believe has caused the surge in nitrate levels, which has historically been tied to runoff from farmland draining into Des Moines-area rivers. The water utility, Central Iowa Water Works, issued a first-ever ban on lawn watering for the region after seeing the highest levels of nitrates in the river water since 2013. Federal regulations require a maximum nitrate level of 10 milligrams per liter. The current level being provided to 600,000 customers is 9, local officials said. 'If we end up in a space where we're well over that … threshold, we're really going to start worrying about our pregnant women and our children under the age of six months,' said Juliann Van Liew, public health director for Polk County. Van Liew warned that drinking water with too-high levels of nitrate could potentially cause birth defects and a condition when an infant's blood doesn't have enough oxygen, commonly known as blue baby syndrome. Tami Madsen, executive director of Central Iowa Water Works, said it is not unusual to see an increase given Iowa's 'nitrate seasons' but noted this year has been unusually high. Still, she deferred on an explanation of what is driving the higher rates. 'Unfortunately, this is a first and this is not history that anyone should be proud of,' Madsen said of the ban on lawn watering. She urged cooperation. 'If we continue on the path we're on today, where people are still choosing to water their lawn over producing water that meets safe drinking water standards, we'll be back here to talk to you all about a violation of the Safe Drinking Water Act,' Madsen said. Officials made clear the water currently meets regulations and is safe to drink. But while the water utility works to treat the water to reduce nitrate pollutants to a safe level, Des Moines metro residents' demand is higher than the amount they are able to treat. The utility said it has been treating water for 55 days, at a cost of between $14,000 and $16,000 a day. In the past, the high cost to Des Moines and the rest of Polk County has led officials to go to farmers directly, to the statehouse and to court in a tug-of-war with the state's dominant agricultural industry. The officials have long complained that nitrates and phosphorous from farm fertilizers pour off fields, concerned about rivers so polluted that even the utility's sophisticated and costly equipment could fall short in purifying. In 2015, the utility took the issue to court to ask for the millions of dollars it was being forced to spend to filter unsafe levels from drinking water taken from the Des Moines and Raccoon rivers. A judge ultimately dismissed the lawsuit against three northwest Iowa counties, ruling the issue was one for the Legislature to address. The state's Republican leaders at the time lauded the ruling, saying the lawsuit wasn't necessary to improve water quality because farmers and government subdivisions already are taking steps to ensure water quality. The nitrate issue goes back decades and involves a huge watershed area in agriculture-heavy Iowa, said Chris Jones, a retired University of Iowa research engineer trained as an analytical chemist whose research focused on water quality in agricultural landscapes. He also previously worked at Des Moines Water Works. The root cause of the nitrate problem is runoff from fertilizer and manure from agricultural operations, and June 1 is roughly the peak in Iowa, he said. Two new treatment plants have helped, but Jones suggested the long-term situation needs changes in agriculture. 'Although the idea that lawn watering is an aesthetic and maybe not needed,' he said, 'the fact that they're telling people not to use water in this way is a real red flag about the situation with water quality.' ___ Associated Press writer Jack Dura contributed from Bismarck, North Dakota. Error! Sorry, there was an error processing your request. There was a problem with the recaptcha. Please try again. You may unsubscribe at any time. By signing up, you agree to our terms of use and privacy policy . This site is protected by reCAPTCHA and the Google privacy policy and terms of service apply. Want more of the latest from us? Sign up for more at our newsletter page .
Yahoo
12-06-2025
- Climate
- Yahoo
Near-record nitrate levels in Des Moines, Iowa-area rivers threaten drinking water
DES MOINES, Iowa (AP) — Local officials warned more than half a million Iowans in the state's capital city and suburbs on Thursday that near-record level of pollutants in its rivers could make drinking water dangerous if immediate steps are not taken to reduce demand. But the officials declined to explain what they believe has caused the surge in nitrate levels, which has historically been tied to runoff from farmland draining into Des Moines-area rivers. The water utility, Central Iowa Water Works, issued a first-ever ban on lawn watering for the region after seeing the highest levels of nitrates in the river water since 2013. Federal regulations require a maximum nitrate level of 10 milligrams per liter. The current level being provided to 600,000 customers is 9, local officials said. 'If we end up in a space where we're well over that … threshold, we're really going to start worrying about our pregnant women and our children under the age of six months,' said Juliann Van Liew, public health director for Polk County. Van Liew warned that drinking water with too-high levels of nitrate could potentially cause birth defects and a condition when an infant's blood doesn't have enough oxygen, commonly known as blue baby syndrome. Tami Madsen, executive director of Central Iowa Water Works, said it is not unusual to see an increase given Iowa's 'nitrate seasons' but noted this year has been unusually high. Still, she deferred on an explanation of what is driving the higher rates. 'Unfortunately, this is a first and this is not history that anyone should be proud of,' Madsen said of the ban on lawn watering. She urged cooperation. 'If we continue on the path we're on today, where people are still choosing to water their lawn over producing water that meets safe drinking water standards, we'll be back here to talk to you all about a violation of the Safe Drinking Water Act,' Madsen said. Officials made clear the water currently meets regulations and is safe to drink. But while the water utility works to treat the water to reduce nitrate pollutants to a safe level, Des Moines metro residents' demand is higher than the amount they are able to treat. The utility said it has been treating water for 55 days, at a cost of between $14,000 and $16,000 a day. In the past, the high cost to Des Moines and the rest of Polk County has led officials to go to farmers directly, to the statehouse and to court in a tug-of-war with the state's dominant agricultural industry. The officials have long complained that nitrates and phosphorous from farm fertilizers pour off fields, concerned about rivers so polluted that even the utility's sophisticated and costly equipment could fall short in purifying. In 2015, the utility took the issue to court to ask for the millions of dollars it was being forced to spend to filter unsafe levels from drinking water taken from the Des Moines and Raccoon rivers. A judge ultimately dismissed the lawsuit against three northwest Iowa counties, ruling the issue was one for the Legislature to address. The state's Republican leaders at the time lauded the ruling, saying the lawsuit wasn't necessary to improve water quality because farmers and government subdivisions already are taking steps to ensure water quality. The nitrate issue goes back decades and involves a huge watershed area in agriculture-heavy Iowa, said Chris Jones, a retired University of Iowa research engineer trained as an analytical chemist whose research focused on water quality in agricultural landscapes. He also previously worked at Des Moines Water Works. The root cause of the nitrate problem is runoff from fertilizer and manure from agricultural operations, and June 1 is roughly the peak in Iowa, he said. Two new treatment plants have helped, but Jones suggested the long-term situation needs changes in agriculture. 'Although the idea that lawn watering is an aesthetic and maybe not needed," he said, 'the fact that they're telling people not to use water in this way is a real red flag about the situation with water quality.' ___ Associated Press writer Jack Dura contributed from Bismarck, North Dakota.
Winnipeg Free Press
12-06-2025
- Health
- Winnipeg Free Press
Near-record nitrate levels in Des Moines, Iowa-area rivers threaten drinking water
DES MOINES, Iowa (AP) — Local officials warned more than half a million Iowans in the state's capital city and suburbs on Thursday that near-record level of pollutants in its rivers could make drinking water dangerous if immediate steps are not taken to reduce demand. But the officials declined to explain what they believe has caused the surge in nitrate levels, which has historically been tied to runoff from farmland draining into Des Moines-area rivers. The water utility, Central Iowa Water Works, issued a first-ever ban on lawn watering for the region after seeing the highest levels of nitrates in the river water since 2013. Federal regulations require a maximum nitrate level of 10 milligrams per liter. The current level being provided to 600,000 customers is 9, local officials said. 'If we end up in a space where we're well over that … threshold, we're really going to start worrying about our pregnant women and our children under the age of six months,' said Juliann Van Liew, public health director for Polk County. Van Liew warned that could drinking water with too-high levels of nitrate could potentially cause birth defects and a condition when an infant's blood doesn't have enough oxygen, commonly known as blue baby syndrome. Tami Madsen, executive director of Central Iowa Water Works, said it is not unusual to see an increase given Iowa's 'nitrate seasons' but noted this year has been unusually high. Still, she deferred on an explanation of what is driving the higher rates. 'Unfortunately, this is a first and this is not history that anyone should be proud of,' Madsen said of the ban on lawn watering. She urged cooperation. 'If we continue on the path we're on today, where people are still choosing to water their lawn over producing water that meets safe drinking water standards, we'll be back here to talk to you all about a violation of the Safe Drinking Water Act,' Madsen said. Officials made clear the water currently meets regulations and is safe to drink. But while the water utility works to treat the water to reduce nitrate pollutants to a safe level, Des Moines metro residents' demand is higher than the amount they are able to treat. The utility said it has been treating water for 55 days, at a cost of between $14,000 and $16,000 a day. In the past, the high cost to Des Moines and the rest of Polk County has led officials to go to farmers directly, to the statehouse and to court in a tug-of-war with the state's dominant agricultural industry. The officials have long complained that nitrates and phosphorous from farm fertilizers pour off fields, leaving rivers so polluted that even the utility's sophisticated and costly equipment can't keep up with purifying. In 2015, the utility took the issue to court to ask for the millions of dollars it was being forced to spend to filter unsafe levels from drinking water taken from the Des Moines and Raccoon rivers. A judge ultimately dismissed the lawsuit against three northwest Iowa counties, ruling the issue was one for the Legislature to address. The state's Republican leaders at the time lauded the ruling, saying the lawsuit wasn't necessary to improve water quality because farmers and government subdivisions already are taking steps to ensure water quality.
Business Insider
06-06-2025
- Entertainment
- Business Insider
Roblox has kids yearning for the farm with 'Grow a Garden.' I can see what it's addicting.
The hottest trend this spring for young people is … gardening. Growing carrots and strawberries, pruning weeds. I'm sorry to inform parents anxious about screentime: This doesn't mean your kids are digging in the dirt outside in the fresh air. They're probably on Roblox, playing "Grow a Garden," which, as I typed this Thursday, had more than 2.2 million people playing — four times as many as the next most popular game. (A Roblox spokesman told me the game had around 9 million concurrent players at one point over a weekend in late May — a Roblox record.) I tried the game myself, and I can see how — if you're willing to spend real money on seeds and other garden accoutrement — you can get ahead. Bloomberg reported there's already a robust secondary market for some of the things you can buy to help grow your garden. Items like seed and livestock have popped up on Discord, some niche sites, and even on eBay, to the tune of millions of dollars of turnover a week, the report said. (Selling items on third-party sites is against Roblox's rules, but it still happens.) How did 'Grow a Garden' sprout? "Grow a Garden's" origin story is much like many games on Roblox: A random user — in this case, reportedly a 16-year-old — created the game. The teen has remained anonymous, and I couldn't reach him. Roblox's user base is 40% under the age of 13, CEO David Baszucki has said recently. Users can create their own games — and by using " Robux," the platform's own virtual currency that players can buy with real money, players and game-builders can make money. (It's roughly one real cent per Robux, though they can be had cheaper with package deals and other promotions.) According to an interview in a gaming newsletter with well-regarded Roblox developer Janzen "Jandel" Madsen, "Grow a Garden" was initially created by the teen who built it in a few days. Then Madsen acquired part of the game to build it out with a team of developers. It got even bigger when Do Big Studios, a Florida-based company, also partnered in the game. The exact workout of who owns what isn't clear. Madsen and Do Big Studios didn't respond to my requests for comment. I played 'Grow a Garden' In "Grow a Garden," which is free to play, you start by planting some simple seeds (carrot, strawberry), which quickly grow into plants that you can sell. With that money, which comes in the form of the game's virtual currency, the Sheckle, you earn more to buy even more seeds, eggs, animals, and so on. Curious, I tried it. You start with just enough Sheckles to buy a few carrot seeds, which you can plant in your garden. Compared to my real-world failures in vegetable gardening, the carrots grew satisfyingly quickly, which I then harvested and took to sell at a farm stand, using my Sheckles to buy more seeds for strawberries and more carrots. I strolled around the world beyond my own garden to look at the gardens of other players, who were milling about, buying seeds and selling crops. Some players had really elaborate setups, which must've taken days or weeks of play to build up. After not too long, I had about 400 Sheckles. The leaderboard showed I was playing with someone who had 968 million Sheckles. I walked over to see her garden, which was full of lush plants and blocky animals walking around. Her profile showed she had created the account in early May — quite a feat (or a lot of real-world money). It's possible to "steal" another player's crops — but for that and other things, you have to use real Robux. In general, the gameplay is similar to other games — over time, you do a thing to trade in points for more things, which takes time and patience. And if you're willing to spend real money, you can get ahead much faster (this is not unlike the real world). So what makes 'Grow a Garden' so compelling? Justin Watkins, who runs the popular Roblox gaming YouTube channel ThinkNoodles, told me the game's creators obviously knew what they were doing. "The developers have really optimized everything about the game to maximize its spread in the Roblox algorithm, and also have a deep understanding of what players value in Roblox," he said. "There's been many games that use different hooks for players, but this game has incorporated almost all of them into a single game," including live events that he said are considered "must-attend" to get "rich" in the virtual world of "Grow a Garden" and "flex on others with cool mutations" in your virtual patch. How did 'Grow a Garden' get so big? "Grow A Garden" is undeniably popular. Roblox spokesman Eric Porterfield said it was one of the games that most quickly racked up 1 billion visits in Roblox's history. Still, some adults in video game forums on Reddit, X, and YouTube have criticized the game as being for "dopamine-addled children," saying it doesn't take a lot of brain power to play. (To be fair, there were plenty of adults who also said they found the game soothing and fun.) Others said that Do Big Studios' involvement led to a bigger focus on monetizing the game — in-app purchases to get ahead and the like — which they said had put a damper on the game's community. (Again, I couldn't get Do Big to respond to my questions, so I don't know what they have to say about this criticism.) "Grow A Garden" is still new, having launched in March 2025 — and the kind of momentum and popularity it has doesn't suggest it will fizzle out anytime soon. After playing a few minutes a day for a few days — without spending any of my own money on Robux or Sheckles — I had grown my garden to more than 180,000 Sheckles with tulips, watermelons, tomatoes, and a rare bamboo plant.
